[{"data":1,"prerenderedAt":5163},["ShallowReactive",2],{"header-articles":3,"case-studies-index":1469},[4,327,590,906,1147],{"id":5,"title":6,"author":7,"authors":8,"body":10,"caption":7,"category":315,"date":316,"description":317,"extension":318,"img":319,"imgAlt":6,"meta":320,"minutes":321,"navigation":322,"path":323,"seo":324,"seodescription":7,"seotitle":7,"stem":325,"updated":7,"__hash__":326},"blog\u002Fblog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results.md","Why You Should Monitor Brand Mentions in AI Search Results",null,[9],"Kerry Guard",{"type":11,"value":12,"toc":290},"minimark",[13,17,20,23,28,31,34,42,45,68,72,80,88,91,95,98,102,105,110,118,124,128,131,156,160,174,178,181,185,188,192,195,199,202,213,217,220,224,227,231,234,238,244,247,250,254],[14,15,16],"p",{},"Right now, AI search engines are talking about your software company. Whether you track it or not, platforms like ChatGPT Search, Perplexity, and Google AI Overviews answer questions every single day about your product capabilities, pricing, and market reputation. B2B software buyers use these tools to build shortlists, compare technical features, and make buying decisions before ever clicking through to a vendor's website.",[14,18,19],{},"If you rely on old brand-monitoring tools, you are running blind. Traditional monitoring platforms track static web pages, social media tags, and news mentions. They cannot show you what a buyer sees inside a conversational AI search box.",[14,21,22],{},"Unlike traditional Google search, where a website's ranking and content stay relatively consistent from day to day, AI-generated responses are dynamic. They synthesize information on the fly from across the web. Without an active monitoring strategy, inaccurate product claims, outdated pricing, or heavy competitor recommendations can quietly slip into AI responses without your knowledge, pulling qualified leads out of your pipeline before you even know they exist.",[24,25,27],"h2",{"id":26},"the-dynamic-reality-of-ai-search-results","The Dynamic Reality of AI Search Results",[14,29,30],{},"To understand why monitoring AI brand mentions requires a new approach, consider how AI search engines differ from traditional search directories.",[14,32,33],{},"In a traditional search model, Google crawls a page, indexes the text, and displays a link. If your page ranks third for a keyword, it generally stays near that spot until an algorithm update or a content change occurs.",[14,35,36,37,41],{},"AI search engines work differently. When a prospective customer prompts an AI tool—asking, for example, ",[38,39,40],"em",{},"\"What are the best enterprise cloud security platforms for healthcare compliance?\"","—the underlying Large Language Model (LLM) retrieves information from dozens of real-time sources, synthesizes the facts, and writes a unique response.",[14,43,44],{},"Because these responses are generated in real time, the way an AI engine describes your brand can shift based on:",[46,47,48,56,62],"ul",{},[49,50,51,55],"li",{},[52,53,54],"strong",{},"New Web Scrapes:"," A fresh review, a Reddit discussion thread, or an updated competitor blog post can instantly alter how the AI summarizes your company.",[49,57,58,61],{},[52,59,60],{},"Prompt Variations:"," Slight changes in how a user words a query can lead the AI to pull from entirely different data sources.",[49,63,64,67],{},[52,65,66],{},"Model Updates:"," As platforms update their underlying LLMs, the sources they trust and cite shift continuously.",[24,69,71],{"id":70},"the-risks-of-unmonitored-ai-brand-mentions","The Risks of Unmonitored AI Brand Mentions",[14,73,74,79],{},[75,76],"img",{"alt":77,"src":78},"","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F378276c5-b933-4eed-8804-a96958aabcdf-why-you-should-monitor-image-1.webp","When you leave your AI presence to chance without monitoring what these engines say, you’re gambling with your brand equity, and small inaccuracies turn into major business risks.",[81,82,84,87],"h3",{"id":83},"_1-hallucinated-features-and-misattributed-limitations",[52,85,86],{},"1. Hallucina","ted Features and Misattributed Limitations",[14,89,90],{},"AI engines occasionally \"hallucinate\": presenting incorrect details with absolute authority. An AI search tool might state that your software lacks a key integration, charges hidden fees, or only supports small businesses when you actually target enterprise accounts. If a buyer reads that hallucinated summary, they may drop your company from their consideration set without ever contacting your sales team.",[81,92,94],{"id":93},"_2-competitor-hijacking","2. Competitor Hijacking",[14,96,97],{},"If your competitors actively optimize their web presence for generative search while your brand stays passive, AI engines will default to recommending your competitors. When buyers ask AI tools to compare your product against a competitor, an unmonitored response might highlight your rival's strengths while summarizing outdated or inaccurate criticisms of your platform.",[81,99,101],{"id":100},"_3-loss-of-narrative-control","3. Loss of Narrative Control",[14,103,104],{},"In B2B tech, your positioning is everything. If an AI search engine pulls its understanding of your brand from outdated PR releases, informal forum threads, or low-authority review sites, your core value proposition gets diluted. You lose control over how your product is framed during the buyer's research phase.",[14,106,107],{},[52,108,109],{},"Expert Insight from MKG Marketing:",[14,111,112,115,116],{},[38,113,114],{},"\"","Designers often say \"This website speaks more to LLMs than human beings.\" To that I say, \"Good. That's step one.\" Step one: be findable by answer engines. Humans will end up there after they search for the problem. Step two: optimize for the human experience once they arrive. Right now most teams are still trying to optimize for both at the same time, which means they optimize for neither.The order matters. Findable first. Usable second.",[38,117,114],{},[14,119,120,121,123],{},"— ",[52,122,9],{},", Founder & CEO at MKG Marketing",[24,125,127],{"id":126},"why-manual-spot-checks-arent-enough","Why Manual Spot-Checks Aren't Enough",[14,129,130],{},"Many marketing teams attempt to solve this problem by occasionally typing their company name into ChatGPT or Perplexity to see what comes up. While spot-checking is a natural first step, it fails as a long-term business strategy for three reasons:",[132,133,134,140,150],"ol",{},[49,135,136,139],{},[52,137,138],{},"Personalized and Location-Based Bias:"," AI search tools tailor responses based on user location, session history, and account settings. What you see on your desktop in an office is rarely identical to what a buyer sees in another region.",[49,141,142,145,146,149],{},[52,143,144],{},"Infinite Query Permutations:"," Buyers don't just type your brand name. They ask complex, long-tail questions like ",[38,147,148],{},"\"How long does it take to implement [Company Name] compared to [Competitor]?\""," Manual checks cannot cover the hundreds of ways prospects ask about your category.",[49,151,152,155],{},[52,153,154],{},"Lack of Historical Tracking:"," Spot-checks give you a single snapshot in time. They don't track trends, measure whether your citation share is growing, or alert you when an inaccurate claim enters the AI's data pool.",[24,157,159],{"id":158},"how-to-build-a-systematic-strategy-the-best-ways-to-monitor-brand-mentions-in-ai-search","How to Build a Systematic Strategy: The Best Ways to Monitor Brand Mentions in AI Search",[14,161,162,165,166,169,170,173],{},[75,163],{"alt":77,"src":164},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F4c47ce7e-784c-46ee-bd33-f4ff8fd72368-why-you-should-monitor-image-2.webp","Protecting your company’s digital footprint requires shifting from manual testing to a structured ",[52,167,168],{},"Search Visibility Optimization (SVO)"," framework. Establishing effective ",[52,171,172],{},"brand monitoring across ai search engines"," involves four operational steps:",[81,175,177],{"id":176},"step-1-identify-high-intent-buyer-prompts","Step 1: Identify High-Intent Buyer Prompts",[14,179,180],{},"Brainstorm the exact questions your ideal prospects ask during their evaluation phase. Move beyond simple brand searches to focus on category comparisons, feature queries, and implementation questions.",[81,182,184],{"id":183},"step-2-map-your-citation-share-across-key-ai-platforms","Step 2: Map Your \"Citation Share\" Across Key AI Platforms",[14,186,187],{},"Track how frequently AI tools cite your site compared to competitors across platforms like ChatGPT Search, Perplexity, and Google AI Overviews. Note which specific URLs the AI uses as references when it mentions your brand.",[81,189,191],{"id":190},"step-3-correct-the-source-data","Step 3: Correct the Source Data",[14,193,194],{},"When you identify inaccurate AI claims, trace where the model pulled the information. AI engines often pull from third-party review sites, developer documentation, or outdated press releases. Updating those primary sources corrects the data that the AI scrapes and cites.",[81,196,198],{"id":197},"step-4-measure-svo-metrics-alongside-traditional-seo","Step 4: Measure SVO Metrics Alongside Traditional SEO",[14,200,201],{},"Expand your reporting dashboard. Along with measuring traditional website traffic and organic keyword rankings, track your brand's citation growth, AI Overview inclusion rate, and direct-traffic conversions.",[14,203,204,205,212],{},"To see how modern search strategies connect directly to pipeline, explore our comprehensive",[206,207,211],"a",{"href":208,"rel":209},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fsearch-visibility-optimization\u002F",[210],"nofollow"," Search Visibility Optimization (SVO) services",".",[24,214,216],{"id":215},"supporting-ai-visibility-with-paid-and-analytics-channels","Supporting AI Visibility with Paid and Analytics Channels",[14,218,219],{},"Brand monitoring in AI search provides the insights you need to protect your reputation, but driving consistent revenue requires integrating those insights across your entire marketing stack.",[81,221,223],{"id":222},"reinforcing-visibility-with-targeted-ads","Reinforcing Visibility with Targeted Ads",[14,225,226],{},"When you notice an AI search engine frequently recommending a competitor for a specific high-value query, you can immediately bridge the gap using targeted paid channels. Pairing your organic optimizations with focused digital advertising ensures your software maintains top-of-page visibility while you update and strengthen your organic source content.",[81,228,230],{"id":229},"measuring-real-world-lead-attribution","Measuring Real-World Lead Attribution",[14,232,233],{},"Because buyers often read an AI response and navigate directly to your site later, traditional click-tracking can misattribute those leads as \"Direct\" or \"Organic Brand\" search. Utilizing modern digital analytics allows you to cross-reference offline CRM data, self-reported attribution, and site activity to confirm how AI search visibility influences actual pipeline velocity.",[24,235,237],{"id":236},"summary-protecting-your-brands-digital-reputation","Summary: Protecting Your Brand's Digital Reputation",[14,239,240,243],{},[75,241],{"alt":77,"src":242},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fbfa7aa92-037c-4f2c-8afb-5045bf32ffbc-why-you-should-monitor-image-3.webp","Monitoring your brand in AI search results is no longer optional—it is a critical requirement to protect your reputation, maintain narrative control, and secure your lead pipeline. As conversational engines continue to replace traditional search lists, tech companies that passively ignore their AI mentions risk losing market share to competitors who actively manage their generative presence.",[14,245,246],{},"Establishing a reliable monitoring framework requires dedicated expertise, systematic tracking tools, and continuous iteration.",[14,248,249],{},"At MKG Marketing, we remove the complexity. We provide an experienced, senior-level team that builds and executes your search visibility strategy directly—with no junior handoffs or black-box reporting. We help B2B software and technology companies monitor their digital presence, correct inaccurate AI citations, and convert organic visibility into predictable revenue.",[81,251,253],{"id":252},"protect-and-scale-your-ai-search-visibility","Protect and Scale Your AI Search Visibility",[46,255,256,267,279],{},[49,257,258,261,262,266],{},[52,259,260],{},"Curious how search engines and AI models actually see your brand?"," Our senior-led team breaks down your real-time visibility across AI platforms—no black-box mysteries, just clear data.",[206,263,265],{"href":208,"rel":264},[210]," Explore our Search Visibility Optimization (SVO) Services"," or book an initial search strategy review.",[49,268,269,272,273,278],{},[52,270,271],{},"Noticing a sudden shift in your traffic or search presence?"," We’re always down to talk strategy and help you make sense of the noise. ",[206,274,277],{"href":275,"rel":276},"https:\u002F\u002Fmkgmarketinginc.com\u002Fcontact\u002F",[210],"Contact the MKG Marketing team directly"," to schedule a consultation.",[49,280,281,284,285,212],{},[52,282,283],{},"Want to peek under the hood of machine learning?"," Dive into our guide:",[206,286,289],{"href":287,"rel":288},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote\u002F",[210]," AI Search Visibility Ranking Factors 2026: How Machines Decide Who to Quote",{"title":77,"searchDepth":291,"depth":291,"links":292},2,[293,294,301,302,308,312],{"id":26,"depth":291,"text":27},{"id":70,"depth":291,"text":71,"children":295},[296,299,300],{"id":83,"depth":297,"text":298},3,"1. Hallucinated Features and Misattributed Limitations",{"id":93,"depth":297,"text":94},{"id":100,"depth":297,"text":101},{"id":126,"depth":291,"text":127},{"id":158,"depth":291,"text":159,"children":303},[304,305,306,307],{"id":176,"depth":297,"text":177},{"id":183,"depth":297,"text":184},{"id":190,"depth":297,"text":191},{"id":197,"depth":297,"text":198},{"id":215,"depth":291,"text":216,"children":309},[310,311],{"id":222,"depth":297,"text":223},{"id":229,"depth":297,"text":230},{"id":236,"depth":291,"text":237,"children":313},[314],{"id":252,"depth":297,"text":253},"seo","2026-08-19T16:01:29.475Z","Why track what ChatGPT and Google say about you? Learn why monitoring brand mentions in AI search results is vital to protect your software company's leads.","md","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F3c12c34c-ad32-459d-b38c-32bc49abb722-why-you-should-monitor-hero-image.webp",{},1,true,"\u002Fblog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results",{"title":6,"description":317},"blog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results","-Ozc8xN-BQ2k9giEa4PQdczQMGk8Eg63yFUKh-ezjGw",{"id":328,"title":329,"author":7,"authors":330,"body":331,"caption":7,"category":315,"date":581,"description":582,"extension":318,"img":583,"imgAlt":584,"meta":585,"minutes":321,"navigation":322,"path":586,"seo":587,"seodescription":7,"seotitle":7,"stem":588,"updated":7,"__hash__":589},"blog\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote.md","AI Search Visibility Ranking Factors 2026 - How Machines Decide Who to Quote",[9],{"type":11,"value":332,"toc":566},[333,336,339,342,346,353,379,386,389,393,396,399,410,414,417,420,440,444,447,450,454,461,464,468,471,475,478,482,487,492,497,501,504,509,512,517,520,525,529,532,535,539],[14,334,335],{},"In 2026, the old playbook for getting found online just doesn't hit the same. Modern B2B buyers aren't scrolling through pages of blue links anymore. Instead, they’re going straight to tools like ChatGPT Search, Perplexity, and Google AI Overviews to compare software features, stack up vendors, and build their shortlists in seconds.",[14,337,338],{},"Here’s the thing: AI engines don’t read websites the way traditional search crawlers used to. Old-school crawlers were all about keyword density, backlink totals, and meta tags to index pages in a directory. But large language models (LLMs) and retrieval-augmented generation (RAG) systems look at the bigger picture. They care about how your information is structured, verified, and contextualized.",[14,340,341],{},"If your tech brand isn't formatted for machine readability, your website essentially becomes invisible to the very engines your buyers rely on every single day.",[24,343,345],{"id":344},"how-ai-search-engines-select-sources-in-2026","How AI Search Engines Select Sources in 2026",[14,347,348,349,352],{},"To understand how your brand gets quoted or recommended by AI, it helps to look at what happens behind the scenes. When a user enters a complex prompt, such as ",[38,350,351],{},"\"What are the top enterprise cybersecurity platforms for multi-cloud compliance?\",","  an AI search engine processes the request through four specific steps:",[132,354,355,361,367,373],{},[49,356,357,360],{},[52,358,359],{},"Deconstructing the Prompt:"," The system breaks the question down to identify the core subject, key concepts, and what the user is actually trying to accomplish.",[49,362,363,366],{},[52,364,365],{},"Retrieving Relevant Data:"," Rather than pulling up a list of web addresses based on exact keywords, the engine searches its database for content that semantically matches those underlying concepts.",[49,368,369,372],{},[52,370,371],{},"Evaluating Content Structure and Source Authority:"," The system analyzes potential sources. It checks whether the text is clearly formatted, whether the facts match other reliable references, and whether the publishing site demonstrates real-world authority on the subject.",[49,374,375,378],{},[52,376,377],{},"Synthesizing the Answer and Linking Sources:"," The engine extracts direct passages from the top-rated sources, writes a unified response, and attaches clickable links so the user can verify where the information came from.",[24,380,382,385],{"id":381},"the-core-2026-ai-search-visibility-ranking-factors",[75,383],{"alt":77,"src":384},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fee360449-da4d-4dfe-a8b0-4ac440db5ad4-ai-visibility-1.png","The Core 2026 AI Search Visibility Ranking Factors",[14,387,388],{},"Based on industry observations and current AI search visibility benchmarks for 2026, AI search algorithms look at six critical factors when deciding which sources deserve a quote:",[81,390,392],{"id":391},"_1-information-gain-and-uniqueness","1. Information Gain and Uniqueness",[14,394,395],{},"AI engines exist to synthesize what's already out there. If your article just repeats the same generic overview that ten other websites published, an LLM has zero reason to cite your brand. Information Gain measures how much new, non-redundant value a page brings to the table.",[14,397,398],{},"To score high here, your content needs:",[46,400,401,404,407],{},[49,402,403],{},"Proprietary research, benchmark surveys, and original data.",[49,405,406],{},"Direct commentary from verified subject matter experts.",[49,408,409],{},"Real-world implementation metrics and detailed technical breakdowns.",[81,411,413],{"id":412},"_2-machine-readable-content-formatting-semantic-chunking","2. Machine-Readable Content Formatting (Semantic Chunking)",[14,415,416],{},"LLMs process web pages in \"chunks\" rather than reading articles sequentially from start to finish. If your key insights are buried inside massive walls of text with generic subheadings, the retrieval model is going to miss the context entirely.",[14,418,419],{},"Winning sites use explicit, machine-readable formatting:",[46,421,422,428,434],{},[49,423,424,427],{},[52,425,426],{},"Question-and-Answer Headers:"," Use direct H2 and H3 subheadings that mirror natural-language user queries.",[49,429,430,433],{},[52,431,432],{},"Bottom-Line-First Declarations:"," State the direct answer or main takeaway in the very first sentence beneath a heading before diving into the details.",[49,435,436,439],{},[52,437,438],{},"Clean Data Tables and Lists:"," Present technical comparisons, feature breakdowns, and numerical data using structured HTML tables and bulleted lists.",[81,441,443],{"id":442},"_3-entity-consistency-and-schema-markup","3. Entity Consistency and Schema Markup",[14,445,446],{},"AI search engines build vast knowledge graphs of \"entities\" (companies, products, executives, and concepts). For an engine to confidently recommend your SaaS platform, it has to verify that your brand is a recognized, trusted entity in your category.",[14,448,449],{},"Implementing detailed JSON-LD Schema markup, including Organization, SoftwareApplication, Article, and FAQPage schemas, gives search engines clear, explicit data about what you offer. When your on-page Schema matches external mentions across review platforms, news outlets, and industry databases, the LLM’s confidence score goes way up.",[81,451,453],{"id":452},"_4-technical-answer-density","4. Technical Answer Density",[14,455,456,457,460],{},"Answer density is all about the concentration of real, factual value relative to your total word count. Unedited AI fluff—filled with generic intros like ",[38,458,459],{},"\"In today's fast-paced digital world...\"","—completely dilutes your message.",[14,462,463],{},"In 2026, AI retrieval systems favor high-density content that delivers precise technical facts, clear definitions, and actionable steps without any extra noise.",[81,465,467],{"id":466},"_5-multi-source-digital-co-citations","5. Multi-Source Digital Co-Citations",[14,469,470],{},"An LLM rarely relies on a single web page to build an answer, it cross-references multiple sources to verify facts. If your platform is mentioned with positive sentiment across third-party review sites, developer forums, PR releases, and partner docs, generative engines see your site as an authoritative industry reference.",[81,472,474],{"id":473},"_6-demonstrable-e-e-a-t-signals","6. Demonstrable E-E-A-T Signals",[14,476,477],{},"Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are as foundational as ever. AI engines actively look for proof that a real human with hands-on experience created or reviewed the content. Explicit author bios linked to verified LinkedIn profiles, direct quotes from company leaders, and clear links to primary sources all reinforce your site's trust score.",[14,479,480],{},[52,481,109],{},[14,483,484],{},[38,485,486],{},"\"Understanding these technical AI ranking factors is essential for tech brands today. AI engines don't read content for entertainment—they crawl websites looking for structured facts they can instantly trust and quote. Structuring your site for machine readability isn't just an optimization tactic; it is the only way to protect your digital footprint and ensure your software stays on your buyers' shortlists as traditional search continues to evolve.\"",[14,488,120,489,491],{},[52,490,9],{},", Founder & CEO of MKG Marketing",[14,493,494],{},[75,495],{"alt":77,"src":496},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F76a1ca67-794d-4085-afd3-68d0afbbb963-ai-visibility-2.png",[24,498,500],{"id":499},"combining-technical-ai-formatting-with-a-full-funnel-growth-strategy","Combining Technical AI Formatting with a Full-Funnel Growth Strategy",[14,502,503],{},"Appearing in AI search answers is a critical first step, but visibility alone does not close enterprise software deals. To convert that visibility into actual sales pipeline, tech companies need to connect their organic search efforts with paid channels and accurate tracking.",[14,505,506],{},[52,507,508],{},"Combining Organic and Paid Reach",[14,510,511],{},"When an AI engine routinely quotes your brand as an industry authority, buyers build trust before they ever speak with your sales team. Companies can build on that momentum by pairing organic optimizations with targeted digital advertising. Running paid campaigns aimed at accounts searching for your software category ensures your brand stays visible in both sponsored ads and generated AI responses.",[14,513,514],{},[52,515,516],{},"Tracking Real-World Influence",[14,518,519],{},"Because AI Overviews often answer questions directly on the screen, traditional \"last-click\" measurement tools no longer tell the full story. Using modern digital analytics allows marketing teams to track direct site traffic, self-reported source data, and sales cycle speed. This gives leadership a clear view of how search visibility actually drives revenue.",[14,521,522],{},[75,523],{"alt":77,"src":524},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F221ea7d6-aa63-4d37-a9dd-78f35fdc9bf6-ai-visibility-3.png",[24,526,528],{"id":527},"future-proofing-your-brand-for-ai-search","Future-Proofing Your Brand for AI Search",[14,530,531],{},"Winning visibility in modern AI search comes down to three practical elements: clear site structure, verified real-world expertise, and a consistent presence across the web. As AI tools change how people research software, relying solely on old keyword-stuffing tactics will cause your brand to fall behind.",[14,533,534],{},"At MKG Marketing, we specialize in helping B2B software and cybersecurity organizations navigate these complex search shifts. Our flat, senior-led structure means you work directly with experienced digital strategists, never junior handoffs. We deploy our unified Search Visibility Optimization (SVO) framework to ensure your website is structured for machine readability, citable by leading AI tools, and built to drive qualified sales pipeline.",[81,536,538],{"id":537},"take-control-of-your-ai-search-visibility","Take Control of Your AI Search Visibility",[46,540,541,550,558],{},[49,542,543,544,549],{},"Ready to see how AI search engines view your website? Explore our",[206,545,548],{"href":546,"rel":547},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002F",[210]," Search Visibility Optimization (SVO) Services"," or schedule an initial search strategy review with our senior team.",[49,551,552,553,557],{},"Have questions about your site's technical structure or recent traffic changes?",[206,554,556],{"href":275,"rel":555},[210]," Contact MKG Marketing directly"," to speak with a digital search expert.",[49,559,560,561,212],{},"Want to learn more about the shift from traditional SEO to answer engine optimization? Read our guide on",[206,562,565],{"href":563,"rel":564},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo\u002F",[210]," AI Search vs Traditional Search: Navigating the Shift to SVO",{"title":77,"searchDepth":291,"depth":291,"links":567},[568,569,577,578],{"id":344,"depth":291,"text":345},{"id":381,"depth":291,"text":385,"children":570},[571,572,573,574,575,576],{"id":391,"depth":297,"text":392},{"id":412,"depth":297,"text":413},{"id":442,"depth":297,"text":443},{"id":452,"depth":297,"text":453},{"id":466,"depth":297,"text":467},{"id":473,"depth":297,"text":474},{"id":499,"depth":291,"text":500},{"id":527,"depth":291,"text":528,"children":579},[580],{"id":537,"depth":297,"text":538},"2026-08-11T17:38:25.303Z","How do AI engines choose which websites to quote? Discover the core AI search ranking factors for 2026 and how to get your brand cited.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Ff37f521d-b3f6-49bb-8b34-f6ddf2fa1770-mkg-blog-ai-search-visibility-ranking-factors.webp","AI Search Visibility Factors 2026",{},"\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote",{"title":329,"description":582},"blog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote","GHGZ8GxZZuusE2EtxJnbEsvoFD1-j4sXRse2vwlYz5U",{"id":591,"title":592,"author":7,"authors":593,"body":594,"caption":7,"category":315,"date":897,"description":898,"extension":318,"img":899,"imgAlt":900,"meta":901,"minutes":321,"navigation":322,"path":902,"seo":903,"seodescription":7,"seotitle":7,"stem":904,"updated":7,"__hash__":905},"blog\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo.md","AI Search vs Traditional Search - Navigating the Shift to Search Visibility Optimization (SVO)",[9],{"type":11,"value":595,"toc":877},[596,599,603,606,616,620,623,634,641,645,648,655,662,665,668,671,682,685,690,693,696,701,706,713,716,783,787,790,793,804,808,811,815,818,822,825,829,832,839,842,845,848,852],[14,597,598],{},"For nearly two decades, the digital playbook for B2B software and tech companies was tried and true: pick your keywords, optimize your site, build backlinks, and win the glory of a top ten spot on a page of blue links. Today… not so much. You might notice your organic website traffic dropping even though your keyword rankings haven't changed. The reason isn't that your competitors suddenly bought more backlinks—it is because the fundamental way people look for information has evolved. Users are moving away from traditional engines and turning to conversational models, leaving marketing leaders to navigate the massive operational shift between ai search vs traditional search engines. Fixing this isn't about buying more links; it’s about changing how your website presents information to be indexed by both humans and algorithms.",[24,600,602],{"id":601},"the-core-differences-ten-blue-links-vs-synthesized-answers","The Core Differences: Ten Blue Links vs. Synthesized Answers",[14,604,605],{},"To understand why traditional search engine optimization (SEO) is no longer enough on its own, we have to look at how user behavior and technology have diverged.",[14,607,608,609,612,613,212],{},"When analyzing ai-driven search engines vs traditional search engines differences, the distinction comes down to ",[38,610,611],{},"retrieval"," versus ",[38,614,615],{},"synthesis",[81,617,619],{"id":618},"traditional-search-the-index-and-click-engine","Traditional Search: The Index and Click Engine",[14,621,622],{},"Traditional search engines operate as massive directory indices. A user types a query like \"best enterprise CRM for SaaS,\" and the engine returns pages of indexed links ranked by relevance, domain authority, and technical optimization. The user must then:",[132,624,625,628,631],{},[49,626,627],{},"Click into three to five separate websites.",[49,629,630],{},"Read through intro fluff and sales copy.",[49,632,633],{},"Manually synthesize the data to make a decision.",[14,635,636,637,640],{},"This model relies on driving traffic ",[38,638,639],{},"to"," your website. Your site is the destination where the user finds the answer.",[81,642,644],{"id":643},"ai-search-the-direct-answer-engine","AI Search: The Direct Answer Engine",[14,646,647],{},"AI tools like ChatGPT, Perplexity, Claude, and Google AI Overviews bypass the directory model entirely. They do not just fetch links; they read, cross-reference, and summarize content from across the web into a single, cohesive answer right inside the search interface.",[14,649,650,651,654],{},"When comparing traditional vs ai search results rankings, the target moves from ranking #1 on a keyword list to becoming the primary ",[38,652,653],{},"cited source"," inside an LLM's generated summary. If an AI overview answers your prospect's question completely on the search page, they won't click through to your blog—even if you rank at the top of the organic list.",[24,656,658,661],{"id":657},"why-software-companies-are-losing-traffic-the-zero-click-reality",[75,659],{"alt":77,"src":660},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa22194a2-19e3-4d2b-a42e-4ad5c6d95b69-click.png","Why Software Companies Are Losing Traffic (The Zero-Click Reality)",[14,663,664],{},"This structural shift explains the mysterious drop in website sessions across B2B software and tech sectors. Buyers are getting their answers without ever visiting your domain.",[14,666,667],{},"When considering ai enterprise search vs traditional enterprise search, enterprise software buyers are no longer hunting through lengthy technical documentation manually. They are asking AI engines to summarize product capabilities, compare pricing structures, and aggregate user reviews into single tables.",[14,669,670],{},"If your marketing strategy relies exclusively on legacy SEO tactics, you face three major risks:",[46,672,673,676,679],{},[49,674,675],{},"Zero-Click Erosion: Higher-funnel informational traffic evaporates as AI Overviews satisfy search intent directly on the results page.",[49,677,678],{},"Loss of Brand Mindshare: If LLMs aren't trained on or citing your content, your product simply doesn't exist during the buyer's initial research phase.",[49,680,681],{},"Vanity Metric Misalignment: Your SEO agency may report stable keyword positions, but your inbound lead forms and phone calls tell a very different story.",[81,683,109],{"id":684},"expert-insight-from-mkg-marketing",[14,686,687,689],{},[38,688,114],{},"AI is making the decision on what it's going to show the user. The system decided your content was the most trustworthy, most citable answer to that exact question for that exact person. Writing something good and checking the ‘helpful content’ boxes doesn't get you there. Those are very different bars.",[14,691,692],{},"‘Helpful’ is table stakes. It's what gets you into the building, not into the room where the AI is assembling its answer.",[14,694,695],{},"What gets you cited is specificity: The right category. Website & Page Structure. Consistent messaging across your entire footprint. A point of view that the model can actually extract and reuse with confidence.",[14,697,698,699],{},"So when Google says ‘just be helpful,’ they're not wrong. They're just leaving out about 80% of what actually matters. And the companies that take that advice at face value are going to watch their visibility collapse while their content quality stays perfectly fine.",[38,700,114],{},[14,702,120,703,705],{},[52,704,9],{},", CEO & Founder of MKG Marketing",[24,707,709,712],{"id":708},"the-evolution-moving-from-seo-to-svo-aeo-and-geo",[75,710],{"alt":77,"src":711},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F4dd65826-2a82-444b-9693-b6845e4438c0-meeting.png","The Evolution: Moving from SEO to SVO, AEO, and GEO",[14,714,715],{},"To stay visible and continue generating qualified pipeline, marketing executives must expand their organic framework beyond traditional boundaries. This requires a modern, multi-layered approach:",[717,718,719,735],"table",{},[720,721,722],"thead",{},[723,724,725,729,732],"tr",{},[726,727,728],"th",{},"Framework",[726,730,731],{},"Full Name",[726,733,734],{},"Primary Objective",[736,737,738,750,761,772],"tbody",{},[723,739,740,744,747],{},[741,742,743],"td",{},"SEO",[741,745,746],{},"Search Engine Optimization",[741,748,749],{},"Ranking pages on traditional search engine results pages (SERPs) for targeted keywords.",[723,751,752,755,758],{},[741,753,754],{},"AEO",[741,756,757],{},"Answer Engine Optimization",[741,759,760],{},"Structuring data so voice assistants and snippet engines can pull direct, succinct answers.",[723,762,763,766,769],{},[741,764,765],{},"GEO",[741,767,768],{},"Generative Engine Optimization",[741,770,771],{},"Formatting brand narrative, statistics, and domain expertise so LLMs ingest and cite your brand.",[723,773,774,777,780],{},[741,775,776],{},"SVO",[741,778,779],{},"Search Visibility Optimization",[741,781,782],{},"The Unified Strategy: Maximizing total brand presence across both traditional links and AI answer engines.",[81,784,786],{"id":785},"how-search-visibility-optimization-svo-solves-the-gap","How Search Visibility Optimization (SVO) Solves the Gap",[14,788,789],{},"SVO doesn't discard traditional SEO; it unifies SEO, AEO, and GEO into a single operational framework.",[14,791,792],{},"Rather than chasing raw session counts, SVO focuses on Information Gain and Citations. To win citations in AI-generated answers, your web content must feature:",[132,794,795,798,801],{},[49,796,797],{},"Clear, Schema-Structured Data: Helping bots identify who you are, what your software does, and who you serve without guessing.",[49,799,800],{},"First-Party Expertise (E-E-A-T): Unique data points, proprietary benchmark reports, and expert commentary that LLMs cannot synthesize from generic web text.",[49,802,803],{},"Direct Answer Formatting: Clear, concise definitions at the top of technical pieces that allow answer engines to extract key takeaways cleanly.",[24,805,807],{"id":806},"practical-steps-to-adapt-your-search-strategy-today","Practical Steps to Adapt Your Search Strategy Today",[14,809,810],{},"Shifting your company's digital presence to capture both traditional and AI-driven search doesn't require scrapping your entire content library. It requires restructuring how your information is delivered.",[81,812,814],{"id":813},"_1-optimize-for-high-information-gain","1. Optimize for High Information Gain",[14,816,817],{},"Eliminate generic, top-of-funnel fluff articles that summarize widely available knowledge. AI engines already summarize that data effortlessly. Focus instead on deep, opinionated, original content: teardowns of real customer implementation challenges, original survey data, and niche technical workflows.",[81,819,821],{"id":820},"_2-standardize-entity-and-brand-citations","2. Standardize Entity and Brand Citations",[14,823,824],{},"Ensure your brand's core value proposition, product categories, and technical terminology are consistent across external review sites, Wikipedia entries, PR releases, and your own domain. LLMs establish trust by cross-referencing brand information across multiple authoritative sources.",[81,826,828],{"id":827},"_3-track-pipeline-impact-over-pure-clicks","3. Track Pipeline Impact over Pure Clicks",[14,830,831],{},"Recognize that a drop in informational blog clicks does not automatically mean a drop in revenue. If an AI search tool cites your software as the top recommendation for an enterprise query, the prospect may navigate directly to your pricing or contact page to initiate a call. Measure branded search volume, direct traffic, and pipeline velocity alongside traditional organic metrics.",[24,833,835,838],{"id":834},"summary-adapting-to-how-buyers-search-today",[75,836],{"alt":77,"src":837},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F1a47aa4c-b986-4fd6-b30d-5ff622a02239-brain.png","Summary: Adapting to How Buyers Search Today",[14,840,841],{},"The debate surrounding ai search vs traditional search engines isn't about choosing one platform over the other. Traditional search engines will continue to process billions of queries, but AI-driven answer engines are rapidly capturing high-intent B2B research behavior. If software and tech companies want to keep filling their sales pipelines with new customers, they must adapt to how people search today.",[14,843,844],{},"Succeeding in this new landscape requires a refined strategy, technical precision, and continuous testing across evolving engine algorithms.",[14,846,847],{},"At MKG Marketing, we eliminate the guesswork. We provide a senior-led team of digital experts who handle your search strategy and technical execution directly—with zero handoffs to junior staff. We help growing tech organizations build future-proof organic engines that drive clear visibility, authoritative citations, and real business revenue.",[81,849,851],{"id":850},"ready-to-modernize-your-search-strategy","Ready to Modernize Your Search Strategy?",[46,853,854,862,869],{},[49,855,856,857,861],{},"Organic search is constantly shifting. Let’s figure it out together. We help tech leaders cut through the noise and build search strategies that actually drive growth. Explore our ",[206,858,860],{"href":208,"rel":859},[210],"Search Visibility Optimization (SVO) Services"," or book your initial search strategy review.",[49,863,864,865,278],{},"Skip the generic SEO agency playbook. Our senior team works alongside you to build a tailored search strategy that gets your brand seen. Ready to fix traffic drops or scale what’s already working? ",[206,866,868],{"href":275,"rel":867},[210],"Contact MKG Marketing today",[49,870,871,872,212],{},"Ready to learn more about content quality in the age of artificial intelligence? We got you covered:",[206,873,876],{"href":874,"rel":875},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings\u002F",[210]," Is AI Content Bad for SEO? How to Scale Traffic Without Sacrificing Rankings",{"title":77,"searchDepth":291,"depth":291,"links":878},[879,883,886,889,894],{"id":601,"depth":291,"text":602,"children":880},[881,882],{"id":618,"depth":297,"text":619},{"id":643,"depth":297,"text":644},{"id":657,"depth":291,"text":661,"children":884},[885],{"id":684,"depth":297,"text":109},{"id":708,"depth":291,"text":712,"children":887},[888],{"id":785,"depth":297,"text":786},{"id":806,"depth":291,"text":807,"children":890},[891,892,893],{"id":813,"depth":297,"text":814},{"id":820,"depth":297,"text":821},{"id":827,"depth":297,"text":828},{"id":834,"depth":291,"text":838,"children":895},[896],{"id":850,"depth":297,"text":851},"2026-08-05T15:31:00.000Z","Traditional SEO is shifting. Learn how AI search engines are disrupting the ten blue links and how to win brand mentions in LLM responses.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Ff8233c21-a553-4cdf-b08e-62ba6de46295-mkg-blog-ai-search-vs-traditional-search-hero-image.webp","Stop Chasing Clicks, Capture Direct-Answer AI",{},"\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo",{"title":592,"description":898},"blog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo","-gpi5KK10pDxINv9ruMKWl6jS80jXrfnRRxBeMsFrVE",{"id":907,"title":908,"author":7,"authors":7,"body":909,"caption":7,"category":315,"date":1138,"description":1139,"extension":318,"img":1140,"imgAlt":1141,"meta":1142,"minutes":321,"navigation":322,"path":1143,"seo":1144,"seodescription":7,"seotitle":7,"stem":1145,"updated":7,"__hash__":1146},"blog\u002Fblog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026.md","Search Visibility Optimization (SVO) Monthly Overview - July 2026",{"type":11,"value":910,"toc":1130},[911,917,966,972,1008,1014,1049,1055,1082,1088,1091,1096,1099,1102,1122],[24,912,914],{"id":913},"executive-summary-the-tldr",[52,915,916],{},"Executive Summary (The TL;DR)",[46,918,919,931,942,954],{},[49,920,921,924,925,930],{},[52,922,923],{},"Google Refines Helpful Content Systems:"," The",[206,926,929],{"href":927,"rel":928},"https:\u002F\u002Fadelev8.com\u002Fblog\u002Fgoogle-july-2026-helpful-content-update",[210]," July 2026 Helpful Content Update"," shifts evaluation metrics from blunt site-wide penalties to granular, section-level filtering, strictly penalizing synthetic, low-effort material while rewarding verified practitioner expertise.",[49,932,933,936,937,212],{},[52,934,935],{},"AI Overviews Expansion:"," Google integrated live news carousels and direct image generation inside AI Overviews, which now feature in approximately",[206,938,941],{"href":939,"rel":940},"https:\u002F\u002Fwww.artificialintelligence-news.com\u002Fnews\u002Fgoogle-ai-overviews-us-searches\u002F",[210]," 43% of US searches",[49,943,944,947,948,953],{},[52,945,946],{},"Search Console Controls Updates:"," Site owners can now explicitly manage and isolate content inclusion within AI Overviews and AI Mode via",[206,949,952],{"href":950,"rel":951},"https:\u002F\u002Fwww.numinix.com\u002Fblog\u002Fjuly-2026-seo-algorithm-news-update\u002F",[210]," updated Search Console controls"," without sacrificing baseline organic rankings.",[49,955,956,959,960,965],{},[52,957,958],{},"AEO and Third Party Integration:"," ChatGPT’s integration of live third-party platform data (such as",[206,961,964],{"href":962,"rel":963},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-to-update-local-services-ads-policies-in-july-479653",[210]," Yelp reviews, ratings, and photos",") forces B2B and B2C brands to optimize their multi-platform digital footprints beyond owned properties.",[24,967,969],{"id":968},"algorithm-technical-seo-updates",[52,970,971],{},"Algorithm & Technical SEO Updates",[46,973,974,986,997],{},[49,975,976,979,980,985],{},[52,977,978],{},"The July 2026 Helpful Content Update:"," Google deployed a ",[206,981,984],{"href":982,"rel":983},"https:\u002F\u002Fseovendor.co\u002Fgoogle-algorithm-updates-july-2026\u002F",[210],"targeted update"," to its Helpful Content System, tightening synthetic content detection and increasing E-E-A-T weightings. Unlike previous iterations that carried a risk of broad site-wide demotions, this update introduces granular section-level assessments, permitting well-authored pages on otherwise mixed-quality domains to retain visibility.",[49,987,988,991,992,996],{},[52,989,990],{},"Global Spam Countermeasures:"," Running alongside minor core adjustments, ",[206,993,995],{"href":950,"rel":994},[210],"a global spam update"," rolled out to refine SpamBrain heuristics, targeting systemic manipulation patterns rather than isolated link-building tactics.",[49,998,999,1002,1003,1007],{},[52,1000,1001],{},"Search Console Shifts:"," Platform-wide properties and explicit GEO isolation controls ",[206,1004,1006],{"href":950,"rel":1005},[210],"went live",", enabling technical leaders to partition content accessibility for generative experiences without damaging classic organic indexing.",[24,1009,1011],{"id":1010},"geoaeo-updates",[52,1012,1013],{},"GEO\u002FAEO Updates",[46,1015,1016,1026,1037],{},[49,1017,1018,1021,1022,1025],{},[52,1019,1020],{},"AI Overview Saturation & Features:"," Market intelligence indicates AI Overviews now appear in roughly",[206,1023,941],{"href":939,"rel":1024},[210],", fundamentally altering click-through dynamics. July updates added real-time news carousels and native AI-generated image creation directly into query responses, shifting user engagement loops.",[49,1027,1028,1031,1032,1036],{},[52,1029,1030],{},"Cross-Platform Citation Shifts:"," ChatGPT expanded its retrieval architecture by integrating live third-party review and vector data (including",[206,1033,1035],{"href":962,"rel":1034},[210]," Yelp reviews and ratings","), illustrating that LLM engines rely heavily on aggregated ecosystem trust signals rather than just corporate web properties.",[49,1038,1039,1042,1043,1048],{},[52,1040,1041],{},"The \"Ghost Citation\" Phenomenon:"," ",[206,1044,1047],{"href":1045,"rel":1046},"https:\u002F\u002Fsearchengineland.com\u002Fai-halftime-report-h1-2026-483912",[210],"Emerging tracking data"," highlights that AI engines frequently synthesize information from third-party aggregators and forums, leaving primary creators uncredited unless structured entities are explicitly claimed and verified.",[24,1050,1052],{"id":1051},"strategic-implications-for-leaders",[52,1053,1054],{},"Strategic Implications for Leaders",[46,1056,1057,1063],{},[49,1058,1059,1062],{},[52,1060,1061],{},"What to ignore:"," Short-term ranking fluctuations and mass content deletions. High-volume, automated articles no longer hold value under current search filters, making rapid content generation counterproductive.",[49,1064,1065,1068],{},[52,1066,1067],{},"Where to pivot:",[46,1069,1070,1076],{},[49,1071,1072,1075],{},[52,1073,1074],{},"Clean up low-value content:"," Review site pages for thin or AI-generated text. Replace surface-level summaries with original research, customer case studies, and expert data that language models cannot replicate.",[49,1077,1078,1081],{},[52,1079,1080],{},"Standardize off-page brand data:"," Align Schema markup, corporate records, and third-party profiles across major directories and review platforms. Search engines and AI systems rely heavily on external sources to verify company authority.",[24,1083,1085],{"id":1084},"looking-ahead",[52,1086,1087],{},"Looking Ahead",[14,1089,1090],{},"Google historically issues a major core algorithm update in late Q3. Growth teams should focus on deepening coverage within core subject areas rather than publishing broadly across adjacent topics.",[24,1092,1094],{"id":1093},"search-visibility-optimization-svo",[52,1095,168],{},[14,1097,1098],{},"Maintaining search traffic now requires managing three distinct channels: standard web indexing, answer engine citations (AEO), and generative search layouts (GEO).",[14,1100,1101],{},"MKG assists growth-stage technology companies with:",[46,1103,1104,1110,1116],{},[49,1105,1106,1109],{},[52,1107,1108],{},"GEO and AEO Audits:"," Evaluating brand presence and citation rates across ChatGPT, Perplexity, and Google AI Overviews.",[49,1111,1112,1115],{},[52,1113,1114],{},"Structured Data Infrastructure:"," Aligning Schema markup and technical index controls to safeguard search presence.",[49,1117,1118,1121],{},[52,1119,1120],{},"Pipeline Attribution Modeling:"," Measuring how generative search visibility impacts customer acquisition costs (CAC) and deal velocity.",[14,1123,1124,1125,1129],{},"To review your domain's generative search visibility, ",[206,1126,1128],{"href":275,"rel":1127},[210],"schedule a consultation"," with an MKG search specialist.",{"title":77,"searchDepth":291,"depth":291,"links":1131},[1132,1133,1134,1135,1136,1137],{"id":913,"depth":291,"text":916},{"id":968,"depth":291,"text":971},{"id":1010,"depth":291,"text":1013},{"id":1051,"depth":291,"text":1054},{"id":1084,"depth":291,"text":1087},{"id":1093,"depth":291,"text":168},"2026-08-04T16:16:55.368Z","Stay updated on the July 2026 search landscape: Google’s granular Helpful Content Update, AI Overviews reaching 43% of US searches, new Search Console controls for AI Mode, and ChatGPT's integration of third-party platform data.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F9bacf7c4-18eb-47f1-87fb-986cba555a73-Copy of 11766_(1920x1080) (7).png","close-up image of a blue pushpin marking a location on a detailed paper map",{},"\u002Fblog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026",{"title":908,"description":1139},"blog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026","5pxN68DR_qIaFWWZtTFVVhPfAFuFaWVgo_xonw8Dtw0",{"id":1148,"title":1149,"author":7,"authors":7,"body":1150,"caption":7,"category":315,"date":1460,"description":1461,"extension":318,"img":1462,"imgAlt":1463,"meta":1464,"minutes":321,"navigation":322,"path":1465,"seo":1466,"seodescription":7,"seotitle":7,"stem":1467,"updated":7,"__hash__":1468},"blog\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings.md","Is AI Content Bad for SEO? How to Scale Traffic Without Sacrificing Rankings",{"type":11,"value":1151,"toc":1444},[1152,1159,1165,1168,1183,1186,1189,1203,1210,1213,1217,1220,1226,1237,1243,1246,1252,1263,1265,1270,1273,1276,1281,1286,1293,1300,1303,1309,1312,1318,1321,1332,1338,1341,1348,1357,1364,1371,1376,1379,1394,1400,1406,1409,1416,1420],[14,1153,1154,1155,1158],{},"Let’s answer the question on every marketing leader’s mind right away: ",[52,1156,1157],{},"No, AI content is not inherently bad for SEO."," Google does not automatically penalize text simply because an artificial intelligence model generated it. In fact, Google’s official Search guidelines state that the search engine ranks content based on its helpfulness, relevance, and quality—not on who (or what) typed the words.",[14,1160,1161,1162],{},"However, there is a massive caveat that every modern CMO and VP of Marketing must understand: ",[52,1163,1164],{},"publishing unedited, mass-produced AI text is a fast track to losing traffic.",[14,1166,1167],{},"While AI can drastically accelerate your research and drafting phases, relying on raw algorithm outputs to power your organic search strategy will inevitably hurt your brand. The internet is quickly becoming flooded with synthesized, low-effort fluff. Search engines are aggressively updating their algorithms to identify and down-rank generic copy that fails to bring new value to the web.",[14,1169,1170,1171,1174,1175,1178,1179,1182],{},"So, ",[52,1172,1173],{},"does AI-generated content impact SEO?"," Absolutely—for better or for worse depending entirely on ",[38,1176,1177],{},"how"," you use it. To navigate this new era of search, B2B software and tech companies must learn how to safely leverage AI as an efficiency tool while keeping senior human strategy in full control. ",[75,1180],{"alt":77,"src":1181},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fe5fe90d6-da9d-42d8-8ca3-5c601eb33fc8-ai-content-bad-for-seo-1.png","What Google Actually Cites About AI-Generated Content",[14,1184,1185],{},"A widespread myth floating around boardrooms is that Google possesses a universal \"AI detector\" that immediately penalizes any site using machine learning tools. This misconception has led to two extreme behaviors: organizations either banned AI entirely out of fear, or they went all-in, firing editorial teams and pumping out hundreds of unvetted AI articles a month.",[14,1187,1188],{},"Both approaches are flawed. Google’s position on AI content is clear and consistent:",[46,1190,1191,1197],{},[49,1192,1193,1196],{},[52,1194,1195],{},"Intent matters over medium:"," If you use automation, including generative AI, primarily to manipulate search rankings, it is considered a violation of Google's spam policies.",[49,1198,1199,1202],{},[52,1200,1201],{},"Quality is the ultimate benchmark:"," If your content offers original information, insightful analysis, and clear utility to the searcher, Google will reward it—regardless of whether AI helped draft the paragraphs.",[14,1204,1205,1206,1209],{},"This distinction rests on Google’s ",[52,1207,1208],{},"E-E-A-T framework",": Experience, Expertise, Authoritativeness, and Trustworthiness.",[14,1211,1212],{},"Generative AI models are trained on existing web data; by design, they scrape, synthesize, and regurgitate information that has already been published. They cannot draw from personal background, run proprietary benchmark studies, or conduct interviews with industry veterans. Therefore, raw AI content inherently lacks the \"First-Hand Experience\" and deep \"Expertise\" required to satisfy modern search criteria.",[24,1214,1216],{"id":1215},"why-copy-pasting-ai-copy-destroys-your-organic-traffic","Why Copy-Pasting AI Copy Destroys Your Organic Traffic",[14,1218,1219],{},"If Google doesn't penalize AI text on principle, why are so many tech sites seeing their organic impressions plummet after launching automated content initiatives? The answer lies in the subtle traps of machine-generated prose.",[81,1221,1223],{"id":1222},"_1-the-information-gain-problem",[52,1224,1225],{},"1. The Information Gain Problem",[14,1227,1228,1229,1232,1233,1236],{},"Search engine algorithms are increasingly prioritizing ",[52,1230,1231],{},"Information Gain","—a metric that measures whether a piece of content adds ",[38,1234,1235],{},"new"," facts, perspectives, or data points to a topic compared to existing index results. When an AI tool drafts an article, it simply summarizes what the top ten results on Google are already saying. It offers zero information gain. If your page is merely an average of what is already online, Google has no incentive to rank you above established competitors.",[81,1238,1240],{"id":1239},"_2-hallucinations-and-brand-risk",[52,1241,1242],{},"2. Hallucinations and Brand Risk",[14,1244,1245],{},"Large Language Models (LLMs) are predictive engines, not factual databases. They routinely invent statistics, misquote technical documentation, and present incorrect product capabilities with total confidence. Publishing hallucinated facts erodes consumer trust and signals to search crawlers that your site lacks basic editorial integrity.",[81,1247,1249],{"id":1248},"_3-the-homogenization-of-brand-voice",[52,1250,1251],{},"3. The Homogenization of Brand Voice",[14,1253,1254,1255,1258,1259,1262],{},"B2B tech buyers are sophisticated. They can spot low-effort, synthetic writing instantly. Text bloated with hollow transitions (",[38,1256,1257],{},"\"In today's fast-paced digital landscape...\""," or ",[38,1260,1261],{},"\"It is crucial to leverage...\"",") signals to prospects that your company lacks real point-of-view authority. If your content sounds identical to every competitor using the same prompts, you lose your market positioning.",[24,1264,109],{"id":684},[14,1266,1267,1269],{},[38,1268,114],{},"The AI has no reason to pick yours over theirs. It's looking for something it can confidently reuse, and if your version doesn't add anything new, you're background noise.",[14,1271,1272],{},"So instead of writing more, I'm going page by page through what already exists and asking one question: does this page say something that no other page on the internet says?",[14,1274,1275],{},"Original data. A real client pattern you documented. A first-person account of what actually happened when you tried the thing everyone recommends. ",[14,1277,1278,1279],{},"That's what AI pulls in. The generic stuff is what AI already has forty versions of. It doesn't need yours.",[38,1280,114],{},[14,1282,120,1283,1285],{},[52,1284,9],{},", CEO of MKG Marketing",[24,1287,1289,1292],{"id":1288},"how-to-safely-use-ai-as-a-marketing-assistant-not-a-lead-strategist",[75,1290],{"alt":77,"src":1291},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fc8d0926d-82b9-42f9-85f4-3c433da82d78-ai-content-bad-for-seo-2.png","How to Safely Use AI as a Marketing Assistant (Not a Lead Strategist)",[14,1294,1295,1296,1299],{},"To succeed in search today, modern tech companies don't need to abandon AI; they need to integrate it into a ",[52,1297,1298],{},"human-led editorial workflow",". AI should act as the junior analyst that handles heavy administrative lifting, while senior strategists serve as the editorial director.",[14,1301,1302],{},"Here is how high-growth organizations use AI tools safely without putting their search performance at risk:",[81,1304,1306],{"id":1305},"_1-accelerate-research-and-formatting",[52,1307,1308],{},"1. Accelerate Research and Formatting",[14,1310,1311],{},"Use AI to synthesize lengthy transcripts, cluster search intent, organize raw data, and draft initial structural outlines. Asking an AI tool to suggest five logical structural flows for a technical guide saves hours of brainstorming without diluting your editorial voice.",[81,1313,1315],{"id":1314},"_2-inject-proprietary-data-and-human-storytelling",[52,1316,1317],{},"2. Inject Proprietary Data and Human Storytelling",[14,1319,1320],{},"Once a rough outline or foundational draft exists, a subject matter expert (SME) must step in. Inject real-world elements that an algorithm can never produce:",[46,1322,1323,1326,1329],{},[49,1324,1325],{},"Customer case studies and real implementation metrics.",[49,1327,1328],{},"Direct quotes from internal product architects or sales engineers.",[49,1330,1331],{},"Unique takeaways or counter-intuitive opinions that challenge status-quo industry advice.",[81,1333,1335],{"id":1334},"_3-rigorous-fact-checking-and-editorial-oversight",[52,1336,1337],{},"3. Rigorous Fact-Checking and Editorial Oversight",[14,1339,1340],{},"Every claim, statistic, and technical instruction generated during the drafting phase must be verified by a human editor. Ensure the tone matches your brand guidelines and eliminate boilerplate AI phrasing.",[14,1342,1343,1344,1347],{},"Want to see how your current search strategy measures up against the latest engine updates? Explore our comprehensive",[206,1345,211],{"href":208,"rel":1346},[210]," or book an initial search strategy review with our senior team today.",[24,1349,1351,1354],{"id":1350},"beyond-traditional-seo-preparing-for-search-visibility-optimization-svo",[75,1352],{"alt":77,"src":1353},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F2cd275b2-b56c-4864-b728-e18e54f45370-ai-content-bad-for-seo-3.png",[52,1355,1356],{},"Beyond Traditional SEO: Preparing for Search Visibility Optimization (SVO)",[14,1358,1359,1360,1363],{},"The debate over whether AI-generated content ",[52,1361,1362],{},"is good for seo"," is part of a much larger shift in how users find information. Search is no longer confined to a list of ten blue links on a traditional search results page.",[14,1365,1366,1367,1370],{},"With the rapid adoption of AI Overviews, ChatGPT, Claude, and Perplexity, users are increasingly getting direct answers synthesized and generated right inside search interfaces. This shift means that optimizing purely for keyword clicks is no longer enough. You must optimize for ",[52,1368,1369],{},"total brand visibility"," across AI search models and traditional engines alike.",[14,1372,1373,1374,212],{},"This evolution is what we call ",[52,1375,168],{},[14,1377,1378],{},"To win in an SVO-driven ecosystem, your content must be authoritative enough that AI models choose to cite your brand as the primary source of truth. Generic, auto-generated articles will never be cited by AI search tools because those articles lack original authority. The only way to capture mindshare in both AI answers and traditional search lists is by publishing high-gain, expert-driven content that clearly demonstrates E-E-A-T.",[14,1380,1381,1382,1387,1388,1393],{},"If your organic reach is stalling due to changing algorithms, taking a holistic view of your digital presence is essential. Aligning your organic content strategy with high-intent paid acquisition via",[206,1383,1386],{"href":1384,"rel":1385},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fmkgmarketinginc.com\u002Fservices\u002Fdigital-advertising\u002F",[210]," Digital Advertising"," and measuring true user journeys through robust",[206,1389,1392],{"href":1390,"rel":1391},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fmkgmarketinginc.com\u002Fservices\u002Fanalytics\u002F",[210]," Digital Analytics"," ensures your marketing engine generates pipeline—not just empty clicks.",[24,1395,1397],{"id":1396},"summary-adapting-your-search-engine-strategy-for-long-term-growth",[52,1398,1399],{},"Summary: Adapting Your Search Engine Strategy for Long-Term Growth",[14,1401,1402,1403,1405],{},"To recap: ",[52,1404,1173],{}," Yes. If you treat AI as a magic shortcut to generate hundreds of unvetted blog posts, your search visibility will eventually collapse; quickly building a house out of AI sticks won’t protect you when the Big Bad Search Engine Wolf comes calling. But if you treat AI as an efficiency engine that supports a human-led, expert-driven content pipeline, you can scale output without sacrificing rankings.",[14,1407,1408],{},"As search engines adapt to the flood of synthetic content, companies must adapt how they communicate with their buyers. The brands that win over the next decade won't be those that avoid AI, nor will they be those that hand their entire marketing strategy over to algorithms. The winners will be the organizations that pair cutting-edge tools with an authentic, human-driven brand voice.",[14,1410,1411,1412,1415],{},"At ",[52,1413,1414],{},"MKG Marketing",", we don't pass your search strategy off to junior account managers or unmonitored software bots. We provide an experienced, senior-led team that handles both the high-level strategy and technical execution directly. We help B2B tech and software companies navigate complex search updates, build a sustainable organic pipeline, and maintain complete operational control over their brand narrative.",[24,1417,1419],{"id":1418},"ready-to-build-a-future-proof-search-strategy","Ready to Build a Future-Proof Search Strategy?",[46,1421,1422,1429,1436],{},[49,1423,1424,1425,212],{},"Learn how our senior-led team can audit and elevate your organic reach.",[206,1426,1428],{"href":208,"rel":1427},[210]," Explore our Search Visibility Optimization (SVO) Services & Strategy Reviews",[49,1430,1431,1432,278],{},"Have immediate questions about your traffic or upcoming search updates?",[206,1433,1435],{"href":275,"rel":1434},[210]," Contact the MKG Marketing Team directly",[49,1437,1438,1439,212],{},"Want to dive deeper into modern search trends? Read our latest guide:",[206,1440,1443],{"href":1441,"rel":1442},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002F",[210]," Beyond Last-Click: How to Measure Marketing Influence in an AI-First World",{"title":77,"searchDepth":291,"depth":291,"links":1445},[1446,1451,1452,1457,1458,1459],{"id":1215,"depth":291,"text":1216,"children":1447},[1448,1449,1450],{"id":1222,"depth":297,"text":1225},{"id":1239,"depth":297,"text":1242},{"id":1248,"depth":297,"text":1251},{"id":684,"depth":291,"text":109},{"id":1288,"depth":291,"text":1292,"children":1453},[1454,1455,1456],{"id":1305,"depth":297,"text":1308},{"id":1314,"depth":297,"text":1317},{"id":1334,"depth":297,"text":1337},{"id":1350,"depth":291,"text":1356},{"id":1396,"depth":291,"text":1399},{"id":1418,"depth":291,"text":1419},"2026-07-31T16:42:23.391Z","Does AI-generated content impact SEO? Discover how to safely use AI tools to build traffic and why copy-pasting generic text will hurt your rankings.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa2137492-5860-4960-8c3b-cc662b7514b0-mkg-blog-is-ai-content-bad-for-seo.webp","Is AI Content Bad for SEO",{},"\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings",{"title":1149,"description":1461},"blog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings","JTYjNLnGw7cBodE7MWP1BtwoH_ZZOdJiYIWSI_-KtQc",[1470,1742,1891,2036,2116,2379,2491,2700,3109,3214,3503,3661,3791,3887,4002,4133,4335,4543,5033],{"id":1471,"title":1472,"body":1473,"categories":1733,"company":7,"date":7,"description":1734,"extension":318,"img":1735,"index":1736,"indexTitle":1472,"meta":1737,"navigation":322,"path":1738,"seo":1739,"stem":1740,"updated":7,"__hash__":1741},"caseStudies\u002Fcase-studies\u002Fachieving-explosive-organic-growth-with-mkg-s-expert-seo-service.md","Achieving Explosive Organic Growth with Expert SEO",{"type":11,"value":1474,"toc":1725},[1475,1481,1484,1490,1493,1499,1502,1522,1528,1535,1538,1544,1551,1557,1560,1577,1583,1586,1597,1603,1606,1612,1640,1646,1684,1690,1702,1718],[81,1476,1478],{"id":1477},"introduction",[52,1479,1480],{},"Introduction",[14,1482,1483],{},"At MKG Marketing, we specialize in transforming organic search into a powerhouse for B2B SaaS companies looking to scale. Our deep expertise in SEO strategy, coupled with an understanding of the resource constraints of growing companies, allows us to deliver tailored solutions that drive measurable results. A client, leader in cyber range training and simulation partnered with MKG Marketing to enhance its organic search presence and fuel long-term growth.",[81,1485,1487],{"id":1486},"the-challenge",[52,1488,1489],{},"The Challenge",[14,1491,1492],{},"The client needed to significantly boost its organic search traffic to expand its reach and capture a larger share of its target market. However, they had a limited budget to invest in SEO. The challenge was clear: how could they maximize organic visibility and increase inbound traffic efficiently?",[81,1494,1496],{"id":1495},"the-strategy",[52,1497,1498],{},"The Strategy",[14,1500,1501],{},"MKG Marketing implemented a focused SEO strategy that prioritized optimizing existing website content, aligning keyword targeting with search intent, and developing high-value SEO-driven content. Our key strategic pillars included:",[46,1503,1504,1510,1516],{},[49,1505,1506,1509],{},[52,1507,1508],{},"Optimizing Core Website Pages"," using our proprietary On-Page Recommendation (OPR) Checklist.",[49,1511,1512,1515],{},[52,1513,1514],{},"Developing Pillar Pages"," to establish authority on key topics relevant to the client’s audience.",[49,1517,1518,1521],{},[52,1519,1520],{},"Creating SEO-Optimized Blog Content"," to support keyword growth and drive engaged traffic.",[81,1523,1525],{"id":1524},"the-approach",[52,1526,1527],{},"The Approach",[1529,1530,1532],"h4",{"id":1531},"keyword-research-optimization",[52,1533,1534],{},"Keyword Research & Optimization",[14,1536,1537],{},"Over the first six months, MKG conducted extensive keyword research to identify high-impact search terms for the client. We clustered these keywords strategically and applied them across key website sections to improve rankings and relevance.",[1529,1539,1541],{"id":1540},"on-page-optimization",[52,1542,1543],{},"On-Page Optimization",[14,1545,1546,1547,1550],{},"Using our OPR Checklist, we optimized ",[52,1548,1549],{},"19 unique pages"," across the client’s core website sections, ensuring they were fully aligned with search intent and best SEO practices.",[1529,1552,1554],{"id":1553},"pillar-content-development",[52,1555,1556],{},"Pillar Content Development",[14,1558,1559],{},"MKG developed three comprehensive pillar pages targeting the clients’s core target keywords:",[46,1561,1562,1567,1572],{},[49,1563,1564],{},[52,1565,1566],{},"Cyber Range",[49,1568,1569],{},[52,1570,1571],{},"Incident Response",[49,1573,1574],{},[52,1575,1576],{},"Cyber Attack Simulation",[1529,1578,1580],{"id":1579},"seo-focused-blog-content",[52,1581,1582],{},"SEO-Focused Blog Content",[14,1584,1585],{},"To further drive keyword rankings and traffic, we provided SEO content briefs that resulted in three keyword cluster-focused blog posts:",[46,1587,1588,1591,1594],{},[49,1589,1590],{},"Simulating Real-World Attacks: How Cyber Ranges Strengthen Incident Response in State Government Agencies",[49,1592,1593],{},"Addressing the Skills Gap Through Cyber Range Training",[49,1595,1596],{},"The Business Value of Cyber Range Training",[81,1598,1600],{"id":1599},"the-results",[52,1601,1602],{},"The Results",[14,1604,1605],{},"MKG’s strategic execution led to substantial improvements in the client’s organic search performance, delivering year-over-year (Y\u002FY) growth in key metrics:",[1529,1607,1609],{"id":1608},"traffic-engagement-growth-july-1-dec-31-2024-vs-previous-year",[52,1610,1611],{},"Traffic & Engagement Growth (July 1 - Dec 31, 2024 vs. Previous Year)",[46,1613,1614,1623,1632],{},[49,1615,1616,1042,1619,1622],{},[52,1617,1618],{},"Sessions:",[52,1620,1621],{},"+42.3%"," (from 7,114 to 10,123)",[49,1624,1625,1042,1628,1631],{},[52,1626,1627],{},"Engaged Sessions:",[52,1629,1630],{},"+60.18%"," (from 4,003 to 6,412)",[49,1633,1634,1042,1637,1631],{},[52,1635,1636],{},"Active Users:",[52,1638,1639],{},"+53.29%",[1529,1641,1643],{"id":1642},"keyword-ranking-improvements-jan-1-2025-vs-july-3-2024",[52,1644,1645],{},"Keyword Ranking Improvements (Jan 1, 2025 vs. July 3, 2024)",[46,1647,1648,1657,1666,1675],{},[49,1649,1650,1653,1654],{},[52,1651,1652],{},"Top 3 rankings:"," Increased from ",[52,1655,1656],{},"0 to 4",[49,1658,1659,1042,1662,1665],{},[52,1660,1661],{},"Top 10 rankings:",[52,1663,1664],{},"+57.14%"," (from 7 to 11)",[49,1667,1668,1042,1671,1674],{},[52,1669,1670],{},"Top 20 rankings:",[52,1672,1673],{},"+23.81%"," (from 21 to 26)",[49,1676,1677,1042,1680,1683],{},[52,1678,1679],{},"Top 100 rankings:",[52,1681,1682],{},"+22.73%"," (from 66 to 81)",[81,1685,1687],{"id":1686},"why-engage-mkg-for-seo",[52,1688,1689],{},"Why Engage MKG for SEO?",[14,1691,1692,1693,1701],{},"This case study showcases the impact of MKG’s ",[206,1694,1700],{"href":1695,"title":1696,"target":1697,"rel":1698},"\u002Fexpert-digital-marketing-services\u002Fsearch-engine-optimization\u002F","Expert SEO Services","_blank",[1699],"noopener","expert SEO services"," in driving measurable, sustainable growth for the client. By leveraging keyword-aligned optimization, high-quality content production, and strategic on-page enhancements, MKG helped the company improve its visibility, increase organic traffic, and strengthen its competitive position in search.",[14,1703,1704,1705,1717],{},"If your B2B SaaS company wants to unlock similar results, ",[206,1706,1709,1042,1712,1042,1714],{"href":1707,"target":1697,"rel":1708},"\u002Fcontact\u002F",[1699],[52,1710,1711],{},"contact",[52,1713,1414],{},[52,1715,1716],{},"today"," to discuss how we can elevate your organic search performance and drive long-term success.",[14,1719,1720,1723],{},[1721,1722],"br",{},[1721,1724],{},{"title":77,"searchDepth":291,"depth":291,"links":1726},[1727,1728,1729,1730,1731,1732],{"id":1477,"depth":297,"text":1480},{"id":1486,"depth":297,"text":1489},{"id":1495,"depth":297,"text":1498},{"id":1524,"depth":297,"text":1527},{"id":1599,"depth":297,"text":1602},{"id":1686,"depth":297,"text":1689},[743],"Boost your B2B SaaS growth with expert SEO! See how MKG Marketing drove a 42% traffic increase for a client. Get results—contact us today!","\u002Fimages\u002Fcase-studies\u002Fextrahop-seo-library.webp",18,{},"\u002Fcase-studies\u002Fachieving-explosive-organic-growth-with-mkg-s-expert-seo-service",{"title":1472,"description":1734},"case-studies\u002Fachieving-explosive-organic-growth-with-mkg-s-expert-seo-service","oy-ZNH_eb12ycI3-foEzopj1p14L1XktksYILon6TYk",{"id":1743,"title":1744,"body":1745,"categories":1882,"company":7,"date":7,"description":1884,"extension":318,"img":1885,"index":1736,"indexTitle":1744,"meta":1886,"navigation":322,"path":1887,"seo":1888,"stem":1889,"updated":7,"__hash__":1890},"caseStudies\u002Fcase-studies\u002Fdriving-137-roi-for-dropzone-ai.md","Driving 137% ROI for Dropzone AI",{"type":11,"value":1746,"toc":1874},[1747,1751,1754,1760,1774,1778,1781,1792,1798,1801,1820,1824,1827,1849,1855,1858],[24,1748,1749],{"id":1477},[52,1750,1480],{},[14,1752,1753],{},"Dropzone AI, a cybersecurity innovator, needed to prove the value of paid media to secure budget and drive growth. Starting from zero, we built a high-performance engine across Google and LinkedIn that generated over $100k in closed revenue and supported a key leadership promotion.",[24,1755,1757],{"id":1756},"at-a-glance",[52,1758,1759],{},"At a Glance",[46,1761,1762,1765,1768,1771],{},[49,1763,1764],{},"Client: Dropzone AI (Cybersecurity \u002F AI SOC Analyst)",[49,1766,1767],{},"Industry: Cybersecurity \u002F SaaS",[49,1769,1770],{},"Target: Driving brand awareness & pipeline growth",[49,1772,1773],{},"Outcome: Over 135% Total ROI, $100k+ Revenue",[24,1775,1776],{"id":1486},[52,1777,1489],{},[14,1779,1780],{},"Despite a strong product—an autonomous AI SOC analyst that reinforces security teams—Dropzone AI faced a common hurdle: limited brand awareness in a noisy market.",[46,1782,1783,1786,1789],{},[49,1784,1785],{},"The Goal: Generate Sales Qualified Leads (SQLs) and meetings specifically from PPC in the second half of 2024.",[49,1787,1788],{},"The Stakes: personal and professional. Our primary stakeholder was transitioning from a fractional CMO role to a full-time position. They needed to demonstrate immediate, tangible ROI to justify the role and the marketing budget.",[49,1790,1791],{},"The Starting Point: This was a \"greenfield\" effort. There was no historical ad data, meaning we had to build the strategy, tracking, and execution from scratch.",[24,1793,1795],{"id":1794},"the-solution",[52,1796,1797],{},"The Solution",[14,1799,1800],{},"We deployed a dual-channel strategy designed to capture existing demand while building future awareness.",[46,1802,1803,1806],{},[49,1804,1805],{},"Strategy: We used Google Search to capture high-intent demand (people looking for solutions now) and LinkedIn Ads to build brand awareness among specific ICPs (Ideal Customer Profiles).",[49,1807,1808,1809],{},"Execution:\n",[46,1810,1811,1814,1817],{},[49,1812,1813],{},"Market Intelligence: Conducted deep competitor research to identify gaps in the cybersecurity ad landscape.",[49,1815,1816],{},"Precision Targeting: Built highly targeted campaigns to ensure spend was focused strictly on their specific buyer persona.",[49,1818,1819],{},"Agile Optimization: We didn't \"set it and forget it.\" We continuously tested new platforms, iterated on ad copy, and utilized customer list uploads to refine our audience targeting.",[24,1821,1822],{"id":1599},[52,1823,1602],{},[14,1825,1826],{},"By focusing on the fundamentals and optimizing for revenue, not just clicks, the campaign delivered immediate impact.",[46,1828,1829,1832,1835],{},[49,1830,1831],{},"Over $100,000 in closed-won revenue",[49,1833,1834],{},"Exceeded 135% ROI across all campaigns (with \"Brand\" search delivering over 450% ROI)",[49,1836,1837,1838],{},"Pipeline Generation:\n",[46,1839,1840,1843,1846],{},[49,1841,1842],{},"More than 90 new Contacts",[49,1844,1845],{},"Over 30 MQLs",[49,1847,1848],{},"15 new Sales Opportunities",[24,1850,1852],{"id":1851},"why-partner-with-mkg-marketing",[52,1853,1854],{},"Why Partner with MKG Marketing?",[14,1856,1857],{},"For founders and marketing leaders operating with lean teams, there is no room for \"spray and pray\" tactics or opaque reporting. MKG Marketing serves as more than just an agency; we act as a strategic extension of your team, providing the \"mkgOS\" needed to turn marketing spend into measurable revenue. As demonstrated with Dropzone AI, we specialize in helping founders & marketing leaders with lean marketing teams to build scalable growth engines from scratch—prioritizing radical transparency, deep industry expertise, and business outcomes over vanity metrics.",[14,1859,1860,1861,1042,1870,1872],{},"If you are ready to move from guessing to growing, we are the partner to help you get there, ",[206,1862,1864,1042,1866,1042,1868],{"href":1707,"target":1697,"rel":1863},[1699],[52,1865,1711],{},[52,1867,1414],{},[52,1869,1716],{},[1721,1871],{},[1721,1873],{},{"title":77,"searchDepth":291,"depth":291,"links":1875},[1876,1877,1878,1879,1880,1881],{"id":1477,"depth":291,"text":1480},{"id":1756,"depth":291,"text":1759},{"id":1486,"depth":291,"text":1489},{"id":1794,"depth":291,"text":1797},{"id":1599,"depth":291,"text":1602},{"id":1851,"depth":291,"text":1854},[1883],"PPC","See how we generated $107k revenue & 137% ROI for Dropzone AI from scratch. Read the full case study to learn our proven PPC strategy.","\u002Fimages\u002Fcase-studies\u002Fmkg-case-study-dropzone.webp",{},"\u002Fcase-studies\u002Fdriving-137-roi-for-dropzone-ai",{"title":1744,"description":1884},"case-studies\u002Fdriving-137-roi-for-dropzone-ai","fxAn0qlN2BcWNTj6q7JLqvELugu6pdGY8g4plDYDLsE",{"id":1892,"title":1893,"body":1894,"categories":2027,"company":7,"date":7,"description":2028,"extension":318,"img":2029,"index":2030,"indexTitle":1893,"meta":2031,"navigation":322,"path":2032,"seo":2033,"stem":2034,"updated":7,"__hash__":2035},"caseStudies\u002Fcase-studies\u002Fgiving-campaigns-enough-budget-is-important.md","Giving Campaigns Enough Budget Is Key",{"type":11,"value":1895,"toc":2018},[1896,1900,1904,1907,1912,1916,1919,1922,1926,1929,1937,1940,1943,1947,1950,1953,1956,1973,1976,1993,1996,2000,2003,2006],[24,1897,1899],{"id":1898},"the-importance-of-allocating-enough-budget-for-campaign-success","The Importance of Allocating Enough Budget for Campaign Success",[81,1901,1903],{"id":1902},"the-challenge-limited-budget-limited-impact","The Challenge: Limited Budget, Limited Impact",[14,1905,1906],{},"In digital marketing, just as in business, trying to do too much with too little often leads to underwhelming results. This is exactly the scenario that unfolded when running multiple campaigns with inadequate budgets. With 15 separate paid search campaigns and only a small amount of budget allocated to each, the performance was lacking. The campaigns struggled to generate enough Automated Qualified Leads (AQLs) to drive meaningful growth.",[14,1908,1909,1910],{},"The core issue was clear: trying to stretch a limited budget across too many campaigns resulted in fewer clicks, less engagement, and ultimately, a lower return on investment (ROI). Without sufficient capital, these campaigns could not compete effectively, and the potential leads simply weren’t being captured.",[1721,1911],{},[81,1913,1915],{"id":1914},"the-strategy-focusing-resources-for-bigger-impact","The Strategy: Focusing Resources for Bigger Impact",[14,1917,1918],{},"The key to improving returns wasn’t dramatically increasing the overall spending but optimizing how the available budget was distributed. We decided to consolidate the campaigns, reducing the number from 15 to just 7. This allowed us to focus the budget on the highest potential opportunities and create a stronger presence in the paid search space.",[14,1920,1921],{},"By reallocating the same budget, we gave the priority campaigns enough financial support to compete, which paid off.",[81,1923,1925],{"id":1924},"the-approach-budget-reallocation-for-efficiency","The Approach: Budget Reallocation for Efficiency",[14,1927,1928],{},"The strategy shift began in July, and the difference was immediately noticeable. Instead of continuing with a fragmented budget, we funneled more capital into the seven campaigns that showed the most promise.",[46,1930,1931,1934],{},[49,1932,1933],{},"Average Daily Budget (January - June): $70 or less, resulting in around 2.9 clicks per day.",[49,1935,1936],{},"Average CPC (January - June): $24 per click, meaning the limited budget severely restricted how many potential leads could even engage with the ads.",[14,1938,1939],{},"With this setup, it was nearly impossible to capture leads effectively. The low number of daily clicks made reaching the right audience difficult, and conversions were rare without more traffic.",[14,1941,1942],{},"Starting in July, the daily budget was increased to around $350\u002Fday. Alongside optimizations like refreshed ad copy and a hefty list of negative keywords, the average cost per click (CPC) dropped from $24 to about $18. This increase in budget, combined with strategic optimizations, boosted daily clicks from 2.9 to approximately 19.4. Now, the campaigns had the runway they needed to compete effectively in the paid search auction, leading to better performance across the board.",[81,1944,1946],{"id":1945},"the-results-boosting-every-metric","The Results: Boosting Every Metric",[14,1948,1949],{},"With the budget increase and strategic changes, the performance metrics skyrocketed.",[14,1951,1952],{},"The numbers speak for themselves:",[14,1954,1955],{},"Before the Restructure (January - June 2024)",[46,1957,1958,1961,1964,1967,1970],{},[49,1959,1960],{},"Clicks: 556",[49,1962,1963],{},"Inquiries: 1",[49,1965,1966],{},"Automated Qualified Leads (AQLs): 1",[49,1968,1969],{},"Marketing Qualified Leads (MQLs): 0",[49,1971,1972],{},"Bookings: $0",[14,1974,1975],{},"After the Restructure (July - August 2024)",[46,1977,1978,1981,1984,1987,1990],{},[49,1979,1980],{},"Clicks: 830",[49,1982,1983],{},"Inquiries: 12",[49,1985,1986],{},"Automated Qualified Leads (AQLs): 10",[49,1988,1989],{},"Marketing Qualified Leads (MQLs): 2",[49,1991,1992],{},"Bookings: $10,600",[14,1994,1995],{},"By reallocating the budget to focus on fewer, higher-priority campaigns, the return on investment increased dramatically. The campaigns were no longer held back by budget constraints, and as a result, the company saw a significant improvement in lead generation and revenue.",[81,1997,1999],{"id":1998},"the-takeaway-invest-where-it-counts","The Takeaway: Invest Where It Counts",[14,2001,2002],{},"In paid search, just like in any other area of business, the adage \"you get what you pay for\" holds. The results from this case highlight a fundamental lesson: if you want to capture meaningful leads and grow your business, you need to give your top campaigns enough budget to compete. Spreading resources too thin across too many campaigns only hampers your success.",[14,2004,2005],{},"By making strategic budget allocations and focusing on the highest potential opportunities, we were able to transform underperforming campaigns into significant growth drivers. When it comes to digital marketing, budget allocation is crucial—focusing your resources in the right areas can make all the difference in achieving your goals.",[14,2007,2008,2009,2015,2016],{},"If you found these insights useful, contact us to ",[206,2010,2012],{"href":1707,"target":1697,"rel":2011},[1699],[52,2013,2014],{},"schedule a discovery call today","! Let’s work together to ensure you focus and invest in the campaigns that drive priority traffic.",[1721,2017],{},{"title":77,"searchDepth":291,"depth":291,"links":2019},[2020],{"id":1898,"depth":291,"text":1899,"children":2021},[2022,2023,2024,2025,2026],{"id":1902,"depth":297,"text":1903},{"id":1914,"depth":297,"text":1915},{"id":1924,"depth":297,"text":1925},{"id":1945,"depth":297,"text":1946},{"id":1998,"depth":297,"text":1999},[743],"Discover how focusing your budget on high-priority campaigns can improve the effectiveness of your campaigns and drive ROI.","\u002Fimages\u002Fcase-studies\u002Finformatica-seo-articles.webp",15,{},"\u002Fcase-studies\u002Fgiving-campaigns-enough-budget-is-important",{"title":1893,"description":2028},"case-studies\u002Fgiving-campaigns-enough-budget-is-important","FgYnLhAR1jVG7a0SwCUZUk325dN7DUZfJ4s3rT5tGSo",{"id":2037,"title":2038,"body":2039,"categories":2108,"company":7,"date":7,"description":2109,"extension":318,"img":1735,"index":2110,"indexTitle":2038,"meta":2111,"navigation":322,"path":2112,"seo":2113,"stem":2114,"updated":7,"__hash__":2115},"caseStudies\u002Fcase-studies\u002Fpillar-page-creation-leads-to-keyword-rank-growth.md","Pillar Page Creation Leads to Keyword Rank Growth",{"type":11,"value":2040,"toc":2101},[2041,2045,2048,2051,2055,2058,2062,2065,2068,2072,2075,2080,2085,2089,2092,2099],[81,2042,2044],{"id":2043},"the-challenge-inconsistent-keyword-visibility","The Challenge: Inconsistent Keyword Visibility",[14,2046,2047],{},"Before partnering with MKG Marketing, Seclore struggled to rank for non-branded keywords in North America. While well-known in India, its website primarily attracted traffic from career-related searches rather than industry-relevant terms.",[14,2049,2050],{},"A key issue was the lack of high-quality informational content that clearly defined important industry concepts—limiting the company’s visibility in search engine results.",[81,2052,2054],{"id":2053},"the-strategy-build-informational-content-to-establish-expertise","The Strategy: Build Informational Content to Establish Expertise",[14,2056,2057],{},"MKG Marketing’s SEO team identified a set of core keywords to target and integrate into new and existing content. These keywords formed the foundation of a structured content creation plan aimed at improving search rankings.",[81,2059,2061],{"id":2060},"the-approach-creating-a-pillar-page-for-data-centric-security","The Approach: Creating a Pillar Page for \"Data-Centric Security\"",[14,2063,2064],{},"To establish Seclore as an authority, MKG Marketing worked with its content team to develop in-depth, topic-focused pillar pages. Using a custom AI prompt and expert content collaboration, the first page was built around the term \"data-centric security\"—a phrase closely aligned with Seclore’s brand messaging and featuring solid monthly search volume.",[14,2066,2067],{},"Additionally, FAQ structured data was incorporated into the page, ensuring that search engines and users could easily find answers to common questions like “What is data-centric security?” This optimization helped improve the page’s search relevance and visibility.",[81,2069,2071],{"id":2070},"the-results-from-no-ranking-to-page-2-in-search-results","The Results: From No Ranking to Page 2 in Search Results",[14,2073,2074],{},"Before implementing the pillar page strategy, Seclore’s website had sporadic rankings for “data-centric security”, often influenced by metadata updates on solutions pages.",[14,2076,2077,2078],{},"However, after launching the initial version of the pillar page in late March, the keyword began ranking consistently. Over the next few months, with additional optimizations, Seclore’s ranking steadily improved—eventually landing on the second page of Google search results.",[1721,2079],{},[75,2081],{"src":2082,"height":2083,"width":2084},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfO1aPkjiFiV_bjZIgcj-_-KUoidRSnXpzL86YRYggUM3HyusCxe7vTkGMayGlB_I1J9VDRq-nXaQW3mAO5II6hKcZt6cq8MHLyb-jQ-uo_vujiakBwP63qHGOMQAfm8hhI3KevhQ?key=LveF86XsCDQCx7UXLANY0G-i",167,624,[81,2086,2088],{"id":2087},"the-takeaway-pillar-pages-elevate-keyword-rankings","The Takeaway: Pillar Pages Elevate Keyword Rankings",[14,2090,2091],{},"By strategically building pillar pages around core industry terms, MKG Marketing helped Seclore establish a strong, consistent keyword footprint. The combination of structured content creation and FAQ data integration significantly boosted Seclore’s search presence, proving the effectiveness of targeted SEO strategies.",[14,2093,2094,2095],{},"Looking to improve your search rankings? ",[206,2096,2098],{"href":1707,"target":1697,"rel":2097},[1699],"Schedule a discovery call today!",[1721,2100],{},{"title":77,"searchDepth":291,"depth":291,"links":2102},[2103,2104,2105,2106,2107],{"id":2043,"depth":297,"text":2044},{"id":2053,"depth":297,"text":2054},{"id":2060,"depth":297,"text":2061},{"id":2070,"depth":297,"text":2071},{"id":2087,"depth":297,"text":2088},[743],"Boost keyword rankings with targeted pillar pages. See how MKG Marketing helped Seclore rank for \"data-centric security\" with strategic SEO content.",16,{},"\u002Fcase-studies\u002Fpillar-page-creation-leads-to-keyword-rank-growth",{"title":2038,"description":2109},"case-studies\u002Fpillar-page-creation-leads-to-keyword-rank-growth","SprB5h6V_iiZQNgtjI7lsvoVnTy9w45Wh_jU_OElhHQ",{"id":2117,"title":2118,"body":2119,"categories":2370,"company":7,"date":7,"description":2371,"extension":318,"img":2372,"index":2373,"indexTitle":2118,"meta":2374,"navigation":322,"path":2375,"seo":2376,"stem":2377,"updated":7,"__hash__":2378},"caseStudies\u002Fcase-studies\u002Fsvo-search-visibility-optimization-pillar-page-case-study-mkg-marketing.md","SVO (Search Visibility Optimization) Pillar Page Case Study | MKG Marketing",{"type":11,"value":2120,"toc":2358},[2121,2127,2133,2136,2211,2217,2220,2223,2229,2238,2244,2247,2276,2282,2288,2311,2316,2322,2325,2328,2334,2337,2344,2350,2353,2356],[24,2122,2124],{"id":2123},"winning-the-short-list-how-the-svo-framework-built-ai-authority-and-sparked-a-sales-conversation-in-2-weeks",[52,2125,2126],{},"Winning the Short List: How the SVO Framework Built AI Authority and Sparked a Sales Conversation in 2 Weeks",[81,2128,2130],{"id":2129},"beyond-seo-moving-at-the-speed-of-ai-to-capture-the-category-narrative",[52,2131,2132],{},"Beyond SEO: Moving at the Speed of AI to Capture the Category Narrative",[14,2134,2135],{},"To win in a landscape dominated by LLMs, we, here at MKG Marketing, moved beyond traditional search tactics to codify Search Visibility Optimization (SVO). By defining the category, we secured instant visibility across ChatGPT, Gemini, and Google—and more importantly—ignited a qualified sales conversation within 14 days of deployment.",[717,2137,2138,2139],{},"\n  ",[736,2140,2141,2142,2141,2155,2141,2169,2141,2183,2141,2197,2138],{},"\n    ",[723,2143,2144,2145,2144,2153,2141],{},"\n      ",[741,2146,2147,2148,2144],{},"\n        ",[14,2149,2150],{},[52,2151,2152],{},"Quick Stats",[741,2154,2147,2144],{},[723,2156,2144,2157,2144,2164,2141],{},[741,2158,2147,2159,2144],{},[14,2160,2161],{},[52,2162,2163],{},"Time to Business Outcome",[741,2165,2147,2166,2144],{},[14,2167,2168],{},"2 Weeks",[723,2170,2144,2171,2144,2178,2141],{},[741,2172,2147,2173,2144],{},[14,2174,2175],{},[52,2176,2177],{},"Technical AI Capture",[741,2179,2147,2180,2144],{},[14,2181,2182],{},"11 Days",[723,2184,2144,2185,2144,2192,2141],{},[741,2186,2147,2187,2144],{},[14,2188,2189],{},[52,2190,2191],{},"Sales Signal",[741,2193,2147,2194,2144],{},[14,2195,2196],{},"Concept-Driven Lead Generation",[723,2198,2144,2199,2144,2206,2141],{},[741,2200,2147,2201,2144],{},[14,2202,2203],{},[52,2204,2205],{},"Market Position",[741,2207,2147,2208,2144],{},[14,2209,2210],{},"Proprietary Category Ownership",[24,2212,2214],{"id":2213},"the-challenge-the-risk-of-being-off-the-list",[52,2215,2216],{},"The Challenge: The Risk of Being \"Off the List\"",[14,2218,2219],{},"For a Founder or Growth Exec, the scariest place to be is \"invisible\" during a high-stakes decision. When a peer or board member asks, \"How are we going to stay relevant as AI changes search?\"—and you don't have a definitive answer—you’ve already lost the lead.",[14,2221,2222],{},"Traditional SEO is a slow battle for legacy keywords in a shrinking territory. The friction isn't just about traffic volume; it's about Strategic Authority. MKG recognized that to remain the \"Marketing Engine\" for our clients, we had to prove we could define the future of discoverability. We didn't just need a new tactic; we needed a framework that captured the imagination of stakeholders and the technical citations of AI platforms simultaneously.",[24,2224,2226],{"id":2225},"the-aha-moment",[52,2227,2228],{},"The “Aha!” Moment",[14,2230,2231],{},[38,2232,2233,2234,2237],{},"The shift from search to synthesis means \"validity\" is the new \"volume.\" By defining ",[52,2235,2236],{},"Search Visibility Optimization (SVO","), we didn't just coin a term—we engineered a framework that helps AI recognize MKG as the definitive authority on post-search growth.",[24,2239,2241],{"id":2240},"the-strategy-engineering-a-source-of-truth",[52,2242,2243],{},"The Strategy: Engineering a \"Source of Truth\"",[14,2245,2246],{},"We didn't wait for the search volume to appear; we created a Trust Engine. Our strategy was built on transparency and categorization, treating the SVO rollout as a masterclass in building trust through expertise.",[132,2248,2249,2255,2270],{},[49,2250,2251,2254],{},[52,2252,2253],{},"Defining the Standard:"," We codified SVO as the intersection of SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), positioning MKG as the \"IP owner\" of the methodology.",[49,2256,2257,2260,2261,2269],{},[52,2258,2259],{},"The Pillar Blueprint:"," On February 9, 2026, we deployed a high-authority ",[206,2262,2265,2268],{"href":2263,"rel":2264},"https:\u002F\u002Fmkgmarketinginc.com\u002Fresources\u002Fthe-ultimate-guide-to-search-visibility-optimization-svo\u002F",[210],[2266,2267],"u",{},"Ultimate Guide to SVO",". This acted as the \"Training Data\" for LLMs to crawl and digest our proprietary definitions.",[49,2271,2272,2275],{},[52,2273,2274],{},"Targeting Informational Intent:"," We focused on \"What is SVO?\" to capture the curiosity of the market’s early adopters and AI crawlers. This ensures that when the \"What's next?\" question is asked, MKG is the synthesized answer.",[24,2277,2279],{"id":2278},"the-results-real-world-signals-of-trust",[52,2280,2281],{},"The Results: Real-World Signals of Trust",[14,2283,2284,2285,212],{},"The \"2-week\" milestone is about more than just a chart; it’s about ",[52,2286,2287],{},"Business Outcomes",[46,2289,2290,2296,2305],{},[49,2291,2292,2295],{},[52,2293,2294],{},"11 Days to Technical Authority:"," Within 11 days of launch, Google AI Overviews, ChatGPT, and Gemini cited MKG as the primary source for the SVO methodology.",[49,2297,2298,2301,2302,212],{},[52,2299,2300],{},"The High-Stakes Conversion:"," The power of the SVO narrative proved its value immediately. In a group conversation with industry leaders, the concept of SVO piqued such significant interest that it ",[52,2303,2304],{},"triggered a qualified sales meeting within 14 days of the category creation & pillar page going live",[49,2306,2307,2310],{},[52,2308,2309],{},"Transparency as a Weapon:"," By openly creating and owning the term, we bypassed the \"search volume trap.\" We aren't just chasing traffic; we are creating the \"Short List\" and ensuring MKG is at the top.",[14,2312,2313],{},[75,2314],{"alt":77,"src":2315},"\u002Fimages\u002Fcase-studies\u002Fsearch-visibility-optimization-svo-case-study-graph.png",[24,2317,2319],{"id":2318},"the-vision-future-proofing-the-sales-pipeline",[52,2320,2321],{},"The Vision: Future-Proofing the Sales Pipeline",[14,2323,2324],{},"For a Growth Exec, SVO is the ultimate \"Competitive Moat.\" It ensures that when your ideal customer asks an AI how to solve their growth problems, your brand is synthesized as the only logical choice. This is how we provide predictable scale: by becoming the definitive answer that the machine provides and the human trusts.",[14,2326,2327],{},"\"In the age of AI, success isn't just about being found—it's about being the only answer the market trusts. SVO is the engine that makes that a reality.\" ~ MKG SVO Team",[24,2329,2331],{"id":2330},"ready-to-own-your-category",[52,2332,2333],{},"Ready to Own Your Category?",[14,2335,2336],{},"Don't let the AI shift erode your market share. Let’s install the SVO engine into your growth strategy and ensure you are the answer when your customers ask for help.",[14,2338,2339],{},[206,2340,2343],{"href":2341,"rel":2342},"https:\u002F\u002F1zgok.share.hsforms.com\u002F2cOmJ7URST7aHvXaKILoupg",[210],"Book Your SVO Discovery Call",[24,2345,2347],{"id":2346},"stay-ahead-of-the-ai-shift",[52,2348,2349],{},"Stay Ahead of the AI Shift",[14,2351,2352],{},"Want more transparency on how we're navigating the post-search era? Join our community of growth leaders to receive strategic insights directly in your inbox.",[14,2354,2355],{},"Register for our newsletter by filling out the form below.",[1721,2357],{},{"title":77,"searchDepth":291,"depth":291,"links":2359},[2360,2363,2364,2365,2366,2367,2368,2369],{"id":2123,"depth":291,"text":2126,"children":2361},[2362],{"id":2129,"depth":297,"text":2132},{"id":2213,"depth":291,"text":2216},{"id":2225,"depth":291,"text":2228},{"id":2240,"depth":291,"text":2243},{"id":2278,"depth":291,"text":2281},{"id":2318,"depth":291,"text":2321},{"id":2330,"depth":291,"text":2333},{"id":2346,"depth":291,"text":2349},[776],"See how MKG Marketing defined the SVO category to capture Google AI Overviews and increase ChatGPT visibility, resulting in a qualified sales meeting in just 14 days.","\u002Fimages\u002Fcase-studies\u002Fsvo-case-study-hero.webp",19,{},"\u002Fcase-studies\u002Fsvo-search-visibility-optimization-pillar-page-case-study-mkg-marketing",{"title":2118,"description":2371},"case-studies\u002Fsvo-search-visibility-optimization-pillar-page-case-study-mkg-marketing","hOoTNmfgC29KcX4jMRe9SuldIAzdWQ0wJic9voD88O8",{"id":2380,"title":2381,"body":2382,"categories":2481,"company":2482,"date":7,"description":2483,"extension":318,"img":2484,"index":297,"indexTitle":2485,"meta":2486,"navigation":322,"path":2487,"seo":2488,"stem":2489,"updated":7,"__hash__":2490},"caseStudies\u002Fcase-studies\u002Farlo-seo-competiton.md","Arlo + MKG: A SEO Case Study",{"type":11,"value":2383,"toc":2475},[2384,2386,2389,2392,2403,2406,2409,2412,2416,2419,2422,2425,2439,2443,2446,2449,2452,2461,2465,2468],[24,2385,1480],{"id":1477},[14,2387,2388],{},"Arlo is security business by NETGEAR. They provide video monitoring solutions for homes, competing with the likes of Eero and Nest.",[14,2390,2391],{},"Our client, Chris Salazar was head of the entire digital transformation and customer acquisition team at NETGEAR. He was charged with:",[46,2393,2394,2397,2400],{},[49,2395,2396],{},"Directing all digital transformation, brand building and demand generation activities for Arlo's growing suite of products.",[49,2398,2399],{},"Set and own \"the number\" for sales activity and marketing to support revenue growth.",[49,2401,2402],{},"Managed an in-house marketing team along with external contractors and vendor relationships.",[14,2404,2405],{},"Chris faced headwinds in Arlo's effort to from zero revenue to IPO.",[14,2407,2408],{},"Facing off against two of the largest companies on earth with regards to market cap: Amazon and Google. Who, oh by the way, also own the three largest search engines in the world (YouTube, Google.com, Amazon).",[14,2410,2411],{},"To top it all off, Amazon and Google have nearly unlimited budgets to invest in sales & marketing activities compared to Arlo.",[24,2413,2415],{"id":2414},"outwit-the-competition","Outwit the competition",[14,2417,2418],{},"The competition will always have more resources than Arlo. Especially with regards to paid media spend. That’s a given.",[14,2420,2421],{},"We can’t square up to the competition and trade punches; we need to be innovative and attack the market differently.",[14,2423,2424],{},"Instead of a paid strategy … we need to think of an organic marketing strategy. And Chris wasn’t going to hire a bunch of FTEs on staff. It was up to MKG to create and execute on our strategies.",[46,2426,2427,2430,2433,2436],{},[49,2428,2429],{},"Digital Strategy: the approach was to focus on organic marketing channels. Social media, organic search (SEO)",[49,2431,2432],{},"Deep product connection: Worked directly with Chris’s team as well as the product marketing team. Unusual for NTGR or Arlo to allow agencies to work with product marketing. Had to in order to understand the key differentiators\u002Fbuyer’s journey to communicate organically.",[49,2434,2435],{},"Organic on the front end = content strategy. What content did we need to produce (and in what format) to clearly highlight",[49,2437,2438],{},"Organic on the back end = technical SEO. How can we consume more social media & search engine results page real estate? A deep use of product and price schema helps us organically eat up more space when showing up against the competition.",[24,2440,2442],{"id":2441},"from-zero-dollars-to-ipo-in-less-than-four-years","From zero dollars to IPO in less than four years",[14,2444,2445],{},"Out-competed Ring and Nest in the organic marketing sphere, leading to annual increases in the double digit percentages when it came to organic traffic and sales",[14,2447,2448],{},"The CEO of the company equated organic traffic to brand awareness. The goal was 10% organic traffic growth each year. In consecutive years, our work produced 20-50% compounded organic traffic growth year\u002Fyear",[14,2450,2451],{},"In less than 4 years, went from $0 in sales to an Initial Public Offering (IPO)",[14,2453,2454,2455,2460],{},"On day 1 of trading, IPO closed at 33% better than opening price (source: ",[206,2456,2459],{"href":2457,"rel":2458},"https:\u002F\u002Fwww.marketwatch.com\u002Fstory\u002Farlo-stock-soars-in-post-ipo-debut-as-investors-bet-subscription-revenue-will-come-soon-enough-2018-08-03",[210],"MarketWatch",")",[24,2462,2464],{"id":2463},"where-to-next","Where to next!",[14,2466,2467],{},"Are you a new security business ready to scale and out pace your competition? Have you considered SEO? Chat with one of our strategists and see what opportunities lay in waiting for you to kick off build your digital marketing strategy momentum on.",[14,2469,2470],{},[206,2471,2474],{"href":2472,"rel":2473},"https:\u002F\u002F1zgok.share.hsforms.com\u002F2cOmJ7URST7aHvXaKILoupg?uuid=11a19469-5397-4111-90ab-08d517b6bddc",[210],"Book a call with AnDrae' Jones to share your growth challenges.",{"title":77,"searchDepth":291,"depth":291,"links":2476},[2477,2478,2479,2480],{"id":1477,"depth":291,"text":1480},{"id":2414,"depth":291,"text":2415},{"id":2441,"depth":291,"text":2442},{"id":2463,"depth":291,"text":2464},[743],"Arlo","Discover how MKG Marketing’s SEO Experts helped evolve Arlo from zero brand awareness and revenue to IPO.","\u002Fimages\u002Fcase-studies\u002Farlo-casestudy.png","Arlo Zero to IPO",{},"\u002Fcase-studies\u002Farlo-seo-competiton",{"title":2381,"description":2483},"case-studies\u002Farlo-seo-competiton","04gykJsa0MhUW7TKA0lQ12RuMT3GDboQ_6R0qEwDXt4",{"id":2492,"title":2493,"body":2494,"categories":2690,"company":2691,"date":7,"description":2692,"extension":318,"img":2693,"index":321,"indexTitle":2493,"meta":2694,"navigation":322,"path":2696,"seo":2697,"stem":2698,"updated":7,"__hash__":2699},"caseStudies\u002Fcase-studies\u002Fcloudera-mkg-elevating-cloudera-s-organic-keyword-and-page-ranking-through-an-seo-centric-pillar-page.md","Cloudera + MKG: Elevating Cloudera's Organic Keyword and Page Ranking through an SEO-Centric Pillar Page",{"type":11,"value":2495,"toc":2679},[2496,2502,2518,2520,2523,2525,2528,2530,2537,2541,2563,2569,2585,2589,2592,2612,2616,2619,2642,2646,2672,2676],[24,2497,2499],{"id":2498},"background",[52,2500,2501],{},"Background",[14,2503,2504,2507,2508,2510,1042,2513],{},[52,2505,2506],{},"Company Name:"," Cloudera",[1721,2509],{},[52,2511,2512],{},"Website:",[206,2514,2517],{"target":1697,"rel":2515,"href":2516},[1699],"https:\u002F\u002Fwww.cloudera.com\u002F","Cloudera Website",[24,2519,1480],{"id":1477},[14,2521,2522],{},"In June 2023, Cloudera, a distinguished enterprise software company specializing in modern data management and analytics solutions, launched a strategically crafted pillar page titled \"Modern Data Architecture FAQs & Resources.\" The objective was to optimize the page for specific keywords related to modern data architecture, subsequently enhancing its organic ranking and increasing its subject matter authority.",[24,2524,1489],{"id":1486},[14,2526,2527],{},"Before the launch of the pillar page, Cloudera faced challenges with its key targeted keywords. Several crucial terms, such as \"cloudera data mesh,\" \"modern data storage,\" \"cloudera data lake architecture,\" and \"modern data architects,\" were not ranking on the coveted Page 1 of search engine results.",[24,2529,1498],{"id":1495},[14,2531,2532,2533,2536],{},"To address Cloudera’s ranking challenges and improve their visibility for the target keywords, an SEO-focused pillar page was designed and launched at the end of June 2023. The page was meticulously structured to provide comprehensive information and resources related to “",[38,2534,2535],{},"modern data architecture","”, targeting key industry-related questions as well as leveraging FAQ Structured Data and HTML Heading keyword saturation.",[24,2538,2540],{"id":2539},"the-pillar-page","The Pillar Page",[14,2542,2543,2546,2547,2549,1042,2552,2557,2559,2562],{},[52,2544,2545],{},"Pillar Page Title:"," Modern Data Architecture FAQs & Resources",[1721,2548],{},[52,2550,2551],{},"Page URL:",[206,2553,2556],{"target":1697,"rel":2554,"href":2555},[1699],"https:\u002F\u002Fwww.cloudera.com\u002Fresources\u002Ffaqs\u002Ffaqs-resources-modern-data-architecture.html","Modern Data Architecture Pillar Page",[1721,2558],{},[52,2560,2561],{},"Date Launched:"," End of June, 2023",[14,2564,2565,2566,2568],{},"The page was carefully curated to answer fundamental questions related to “",[38,2567,2535],{},",” aiming to establish Cloudera's expertise and authority in this domain. Examples of the questions include:",[132,2570,2571,2574,2577,2580],{},[49,2572,2573],{},"What is Modern Data Architecture?",[49,2575,2576],{},"What are some of the core components of Modern Data Architecture?",[49,2578,2579],{},"What industries should leverage Modern Data Architectures?",[49,2581,2582,2583],{},"How can businesses define the successful use of a Modern Data Architecture?",[1721,2584],{},[24,2586,2588],{"id":2587},"results-and-impact","Results and Impact",[14,2590,2591],{},"Within 90 days of the pillar page's launch, substantial progress was observed in Cloudera's organic keyword rankings and page visibility. Some notable improvements include:",[132,2593,2594,2602],{},[49,2595,2596,2597],{},"Modern Cloud Data Architecture:\n",[46,2598,2599],{},[49,2600,2601],{},"Moved from Page 2 to Page 1 of search engine results, enhancing visibility and potential organic traffic.",[49,2603,2604,2605],{},"What is Modern Data Architecture:\n",[46,2606,2607],{},[49,2608,2609,2610],{},"Shifted from Page 2 to Page 1, achieving the primary ranking objective of the page and establishing Cloudera's topical authority.",[1721,2611],{},[24,2613,2615],{"id":2614},"additional-keyword-ranking-improvements","Additional Keyword Ranking Improvements",[14,2617,2618],{},"Apart from the primary keywords, the pillar page also began ranking for several other relevant terms. Notable achievements include:",[46,2620,2621,2627,2632,2637],{},[49,2622,2623,2626],{},[52,2624,2625],{},"Cloudera Data Mesh:"," Previously non-ranking, moved onto Page 1",[49,2628,2629,2626],{},[52,2630,2631],{},"Modern Data Storage:",[49,2633,2634,2626],{},[52,2635,2636],{},"Cloudera Data Lake Architecture:",[49,2638,2639,2626],{},[52,2640,2641],{},"Modern Data Architects:",[24,2643,2645],{"id":2644},"key-takeaways","Key Takeaways",[132,2647,2648,2656,2664],{},[49,2649,2650,2651],{},"Rapid Ranking Improvement:\n",[46,2652,2653],{},[49,2654,2655],{},"The implementation of a focused pillar page strategy led to significant improvements in keyword rankings within just 90 days.",[49,2657,2658,2659],{},"Topical Thoroughness:\n",[46,2660,2661],{},[49,2662,2663],{},"The pillar page's comprehensive content and thorough coverage of modern data architecture topics contributed to improved keyword rankings and organic visibility.",[49,2665,2666,2667],{},"Keyword Saturation:\n",[46,2668,2669],{},[49,2670,2671],{},"The optimized use of targeted keywords throughout the pillar page played a crucial role in enhancing search engine rankings.",[24,2673,2675],{"id":2674},"conclusion","Conclusion",[14,2677,2678],{},"Cloudera's success in enhancing organic keyword rankings and page visibility through the strategic implementation of an SEO-focused pillar page demonstrates the effectiveness of a well-structured and topic-centric content approach. By addressing industry-specific queries and providing valuable resources, Cloudera positioned itself as an authoritative source in the modern data architecture landscape, resulting in improved organic visibility and potential customer engagement.",{"title":77,"searchDepth":291,"depth":291,"links":2680},[2681,2682,2683,2684,2685,2686,2687,2688,2689],{"id":2498,"depth":291,"text":2501},{"id":1477,"depth":291,"text":1480},{"id":1486,"depth":291,"text":1489},{"id":1495,"depth":291,"text":1498},{"id":2539,"depth":291,"text":2540},{"id":2587,"depth":291,"text":2588},{"id":2614,"depth":291,"text":2615},{"id":2644,"depth":291,"text":2645},{"id":2674,"depth":291,"text":2675},[743],"Cloudera","Discover how just one seo-centric pillar page focused on “modern data architecture” has improved target keyword and page ranking in 90 days or less!","\u002Fimages\u002Fcase-studies\u002Fcloudera-seo.webp",{"_schema":2695},"default","\u002Fcase-studies\u002Fcloudera-mkg-elevating-cloudera-s-organic-keyword-and-page-ranking-through-an-seo-centric-pillar-page",{"title":2493,"description":2692},"case-studies\u002Fcloudera-mkg-elevating-cloudera-s-organic-keyword-and-page-ranking-through-an-seo-centric-pillar-page","G8Wk3bwIolU5ZTp97vI1_Fyd0JjWU_oa1hveCPAieYE",{"id":2701,"title":2702,"body":2703,"categories":3099,"company":3087,"date":7,"description":3100,"extension":318,"img":3101,"index":3102,"indexTitle":3103,"meta":3104,"navigation":322,"path":3105,"seo":3106,"stem":3107,"updated":7,"__hash__":3108},"caseStudies\u002Fcase-studies\u002Fextrahop-digital-advertising-growth.md","ExtraHop + MKG: A Digital Advertising Case Study",{"type":11,"value":2704,"toc":3092},[2705,2707,2710,2714,2717,2720,2724,2729,2732,2737,2740,2745,2748,2751,2756,2759,2763,3037,3039,3047,3049,3057,3059,3067,3070,3078,3080,3089],[24,2706,1480],{"id":1477},[14,2708,2709],{},"MKG Marketing has been working with  ExtraHop since 2015. We were hired by one of our favorite champions, Marguerite Yeo. Once Marguerite on-boarded us,we quickly got to work wiring up analytics to measure results all the way through to the pipeline, auditing the website for search engine optimization, and launching digital advertising lead generation campaigns.",[24,2711,2713],{"id":2712},"momentum","Momentum",[14,2715,2716],{},"We were gaining momentum. Then Marguerite left. Two marketers who specialized in events and email took over Marguerite’s position of Demand Generation. We quickly established a rapport by understanding  what was important to these new stakeholders as it related to events and email. We then launched their first Account Based Marketing campaigns using Terminus.",[14,2718,2719],{},"Then once again, these stakeholders moved onto other organizations, and Joanne Kernie was hired. Joanne quickly built a team of web, content, and digital marketing experts. Monica Deng was hired as the new Digital Marketing Manager, and two weeks later, we on-boarded CJ Johnson at MKG.",[24,2721,2723],{"id":2722},"synergy","Synergy",[14,2725,2726],{},[52,2727,2728],{},"Step 1. Monica and CJ quickly built a relationship.",[14,2730,2731],{},"CJ wasn’t afraid to explain, and over explain, the changes they were making to provide context and help the team understand the reasons behind their optimizations. Over-communication builds trust. Transparency builds trust.",[14,2733,2734],{},[52,2735,2736],{},"Step 2. CJ inherited the account from one of our previous Digital Advertising Experts.",[14,2738,2739],{},"With fresh eyes, CJ quickly optimized what was working by restructuring and consolidating campaigns and redistributing budgets to give the algorithm more to work with.",[14,2741,2742],{},[52,2743,2744],{},"Step 3. Speaking of algorithm - work with it, not against it",[14,2746,2747],{},"Generally, when restructuring an account, performance will dip while  the algorithm relearns. With this restructure, performance slowed for a few weeks, but the impact was minimal because the ExtraHop account had years of data, which we built.",[14,2749,2750],{},"Test, test, test to find the balance of manual and AI.\nFind the balance of timing > enough data to make smart decisions but not letting forever and burning budget",[14,2752,2753],{},[52,2754,2755],{},"Step 4. Optimize",[14,2757,2758],{},"Keyword optimization: Add negative and positive keywords from search term report\nBroader keywords, watch closely then optimize towards long tail & exact match\nBudget pacing: Rolling average of spend for day",[24,2760,2762],{"id":2761},"year-over-year-growth","Year Over Year Growth",[14,2764,2765],{},[2766,2767,2774,2778,2782,2802],"svg",{"version":2768,"xmlns":2769,"style":2770,"width":2771,"height":2772,"viewBox":2773},"1.1","http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg","font-family: Arial; ","800","450","0 0 800 450",[2775,2776,2777],"title",{},"MKG Marketing ExtraHop Year Over Year Growth",[2779,2780,2781],"desc",{},"MKG Marketing Helps ExtraHop grow ad spend and pipeline create.",[2783,2784,2785,2794],"defs",{},[2786,2787,2789],"clip-path",{"id":2788},"chart-clipPath-exact",[2790,2791],"rect",{"height":2792,"width":2793},"344","750",[2786,2795,2797],{"id":2796},"chart-clipPath-buffer",[2790,2798],{"x":2799,"y":2799,"height":2800,"width":2801},"-10","364","770",[2803,2804,2807,2810,3001],"g",{"className":2805},[2806],"scaler",[2790,2808],{"width":2771,"height":2772,"fill":2809,"fillOpacity":321},"rgb(255, 255, 255)",[2803,2811,2815,2840,2846,2929],{"className":2812,"transform":2814},[2813],"canvas","translate(25,56)",[2803,2816,2819,2825,2830,2835],{"className":2817},[2818],"grid",[2803,2820],{"className":2821,"transform":2824},[2822,2823],"axis-grid","y","translate(0,0)",[2803,2826],{"className":2827,"transform":2829},[2822,2828],"x","translate(0,344)",[2803,2831],{"className":2832,"transform":2834},[2822,2833],"y2","translate(749.5,0)",[2803,2836],{"className":2837,"transform":2839},[2822,2838],"x2","translate(0,1)",[2790,2841],{"className":2842,"height":2844,"width":2793,"opacity":2845},[2843],"trigger-layer","400","0",[2803,2847,2850,2892],{"className":2848},[2849],"chart",[2803,2851,2855,2868,2876,2884],{"className":2852},[2853,2854],"series","s0",[2803,2856,2859],{"className":2857},[2858],"bar",[2790,2860],{"fill":2861,"opacity":2862,"x":2863,"width":2864,"y":2865,"height":2866,"clipPath":2867},"rgb(45, 212, 191)","1","35.714285714285715","71.42857142857143","335.6397556564706","8.360244343529416","url(#chart-clipPath-exact)",[2803,2869,2871],{"className":2870},[2858],[2790,2872],{"fill":2861,"opacity":2862,"x":2873,"width":2864,"y":2874,"height":2875,"clipPath":2867},"214.28571428571428","337.32896624","6.67103376",[2803,2877,2879],{"className":2878},[2858],[2790,2880],{"fill":2861,"opacity":2862,"x":2881,"width":2864,"y":2882,"height":2883,"clipPath":2867},"392.85714285714283","324.1755025882353","19.824497411764696",[2803,2885,2887],{"className":2886},[2858],[2790,2888],{"fill":2861,"opacity":2862,"x":2889,"width":2864,"y":2890,"height":2891,"clipPath":2867},"571.4285714285713","315.75642635294116","28.243573647058838",[2803,2893,2896,2905,2913,2921],{"className":2894},[2853,2895],"s1",[2803,2897,2899],{"className":2898},[2858],[2790,2900],{"fill":2901,"opacity":2862,"x":2902,"width":2864,"y":2903,"height":2904,"clipPath":2867},"rgb(8, 145, 178)","107.14285714285714","247.66738268705882","96.33261731294118",[2803,2906,2908],{"className":2907},[2858],[2790,2909],{"fill":2901,"opacity":2862,"x":2910,"width":2864,"y":2911,"height":2912,"clipPath":2867},"285.7142857142857","222.69792859764704","121.30207140235296",[2803,2914,2916],{"className":2915},[2858],[2790,2917],{"fill":2901,"opacity":2862,"x":2918,"width":2864,"y":2919,"height":2920,"clipPath":2867},"464.2857142857143","80.31250635294117","263.68749364705883",[2803,2922,2924],{"className":2923},[2858],[2790,2925],{"fill":2901,"opacity":2862,"x":2926,"width":2864,"y":2927,"height":2928,"clipPath":2867},"642.8571428571428","4.22545317647058","339.7745468235294",[2803,2930,2933,2937],{"className":2931},[2932],"axes",[2803,2934],{"className":2935},[2936],"axis-labels",[2803,2938,2942,2961,2970,2979,2988,2996],{"className":2939,"transform":2829},[2940,2941],"axis","bottom",[2803,2943,2949,2953],{"className":2944,"style":2947,"transform":2948},[2945,2946],"tick","major","opacity: 1; 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Big congratulations to the MKG Marketing team at ExtraHop.",[14,3090,3091],{},"We are thrilled to be part of their journey and to have our Digital Marketing experts run paid media across Search, Social, Programmatic, and Direct Site Buys. GO EXTRAHOP! Excited to be on the journey and can’t wait to see what we all do together next!",{"title":77,"searchDepth":291,"depth":291,"links":3093},[3094,3095,3096,3097,3098],{"id":1477,"depth":291,"text":1480},{"id":2712,"depth":291,"text":2713},{"id":2722,"depth":291,"text":2723},{"id":2761,"depth":291,"text":2762},{"id":2463,"depth":291,"text":2464},[1883],"Discover how MKG Marketing’s Digital Advertising Experts helped evolve ExtraHop from a lead generation to a demand generation system.","\u002Fimages\u002Fcase-studies\u002Fextrahop-digital-advertising-growth.webp",5,"ExtraHop Digital Advertising Growth",{},"\u002Fcase-studies\u002Fextrahop-digital-advertising-growth",{"title":2702,"description":3100},"case-studies\u002Fextrahop-digital-advertising-growth","IVOddDdqQImnSfRqglbgA0DT6zBWFCUf93Bj0BwzyOo",{"id":3110,"title":3111,"body":3112,"categories":3205,"company":3087,"date":7,"description":3206,"extension":318,"img":1735,"index":3207,"indexTitle":3208,"meta":3209,"navigation":322,"path":3210,"seo":3211,"stem":3212,"updated":7,"__hash__":3213},"caseStudies\u002Fcase-studies\u002Fextrahop-seo-library.md","ExtraHop + MKG: A SEO Case Study",{"type":11,"value":3113,"toc":3199},[3114,3118,3132,3135,3139,3142,3145,3148,3152,3155,3158,3161,3178,3182,3185],[24,3115,3117],{"id":3116},"meet-our-client","Meet our client",[14,3119,3120,3125,3126,3131],{},[206,3121,3124],{"href":3122,"rel":3123},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjaq-evans\u002F",[210],"Jaq Evans",", the Senior Digital Marketing Manager who spearheaded web and content marketing at ",[206,3127,3130],{"href":3128,"rel":3129},"https:\u002F\u002Fwww.extrahop.com\u002F",[210],"ExtraHop Networks",", ExtraHop is on a mission to arm security teams to confront active threats and stop breaches.",[14,3133,3134],{},"In plain English: they are a security company for the modern age.",[24,3136,3138],{"id":3137},"where-is-the-green-grass","Where is the green grass?",[14,3140,3141],{},"Innovation takes time. Business-changing ideas do not fall from the sky; they often take a lot of conversation, careful thought and the courage to put ourselves out there by releasing that idea, concept or execution out into the world.",[14,3143,3144],{},"When we innovate for our clients, we ultimately ask them if they trust us with a big idea that has come to mind. Do they trust us to try something new that may actually not work?",[14,3146,3147],{},"A great example is the Protocol Library project.",[24,3149,3151],{"id":3150},"protocol-library","Protocol Library",[14,3153,3154],{},"We shared with ExtraHop that there was a huge opportunity to create a dictionary-style section of their website that outlines security protocols.",[14,3156,3157],{},"Something that was not focused on getting visitors to immediately request a demo or to sign up for a sales conversation.",[14,3159,3160],{},"But instead a top of funnel tactic for security professionals looking to educate themselves on cybersecurity terms.",[132,3162,3163,3166,3169,3172,3175],{},[49,3164,3165],{},"Keyword Opportunity: Years before the Protocol Library launched, our team noticed a large volume of searches for technical, definition-like terms (Security Protocols).",[49,3167,3168],{},"Targeted To Top Of Funnel: These searches tend to be focused around definitions as well as quick answers to “What is…” style questions. Using BrightEdge’s DataCube product, we correctly identified most of these to be top of funnel, awareness searches.",[49,3170,3171],{},"Broad Match Content Strategy: There was no term too small to attempt to rank for. While we put equal effort into ranking for search queries that had 10 searches a month as well as 10,000 per month. In terms of stack ranking these queries, we developed the higher volume content opportunities first.",[49,3173,3174],{},"Awareness to Commercial Success: A content strategy focused on definitions - like the Protocol Library - tend to play in the top-of-the-funnel, awareness space. As we begin drawing SEO traffic to this section of the website, the next step is to push qualified individuals through the rest of ExtraHop’s website through creative internal linking powered by a user flow analysis to guide the visitor from the Protocol directory over to other areas of the website.",[49,3176,3177],{},"5 Years In the Making: This idea took years to finally get the resources behind it to execute. This idea took time to concept. Time to get resources budgeted. And time to create once it was green-lit. But now, it's an incredible asset for ExtraHop Networks that none of their competitors had when it first went live.",[24,3179,3181],{"id":3180},"website-impact","Website impact",[14,3183,3184],{},"Reminder, the desired out come for the Protocol Library is an awareness play. Bringing in new potential customers who have never heard of ExtraHop. With that desired outcome in mind, the Protocol Library has achieved the following:",[46,3186,3187,3190,3193,3196],{},[49,3188,3189],{},"Over 100k visits in 2021",[49,3191,3192],{},"Accounts for 14% of website traffic",[49,3194,3195],{},"Visitors spend 5 minutes on page",[49,3197,3198],{},"Produced 23% more traffic year over year",{"title":77,"searchDepth":291,"depth":291,"links":3200},[3201,3202,3203,3204],{"id":3116,"depth":291,"text":3117},{"id":3137,"depth":291,"text":3138},{"id":3150,"depth":291,"text":3151},{"id":3180,"depth":291,"text":3181},[743],"Discover how our SEO Experts worked with ExtraHop to increase their organic search traffic and bring new visitors to their website with introductory content.",10,"ExtraHop SEO Protocol Library",{},"\u002Fcase-studies\u002Fextrahop-seo-library",{"title":3111,"description":3206},"case-studies\u002Fextrahop-seo-library","zFzngoZEaVxn75iJNL3dPQ6bMQSTXK2rK7cckepPutA",{"id":3215,"title":3216,"body":3217,"categories":3493,"company":3231,"date":7,"description":3494,"extension":318,"img":3495,"index":3496,"indexTitle":3497,"meta":3498,"navigation":322,"path":3499,"seo":3500,"stem":3501,"updated":7,"__hash__":3502},"caseStudies\u002Fcase-studies\u002Fmkg-illumio-one-year-with-mkg-s-expert-seo-service.md","MKG + Illumio - One Year With Our Expert SEO Service",{"type":11,"value":3218,"toc":3485},[3219,3223,3226,3233,3237,3240,3243,3261,3264,3268,3279,3300,3307,3339,3345,3349,3356,3362,3408,3415,3421,3453,3463,3483],[81,3220,3221],{"id":1477},[52,3222,1480],{},[14,3224,3225],{},"When organic search performance stagnates or declines, B2B enterprises risk losing visibility, market share, and, ultimately, revenue. MKG Marketing specializes in reversing these trends by transforming SEO into a long-term growth engine. Our SEO experts partner with marketing teams to create tailored strategies that align with business goals, optimize existing resources, and drive sustainable traffic growth.",[14,3227,3228,3232],{},[206,3229,3231],{"href":77,"target":1697,"rel":3230},[1699],"Illumio",", a leader in Zero Trust Segmentation, engaged MKG Marketing to overcome a decline in organic search traffic and improve website performance. Through our strategic, data-driven SEO approach, we helped them achieve triple-digit growth in key metrics in just one year.",[81,3234,3235],{"id":1486},[52,3236,1489],{},[14,3238,3239],{},"Illumio was experiencing a decline in organic search performance, which directly impacted their inbound traffic and engagement. Despite having high-quality content and a strong brand presence, their website was not capturing the full potential of organic search opportunities.",[14,3241,3242],{},"Their main challenges included:",[46,3244,3245,3255,3258],{},[49,3246,3247,3248,3251,3252],{},"A noticeable drop in ",[52,3249,3250],{},"organic sessions"," and ",[52,3253,3254],{},"engagement rates",[49,3256,3257],{},"Existing content that wasn’t fully optimized for search intent",[49,3259,3260],{},"A need for scalable, enterprise-level SEO strategies that aligned with their marketing goals",[14,3262,3263],{},"Illumio needed an SEO partner that understood the complexities of B2B enterprise marketing and could execute a plan to reverse the traffic decline—without requiring an extensive website overhaul.",[81,3265,3266],{"id":1495},[52,3267,1498],{},[14,3269,3270,3271,3274,3275,3278],{},"MKG Marketing developed an ",[52,3272,3273],{},"SEO optimization strategy"," that focused on ",[52,3276,3277],{},"enhancing existing content"," rather than creating entirely new pages. This allowed for a faster, more efficient turnaround while maximizing the value of Illumio’s existing content assets.",[14,3280,3281,3282,3284,3287,3288,3290,3293,3294,3296,3299],{},"Our approach included:",[1721,3283],{},[52,3285,3286],{},"Search intent-aligned keyword optimization"," – Ensuring the right keywords matched user expectations and industry trends",[1721,3289],{},[52,3291,3292],{},"On-Page Enhancements"," – Improving metadata, headers, and internal linking structures to boost discoverability",[1721,3295],{},[52,3297,3298],{},"Content Refinement"," – Optimizing copy, readability, and engagement factors to align with Google’s ranking algorithms",[14,3301,3302,3303,3306],{},"Using our proprietary ",[52,3304,3305],{},"On-Page Recommendation (OPR) Checklist",", we systematically optimized 55 high-priority pages across Illumio’s website, including:",[46,3308,3309,3314,3319,3324,3329,3334],{},[49,3310,3311],{},[52,3312,3313],{},"Homepage",[49,3315,3316],{},[52,3317,3318],{},"Products section",[49,3320,3321],{},[52,3322,3323],{},"Solutions section",[49,3325,3326],{},[52,3327,3328],{},"Customers section",[49,3330,3331],{},[52,3332,3333],{},"Partners section",[49,3335,3336],{},[52,3337,3338],{},"Blog section",[14,3340,3341,3342],{},"This structured, page-level approach ensured that every optimized page contributed to the overall goal: ",[52,3343,3344],{},"boosting organic search performance, increasing engagement, and driving new users to Illumio’s website.",[81,3346,3347],{"id":1599},[52,3348,1602],{},[14,3350,3351,3352,3355],{},"Within just 12 months, MKG’s SEO strategy delivered ",[52,3353,3354],{},"massive improvements"," in organic search performance, leading to:",[81,3357,3359],{"id":3358},"organic-traffic-growth-jan-2025-vs-jan-2024",[52,3360,3361],{},"📈 Organic Traffic Growth (Jan 2025 vs. Jan 2024)",[46,3363,3364,3376,3386,3397],{},[49,3365,3366,1042,3369,3372,3373,2460],{},[52,3367,3368],{},"Total Sessions:",[52,3370,3371],{},"36,211"," (📊 ",[52,3374,3375],{},"+104.7% YoY",[49,3377,3378,1042,3380,3372,3383,2460],{},[52,3379,1627],{},[52,3381,3382],{},"19,391",[52,3384,3385],{},"+103.75% YoY",[49,3387,3388,1042,3391,3372,3394,2460],{},[52,3389,3390],{},"Total Users:",[52,3392,3393],{},"19,796",[52,3395,3396],{},"+66.98% YoY",[49,3398,3399,1042,3402,3372,3405,2460],{},[52,3400,3401],{},"New Users:",[52,3403,3404],{},"16,701",[52,3406,3407],{},"+63.72% YoY",[14,3409,3410,3411,3414],{},"These results illustrate how targeted on-page SEO optimization can ",[52,3412,3413],{},"double organic traffic"," and significantly improve user engagement—without requiring a full website redesign.",[81,3416,3418],{"id":3417},"why-choose-mkg-marketing-for-enterprise-seo",[52,3419,3420],{},"Why Choose MKG Marketing for Enterprise SEO?",[14,3422,3423,3424,3427,3428,3430,3431,3434,3435,3430,3437,3440,3441,3430,3443,3446,3447,3430,3449,3452],{},"This case study highlights what makes MKG Marketing ",[52,3425,3426],{},"the ideal SEO partner"," for B2B enterprise companies like Illumio:",[1721,3429],{},"✅ ",[52,3432,3433],{},"Proven Expertise"," – We specialize in complex SEO challenges faced by high-growth enterprises.",[1721,3436],{},[52,3438,3439],{},"Data-Driven Strategies"," – Our SEO recommendations are backed by analytics and tailored to your unique goals.",[1721,3442],{},[52,3444,3445],{},"Resource-Conscious Execution"," – We optimize within your existing resources and constraints for maximum impact.",[1721,3448],{},[52,3450,3451],{},"Sustainable Growth"," – Our approach delivers long-term organic traffic improvements, not just short-term gains.",[14,3454,3455,3456,3251,3459,3462],{},"Ready to ",[52,3457,3458],{},"turn your organic search performance around",[52,3460,3461],{},"increase your market share","? Let’s talk.",[14,3464,3465,3470,3476],{},[52,3466,3467,3468],{},"Get in touch with MKG Marketing today!",[1721,3469],{},[206,3471,1042,3474],{"href":3472,"target":1697,"rel":3473},"https:\u002F\u002Fwww.mkgmarketinginc.com\u002F",[1699],[2266,3475],{},[2266,3477,3478],{},[206,3479,3482],{"href":3480,"rel":3481},"http:\u002F\u002Fwww.mkgmarketinginc.com",[210],"www.mkgmarketinginc.com",[1721,3484],{},{"title":77,"searchDepth":291,"depth":291,"links":3486},[3487,3488,3489,3490,3491,3492],{"id":1477,"depth":297,"text":1480},{"id":1486,"depth":297,"text":1489},{"id":1495,"depth":297,"text":1498},{"id":1599,"depth":297,"text":1602},{"id":3358,"depth":297,"text":3361},{"id":3417,"depth":297,"text":3420},[743],"Boost organic traffic with MKG Marketing’s expert SEO strategies. See how we helped Illumio achieve a 104.7% increase in sessions in just one year!","\u002Fimages\u002Fcase-studies\u002Fmaximintegrated-seo-partnership.webp",17,"MKG + Illumio-One Year With MKG's Expert SEO Service",{},"\u002Fcase-studies\u002Fmkg-illumio-one-year-with-mkg-s-expert-seo-service",{"title":3216,"description":3494},"case-studies\u002Fmkg-illumio-one-year-with-mkg-s-expert-seo-service","-4frzHOD9l5j4rtnlMnX0WuG3G1uiBPY-vXROJE7KwA",{"id":3504,"title":3505,"body":3506,"categories":3654,"company":3519,"date":7,"description":3655,"extension":318,"img":2029,"index":2030,"indexTitle":3505,"meta":3656,"navigation":322,"path":3657,"seo":3658,"stem":3659,"updated":7,"__hash__":3660},"caseStudies\u002Fcase-studies\u002Finformatica-seo-reference-article-section.md","SEO content briefs to improve website CTR",{"type":11,"value":3507,"toc":3646},[3508,3512,3525,3529,3538,3552,3556,3559,3563,3566,3569,3592,3596,3599,3616,3625,3629,3632],[24,3509,3511],{"id":3510},"the-insight","The insight",[14,3513,3514,3515,3520,3521,3524],{},"At the beginning of 2019 it became clear to ",[206,3516,3519],{"href":3517,"rel":3518},"https:\u002F\u002Fwww.informatica.com\u002F",[210],"Informatica"," (An enterprise cloud data management company) and us, MKG Marketing, that their ",[206,3522,3523],{"href":1695},"Organic Search"," click through rate (CTR) to most sections of the Informatica website had been declining.",[24,3526,3528],{"id":3527},"instill-best-practices","Instill best practices",[14,3530,3531,3532,3537],{},"MKG had been worked closely with ",[206,3533,3536],{"href":3534,"rel":3535},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frandi-bartelmie-6511564\u002F",[210],"Randi Bartelmie",", Director of SEO and Social Media at Informatica, leveraging Informatica’s Content Development, Web Development, and Product Management teams to:",[46,3539,3540,3543,3546,3549],{},[49,3541,3542],{},"Identify opportunities to expand Informatica’s organic reach through research and selection of priority keywords",[49,3544,3545],{},"Recommend and implement the on-page optimization of existing website content, including reviewing blogs before publication.",[49,3547,3548],{},"Recommend and implement backend technical SEO optimizations impacting the website as a whole",[49,3550,3551],{},"Generate and optimize new content to maintain and grow authority",[24,3553,3555],{"id":3554},"why-was-ctr-declining","Why was CTR declining?",[14,3557,3558],{},"The CTR was decreasing because the search engines were not serving important content. Ranking thorough, easy-to-consume, educational content would build authority for our primary keyword terms.",[24,3560,3562],{"id":3561},"our-recommended-solution","Our recommended solution",[14,3564,3565],{},"We recommended creating a new section of content on the main Informatica website. We provided content briefs for each page with our proven page flow of Define, Educate, and Inspire. By using our content briefs, Informatica quickly produced the new section of content.",[14,3567,3568],{},"We would measure success via:",[46,3570,3571,3574,3577,3580,3583,3586,3589],{},[49,3572,3573],{},"Improved Authority",[49,3575,3576],{},"Increase in ranking keywords",[49,3578,3579],{},"Increase in page ranking",[49,3581,3582],{},"Improved brand awareness and conversions",[49,3584,3585],{},"Increase in impressions",[49,3587,3588],{},"Increase in organic search traffic",[49,3590,3591],{},"Increase in gated asset downloads",[24,3593,3595],{"id":3594},"how-we-rolled-out-the-new-section","How we rolled out the new section",[14,3597,3598],{},"And thus, the Reference Articles section of the Informatica website and the SEO Content Brief process was born and it looked something like this:",[46,3600,3601,3604,3607,3610,3613],{},[49,3602,3603],{},"Informatica\u002FMKG researched and selected target keywords",[49,3605,3606],{},"MKG produced the SEO Content Brief in the Define, Educate, Inspire format",[49,3608,3609],{},"Informatica Content Team produced a reference article based on the brief",[49,3611,3612],{},"MKG optimized review the reference article copy and provide on page optimization recommendations",[49,3614,3615],{},"Informatica implemented SEO recommendations and published the new article",[14,3617,3618,3619,3624],{},"This resulted in the first article, ",[206,3620,3623],{"href":3621,"rel":3622},"https:\u002F\u002Fwww.informatica.com\u002Fservices-and-training\u002Fglossary-of-terms\u002Fipaas-definition.html",[210],"What is iPaaS",", going live in April of 2019 and another 8 articles were added by the end of year.",[24,3626,3628],{"id":3627},"the-result","The result",[14,3630,3631],{},"Fast-forward to the present day where there are a total of 46 live articles that:",[46,3633,3634,3637,3640,3643],{},[49,3635,3636],{},"Ranking 1,051 keywords",[49,3638,3639],{},"311 keywords ranking on Page 1",[49,3641,3642],{},"1,000 highly qualified visits a week",[49,3644,3645],{},"Lead generation increased a 100% via gated asset download",{"title":77,"searchDepth":291,"depth":291,"links":3647},[3648,3649,3650,3651,3652,3653],{"id":3510,"depth":291,"text":3511},{"id":3527,"depth":291,"text":3528},{"id":3554,"depth":291,"text":3555},{"id":3561,"depth":291,"text":3562},{"id":3594,"depth":291,"text":3595},{"id":3627,"depth":291,"text":3628},[743],"We worked with Informatica to increased their SEO lead volume by 100% by developing dedicated educational content.",{},"\u002Fcase-studies\u002Finformatica-seo-reference-article-section",{"title":3505,"description":3655},"case-studies\u002Finformatica-seo-reference-article-section","sa1P9IxsfGDBH4UepogSs60xdSa3lVmFaSXuJBddNiE",{"id":3662,"title":3663,"body":3664,"categories":3781,"company":3690,"date":7,"description":3782,"extension":318,"img":3783,"index":3784,"indexTitle":3785,"meta":3786,"navigation":322,"path":3787,"seo":3788,"stem":3789,"updated":7,"__hash__":3790},"caseStudies\u002Fcase-studies\u002Fmariadb-digital-advertising-quality.md","Increasing Lead Quality with FacebookAds",{"type":11,"value":3665,"toc":3774},[3666,3668,3676,3679,3683,3691,3694,3705,3708,3712,3715,3718,3721,3724,3735,3739,3742,3753,3756,3759,3763,3766],[24,3667,3117],{"id":3116},[14,3669,3670,3675],{},[206,3671,3674],{"href":3672,"rel":3673},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flaura-wang-515a4\u002F",[210],"Laura Wang",", the VP of Marketing has managed and led marketing teams at growth-stage companies for the bulk of her career.",[14,3677,3678],{},"In fact, we’ve worked with her at two different companies over the years!",[24,3680,3682],{"id":3681},"facebook-is-for-cat-videos","Facebook is for cat videos",[14,3684,3685,3686,212],{},"While Laura never specifically said cat videos she did struggle to understand how Facebook was the right place to reach IT decision makers who purchase database products like ",[206,3687,3690],{"href":3688,"rel":3689},"https:\u002F\u002Fmariadb.com\u002F",[210],"MariaDB",[14,3692,3693],{},"It all came down to intent. She wasn’t convinced that the intent was there on Facebook.",[46,3695,3696,3699,3702],{},[49,3697,3698],{},"Not sure that folks would be interested in professional development or tools\u002Fproducts on Facebook",[49,3700,3701],{},"How will the ITDM’s career translate on Facebook?",[49,3703,3704],{},"Isn’t LinkedIn a better place to reach ITDM’s?",[14,3706,3707],{},"It wasn’t that the ITDM audience wasn't looking for database solutions in general. It’s that she wasn’t convinced they were looking for that information on Facebook.",[24,3709,3711],{"id":3710},"facebook-ads-pilot-program","Facebook Ads pilot program",[14,3713,3714],{},"We let Laura know that we understand her concerns.",[14,3716,3717],{},"Frankly, we had the same mental hurdles to cross ourselves.",[14,3719,3720],{},"I mean, seriously — Facebook Ads for B2B marketing?",[14,3722,3723],{},"What we proposed to Laura was a Facebook Ads pilot program. Very similar to what we had done for ExtraHop Networks.",[132,3725,3726,3729,3732],{},[49,3727,3728],{},"Carve out a set amount of media budget to invest in the pilot.",[49,3730,3731],{},"Agree to a time-frame.",[49,3733,3734],{},"Agree to the success metrics that will clearly show the outcome of the program - whether it was positive or negative.",[24,3736,3738],{"id":3737},"facebook-ads-approach","Facebook ads approach",[14,3740,3741],{},"This Facebook Ads pilot would focus on creating website custom audiences.",[132,3743,3744,3747,3750],{},[49,3745,3746],{},"Audience Building — Use lead scoring provided by MariaDB’s.",[49,3748,3749],{},"As and Bs only — Plugging the A’s and B’s into Facebook Ads was our first step. Using that custom audience, we then built lookalike campaigns to find more leads to serve ads to on Facebook who looked like an A or B.",[49,3751,3752],{},"Thirty day creative A\u002FB tests — Now that we were building lookalikes on the right audiences, our optimization efforts began to focus on A\u002FB testing creative. We ran ‘king of the hill’ style A\u002FB tests, with the winner moving onto the next month and a new creative concept or text messaging being slotted in to test against it.",[14,3754,3755],{},"Additionally, we uploaded C, D and (blanks) as a negative lead match.",[14,3757,3758],{},"Lattice Engine scoring system. Lattice Scores went from A and B (engaged, ready to be sold to leads) down to C, D and (blank) grades that went into marketing automation nurture programs.",[24,3760,3762],{"id":3761},"lead-impact","Lead impact",[14,3764,3765],{},"In less than 1 month we saw the following wins form our pilot program",[46,3767,3768,3771],{},[49,3769,3770],{},"Better lead volume and cost per lead (CPL) than any other PPC channel",[49,3772,3773],{},"High quality leads (As and Bs on the Lattice Engine ranking system)",{"title":77,"searchDepth":291,"depth":291,"links":3775},[3776,3777,3778,3779,3780],{"id":3116,"depth":291,"text":3117},{"id":3681,"depth":291,"text":3682},{"id":3710,"depth":291,"text":3711},{"id":3737,"depth":291,"text":3738},{"id":3761,"depth":291,"text":3762},[1883],"We worked with MariaDB to increase their lead quality over volume.","\u002Fimages\u002Fcase-studies\u002Fmariadb-ppc-facebook-ads.webp",20,"MariaDB Digital Advertising Quality Leads",{},"\u002Fcase-studies\u002Fmariadb-digital-advertising-quality",{"title":3663,"description":3782},"case-studies\u002Fmariadb-digital-advertising-quality","wjyQ61Ud63xut2Eii-hyM0IL4v6YQBWkWq08O2SNjLA",{"id":3792,"title":3793,"body":3794,"categories":3878,"company":3813,"date":7,"description":3879,"extension":318,"img":3495,"index":3880,"indexTitle":3881,"meta":3882,"navigation":322,"path":3883,"seo":3884,"stem":3885,"updated":7,"__hash__":3886},"caseStudies\u002Fcase-studies\u002Fmaxim-integrated-seo-partnership.md","Meaningful relationships lead to meaningful results",{"type":11,"value":3795,"toc":3871},[3796,3798,3806,3815,3819,3822,3825,3828,3836,3840,3843,3846,3850,3853,3864,3868],[24,3797,3117],{"id":3116},[14,3799,3800,3805],{},[206,3801,3804],{"href":3802,"rel":3803},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdanielmichaelsantos\u002F",[210],"Daniel Santos"," is a modern-day hero and not just because he loves the Marvel Universe.",[14,3807,3808,3809,3814],{},"Dan is the senior director of demand, digital and growth marketing at ",[206,3810,3813],{"href":3811,"rel":3812},"https:\u002F\u002Fwww.maximintegrated.com\u002Fen.html",[210],"Maxim Integrated"," (a tech manufacturing and semiconductors company).",[24,3816,3818],{"id":3817},"a-tall-order","A tall order",[14,3820,3821],{},"Maxim Integrated needed to build out their infrastructure correctly from a digital ecosystem and lifecycle management perspective.",[14,3823,3824],{},"Dan was brought in to help the acting Chief Marketing Officer get this done.",[14,3826,3827],{},"That’s a lot of pressure! With some obvious concerns tied to the assignment.",[132,3829,3830,3833],{},[49,3831,3832],{},"Bring in the wrong partner and prepare to lose face. Dan was the champion of bringing MKG Marketing on board to the acting CMO.",[49,3834,3835],{},"With that in mind, we needed to deliver results. The board of directors had their eyes on SEO performance. From the top to bottom of the organization everybody was paying attention to how we performed.",[24,3837,3839],{"id":3838},"we-always-get-in-your-boat","We always get in your boat",[14,3841,3842],{},"We understood Dan’s fears. He had just started a new, high profile position and did not want to fail.",[14,3844,3845],{},"Most importantly Dan wanted everyone to be committed to being “in the boat” together rowing towards our goals.",[24,3847,3849],{"id":3848},"our-partnership","Our partnership",[14,3851,3852],{},"To tackle what Maxim Integrated needed we both built out the strategy as well as worked with internal stakeholders in different departments to make sure it was executed properly.",[132,3854,3855,3858,3861],{},[49,3856,3857],{},"Content, content, content: Working on content optimization with the content team",[49,3859,3860],{},"Internal link strategy: Backlink analysis and optimization with the IT department",[49,3862,3863],{},"Partnerships: Audience segmentation based on buyer journeys with the corporate marketing team as well as individual Business Units (BU’s). We even held a meeting or two with the internal Paid Search Manager to ensure that Paid and Organic Search efforts were aligned",[24,3865,3867],{"id":3866},"three-year-partnership-pay-off","Three year partnership pay off",[14,3869,3870],{},"In 2020, due to COViD and website traffic that generally comes from China, overall SEO website traffic dropped 23% from Maxim Integrated's Fiscal year of FY19 versus FY20. With our partnership and strategy of content, internal links, and partnership we were able to regain the loss and grow the traffic 20%, recouping traffic lost in FY20 and making a 7% gain over FY19.",{"title":77,"searchDepth":291,"depth":291,"links":3872},[3873,3874,3875,3876,3877],{"id":3116,"depth":291,"text":3117},{"id":3817,"depth":291,"text":3818},{"id":3838,"depth":291,"text":3839},{"id":3848,"depth":291,"text":3849},{"id":3866,"depth":291,"text":3867},[743],"As our headline on the homepage says, here is a real life example of how we do that.",25,"Maxim Integrated Partnership",{},"\u002Fcase-studies\u002Fmaxim-integrated-seo-partnership",{"title":3793,"description":3879},"case-studies\u002Fmaxim-integrated-seo-partnership","YKKe9byGWx30a9VYYFN6-uttoB5NkBNLvcwyDGS9tus",{"id":3888,"title":3889,"body":3890,"categories":3991,"company":3992,"date":7,"description":3993,"extension":318,"img":3994,"index":3995,"indexTitle":3996,"meta":3997,"navigation":322,"path":3998,"seo":3999,"stem":4000,"updated":7,"__hash__":4001},"caseStudies\u002Fcase-studies\u002Foctagam-digital-advertising-linkedin.md","Making connections via LinkedIn Inmail",{"type":11,"value":3891,"toc":3984},[3892,3894,3908,3912,3915,3918,3921,3924,3927,3931,3934,3937,3940,3943,3946,3949,3952,3954,3957,3968,3972,3975,3978,3981],[24,3893,3117],{"id":3116},[14,3895,3896,3901,3902,3907],{},[206,3897,3900],{"href":3898,"rel":3899},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fericmarrero\u002F",[210],"Eric Marrero",", the Brand Communications and Social Media lead at Octapharma USA, guides brand communications for the entire portfolio of ",[206,3903,3906],{"href":3904,"rel":3905},"https:\u002F\u002Fwww.octapharma.com",[210],"Octapharma"," brands such as Cutaquig, Octagam, and Wilate (to name a few).",[24,3909,3911],{"id":3910},"the-time-is-nigh","The time is nigh!",[14,3913,3914],{},"Earlier this year the President of Octapharma USA came to Eric with a clear directive: we need to communicate Octagam supply to healthcare providers (HCPs) immediately.",[14,3916,3917],{},"Not tomorrow.",[14,3919,3920],{},"Not next week or month.",[14,3922,3923],{},"We have a distinct product advantage right now that we need to communicate to HCPs immediately.",[14,3925,3926],{},"This is easier said than done.",[24,3928,3930],{"id":3929},"linkedin-inmail-campaign-pilot-program","LinkedIn InMail campaign pilot program",[14,3932,3933],{},"That kind of message from a senior company leader is enough to make your blood pressure increase by a few points!",[14,3935,3936],{},"Which is something we completely understand.",[14,3938,3939],{},"Marketing or communications initiatives for pharmaceutical and life science brands is often time-sensitive.",[14,3941,3942],{},"An announcement that needs to be immediately communicated.",[14,3944,3945],{},"A treatment moving through different trial stages.",[14,3947,3948],{},"Blessing from the FDA at the conclusion of a trial.",[14,3950,3951],{},"It all has to happen right now.",[24,3953,3849],{"id":3848},[14,3955,3956],{},"So how do you reach a very specific set of HCPs during a Global Pandemic when all the conferences, trade shows and other industry events are shut down?",[132,3958,3959,3962,3965],{},[49,3960,3961],{},"Messaging had to be delivered fast via Digital Marketing. Because we didn’t have time to negotiate a media package with communities like Medscape, MKG built out LinkedIn InMail campaigns to send InMail directly to healthcare professionals inboxes.",[49,3963,3964],{},"LinkedIn InMail allowed us to set extremely specific targeting parameters so only the right HCPs received the Octagam message.",[49,3966,3967],{},"The InMail messages called the professional to either share their information directly with Octapharma USA or to pick up the phone to call a distributor to discuss the particulars of placing an order.",[24,3969,3971],{"id":3970},"wins-in-five-business-days","Wins in five business days",[14,3973,3974],{},"It’s difficult to grab a busy healthcare providers attention.",[14,3976,3977],{},"Especially when leadership directs that attention to be grabbed right now.",[14,3979,3980],{},"The InMail campaigns were able to grab HCPs attention at less than $700 per new HCP lead, a figure that’s even better than conference or trade show lead prices for pharmaceutical brands like Octapharma USA.",[14,3982,3983],{},"And the best part? It all launched and leads began flowing in less than 1 week so we could meet the President’s directions to capitalize on Octagam’s market position.",{"title":77,"searchDepth":291,"depth":291,"links":3985},[3986,3987,3988,3989,3990],{"id":3116,"depth":291,"text":3117},{"id":3910,"depth":291,"text":3911},{"id":3929,"depth":291,"text":3930},{"id":3848,"depth":291,"text":3849},{"id":3970,"depth":291,"text":3971},[1883],"Octapharma Octagam","With events and in person meet ups discontinued for 2020, we used LinkedIn Inmail to create meaningful connections.","\u002Fimages\u002Fcase-studies\u002Foctapharama-ppc-linkedin-inmail.webp",30,"Octagam LinkedIn Inmail",{},"\u002Fcase-studies\u002Foctagam-digital-advertising-linkedin",{"title":3889,"description":3993},"case-studies\u002Foctagam-digital-advertising-linkedin","JSeeSAvtJBOwPoUs1Y6P0Mu32waYSvIVaP6aP0rQsws",{"id":4003,"title":4004,"body":4005,"categories":4122,"company":4123,"date":7,"description":4124,"extension":318,"img":4125,"index":4126,"indexTitle":4127,"meta":4128,"navigation":322,"path":4129,"seo":4130,"stem":4131,"updated":7,"__hash__":4132},"caseStudies\u002Fcase-studies\u002Fqualys-mkg-improving-vulnerability-management-keyword-cluster-ranking-mkg-marketing.md","Qualys + MKG: Improving Vulnerability Management Keyword Cluster Ranking",{"type":11,"value":4006,"toc":4114},[4007,4009,4013,4016,4020,4023,4027,4033,4039,4045,4049,4052,4063,4073,4084,4094,4103,4106,4108,4111],[24,4008],{"id":77},[24,4010,4011],{"id":2498},[52,4012,2501],{},[14,4014,4015],{},"Qualys, a leading provider of cloud-based security and compliance solutions, recognized the importance of organic keyword ranking in driving website traffic and generating quality leads. In an effort to enhance their online visibility and increase organic search traffic, Qualys engaged our digital marketing agency to conduct keyword research and implement on-page optimization strategies. The primary focus was to improve their rankings for relevant keywords within the vulnerability management domain.",[24,4017,4019],{"id":4018},"objective","Objective",[14,4021,4022],{},"By targeting and optimizing specific keywords, the aim was to improve visibility on search engine result pages (SERPs), attract more qualified organic traffic, and ultimately increase lead generation and conversions.",[24,4024,4026],{"id":4025},"approach","Approach",[14,4028,4029,4032],{},[52,4030,4031],{},"Keyword Research:"," Our team conducted extensive keyword research to identify the most relevant and high-potential keywords related to vulnerability management. This involved analyzing search volumes, competition levels, and user intent to select a cluster of target keywords that aligned with Qualys' offerings and industry trends.",[14,4034,4035,4038],{},[52,4036,4037],{},"On-Page Optimization:"," Once the keyword cluster was finalized, we implemented on-page optimization techniques to enhance the relevance and visibility of the target keywords on Qualys' website. This included optimizing meta tags, headings, content, and internal linking structures to improve keyword prominence and overall search engine friendliness.",[14,4040,4041,4044],{},[52,4042,4043],{},"Monitoring and Analysis:"," Throughout the campaign, we closely monitored the performance of the target keywords using advanced analytics tools. This allowed us to track keyword rankings, organic traffic trends, and user engagement metrics to assess the effectiveness of our strategies.",[24,4046,4048],{"id":4047},"results","Results",[14,4050,4051],{},"After the MKG SEO team implemented keyword research and on-page optimization, Qualys experienced a significant improvement in their organic keyword rankings within the vulnerability management domain. The following keywords showed notable improvements:",[14,4053,4054,4057,4059,4060,4062],{},[52,4055,4056],{},"\"Vulnerability Management\"",[1721,4058],{},"Before: Ranked 14th",[1721,4061],{},"After: Ranked 5th",[14,4064,4065,4068,4070,4071,4062],{},[52,4066,4067],{},"\"Vulnerability Management Tool\"",[1721,4069],{},"Before: Ranked 13th",[1721,4072],{},[14,4074,4075,4078,4080,4081,4083],{},[52,4076,4077],{},"\"Risk-Based Vulnerability Management\"",[1721,4079],{},"Before: Ranked 15th",[1721,4082],{},"After: Ranked 9th",[14,4085,4086,4089,4091,4092,4083],{},[52,4087,4088],{},"\"Vulnerability Management Platform\"",[1721,4090],{},"Before: Ranked 11th",[1721,4093],{},[14,4095,4096,4099,4080,4101,4083],{},[52,4097,4098],{},"\"Vulnerability Management Solution\"",[1721,4100],{},[1721,4102],{},[14,4104,4105],{},"These improvements in organic keyword ranking positively impacted Qualys' online visibility and organic search traffic. The higher rankings resulted in increased website visits from users actively searching for vulnerability management solutions, effectively expanding the company's reach and potential customer base.",[24,4107,2675],{"id":2674},[14,4109,4110],{},"The implementation of keyword research and on-page optimization strategies played a crucial role in improving Qualys' organic keyword rankings within the vulnerability management domain. By targeting specific keywords and optimizing on-page elements, Qualys experienced significant improvements in their search engine visibility. These positive outcomes resulted in increased visibility in the search results, more organic search traffic, and currently contributes to the overall business lift for the company.",[14,4112,4113],{},"It is worth noting that the performance improvements were evident approximately 8 weeks after implementing the on-page optimization strategies. This demonstrates the time required for search engines to index and recognize the website changes. The success of this case study underscores the importance of keyword research and on-page optimization in achieving enhanced organic keyword rankings and driving valuable organic traffic.",{"title":77,"searchDepth":291,"depth":291,"links":4115},[4116,4117,4118,4119,4120,4121],{"id":77,"depth":291,"text":77},{"id":2498,"depth":291,"text":2501},{"id":4018,"depth":291,"text":4019},{"id":4025,"depth":291,"text":4026},{"id":4047,"depth":291,"text":4048},{"id":2674,"depth":291,"text":2675},[743],"Qualys ","Discover how MKG was able to improve the Vulnerability Management Keyword Cluster for Qualys through keyword research and on page optimization","\u002Fimages\u002Fcase-studies\u002Fqualys-logo-rgb-2x-1-1-7-26-23-x2png.png",9,"Improving Organic Keyword Ranking through Keyword Research and On-Page Optimization ",{"_schema":2695},"\u002Fcase-studies\u002Fqualys-mkg-improving-vulnerability-management-keyword-cluster-ranking-mkg-marketing",{"title":4004,"description":4124},"case-studies\u002Fqualys-mkg-improving-vulnerability-management-keyword-cluster-ranking-mkg-marketing","dR0A5osgPbKzZEs1Cof0EPEFbkyJS80YnmTh_umKqlk",{"id":4134,"title":4135,"body":4136,"categories":4324,"company":4327,"date":7,"description":4328,"extension":318,"img":4329,"index":7,"indexTitle":7,"meta":4330,"navigation":322,"path":4331,"seo":4332,"stem":4333,"updated":7,"__hash__":4334},"caseStudies\u002Fcase-studies\u002Frutkowski-law-firm-everywhere-effect.md","The \"Everywhere\" Effect",{"type":11,"value":4137,"toc":4322},[4138,4144,4147,4153,4159,4164,4167,4185,4191,4196,4199,4239,4245,4248,4278,4284,4291,4296],[1529,4139,4141],{"id":4140},"the-challenge-great-lawyer-invisible-brand",[52,4142,4143],{},"The Challenge: Great Lawyer, Invisible Brand",[14,4145,4146],{},"Before July 2024, the Rutkowski Law Firm had a stellar reputation for estate planning and asset protection in Michigan, but their digital presence was fragmented. Their marketing was \"random acts of marketing\"—a few ads here, some emails there—but nothing worked together.",[14,4148,4149,4150],{},"Kerry Guard stepped in as Fractional Marketing Leader with a clear mandate: ",[52,4151,4152],{},"Stop the random acts. Build an engine.",[1529,4154,4156],{"id":4155},"phase-1-shaking-the-tree-july-dec-2024",[52,4157,4158],{},"Phase 1: Shaking the Tree (July – Dec 2024)",[14,4160,4161],{},[38,4162,4163],{},"The Immediate Revenue Injection",[14,4165,4166],{},"Kerry’s first move wasn’t to spend more money; it was to use what they already had. The firm had a massive list of past leads and clients that had gone cold.",[46,4168,4169,4175],{},[49,4170,4171,4174],{},[52,4172,4173],{},"The Strategy:"," A rigorous email reactivation campaign (\"Shaking the Tree\") focused on re-engaging the database with high-value, educational content.",[49,4176,4177,4180,4181,4184],{},[52,4178,4179],{},"The Result:"," By the end of 2024, the firm saw a ",[52,4182,4183],{},"12% increase in year-over-year revenue"," purely from waking up dormant leads. This quick win funded the foundational work to come.",[1529,4186,4188],{"id":4187},"phase-2-the-foundation-rebuild-2025",[52,4189,4190],{},"Phase 2: The Foundation Rebuild (2025)",[14,4192,4193],{},[38,4194,4195],{},"Building the \"Legacy Architect\" Engine",[14,4197,4198],{},"With revenue stabilizing, Kerry dismantled the old funnel and rebuilt it from the ground up to create a cohesive \"Digital Ecosystem.\"",[132,4200,4201,4207,4213],{},[49,4202,4203,4206],{},[52,4204,4205],{},"Unified Branding:"," Every touchpoint—from the website to Google Business Profiles—was aligned under the \"Navy & Rose\" persona (Authoritative yet Empathetic).",[49,4208,4209,4212],{},[52,4210,4211],{},"Content-Led Growth:"," Launched a YouTube interview series answering real client questions, which fed into an SEO strategy targeting high-intent keywords like \"Medicaid Planning Michigan.\"",[49,4214,4215,4218,4219],{},[52,4216,4217],{},"The \"Everywhere\" Ad Strategy:"," Instead of just bidding on keywords, MKG activated a full-funnel approach:\n",[46,4220,4221,4227,4233],{},[49,4222,4223,4226],{},[52,4224,4225],{},"Search:"," Capturing high-intent traffic (\"Elder Law Attorney near me\").",[49,4228,4229,4232],{},[52,4230,4231],{},"PMax & Video:"," Building brand awareness with the \"Crisis vs. Planner\" messaging.",[49,4234,4235,4238],{},[52,4236,4237],{},"Local SEO:"," Ensuring Rutkowski dominated the \"Map Pack\" for local searches.",[1529,4240,4242],{"id":4241},"the-results-2025-beyond",[52,4243,4244],{},"The Results: 2025 & Beyond",[14,4246,4247],{},"By the second half of 2025, the new engine was firing on all cylinders.",[46,4249,4250,4256,4269],{},[49,4251,4252,4255],{},[52,4253,4254],{},"20% Year-Over-Year Growth:"," The firm didn't just grow; it scaled predictably.",[49,4257,4258,4261,4262,4265,4266],{},[52,4259,4260],{},"The \"Everywhere\" Effect:"," One client drove ",[52,4263,4264],{},"90 minutes"," to the office, bypassing dozens of other lawyers. When asked why, he said, ",[38,4267,4268],{},"\"I see you everywhere. You must be the guy for the job.\"",[49,4270,4271,4274,4275],{},[52,4272,4273],{},"Price Inelasticity:"," Another client chose Rutkowski despite higher fees, stating, ",[38,4276,4277],{},"\"I’ve seen your videos. I want this done right the first time.\"",[1529,4279,4281],{"id":4280},"the-future-2026",[52,4282,4283],{},"The Future: 2026",[14,4285,4286,4287,4290],{},"With a 59% conversion rate from Initial Meeting to Client (up from 48% in 2023), the firm is no longer chasing leads—it is attracting ",[52,4288,4289],{},"believers",". The marketing ecosystem is now a self-sustaining machine, primed for a record-breaking 2026.",[14,4292,4293],{},[52,4294,4295],{},"Key Metric Highlight:",[46,4297,4298,4304,4310,4316],{},[49,4299,4300,4303],{},[52,4301,4302],{},"2023 Revenue:"," $2.2M",[49,4305,4306,4309],{},[52,4307,4308],{},"2024 Revenue:"," $2.5M (+12%)",[49,4311,4312,4315],{},[52,4313,4314],{},"2025 Revenue:"," $2.99M (+20%)",[49,4317,4318,4321],{},[52,4319,4320],{},"Conversion Rate (Meeting to Client):"," Increased from 48% to 59%",{"title":77,"searchDepth":291,"depth":291,"links":4323},[],[4325,315,4326],"fcmo","ppc","Rutkowski Law Firm","MKG Marketing is the B2B tech digital agency specializing in SEO and Digital Ads. We combine people-first leadership with transparent, data-driven paid media strategies for SaaS and Cybersecurity brands.","\u002Fimages\u002Fcase-studies\u002Frutkowski-casestudy.webp",{},"\u002Fcase-studies\u002Frutkowski-law-firm-everywhere-effect",{"title":4135,"description":4328},"case-studies\u002Frutkowski-law-firm-everywhere-effect","FqsE7FpT3PR7kPq_ZWi-Lx9xAgL_0ZYY54yGwouBo7I",{"id":4336,"title":4337,"body":4338,"categories":4532,"company":4533,"date":7,"description":4534,"extension":318,"img":4535,"index":4536,"indexTitle":4537,"meta":4538,"navigation":322,"path":4539,"seo":4540,"stem":4541,"updated":7,"__hash__":4542},"caseStudies\u002Fcase-studies\u002Fsolidigm-mkg-enhancing-organic-keyword-rankings-through-keyword-research-and-on-page-optimization.md","Solidigm + MKG: Enhancing Organic Keyword Rankings through Keyword Research and On-Page Optimization",{"type":11,"value":4339,"toc":4526},[4340,4344,4349,4355,4365,4372,4386,4390,4395,4400,4478,4483,4517,4521],[24,4341,4342],{"id":1477},[52,4343,1480],{},[14,4345,4346,4348],{},[1721,4347],{},"Solidigm, a leading provider of data storage solutions, sought to enhance their organic keyword rankings and online visibility within the highly competitive data storage industry. A strategic approach combining comprehensive keyword research and meticulous on-page optimization was implemented to achieve this goal.",[24,4350,4352],{"id":4351},"methodology",[52,4353,4354],{},"Methodology",[14,4356,4357,4359,4362,4364],{},[1721,4358],{},[52,4360,4361],{},"Keyword Research",[1721,4363],{},"Extensive keyword research was conducted to identify valuable commercial and transactional keywords relevant to Solidigm's products and services. The goal was to select keywords that would drive high-quality traffic and conversions.",[14,4366,4367,4369,4371],{},[52,4368,1543],{},[1721,4370],{},"In February 2023, Solidigm implemented a comprehensive on-page optimization strategy, which included:",[132,4373,4374,4377,4380,4383],{},[49,4375,4376],{},"Meta-Descriptions, Title Tags, and H1s: Enhanced meta-descriptions, title tags, and H1 headings on all product detail pages (PDPs), focusing on relevant keywords to improve search engine visibility.",[49,4378,4379],{},"Image Optimization: Added alt text to all product images on PDPs, enhancing accessibility and aiding search engine crawlers in understanding the content.",[49,4381,4382],{},"Image Size Reduction: Reduced the size of images across the site to improve load times and enhance user experience, a factor critical for search engine rankings.",[49,4384,4385],{},"Site Speed Improvements: Implemented measures to optimize the overall site speed, ensuring a seamless and fast user experience.",[24,4387,4388],{"id":4047},[52,4389,4048],{},[14,4391,4392,4394],{},[1721,4393],{},"The strategic implementation of keyword research and on-page optimization yielded substantial improvements in organic keyword rankings during the period from February to July 2023.",[14,4396,4397],{},[52,4398,4399],{},"Notable Keyword Improvements:",[132,4401,4402,4410,4417,4425,4433,4441,4448,4455,4463,4470],{},[49,4403,4404,4405],{},"Data Center SSD Storage Solutions:\n",[46,4406,4407],{},[49,4408,4409],{},"Improved from not ranked to position 1",[49,4411,4412,4413],{},"Mid-Endurance SSD\n",[46,4414,4415],{},[49,4416,4409],{},[49,4418,4419,4420],{},"D7 Mobile SSD\n",[46,4421,4422],{},[49,4423,4424],{},"Improved from position 23 to position 2",[49,4426,4427,4428],{},"SSD Data Storage Solutions\n",[46,4429,4430],{},[49,4431,4432],{},"Improved from position 27 to position 2",[49,4434,4435,4436],{},"SSD Solutions\n",[46,4437,4438],{},[49,4439,4440],{},"Improved from not ranked to position 3",[49,4442,4443,4444],{},"SSD Storage Solutions\n",[46,4445,4446],{},[49,4447,4440],{},[49,4449,4450,4451],{},"Value Endurance SSD\n",[46,4452,4453],{},[49,4454,4440],{},[49,4456,4457,4458],{},"DC SSD\n",[46,4459,4460],{},[49,4461,4462],{},"Improved from not ranked to position 4",[49,4464,4465,4466],{},"SSD Support\n",[46,4467,4468],{},[49,4469,4462],{},[49,4471,4472,4473],{},"Client SSD\n",[46,4474,4475],{},[49,4476,4477],{},"Improved from position 20 to position 6",[14,4479,4480],{},[52,4481,4482],{},"Additional Keyword Improvements:",[46,4484,4485,4493,4501,4509],{},[49,4486,4487,4488],{},"SSD 660p 512GB:\n",[46,4489,4490],{},[49,4491,4492],{},"Improved from position 16 to position 6.",[49,4494,4495,4496],{},"SSD D5-P4326 Price:\n",[46,4497,4498],{},[49,4499,4500],{},"Improved from position 11 to position 6.",[49,4502,4503,4504],{},"SSD 660p 2TB:\n",[46,4505,4506],{},[49,4507,4508],{},"Improved from position 11 to position 8.",[49,4510,4511,4512],{},"Hynix SSD Drivers:\n",[46,4513,4514],{},[49,4515,4516],{},"Improved from position 17 to position 10.",[24,4518,4519],{"id":2674},[52,4520,2675],{},[14,4522,4523,4525],{},[1721,4524],{},"The collaboration between Solidigm and MKG showcases the powerful impact of strategic keyword research and careful on-page optimization. By aligning website content with carefully selected keywords and optimizing on-page elements, Solidigm achieved significant improvements in organic keyword rankings, resulting in heightened online visibility and increased potential for conversions. These results underscore the importance of a tailored SEO strategy in achieving sustainable business growth and maximizing online presence in a competitive digital landscape.",{"title":77,"searchDepth":291,"depth":291,"links":4527},[4528,4529,4530,4531],{"id":1477,"depth":291,"text":1480},{"id":4351,"depth":291,"text":4354},{"id":4047,"depth":291,"text":4048},{"id":2674,"depth":291,"text":2675},[743],"Solidigm","Discover how MKG and Solidigm were able to improve the keyword ranking for commercial and transactional keywords on the first page of the SERPs.","\u002Fimages\u002Fcase-studies\u002Fsolidigm-casestudy.webp",0,"Solidigm & MKG: Improving Organic Keyword Rankings",{"_schema":2695},"\u002Fcase-studies\u002Fsolidigm-mkg-enhancing-organic-keyword-rankings-through-keyword-research-and-on-page-optimization",{"title":4337,"description":4534},"case-studies\u002Fsolidigm-mkg-enhancing-organic-keyword-rankings-through-keyword-research-and-on-page-optimization","ba3oQoM4zlPSJndOme4ODbGaKa2k09gvy1XMDJgI42c",{"id":4544,"title":4545,"body":4546,"categories":5025,"company":4533,"date":7,"description":5026,"extension":318,"img":4535,"index":4536,"indexTitle":5027,"meta":5028,"navigation":322,"path":5029,"seo":5030,"stem":5031,"updated":7,"__hash__":5032},"caseStudies\u002Fcase-studies\u002Fsolidigm-svo-and-ads-building-sustainable-search-visibility.md","Solidigm + MKG: How SVO and Ads Work Together to Build Sustainable Search Visibility",{"type":11,"value":4547,"toc":5010},[4548,4554,4557,4641,4647,4650,4657,4660,4666,4669,4675,4681,4701,4705,4709,4712,4774,4781,4785,4788,4892,4895,4899,4906,4909,4913,4920,4923,4927,4933,4940,4943,4947,4950,4969,4980,4986,4989,4992,4995,5001,5004],[24,4549,4551],{"id":4550},"the-short-version",[52,4552,4553],{},"The Short Version",[14,4555,4556],{},"Ads bought the time. SVO built the foundation. When paid campaigns were scaled back, organic didn't flinch.",[717,4558,4559],{},[736,4560,4561,4571,4585,4599,4613,4627],{},[723,4562,4563,4569],{},[741,4564,4565],{},[14,4566,4567],{},[52,4568,2152],{},[741,4570],{},[723,4572,4573,4580],{},[741,4574,4575],{},[14,4576,4577],{},[52,4578,4579],{},"Organic Impressions Growth (Jan → Mar 2026)",[741,4581,4582],{},[14,4583,4584],{},"+35%",[723,4586,4587,4594],{},[741,4588,4589],{},[14,4590,4591],{},[52,4592,4593],{},"Avg. Position Improvement (Jan → Mar)",[741,4595,4596],{},[14,4597,4598],{},"5.6 → 4.4",[723,4600,4601,4608],{},[741,4602,4603],{},[14,4604,4605],{},[52,4606,4607],{},"New Pages in Google Results by March",[741,4609,4610],{},[14,4611,4612],{},"307",[723,4614,4615,4622],{},[741,4616,4617],{},[14,4618,4619],{},[52,4620,4621],{},"Organic Sessions When Display Was Cut 78%",[741,4623,4624],{},[14,4625,4626],{},"Down just 7.5%",[723,4628,4629,4636],{},[741,4630,4631],{},[14,4632,4633],{},[52,4634,4635],{},"Organic Key Events vs. Paid Search (April)",[741,4637,4638],{},[14,4639,4640],{},"2.3x more",[24,4642,4644],{"id":4643},"the-challenge-visibility-now-sustainability-later",[52,4645,4646],{},"The Challenge: Visibility Now, Sustainability Later",[14,4648,4649],{},"Solidigm competes in a crowded, technical market — data storage solutions for enterprises, data centers, and high-performance computing. Getting in front of the right buyers isn't easy, and waiting months for organic search to gain traction isn't always an option when pipeline pressure is real.",[14,4651,4652,4653,4656],{},"The challenge MKG faced: how do you drive meaningful traffic and engagement ",[38,4654,4655],{},"right now"," while also building the kind of organic search presence that doesn't disappear the moment you pause a campaign?",[14,4658,4659],{},"The answer was to run both plays at the same time — and design them to reinforce each other.",[24,4661,4663],{"id":4662},"the-strategy-ads-build-the-bridge-svo-builds-the-highway",[52,4664,4665],{},"The Strategy: Ads Build the Bridge, SVO Builds the Highway",[14,4667,4668],{},"MKG launched a two-track approach starting in January 2026.",[14,4670,4671,4674],{},[52,4672,4673],{},"Track 1 — Ads for immediate visibility."," Display campaigns (Google Display Network) ran across brand-relevant placements to build awareness and drive high volumes of qualified traffic to Solidigm's site. A Search campaign captured high-intent buyers actively looking for storage solutions. Together, these channels maintained consistent visibility while the SVO work ramped up — and crucially, the display ads were building brand recognition that would later show up as organic brand searches.",[14,4676,4677,4680],{},[52,4678,4679],{},"Track 2 — SVO to earn lasting organic presence."," Search Visibility Optimization is MKG's framework for building durable visibility: making sure the right content exists, that it earns authority across search and AI platforms, and that it compounds over time. The SVO work ran on three tracks simultaneously:",[132,4682,4683,4689,4695],{},[49,4684,4685,4688],{},[52,4686,4687],{},"Utility content"," — pages that help users solve real problems (firmware updates, secure erase, driver downloads, error troubleshooting), which earn organic traffic from high-intent searches",[49,4690,4691,4694],{},[52,4692,4693],{},"Product and technology pages"," — optimizing Solidigm's data center and client SSD pages for product-specific queries, with AI and inference content added to capture an emerging category",[49,4696,4697,4700],{},[52,4698,4699],{},"Earned media content"," — authoritative pieces designed to generate organic impressions far beyond what traditional optimization achieves",[24,4702,4703],{"id":1599},[52,4704,1602],{},[81,4706,4708],{"id":4707},"search-visibility-grew-35-in-two-months","Search Visibility Grew 35% in Two Months",[14,4710,4711],{},"The clearest measure of SVO working isn't clicks — it's impressions. Impressions tell you how many times Google is choosing to show your content in response to a search. When impressions grow while positions improve, it means the organic footprint is expanding with quality, not just quantity.",[717,4713,4714,4730],{},[720,4715,4716],{},[723,4717,4718,4721,4724,4727],{},[726,4719,4720],{},"Month",[726,4722,4723],{},"Impressions",[726,4725,4726],{},"Avg. Position",[726,4728,4729],{},"Clicks",[736,4731,4732,4746,4760],{},[723,4733,4734,4737,4740,4743],{},[741,4735,4736],{},"January 2026",[741,4738,4739],{},"110,949",[741,4741,4742],{},"5.6",[741,4744,4745],{},"8,228",[723,4747,4748,4751,4754,4757],{},[741,4749,4750],{},"February 2026",[741,4752,4753],{},"120,312",[741,4755,4756],{},"4.5",[741,4758,4759],{},"7,465",[723,4761,4762,4765,4768,4771],{},[741,4763,4764],{},"March 2026",[741,4766,4767],{},"149,890",[741,4769,4770],{},"4.4",[741,4772,4773],{},"7,865",[14,4775,4776,4777,4780],{},"From January to March, organic impressions grew 35% and average position improved by more than a full rank. By March, ",[52,4778,4779],{},"307 pages"," that weren't appearing in Google results in January had entered the organic index — a direct indicator of the expanding content footprint.",[81,4782,4784],{"id":4783},"specific-queries-that-moved","Specific Queries That Moved",[14,4786,4787],{},"The SVO strategy focused on utility and product queries where Solidigm could genuinely earn relevance. Here's what moved:",[717,4789,4790,4806],{},[720,4791,4792],{},[723,4793,4794,4797,4800,4803],{},[726,4795,4796],{},"Query",[726,4798,4799],{},"Jan Position",[726,4801,4802],{},"Apr Position",[726,4804,4805],{},"Change",[736,4807,4808,4822,4836,4850,4864,4878],{},[723,4809,4810,4813,4816,4819],{},[741,4811,4812],{},"ssd repair tool",[741,4814,4815],{},"29.3",[741,4817,4818],{},"8.5",[741,4820,4821],{},"+20.8",[723,4823,4824,4827,4830,4833],{},[741,4825,4826],{},"gpt partition style",[741,4828,4829],{},"13.3",[741,4831,4832],{},"7.4",[741,4834,4835],{},"+5.9",[723,4837,4838,4841,4844,4847],{},[741,4839,4840],{},"ssd firmware update",[741,4842,4843],{},"9.5",[741,4845,4846],{},"4.9",[741,4848,4849],{},"+4.6",[723,4851,4852,4855,4858,4861],{},[741,4853,4854],{},"secure erase ssd",[741,4856,4857],{},"9.1",[741,4859,4860],{},"6.2",[741,4862,4863],{},"+2.9",[723,4865,4866,4869,4872,4875],{},[741,4867,4868],{},"ssd drivers",[741,4870,4871],{},"11.3",[741,4873,4874],{},"7.9",[741,4876,4877],{},"+3.4",[723,4879,4880,4883,4886,4889],{},[741,4881,4882],{},"solidigm ssd",[741,4884,4885],{},"3.3",[741,4887,4888],{},"2.4",[741,4890,4891],{},"+0.9",[14,4893,4894],{},"Support page clicks for drivers and downloads grew from 734 in January to 954 in March — users finding Solidigm through organic search when they needed help, building the kind of trust that paid ads can't manufacture.",[81,4896,4898],{"id":4897},"the-pi-moment-what-earned-media-looks-like-at-scale","The Pi Moment: What Earned Media Looks Like at Scale",[14,4900,4901,4902,4905],{},"In March, a content piece about Solidigm SSDs powering a new world record calculation of digits of Pi generated ",[52,4903,4904],{},"136,719 impressions in a single month"," — a massive organic visibility spike driven entirely by the newsworthiness of the content. The page ranked at position 2.1 and the \"how many digits of pi are known\" query ranked at position 1.1 for Solidigm.",[14,4907,4908],{},"This is SVO content strategy at work: rather than chasing existing search volume, create content that earns its own visibility. One well-executed earned media piece outperformed hundreds of conventional optimization hours in raw impressions.",[81,4910,4912],{"id":4911},"ads-and-organic-were-reinforcing-each-other","Ads and Organic Were Reinforcing Each Other",[14,4914,4915,4916,4919],{},"A less obvious but important dynamic: the Display campaigns running January through March were building brand awareness that showed up in organic results. The homepage — Solidigm's highest-traffic organic page — improved its average position from ",[52,4917,4918],{},"7.24 in January to 4.54 in March",". Brand awareness from display drove more branded organic searches, which strengthened the homepage's organic signal.",[14,4921,4922],{},"This cross-channel reinforcement is the real argument for running ads and SVO simultaneously. Each channel makes the other more effective.",[81,4924,4926],{"id":4925},"the-real-test-what-happened-when-ads-were-scaled-back","The Real Test: What Happened When Ads Were Scaled Back",[14,4928,4929,4930,212],{},"In April, Display campaigns were paused. Sessions from Display dropped from ",[52,4931,4932],{},"114,338 to 25,447 — a 78% decline",[14,4934,4935,4936,4939],{},"Organic search sessions in April: ",[52,4937,4938],{},"11,457",". Down just 7.5% from March's peak, and still 43% above where the engagement started in January.",[14,4941,4942],{},"The organic foundation held.",[81,4944,4946],{"id":4945},"organic-became-the-primary-quality-driver","Organic Became the Primary Quality Driver",[14,4948,4949],{},"By April, organic search wasn't just maintaining traffic — it was outperforming paid search on the metric that matters most.",[46,4951,4952,4957,4962],{},[49,4953,4954],{},[52,4955,4956],{},"Organic search key events (GA4): 24,172",[49,4958,4959],{},[52,4960,4961],{},"Paid search key events (GA4): 10,685",[49,4963,4964,4965,4968],{},"Organic delivered ",[52,4966,4967],{},"2.3x more conversions"," than paid search",[14,4970,4971,4972,4975,4976,4979],{},"And organic visitors were significantly more engaged: year-over-year data shows organic sessions average ",[52,4973,4974],{},"50 seconds"," on site versus ",[52,4977,4978],{},"26.5 seconds"," for paid search. These are visitors who found exactly what they were looking for.",[24,4981,4983],{"id":4982},"why-this-matters",[52,4984,4985],{},"Why This Matters",[14,4987,4988],{},"The instinct in B2B digital marketing is often to treat ads and organic as separate line items — one delivers immediate results, the other is a long game. The Solidigm results suggest a different framing.",[14,4990,4991],{},"When ads and SVO run together, ads aren't just traffic — they're buying time, building brand recognition, and gathering the behavioral signals that inform what organic content to build next. Meanwhile, SVO is quietly expanding the keyword footprint, improving positions, and creating content that earns visibility on its own terms.",[14,4993,4994],{},"The result: a marketing system that gets more efficient over time. Less paid spend required to maintain the same pipeline, because organic is carrying more of the load.",[24,4996,4998],{"id":4997},"ready-to-build-your-organic-foundation",[52,4999,5000],{},"Ready to Build Your Organic Foundation?",[14,5002,5003],{},"If you're running ads but haven't invested in SVO, you may be paying for traffic you could eventually own. Let's talk about what a combined strategy looks like for your business.",[14,5005,5006],{},[206,5007,5009],{"href":2341,"rel":5008},[210],"Book a Discovery Call",{"title":77,"searchDepth":291,"depth":291,"links":5011},[5012,5013,5014,5015,5023,5024],{"id":4550,"depth":291,"text":4553},{"id":4643,"depth":291,"text":4646},{"id":4662,"depth":291,"text":4665},{"id":1599,"depth":291,"text":1602,"children":5016},[5017,5018,5019,5020,5021,5022],{"id":4707,"depth":297,"text":4708},{"id":4783,"depth":297,"text":4784},{"id":4897,"depth":297,"text":4898},{"id":4911,"depth":297,"text":4912},{"id":4925,"depth":297,"text":4926},{"id":4945,"depth":297,"text":4946},{"id":4982,"depth":291,"text":4985},{"id":4997,"depth":291,"text":5000},[776,1883],"Discover how MKG paired Display and Search ads with SVO to grow Solidigm's organic search impressions 35%, improve average position from 5.6 to 4.4, and hold strong when paid campaigns were scaled back.","Solidigm + MKG: How SVO and Ads Build Sustainable Search Visibility",{"_schema":2695},"\u002Fcase-studies\u002Fsolidigm-svo-and-ads-building-sustainable-search-visibility",{"title":4545,"description":5026},"case-studies\u002Fsolidigm-svo-and-ads-building-sustainable-search-visibility","08_BOsfMJP7jBzeYjh4zcHkQMC4WCJaBER1jG2UoSkQ",{"id":5034,"title":5035,"body":5036,"categories":5154,"company":5049,"date":7,"description":5155,"extension":318,"img":5156,"index":321,"indexTitle":5157,"meta":5158,"navigation":322,"path":5159,"seo":5160,"stem":5161,"updated":7,"__hash__":5162},"caseStudies\u002Fcase-studies\u002Fvendr-digital-ads-google-account-structure.md","Leads to Demand—How Vendr made the demand gen leap",{"type":11,"value":5037,"toc":5148},[5038,5042,5051,5059,5073,5076,5080,5083,5086,5089,5092,5095,5098,5103,5106,5110,5113,5116,5119,5130,5134,5137,5140],[24,5039,5041],{"id":5040},"the-partnership","The partnership",[14,5043,5044,5045,5050],{},"The SaaS buying platform, ",[206,5046,5049],{"href":5047,"rel":5048},"https:\u002F\u002Fwww.vendr.com\u002F",[210],"Vendr",", enables the world’s fastest-growing companies to buy and renew SaaS, without friction and at a fair price, as an extension of Finance and Procurement teams.",[14,5052,5053,5058],{},[206,5054,5057],{"href":5055,"rel":5056},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgmdalvet\u002F",[210],"Gabrielle Dalvet"," was head of marketing reporting directly to the CEO and board of directors. She was responsible for directing all brand building programs, overseeing all demand generation activities, hiring and managing a marketing department, managing external contractors\u002Fvendor relationships.",[14,5060,5061,5062,5067,5068,5072],{},"Gabrielle also started the marketing network, ",[206,5063,5066],{"href":5064,"rel":5065},"https:\u002F\u002Fwww.mktgwmn.com\u002F",[210],"MKGT WMN",". Which is where Gabrielle met Jenna Hasenkampf, our managing director. After a Chemistry Call, Gabrielle decided to bring on MKG Marketing to drive ",[206,5069,5071],{"href":5070},"\u002Fexpert-digital-marketing-services\u002Fdigital-advertising\u002F","digital ads"," strategy towards lead quality.",[14,5074,5075],{},"Gabrielle was responsible for far too much and needed help. She brought on Christine to head up the Demand Gen department. Given Christine's ability to focus, she had a different goal—lead volume. Internally, they developed an accurate system to evaluate lead quality. So we pivoted our strategy to a full funnel view with a sharper focus on their ideal customer profile. Competitors were also starting to emerge so time was not on our side.",[24,5077,5079],{"id":5078},"the-shiftfacing-headwinds-as-vendr-makes-the-leap-from-startup-to-a-scaling-tech-company","The shift—Facing headwinds as Vendr makes the leap from startup to a scaling tech company",[14,5081,5082],{},"Switching from QUALITY to a QUANTITY strategy wasn’t a problem, but if it didn’t work and we needed to revert back, LinkedIn, Google and Facebook Ads algorithms do not naturally accommodate the back and forth.",[14,5084,5085],{},"Vendr couldn’t afford to lose any cycles if we had to revert back.",[14,5087,5088],{},"We approached the account to be flexible so we could toggle between strategies at a moment's notice. Vendr needed us to provide an efficient reset.",[14,5090,5091],{},"When we were originally brought in, we managed a piece of the Paid Search puzzle with limited accountability. To make this scale, we needed control of the whole account. Christine agreed.",[14,5093,5094],{},"Now that we had full control we reorganized the structure to truly see what's working at that granular level, and with an eye toward how they would want to layer in additional campaigns later—whether competitive, new products, etc.",[14,5096,5097],{},"One of the biggest things we did was make the structure expandable. This included regrouping and then breaking location\u002Findustry targeting in order for us to expand and expose. We needed to get a better vantage point into how the leads went through Hubspot, so by making them organized by geo and brand\u002Fnon-brand we could see that level of information, and then had the ability to layer in budget better based of interest and revenue signals",[14,5099,5100],{},[38,5101,5102],{},"Example: Latin American leads were not being helpful at first because there were many fake email addresses that confused the data append process following the lead form being submitted. So we were able to say even though it's quality. Let's take them off of our target right now and spend them in other places.",[14,5104,5105],{},"This new Account Structure was built to scale and grow both ongoing optimizations as well as the (likely) future possible launches of new products.",[24,5107,5109],{"id":5108},"iterate","Iterate",[14,5111,5112],{},"Here at MKG we believe in launching with a solid foundation then iterate, iterate, iterate based on data and opportunity.",[14,5114,5115],{},"In going for quantity over quality leads Christine had us add more audiences including procurement. In doing so the data showed that Finance was a bigger market delivering 16% of leads. We recommended combining both procurement and finance for a wider view.",[14,5117,5118],{},"We also recommended:",[46,5120,5121,5124,5127],{},[49,5122,5123],{},"Google Display and Search could scale needed a bigger investment",[49,5125,5126],{},"Piggy back on the success of our Google competitive search campaigns and develop a display competitive focused ad group",[49,5128,5129],{},"Video for ad creative would help push results further and could be utilized across platforms.",[24,5131,5133],{"id":5132},"did-it-work","Did it work?",[14,5135,5136],{},"In just four short months paid went from generating less than thirty-three percent of total demand (leads) to over forty percent—159% ahead of our monthly goal.",[14,5138,5139],{},"How did we do this without budget increases?",[46,5141,5142,5145],{},[49,5143,5144],{},"30% more impressions",[49,5146,5147],{},"Better conversion rate",{"title":77,"searchDepth":291,"depth":291,"links":5149},[5150,5151,5152,5153],{"id":5040,"depth":291,"text":5041},{"id":5078,"depth":291,"text":5079},{"id":5108,"depth":291,"text":5109},{"id":5132,"depth":291,"text":5133},[1883],"The never ending question of quality over quantity. This is how MKG Marketing helped Vendr shift from lead generation to demand gen using Google search and display. The results—159% more leads above goal.","\u002Fimages\u002Fcase-studies\u002Fvendr-digital-ads.webp","Vendr Digital Ads Google Account Structure",{},"\u002Fcase-studies\u002Fvendr-digital-ads-google-account-structure",{"title":5035,"description":5155},"case-studies\u002Fvendr-digital-ads-google-account-structure","PTqxQ7CXNcQfgOV2V3hPSFfk0PKB1s8qTXLaoGESMbc",1787823208514]