[{"data":1,"prerenderedAt":3605},["ShallowReactive",2],{"header-articles":3,"blog-article-leadership-prioritizing-people-in-a-b2b-world-with-kerry-guard":1470,"updatesSection-all":2319,"updatesSection-all-team":2895},[4,327,591,907,1148],{"id":5,"title":6,"author":7,"authors":8,"body":10,"caption":7,"category":315,"date":316,"description":317,"extension":318,"img":319,"imgAlt":6,"meta":320,"minutes":321,"navigation":322,"path":323,"seo":324,"seodescription":7,"seotitle":7,"stem":325,"updated":7,"__hash__":326},"blog\u002Fblog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results.md","Why You Should Monitor Brand Mentions in AI Search Results",null,[9],"Kerry Guard",{"type":11,"value":12,"toc":290},"minimark",[13,17,20,23,28,31,34,42,45,68,72,80,88,91,95,98,102,105,110,118,124,128,131,156,160,174,178,181,185,188,192,195,199,202,213,217,220,224,227,231,234,238,244,247,250,254],[14,15,16],"p",{},"Right now, AI search engines are talking about your software company. Whether you track it or not, platforms like ChatGPT Search, Perplexity, and Google AI Overviews answer questions every single day about your product capabilities, pricing, and market reputation. B2B software buyers use these tools to build shortlists, compare technical features, and make buying decisions before ever clicking through to a vendor's website.",[14,18,19],{},"If you rely on old brand-monitoring tools, you are running blind. Traditional monitoring platforms track static web pages, social media tags, and news mentions. They cannot show you what a buyer sees inside a conversational AI search box.",[14,21,22],{},"Unlike traditional Google search, where a website's ranking and content stay relatively consistent from day to day, AI-generated responses are dynamic. They synthesize information on the fly from across the web. Without an active monitoring strategy, inaccurate product claims, outdated pricing, or heavy competitor recommendations can quietly slip into AI responses without your knowledge, pulling qualified leads out of your pipeline before you even know they exist.",[24,25,27],"h2",{"id":26},"the-dynamic-reality-of-ai-search-results","The Dynamic Reality of AI Search Results",[14,29,30],{},"To understand why monitoring AI brand mentions requires a new approach, consider how AI search engines differ from traditional search directories.",[14,32,33],{},"In a traditional search model, Google crawls a page, indexes the text, and displays a link. If your page ranks third for a keyword, it generally stays near that spot until an algorithm update or a content change occurs.",[14,35,36,37,41],{},"AI search engines work differently. When a prospective customer prompts an AI tool—asking, for example, ",[38,39,40],"em",{},"\"What are the best enterprise cloud security platforms for healthcare compliance?\"","—the underlying Large Language Model (LLM) retrieves information from dozens of real-time sources, synthesizes the facts, and writes a unique response.",[14,43,44],{},"Because these responses are generated in real time, the way an AI engine describes your brand can shift based on:",[46,47,48,56,62],"ul",{},[49,50,51,55],"li",{},[52,53,54],"strong",{},"New Web Scrapes:"," A fresh review, a Reddit discussion thread, or an updated competitor blog post can instantly alter how the AI summarizes your company.",[49,57,58,61],{},[52,59,60],{},"Prompt Variations:"," Slight changes in how a user words a query can lead the AI to pull from entirely different data sources.",[49,63,64,67],{},[52,65,66],{},"Model Updates:"," As platforms update their underlying LLMs, the sources they trust and cite shift continuously.",[24,69,71],{"id":70},"the-risks-of-unmonitored-ai-brand-mentions","The Risks of Unmonitored AI Brand Mentions",[14,73,74,79],{},[75,76],"img",{"alt":77,"src":78},"","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F378276c5-b933-4eed-8804-a96958aabcdf-why-you-should-monitor-image-1.webp","When you leave your AI presence to chance without monitoring what these engines say, you’re gambling with your brand equity, and small inaccuracies turn into major business risks.",[81,82,84,87],"h3",{"id":83},"_1-hallucinated-features-and-misattributed-limitations",[52,85,86],{},"1. Hallucina","ted Features and Misattributed Limitations",[14,89,90],{},"AI engines occasionally \"hallucinate\": presenting incorrect details with absolute authority. An AI search tool might state that your software lacks a key integration, charges hidden fees, or only supports small businesses when you actually target enterprise accounts. If a buyer reads that hallucinated summary, they may drop your company from their consideration set without ever contacting your sales team.",[81,92,94],{"id":93},"_2-competitor-hijacking","2. Competitor Hijacking",[14,96,97],{},"If your competitors actively optimize their web presence for generative search while your brand stays passive, AI engines will default to recommending your competitors. When buyers ask AI tools to compare your product against a competitor, an unmonitored response might highlight your rival's strengths while summarizing outdated or inaccurate criticisms of your platform.",[81,99,101],{"id":100},"_3-loss-of-narrative-control","3. Loss of Narrative Control",[14,103,104],{},"In B2B tech, your positioning is everything. If an AI search engine pulls its understanding of your brand from outdated PR releases, informal forum threads, or low-authority review sites, your core value proposition gets diluted. You lose control over how your product is framed during the buyer's research phase.",[14,106,107],{},[52,108,109],{},"Expert Insight from MKG Marketing:",[14,111,112,115,116],{},[38,113,114],{},"\"","Designers often say \"This website speaks more to LLMs than human beings.\" To that I say, \"Good. That's step one.\" Step one: be findable by answer engines. Humans will end up there after they search for the problem. Step two: optimize for the human experience once they arrive. Right now most teams are still trying to optimize for both at the same time, which means they optimize for neither.The order matters. Findable first. Usable second.",[38,117,114],{},[14,119,120,121,123],{},"— ",[52,122,9],{},", Founder & CEO at MKG Marketing",[24,125,127],{"id":126},"why-manual-spot-checks-arent-enough","Why Manual Spot-Checks Aren't Enough",[14,129,130],{},"Many marketing teams attempt to solve this problem by occasionally typing their company name into ChatGPT or Perplexity to see what comes up. While spot-checking is a natural first step, it fails as a long-term business strategy for three reasons:",[132,133,134,140,150],"ol",{},[49,135,136,139],{},[52,137,138],{},"Personalized and Location-Based Bias:"," AI search tools tailor responses based on user location, session history, and account settings. What you see on your desktop in an office is rarely identical to what a buyer sees in another region.",[49,141,142,145,146,149],{},[52,143,144],{},"Infinite Query Permutations:"," Buyers don't just type your brand name. They ask complex, long-tail questions like ",[38,147,148],{},"\"How long does it take to implement [Company Name] compared to [Competitor]?\""," Manual checks cannot cover the hundreds of ways prospects ask about your category.",[49,151,152,155],{},[52,153,154],{},"Lack of Historical Tracking:"," Spot-checks give you a single snapshot in time. They don't track trends, measure whether your citation share is growing, or alert you when an inaccurate claim enters the AI's data pool.",[24,157,159],{"id":158},"how-to-build-a-systematic-strategy-the-best-ways-to-monitor-brand-mentions-in-ai-search","How to Build a Systematic Strategy: The Best Ways to Monitor Brand Mentions in AI Search",[14,161,162,165,166,169,170,173],{},[75,163],{"alt":77,"src":164},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F4c47ce7e-784c-46ee-bd33-f4ff8fd72368-why-you-should-monitor-image-2.webp","Protecting your company’s digital footprint requires shifting from manual testing to a structured ",[52,167,168],{},"Search Visibility Optimization (SVO)"," framework. Establishing effective ",[52,171,172],{},"brand monitoring across ai search engines"," involves four operational steps:",[81,175,177],{"id":176},"step-1-identify-high-intent-buyer-prompts","Step 1: Identify High-Intent Buyer Prompts",[14,179,180],{},"Brainstorm the exact questions your ideal prospects ask during their evaluation phase. Move beyond simple brand searches to focus on category comparisons, feature queries, and implementation questions.",[81,182,184],{"id":183},"step-2-map-your-citation-share-across-key-ai-platforms","Step 2: Map Your \"Citation Share\" Across Key AI Platforms",[14,186,187],{},"Track how frequently AI tools cite your site compared to competitors across platforms like ChatGPT Search, Perplexity, and Google AI Overviews. Note which specific URLs the AI uses as references when it mentions your brand.",[81,189,191],{"id":190},"step-3-correct-the-source-data","Step 3: Correct the Source Data",[14,193,194],{},"When you identify inaccurate AI claims, trace where the model pulled the information. AI engines often pull from third-party review sites, developer documentation, or outdated press releases. Updating those primary sources corrects the data that the AI scrapes and cites.",[81,196,198],{"id":197},"step-4-measure-svo-metrics-alongside-traditional-seo","Step 4: Measure SVO Metrics Alongside Traditional SEO",[14,200,201],{},"Expand your reporting dashboard. Along with measuring traditional website traffic and organic keyword rankings, track your brand's citation growth, AI Overview inclusion rate, and direct-traffic conversions.",[14,203,204,205,212],{},"To see how modern search strategies connect directly to pipeline, explore our comprehensive",[206,207,211],"a",{"href":208,"rel":209},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fsearch-visibility-optimization\u002F",[210],"nofollow"," Search Visibility Optimization (SVO) services",".",[24,214,216],{"id":215},"supporting-ai-visibility-with-paid-and-analytics-channels","Supporting AI Visibility with Paid and Analytics Channels",[14,218,219],{},"Brand monitoring in AI search provides the insights you need to protect your reputation, but driving consistent revenue requires integrating those insights across your entire marketing stack.",[81,221,223],{"id":222},"reinforcing-visibility-with-targeted-ads","Reinforcing Visibility with Targeted Ads",[14,225,226],{},"When you notice an AI search engine frequently recommending a competitor for a specific high-value query, you can immediately bridge the gap using targeted paid channels. Pairing your organic optimizations with focused digital advertising ensures your software maintains top-of-page visibility while you update and strengthen your organic source content.",[81,228,230],{"id":229},"measuring-real-world-lead-attribution","Measuring Real-World Lead Attribution",[14,232,233],{},"Because buyers often read an AI response and navigate directly to your site later, traditional click-tracking can misattribute those leads as \"Direct\" or \"Organic Brand\" search. Utilizing modern digital analytics allows you to cross-reference offline CRM data, self-reported attribution, and site activity to confirm how AI search visibility influences actual pipeline velocity.",[24,235,237],{"id":236},"summary-protecting-your-brands-digital-reputation","Summary: Protecting Your Brand's Digital Reputation",[14,239,240,243],{},[75,241],{"alt":77,"src":242},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fbfa7aa92-037c-4f2c-8afb-5045bf32ffbc-why-you-should-monitor-image-3.webp","Monitoring your brand in AI search results is no longer optional—it is a critical requirement to protect your reputation, maintain narrative control, and secure your lead pipeline. As conversational engines continue to replace traditional search lists, tech companies that passively ignore their AI mentions risk losing market share to competitors who actively manage their generative presence.",[14,245,246],{},"Establishing a reliable monitoring framework requires dedicated expertise, systematic tracking tools, and continuous iteration.",[14,248,249],{},"At MKG Marketing, we remove the complexity. We provide an experienced, senior-level team that builds and executes your search visibility strategy directly—with no junior handoffs or black-box reporting. We help B2B software and technology companies monitor their digital presence, correct inaccurate AI citations, and convert organic visibility into predictable revenue.",[81,251,253],{"id":252},"protect-and-scale-your-ai-search-visibility","Protect and Scale Your AI Search Visibility",[46,255,256,267,279],{},[49,257,258,261,262,266],{},[52,259,260],{},"Curious how search engines and AI models actually see your brand?"," Our senior-led team breaks down your real-time visibility across AI platforms—no black-box mysteries, just clear data.",[206,263,265],{"href":208,"rel":264},[210]," Explore our Search Visibility Optimization (SVO) Services"," or book an initial search strategy review.",[49,268,269,272,273,278],{},[52,270,271],{},"Noticing a sudden shift in your traffic or search presence?"," We’re always down to talk strategy and help you make sense of the noise. ",[206,274,277],{"href":275,"rel":276},"https:\u002F\u002Fmkgmarketinginc.com\u002Fcontact\u002F",[210],"Contact the MKG Marketing team directly"," to schedule a consultation.",[49,280,281,284,285,212],{},[52,282,283],{},"Want to peek under the hood of machine learning?"," Dive into our guide:",[206,286,289],{"href":287,"rel":288},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote\u002F",[210]," AI Search Visibility Ranking Factors 2026: How Machines Decide Who to Quote",{"title":77,"searchDepth":291,"depth":291,"links":292},2,[293,294,301,302,308,312],{"id":26,"depth":291,"text":27},{"id":70,"depth":291,"text":71,"children":295},[296,299,300],{"id":83,"depth":297,"text":298},3,"1. Hallucinated Features and Misattributed Limitations",{"id":93,"depth":297,"text":94},{"id":100,"depth":297,"text":101},{"id":126,"depth":291,"text":127},{"id":158,"depth":291,"text":159,"children":303},[304,305,306,307],{"id":176,"depth":297,"text":177},{"id":183,"depth":297,"text":184},{"id":190,"depth":297,"text":191},{"id":197,"depth":297,"text":198},{"id":215,"depth":291,"text":216,"children":309},[310,311],{"id":222,"depth":297,"text":223},{"id":229,"depth":297,"text":230},{"id":236,"depth":291,"text":237,"children":313},[314],{"id":252,"depth":297,"text":253},"seo","2026-08-19T16:01:29.475Z","Why track what ChatGPT and Google say about you? Learn why monitoring brand mentions in AI search results is vital to protect your software company's leads.","md","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F3c12c34c-ad32-459d-b38c-32bc49abb722-why-you-should-monitor-hero-image.webp",{},7,true,"\u002Fblog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results",{"title":6,"description":317},"blog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results","5RVi7PlUuStBs0ZDnG7rVBbJjOT75Yiu-aBaCK1SW5o",{"id":328,"title":329,"author":7,"authors":330,"body":331,"caption":7,"category":315,"date":581,"description":582,"extension":318,"img":583,"imgAlt":584,"meta":585,"minutes":586,"navigation":322,"path":587,"seo":588,"seodescription":7,"seotitle":7,"stem":589,"updated":7,"__hash__":590},"blog\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote.md","AI Search Visibility Ranking Factors 2026 - How Machines Decide Who to Quote",[9],{"type":11,"value":332,"toc":566},[333,336,339,342,346,353,379,386,389,393,396,399,410,414,417,420,440,444,447,450,454,461,464,468,471,475,478,482,487,492,497,501,504,509,512,517,520,525,529,532,535,539],[14,334,335],{},"In 2026, the old playbook for getting found online just doesn't hit the same. Modern B2B buyers aren't scrolling through pages of blue links anymore. Instead, they’re going straight to tools like ChatGPT Search, Perplexity, and Google AI Overviews to compare software features, stack up vendors, and build their shortlists in seconds.",[14,337,338],{},"Here’s the thing: AI engines don’t read websites the way traditional search crawlers used to. Old-school crawlers were all about keyword density, backlink totals, and meta tags to index pages in a directory. But large language models (LLMs) and retrieval-augmented generation (RAG) systems look at the bigger picture. They care about how your information is structured, verified, and contextualized.",[14,340,341],{},"If your tech brand isn't formatted for machine readability, your website essentially becomes invisible to the very engines your buyers rely on every single day.",[24,343,345],{"id":344},"how-ai-search-engines-select-sources-in-2026","How AI Search Engines Select Sources in 2026",[14,347,348,349,352],{},"To understand how your brand gets quoted or recommended by AI, it helps to look at what happens behind the scenes. When a user enters a complex prompt, such as ",[38,350,351],{},"\"What are the top enterprise cybersecurity platforms for multi-cloud compliance?\",","  an AI search engine processes the request through four specific steps:",[132,354,355,361,367,373],{},[49,356,357,360],{},[52,358,359],{},"Deconstructing the Prompt:"," The system breaks the question down to identify the core subject, key concepts, and what the user is actually trying to accomplish.",[49,362,363,366],{},[52,364,365],{},"Retrieving Relevant Data:"," Rather than pulling up a list of web addresses based on exact keywords, the engine searches its database for content that semantically matches those underlying concepts.",[49,368,369,372],{},[52,370,371],{},"Evaluating Content Structure and Source Authority:"," The system analyzes potential sources. It checks whether the text is clearly formatted, whether the facts match other reliable references, and whether the publishing site demonstrates real-world authority on the subject.",[49,374,375,378],{},[52,376,377],{},"Synthesizing the Answer and Linking Sources:"," The engine extracts direct passages from the top-rated sources, writes a unified response, and attaches clickable links so the user can verify where the information came from.",[24,380,382,385],{"id":381},"the-core-2026-ai-search-visibility-ranking-factors",[75,383],{"alt":77,"src":384},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fee360449-da4d-4dfe-a8b0-4ac440db5ad4-ai-visibility-1.png","The Core 2026 AI Search Visibility Ranking Factors",[14,387,388],{},"Based on industry observations and current AI search visibility benchmarks for 2026, AI search algorithms look at six critical factors when deciding which sources deserve a quote:",[81,390,392],{"id":391},"_1-information-gain-and-uniqueness","1. Information Gain and Uniqueness",[14,394,395],{},"AI engines exist to synthesize what's already out there. If your article just repeats the same generic overview that ten other websites published, an LLM has zero reason to cite your brand. Information Gain measures how much new, non-redundant value a page brings to the table.",[14,397,398],{},"To score high here, your content needs:",[46,400,401,404,407],{},[49,402,403],{},"Proprietary research, benchmark surveys, and original data.",[49,405,406],{},"Direct commentary from verified subject matter experts.",[49,408,409],{},"Real-world implementation metrics and detailed technical breakdowns.",[81,411,413],{"id":412},"_2-machine-readable-content-formatting-semantic-chunking","2. Machine-Readable Content Formatting (Semantic Chunking)",[14,415,416],{},"LLMs process web pages in \"chunks\" rather than reading articles sequentially from start to finish. If your key insights are buried inside massive walls of text with generic subheadings, the retrieval model is going to miss the context entirely.",[14,418,419],{},"Winning sites use explicit, machine-readable formatting:",[46,421,422,428,434],{},[49,423,424,427],{},[52,425,426],{},"Question-and-Answer Headers:"," Use direct H2 and H3 subheadings that mirror natural-language user queries.",[49,429,430,433],{},[52,431,432],{},"Bottom-Line-First Declarations:"," State the direct answer or main takeaway in the very first sentence beneath a heading before diving into the details.",[49,435,436,439],{},[52,437,438],{},"Clean Data Tables and Lists:"," Present technical comparisons, feature breakdowns, and numerical data using structured HTML tables and bulleted lists.",[81,441,443],{"id":442},"_3-entity-consistency-and-schema-markup","3. Entity Consistency and Schema Markup",[14,445,446],{},"AI search engines build vast knowledge graphs of \"entities\" (companies, products, executives, and concepts). For an engine to confidently recommend your SaaS platform, it has to verify that your brand is a recognized, trusted entity in your category.",[14,448,449],{},"Implementing detailed JSON-LD Schema markup, including Organization, SoftwareApplication, Article, and FAQPage schemas, gives search engines clear, explicit data about what you offer. When your on-page Schema matches external mentions across review platforms, news outlets, and industry databases, the LLM’s confidence score goes way up.",[81,451,453],{"id":452},"_4-technical-answer-density","4. Technical Answer Density",[14,455,456,457,460],{},"Answer density is all about the concentration of real, factual value relative to your total word count. Unedited AI fluff—filled with generic intros like ",[38,458,459],{},"\"In today's fast-paced digital world...\"","—completely dilutes your message.",[14,462,463],{},"In 2026, AI retrieval systems favor high-density content that delivers precise technical facts, clear definitions, and actionable steps without any extra noise.",[81,465,467],{"id":466},"_5-multi-source-digital-co-citations","5. Multi-Source Digital Co-Citations",[14,469,470],{},"An LLM rarely relies on a single web page to build an answer, it cross-references multiple sources to verify facts. If your platform is mentioned with positive sentiment across third-party review sites, developer forums, PR releases, and partner docs, generative engines see your site as an authoritative industry reference.",[81,472,474],{"id":473},"_6-demonstrable-e-e-a-t-signals","6. Demonstrable E-E-A-T Signals",[14,476,477],{},"Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are as foundational as ever. AI engines actively look for proof that a real human with hands-on experience created or reviewed the content. Explicit author bios linked to verified LinkedIn profiles, direct quotes from company leaders, and clear links to primary sources all reinforce your site's trust score.",[14,479,480],{},[52,481,109],{},[14,483,484],{},[38,485,486],{},"\"Understanding these technical AI ranking factors is essential for tech brands today. AI engines don't read content for entertainment—they crawl websites looking for structured facts they can instantly trust and quote. Structuring your site for machine readability isn't just an optimization tactic; it is the only way to protect your digital footprint and ensure your software stays on your buyers' shortlists as traditional search continues to evolve.\"",[14,488,120,489,491],{},[52,490,9],{},", Founder & CEO of MKG Marketing",[14,493,494],{},[75,495],{"alt":77,"src":496},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F76a1ca67-794d-4085-afd3-68d0afbbb963-ai-visibility-2.png",[24,498,500],{"id":499},"combining-technical-ai-formatting-with-a-full-funnel-growth-strategy","Combining Technical AI Formatting with a Full-Funnel Growth Strategy",[14,502,503],{},"Appearing in AI search answers is a critical first step, but visibility alone does not close enterprise software deals. To convert that visibility into actual sales pipeline, tech companies need to connect their organic search efforts with paid channels and accurate tracking.",[14,505,506],{},[52,507,508],{},"Combining Organic and Paid Reach",[14,510,511],{},"When an AI engine routinely quotes your brand as an industry authority, buyers build trust before they ever speak with your sales team. Companies can build on that momentum by pairing organic optimizations with targeted digital advertising. Running paid campaigns aimed at accounts searching for your software category ensures your brand stays visible in both sponsored ads and generated AI responses.",[14,513,514],{},[52,515,516],{},"Tracking Real-World Influence",[14,518,519],{},"Because AI Overviews often answer questions directly on the screen, traditional \"last-click\" measurement tools no longer tell the full story. Using modern digital analytics allows marketing teams to track direct site traffic, self-reported source data, and sales cycle speed. This gives leadership a clear view of how search visibility actually drives revenue.",[14,521,522],{},[75,523],{"alt":77,"src":524},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F221ea7d6-aa63-4d37-a9dd-78f35fdc9bf6-ai-visibility-3.png",[24,526,528],{"id":527},"future-proofing-your-brand-for-ai-search","Future-Proofing Your Brand for AI Search",[14,530,531],{},"Winning visibility in modern AI search comes down to three practical elements: clear site structure, verified real-world expertise, and a consistent presence across the web. As AI tools change how people research software, relying solely on old keyword-stuffing tactics will cause your brand to fall behind.",[14,533,534],{},"At MKG Marketing, we specialize in helping B2B software and cybersecurity organizations navigate these complex search shifts. Our flat, senior-led structure means you work directly with experienced digital strategists, never junior handoffs. We deploy our unified Search Visibility Optimization (SVO) framework to ensure your website is structured for machine readability, citable by leading AI tools, and built to drive qualified sales pipeline.",[81,536,538],{"id":537},"take-control-of-your-ai-search-visibility","Take Control of Your AI Search Visibility",[46,540,541,550,558],{},[49,542,543,544,549],{},"Ready to see how AI search engines view your website? Explore our",[206,545,548],{"href":546,"rel":547},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002F",[210]," Search Visibility Optimization (SVO) Services"," or schedule an initial search strategy review with our senior team.",[49,551,552,553,557],{},"Have questions about your site's technical structure or recent traffic changes?",[206,554,556],{"href":275,"rel":555},[210]," Contact MKG Marketing directly"," to speak with a digital search expert.",[49,559,560,561,212],{},"Want to learn more about the shift from traditional SEO to answer engine optimization? Read our guide on",[206,562,565],{"href":563,"rel":564},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo\u002F",[210]," AI Search vs Traditional Search: Navigating the Shift to SVO",{"title":77,"searchDepth":291,"depth":291,"links":567},[568,569,577,578],{"id":344,"depth":291,"text":345},{"id":381,"depth":291,"text":385,"children":570},[571,572,573,574,575,576],{"id":391,"depth":297,"text":392},{"id":412,"depth":297,"text":413},{"id":442,"depth":297,"text":443},{"id":452,"depth":297,"text":453},{"id":466,"depth":297,"text":467},{"id":473,"depth":297,"text":474},{"id":499,"depth":291,"text":500},{"id":527,"depth":291,"text":528,"children":579},[580],{"id":537,"depth":297,"text":538},"2026-08-11T17:38:25.303Z","How do AI engines choose which websites to quote? Discover the core AI search ranking factors for 2026 and how to get your brand cited.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Ff37f521d-b3f6-49bb-8b34-f6ddf2fa1770-mkg-blog-ai-search-visibility-ranking-factors.webp","AI Search Visibility Factors 2026",{},6,"\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote",{"title":329,"description":582},"blog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote","uugtYiGYIyZuZEQYrtHFmRy06Rx8hcoFT6g3C0eLqW4",{"id":592,"title":593,"author":7,"authors":594,"body":595,"caption":7,"category":315,"date":898,"description":899,"extension":318,"img":900,"imgAlt":901,"meta":902,"minutes":321,"navigation":322,"path":903,"seo":904,"seodescription":7,"seotitle":7,"stem":905,"updated":7,"__hash__":906},"blog\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo.md","AI Search vs Traditional Search - Navigating the Shift to Search Visibility Optimization (SVO)",[9],{"type":11,"value":596,"toc":878},[597,600,604,607,617,621,624,635,642,646,649,656,663,666,669,672,683,686,691,694,697,702,707,714,717,784,788,791,794,805,809,812,816,819,823,826,830,833,840,843,846,849,853],[14,598,599],{},"For nearly two decades, the digital playbook for B2B software and tech companies was tried and true: pick your keywords, optimize your site, build backlinks, and win the glory of a top ten spot on a page of blue links. Today… not so much. You might notice your organic website traffic dropping even though your keyword rankings haven't changed. The reason isn't that your competitors suddenly bought more backlinks—it is because the fundamental way people look for information has evolved. Users are moving away from traditional engines and turning to conversational models, leaving marketing leaders to navigate the massive operational shift between ai search vs traditional search engines. Fixing this isn't about buying more links; it’s about changing how your website presents information to be indexed by both humans and algorithms.",[24,601,603],{"id":602},"the-core-differences-ten-blue-links-vs-synthesized-answers","The Core Differences: Ten Blue Links vs. Synthesized Answers",[14,605,606],{},"To understand why traditional search engine optimization (SEO) is no longer enough on its own, we have to look at how user behavior and technology have diverged.",[14,608,609,610,613,614,212],{},"When analyzing ai-driven search engines vs traditional search engines differences, the distinction comes down to ",[38,611,612],{},"retrieval"," versus ",[38,615,616],{},"synthesis",[81,618,620],{"id":619},"traditional-search-the-index-and-click-engine","Traditional Search: The Index and Click Engine",[14,622,623],{},"Traditional search engines operate as massive directory indices. A user types a query like \"best enterprise CRM for SaaS,\" and the engine returns pages of indexed links ranked by relevance, domain authority, and technical optimization. The user must then:",[132,625,626,629,632],{},[49,627,628],{},"Click into three to five separate websites.",[49,630,631],{},"Read through intro fluff and sales copy.",[49,633,634],{},"Manually synthesize the data to make a decision.",[14,636,637,638,641],{},"This model relies on driving traffic ",[38,639,640],{},"to"," your website. Your site is the destination where the user finds the answer.",[81,643,645],{"id":644},"ai-search-the-direct-answer-engine","AI Search: The Direct Answer Engine",[14,647,648],{},"AI tools like ChatGPT, Perplexity, Claude, and Google AI Overviews bypass the directory model entirely. They do not just fetch links; they read, cross-reference, and summarize content from across the web into a single, cohesive answer right inside the search interface.",[14,650,651,652,655],{},"When comparing traditional vs ai search results rankings, the target moves from ranking #1 on a keyword list to becoming the primary ",[38,653,654],{},"cited source"," inside an LLM's generated summary. If an AI overview answers your prospect's question completely on the search page, they won't click through to your blog—even if you rank at the top of the organic list.",[24,657,659,662],{"id":658},"why-software-companies-are-losing-traffic-the-zero-click-reality",[75,660],{"alt":77,"src":661},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa22194a2-19e3-4d2b-a42e-4ad5c6d95b69-click.png","Why Software Companies Are Losing Traffic (The Zero-Click Reality)",[14,664,665],{},"This structural shift explains the mysterious drop in website sessions across B2B software and tech sectors. Buyers are getting their answers without ever visiting your domain.",[14,667,668],{},"When considering ai enterprise search vs traditional enterprise search, enterprise software buyers are no longer hunting through lengthy technical documentation manually. They are asking AI engines to summarize product capabilities, compare pricing structures, and aggregate user reviews into single tables.",[14,670,671],{},"If your marketing strategy relies exclusively on legacy SEO tactics, you face three major risks:",[46,673,674,677,680],{},[49,675,676],{},"Zero-Click Erosion: Higher-funnel informational traffic evaporates as AI Overviews satisfy search intent directly on the results page.",[49,678,679],{},"Loss of Brand Mindshare: If LLMs aren't trained on or citing your content, your product simply doesn't exist during the buyer's initial research phase.",[49,681,682],{},"Vanity Metric Misalignment: Your SEO agency may report stable keyword positions, but your inbound lead forms and phone calls tell a very different story.",[81,684,109],{"id":685},"expert-insight-from-mkg-marketing",[14,687,688,690],{},[38,689,114],{},"AI is making the decision on what it's going to show the user. The system decided your content was the most trustworthy, most citable answer to that exact question for that exact person. Writing something good and checking the ‘helpful content’ boxes doesn't get you there. Those are very different bars.",[14,692,693],{},"‘Helpful’ is table stakes. It's what gets you into the building, not into the room where the AI is assembling its answer.",[14,695,696],{},"What gets you cited is specificity: The right category. Website & Page Structure. Consistent messaging across your entire footprint. A point of view that the model can actually extract and reuse with confidence.",[14,698,699,700],{},"So when Google says ‘just be helpful,’ they're not wrong. They're just leaving out about 80% of what actually matters. And the companies that take that advice at face value are going to watch their visibility collapse while their content quality stays perfectly fine.",[38,701,114],{},[14,703,120,704,706],{},[52,705,9],{},", CEO & Founder of MKG Marketing",[24,708,710,713],{"id":709},"the-evolution-moving-from-seo-to-svo-aeo-and-geo",[75,711],{"alt":77,"src":712},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F4dd65826-2a82-444b-9693-b6845e4438c0-meeting.png","The Evolution: Moving from SEO to SVO, AEO, and GEO",[14,715,716],{},"To stay visible and continue generating qualified pipeline, marketing executives must expand their organic framework beyond traditional boundaries. This requires a modern, multi-layered approach:",[718,719,720,736],"table",{},[721,722,723],"thead",{},[724,725,726,730,733],"tr",{},[727,728,729],"th",{},"Framework",[727,731,732],{},"Full Name",[727,734,735],{},"Primary Objective",[737,738,739,751,762,773],"tbody",{},[724,740,741,745,748],{},[742,743,744],"td",{},"SEO",[742,746,747],{},"Search Engine Optimization",[742,749,750],{},"Ranking pages on traditional search engine results pages (SERPs) for targeted keywords.",[724,752,753,756,759],{},[742,754,755],{},"AEO",[742,757,758],{},"Answer Engine Optimization",[742,760,761],{},"Structuring data so voice assistants and snippet engines can pull direct, succinct answers.",[724,763,764,767,770],{},[742,765,766],{},"GEO",[742,768,769],{},"Generative Engine Optimization",[742,771,772],{},"Formatting brand narrative, statistics, and domain expertise so LLMs ingest and cite your brand.",[724,774,775,778,781],{},[742,776,777],{},"SVO",[742,779,780],{},"Search Visibility Optimization",[742,782,783],{},"The Unified Strategy: Maximizing total brand presence across both traditional links and AI answer engines.",[81,785,787],{"id":786},"how-search-visibility-optimization-svo-solves-the-gap","How Search Visibility Optimization (SVO) Solves the Gap",[14,789,790],{},"SVO doesn't discard traditional SEO; it unifies SEO, AEO, and GEO into a single operational framework.",[14,792,793],{},"Rather than chasing raw session counts, SVO focuses on Information Gain and Citations. To win citations in AI-generated answers, your web content must feature:",[132,795,796,799,802],{},[49,797,798],{},"Clear, Schema-Structured Data: Helping bots identify who you are, what your software does, and who you serve without guessing.",[49,800,801],{},"First-Party Expertise (E-E-A-T): Unique data points, proprietary benchmark reports, and expert commentary that LLMs cannot synthesize from generic web text.",[49,803,804],{},"Direct Answer Formatting: Clear, concise definitions at the top of technical pieces that allow answer engines to extract key takeaways cleanly.",[24,806,808],{"id":807},"practical-steps-to-adapt-your-search-strategy-today","Practical Steps to Adapt Your Search Strategy Today",[14,810,811],{},"Shifting your company's digital presence to capture both traditional and AI-driven search doesn't require scrapping your entire content library. It requires restructuring how your information is delivered.",[81,813,815],{"id":814},"_1-optimize-for-high-information-gain","1. Optimize for High Information Gain",[14,817,818],{},"Eliminate generic, top-of-funnel fluff articles that summarize widely available knowledge. AI engines already summarize that data effortlessly. Focus instead on deep, opinionated, original content: teardowns of real customer implementation challenges, original survey data, and niche technical workflows.",[81,820,822],{"id":821},"_2-standardize-entity-and-brand-citations","2. Standardize Entity and Brand Citations",[14,824,825],{},"Ensure your brand's core value proposition, product categories, and technical terminology are consistent across external review sites, Wikipedia entries, PR releases, and your own domain. LLMs establish trust by cross-referencing brand information across multiple authoritative sources.",[81,827,829],{"id":828},"_3-track-pipeline-impact-over-pure-clicks","3. Track Pipeline Impact over Pure Clicks",[14,831,832],{},"Recognize that a drop in informational blog clicks does not automatically mean a drop in revenue. If an AI search tool cites your software as the top recommendation for an enterprise query, the prospect may navigate directly to your pricing or contact page to initiate a call. Measure branded search volume, direct traffic, and pipeline velocity alongside traditional organic metrics.",[24,834,836,839],{"id":835},"summary-adapting-to-how-buyers-search-today",[75,837],{"alt":77,"src":838},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F1a47aa4c-b986-4fd6-b30d-5ff622a02239-brain.png","Summary: Adapting to How Buyers Search Today",[14,841,842],{},"The debate surrounding ai search vs traditional search engines isn't about choosing one platform over the other. Traditional search engines will continue to process billions of queries, but AI-driven answer engines are rapidly capturing high-intent B2B research behavior. If software and tech companies want to keep filling their sales pipelines with new customers, they must adapt to how people search today.",[14,844,845],{},"Succeeding in this new landscape requires a refined strategy, technical precision, and continuous testing across evolving engine algorithms.",[14,847,848],{},"At MKG Marketing, we eliminate the guesswork. We provide a senior-led team of digital experts who handle your search strategy and technical execution directly—with zero handoffs to junior staff. We help growing tech organizations build future-proof organic engines that drive clear visibility, authoritative citations, and real business revenue.",[81,850,852],{"id":851},"ready-to-modernize-your-search-strategy","Ready to Modernize Your Search Strategy?",[46,854,855,863,870],{},[49,856,857,858,862],{},"Organic search is constantly shifting. Let’s figure it out together. We help tech leaders cut through the noise and build search strategies that actually drive growth. Explore our ",[206,859,861],{"href":208,"rel":860},[210],"Search Visibility Optimization (SVO) Services"," or book your initial search strategy review.",[49,864,865,866,278],{},"Skip the generic SEO agency playbook. Our senior team works alongside you to build a tailored search strategy that gets your brand seen. Ready to fix traffic drops or scale what’s already working? ",[206,867,869],{"href":275,"rel":868},[210],"Contact MKG Marketing today",[49,871,872,873,212],{},"Ready to learn more about content quality in the age of artificial intelligence? We got you covered:",[206,874,877],{"href":875,"rel":876},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings\u002F",[210]," Is AI Content Bad for SEO? How to Scale Traffic Without Sacrificing Rankings",{"title":77,"searchDepth":291,"depth":291,"links":879},[880,884,887,890,895],{"id":602,"depth":291,"text":603,"children":881},[882,883],{"id":619,"depth":297,"text":620},{"id":644,"depth":297,"text":645},{"id":658,"depth":291,"text":662,"children":885},[886],{"id":685,"depth":297,"text":109},{"id":709,"depth":291,"text":713,"children":888},[889],{"id":786,"depth":297,"text":787},{"id":807,"depth":291,"text":808,"children":891},[892,893,894],{"id":814,"depth":297,"text":815},{"id":821,"depth":297,"text":822},{"id":828,"depth":297,"text":829},{"id":835,"depth":291,"text":839,"children":896},[897],{"id":851,"depth":297,"text":852},"2026-08-05T15:31:00.000Z","Traditional SEO is shifting. Learn how AI search engines are disrupting the ten blue links and how to win brand mentions in LLM responses.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Ff8233c21-a553-4cdf-b08e-62ba6de46295-mkg-blog-ai-search-vs-traditional-search-hero-image.webp","Stop Chasing Clicks, Capture Direct-Answer AI",{},"\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo",{"title":593,"description":899},"blog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo","V9JrsiIyJkiYENE0VMv29Din97ayk4JQ9vcwSe6Flz0",{"id":908,"title":909,"author":7,"authors":7,"body":910,"caption":7,"category":315,"date":1139,"description":1140,"extension":318,"img":1141,"imgAlt":1142,"meta":1143,"minutes":297,"navigation":322,"path":1144,"seo":1145,"seodescription":7,"seotitle":7,"stem":1146,"updated":7,"__hash__":1147},"blog\u002Fblog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026.md","Search Visibility Optimization (SVO) Monthly Overview - July 2026",{"type":11,"value":911,"toc":1131},[912,918,967,973,1009,1015,1050,1056,1083,1089,1092,1097,1100,1103,1123],[24,913,915],{"id":914},"executive-summary-the-tldr",[52,916,917],{},"Executive Summary (The TL;DR)",[46,919,920,932,943,955],{},[49,921,922,925,926,931],{},[52,923,924],{},"Google Refines Helpful Content Systems:"," The",[206,927,930],{"href":928,"rel":929},"https:\u002F\u002Fadelev8.com\u002Fblog\u002Fgoogle-july-2026-helpful-content-update",[210]," July 2026 Helpful Content Update"," shifts evaluation metrics from blunt site-wide penalties to granular, section-level filtering, strictly penalizing synthetic, low-effort material while rewarding verified practitioner expertise.",[49,933,934,937,938,212],{},[52,935,936],{},"AI Overviews Expansion:"," Google integrated live news carousels and direct image generation inside AI Overviews, which now feature in approximately",[206,939,942],{"href":940,"rel":941},"https:\u002F\u002Fwww.artificialintelligence-news.com\u002Fnews\u002Fgoogle-ai-overviews-us-searches\u002F",[210]," 43% of US searches",[49,944,945,948,949,954],{},[52,946,947],{},"Search Console Controls Updates:"," Site owners can now explicitly manage and isolate content inclusion within AI Overviews and AI Mode via",[206,950,953],{"href":951,"rel":952},"https:\u002F\u002Fwww.numinix.com\u002Fblog\u002Fjuly-2026-seo-algorithm-news-update\u002F",[210]," updated Search Console controls"," without sacrificing baseline organic rankings.",[49,956,957,960,961,966],{},[52,958,959],{},"AEO and Third Party Integration:"," ChatGPT’s integration of live third-party platform data (such as",[206,962,965],{"href":963,"rel":964},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-to-update-local-services-ads-policies-in-july-479653",[210]," Yelp reviews, ratings, and photos",") forces B2B and B2C brands to optimize their multi-platform digital footprints beyond owned properties.",[24,968,970],{"id":969},"algorithm-technical-seo-updates",[52,971,972],{},"Algorithm & Technical SEO Updates",[46,974,975,987,998],{},[49,976,977,980,981,986],{},[52,978,979],{},"The July 2026 Helpful Content Update:"," Google deployed a ",[206,982,985],{"href":983,"rel":984},"https:\u002F\u002Fseovendor.co\u002Fgoogle-algorithm-updates-july-2026\u002F",[210],"targeted update"," to its Helpful Content System, tightening synthetic content detection and increasing E-E-A-T weightings. Unlike previous iterations that carried a risk of broad site-wide demotions, this update introduces granular section-level assessments, permitting well-authored pages on otherwise mixed-quality domains to retain visibility.",[49,988,989,992,993,997],{},[52,990,991],{},"Global Spam Countermeasures:"," Running alongside minor core adjustments, ",[206,994,996],{"href":951,"rel":995},[210],"a global spam update"," rolled out to refine SpamBrain heuristics, targeting systemic manipulation patterns rather than isolated link-building tactics.",[49,999,1000,1003,1004,1008],{},[52,1001,1002],{},"Search Console Shifts:"," Platform-wide properties and explicit GEO isolation controls ",[206,1005,1007],{"href":951,"rel":1006},[210],"went live",", enabling technical leaders to partition content accessibility for generative experiences without damaging classic organic indexing.",[24,1010,1012],{"id":1011},"geoaeo-updates",[52,1013,1014],{},"GEO\u002FAEO Updates",[46,1016,1017,1027,1038],{},[49,1018,1019,1022,1023,1026],{},[52,1020,1021],{},"AI Overview Saturation & Features:"," Market intelligence indicates AI Overviews now appear in roughly",[206,1024,942],{"href":940,"rel":1025},[210],", fundamentally altering click-through dynamics. July updates added real-time news carousels and native AI-generated image creation directly into query responses, shifting user engagement loops.",[49,1028,1029,1032,1033,1037],{},[52,1030,1031],{},"Cross-Platform Citation Shifts:"," ChatGPT expanded its retrieval architecture by integrating live third-party review and vector data (including",[206,1034,1036],{"href":963,"rel":1035},[210]," Yelp reviews and ratings","), illustrating that LLM engines rely heavily on aggregated ecosystem trust signals rather than just corporate web properties.",[49,1039,1040,1043,1044,1049],{},[52,1041,1042],{},"The \"Ghost Citation\" Phenomenon:"," ",[206,1045,1048],{"href":1046,"rel":1047},"https:\u002F\u002Fsearchengineland.com\u002Fai-halftime-report-h1-2026-483912",[210],"Emerging tracking data"," highlights that AI engines frequently synthesize information from third-party aggregators and forums, leaving primary creators uncredited unless structured entities are explicitly claimed and verified.",[24,1051,1053],{"id":1052},"strategic-implications-for-leaders",[52,1054,1055],{},"Strategic Implications for Leaders",[46,1057,1058,1064],{},[49,1059,1060,1063],{},[52,1061,1062],{},"What to ignore:"," Short-term ranking fluctuations and mass content deletions. High-volume, automated articles no longer hold value under current search filters, making rapid content generation counterproductive.",[49,1065,1066,1069],{},[52,1067,1068],{},"Where to pivot:",[46,1070,1071,1077],{},[49,1072,1073,1076],{},[52,1074,1075],{},"Clean up low-value content:"," Review site pages for thin or AI-generated text. Replace surface-level summaries with original research, customer case studies, and expert data that language models cannot replicate.",[49,1078,1079,1082],{},[52,1080,1081],{},"Standardize off-page brand data:"," Align Schema markup, corporate records, and third-party profiles across major directories and review platforms. Search engines and AI systems rely heavily on external sources to verify company authority.",[24,1084,1086],{"id":1085},"looking-ahead",[52,1087,1088],{},"Looking Ahead",[14,1090,1091],{},"Google historically issues a major core algorithm update in late Q3. Growth teams should focus on deepening coverage within core subject areas rather than publishing broadly across adjacent topics.",[24,1093,1095],{"id":1094},"search-visibility-optimization-svo",[52,1096,168],{},[14,1098,1099],{},"Maintaining search traffic now requires managing three distinct channels: standard web indexing, answer engine citations (AEO), and generative search layouts (GEO).",[14,1101,1102],{},"MKG assists growth-stage technology companies with:",[46,1104,1105,1111,1117],{},[49,1106,1107,1110],{},[52,1108,1109],{},"GEO and AEO Audits:"," Evaluating brand presence and citation rates across ChatGPT, Perplexity, and Google AI Overviews.",[49,1112,1113,1116],{},[52,1114,1115],{},"Structured Data Infrastructure:"," Aligning Schema markup and technical index controls to safeguard search presence.",[49,1118,1119,1122],{},[52,1120,1121],{},"Pipeline Attribution Modeling:"," Measuring how generative search visibility impacts customer acquisition costs (CAC) and deal velocity.",[14,1124,1125,1126,1130],{},"To review your domain's generative search visibility, ",[206,1127,1129],{"href":275,"rel":1128},[210],"schedule a consultation"," with an MKG search specialist.",{"title":77,"searchDepth":291,"depth":291,"links":1132},[1133,1134,1135,1136,1137,1138],{"id":914,"depth":291,"text":917},{"id":969,"depth":291,"text":972},{"id":1011,"depth":291,"text":1014},{"id":1052,"depth":291,"text":1055},{"id":1085,"depth":291,"text":1088},{"id":1094,"depth":291,"text":168},"2026-08-04T16:16:55.368Z","Stay updated on the July 2026 search landscape: Google’s granular Helpful Content Update, AI Overviews reaching 43% of US searches, new Search Console controls for AI Mode, and ChatGPT's integration of third-party platform data.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F9bacf7c4-18eb-47f1-87fb-986cba555a73-Copy of 11766_(1920x1080) (7).png","close-up image of a blue pushpin marking a location on a detailed paper map",{},"\u002Fblog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026",{"title":909,"description":1140},"blog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026","vjZWWe3kKlLwQrZGoaeSywpxYkFiYyKtWSho-GG-CHw",{"id":1149,"title":1150,"author":7,"authors":7,"body":1151,"caption":7,"category":315,"date":1461,"description":1462,"extension":318,"img":1463,"imgAlt":1464,"meta":1465,"minutes":321,"navigation":322,"path":1466,"seo":1467,"seodescription":7,"seotitle":7,"stem":1468,"updated":7,"__hash__":1469},"blog\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings.md","Is AI Content Bad for SEO? How to Scale Traffic Without Sacrificing Rankings",{"type":11,"value":1152,"toc":1445},[1153,1160,1166,1169,1184,1187,1190,1204,1211,1214,1218,1221,1227,1238,1244,1247,1253,1264,1266,1271,1274,1277,1282,1287,1294,1301,1304,1310,1313,1319,1322,1333,1339,1342,1349,1358,1365,1372,1377,1380,1395,1401,1407,1410,1417,1421],[14,1154,1155,1156,1159],{},"Let’s answer the question on every marketing leader’s mind right away: ",[52,1157,1158],{},"No, AI content is not inherently bad for SEO."," Google does not automatically penalize text simply because an artificial intelligence model generated it. In fact, Google’s official Search guidelines state that the search engine ranks content based on its helpfulness, relevance, and quality—not on who (or what) typed the words.",[14,1161,1162,1163],{},"However, there is a massive caveat that every modern CMO and VP of Marketing must understand: ",[52,1164,1165],{},"publishing unedited, mass-produced AI text is a fast track to losing traffic.",[14,1167,1168],{},"While AI can drastically accelerate your research and drafting phases, relying on raw algorithm outputs to power your organic search strategy will inevitably hurt your brand. The internet is quickly becoming flooded with synthesized, low-effort fluff. Search engines are aggressively updating their algorithms to identify and down-rank generic copy that fails to bring new value to the web.",[14,1170,1171,1172,1175,1176,1179,1180,1183],{},"So, ",[52,1173,1174],{},"does AI-generated content impact SEO?"," Absolutely—for better or for worse depending entirely on ",[38,1177,1178],{},"how"," you use it. To navigate this new era of search, B2B software and tech companies must learn how to safely leverage AI as an efficiency tool while keeping senior human strategy in full control. ",[75,1181],{"alt":77,"src":1182},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fe5fe90d6-da9d-42d8-8ca3-5c601eb33fc8-ai-content-bad-for-seo-1.png","What Google Actually Cites About AI-Generated Content",[14,1185,1186],{},"A widespread myth floating around boardrooms is that Google possesses a universal \"AI detector\" that immediately penalizes any site using machine learning tools. This misconception has led to two extreme behaviors: organizations either banned AI entirely out of fear, or they went all-in, firing editorial teams and pumping out hundreds of unvetted AI articles a month.",[14,1188,1189],{},"Both approaches are flawed. Google’s position on AI content is clear and consistent:",[46,1191,1192,1198],{},[49,1193,1194,1197],{},[52,1195,1196],{},"Intent matters over medium:"," If you use automation, including generative AI, primarily to manipulate search rankings, it is considered a violation of Google's spam policies.",[49,1199,1200,1203],{},[52,1201,1202],{},"Quality is the ultimate benchmark:"," If your content offers original information, insightful analysis, and clear utility to the searcher, Google will reward it—regardless of whether AI helped draft the paragraphs.",[14,1205,1206,1207,1210],{},"This distinction rests on Google’s ",[52,1208,1209],{},"E-E-A-T framework",": Experience, Expertise, Authoritativeness, and Trustworthiness.",[14,1212,1213],{},"Generative AI models are trained on existing web data; by design, they scrape, synthesize, and regurgitate information that has already been published. They cannot draw from personal background, run proprietary benchmark studies, or conduct interviews with industry veterans. Therefore, raw AI content inherently lacks the \"First-Hand Experience\" and deep \"Expertise\" required to satisfy modern search criteria.",[24,1215,1217],{"id":1216},"why-copy-pasting-ai-copy-destroys-your-organic-traffic","Why Copy-Pasting AI Copy Destroys Your Organic Traffic",[14,1219,1220],{},"If Google doesn't penalize AI text on principle, why are so many tech sites seeing their organic impressions plummet after launching automated content initiatives? The answer lies in the subtle traps of machine-generated prose.",[81,1222,1224],{"id":1223},"_1-the-information-gain-problem",[52,1225,1226],{},"1. The Information Gain Problem",[14,1228,1229,1230,1233,1234,1237],{},"Search engine algorithms are increasingly prioritizing ",[52,1231,1232],{},"Information Gain","—a metric that measures whether a piece of content adds ",[38,1235,1236],{},"new"," facts, perspectives, or data points to a topic compared to existing index results. When an AI tool drafts an article, it simply summarizes what the top ten results on Google are already saying. It offers zero information gain. If your page is merely an average of what is already online, Google has no incentive to rank you above established competitors.",[81,1239,1241],{"id":1240},"_2-hallucinations-and-brand-risk",[52,1242,1243],{},"2. Hallucinations and Brand Risk",[14,1245,1246],{},"Large Language Models (LLMs) are predictive engines, not factual databases. They routinely invent statistics, misquote technical documentation, and present incorrect product capabilities with total confidence. Publishing hallucinated facts erodes consumer trust and signals to search crawlers that your site lacks basic editorial integrity.",[81,1248,1250],{"id":1249},"_3-the-homogenization-of-brand-voice",[52,1251,1252],{},"3. The Homogenization of Brand Voice",[14,1254,1255,1256,1259,1260,1263],{},"B2B tech buyers are sophisticated. They can spot low-effort, synthetic writing instantly. Text bloated with hollow transitions (",[38,1257,1258],{},"\"In today's fast-paced digital landscape...\""," or ",[38,1261,1262],{},"\"It is crucial to leverage...\"",") signals to prospects that your company lacks real point-of-view authority. If your content sounds identical to every competitor using the same prompts, you lose your market positioning.",[24,1265,109],{"id":685},[14,1267,1268,1270],{},[38,1269,114],{},"The AI has no reason to pick yours over theirs. It's looking for something it can confidently reuse, and if your version doesn't add anything new, you're background noise.",[14,1272,1273],{},"So instead of writing more, I'm going page by page through what already exists and asking one question: does this page say something that no other page on the internet says?",[14,1275,1276],{},"Original data. A real client pattern you documented. A first-person account of what actually happened when you tried the thing everyone recommends. ",[14,1278,1279,1280],{},"That's what AI pulls in. The generic stuff is what AI already has forty versions of. It doesn't need yours.",[38,1281,114],{},[14,1283,120,1284,1286],{},[52,1285,9],{},", CEO of MKG Marketing",[24,1288,1290,1293],{"id":1289},"how-to-safely-use-ai-as-a-marketing-assistant-not-a-lead-strategist",[75,1291],{"alt":77,"src":1292},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fc8d0926d-82b9-42f9-85f4-3c433da82d78-ai-content-bad-for-seo-2.png","How to Safely Use AI as a Marketing Assistant (Not a Lead Strategist)",[14,1295,1296,1297,1300],{},"To succeed in search today, modern tech companies don't need to abandon AI; they need to integrate it into a ",[52,1298,1299],{},"human-led editorial workflow",". AI should act as the junior analyst that handles heavy administrative lifting, while senior strategists serve as the editorial director.",[14,1302,1303],{},"Here is how high-growth organizations use AI tools safely without putting their search performance at risk:",[81,1305,1307],{"id":1306},"_1-accelerate-research-and-formatting",[52,1308,1309],{},"1. Accelerate Research and Formatting",[14,1311,1312],{},"Use AI to synthesize lengthy transcripts, cluster search intent, organize raw data, and draft initial structural outlines. Asking an AI tool to suggest five logical structural flows for a technical guide saves hours of brainstorming without diluting your editorial voice.",[81,1314,1316],{"id":1315},"_2-inject-proprietary-data-and-human-storytelling",[52,1317,1318],{},"2. Inject Proprietary Data and Human Storytelling",[14,1320,1321],{},"Once a rough outline or foundational draft exists, a subject matter expert (SME) must step in. Inject real-world elements that an algorithm can never produce:",[46,1323,1324,1327,1330],{},[49,1325,1326],{},"Customer case studies and real implementation metrics.",[49,1328,1329],{},"Direct quotes from internal product architects or sales engineers.",[49,1331,1332],{},"Unique takeaways or counter-intuitive opinions that challenge status-quo industry advice.",[81,1334,1336],{"id":1335},"_3-rigorous-fact-checking-and-editorial-oversight",[52,1337,1338],{},"3. Rigorous Fact-Checking and Editorial Oversight",[14,1340,1341],{},"Every claim, statistic, and technical instruction generated during the drafting phase must be verified by a human editor. Ensure the tone matches your brand guidelines and eliminate boilerplate AI phrasing.",[14,1343,1344,1345,1348],{},"Want to see how your current search strategy measures up against the latest engine updates? Explore our comprehensive",[206,1346,211],{"href":208,"rel":1347},[210]," or book an initial search strategy review with our senior team today.",[24,1350,1352,1355],{"id":1351},"beyond-traditional-seo-preparing-for-search-visibility-optimization-svo",[75,1353],{"alt":77,"src":1354},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F2cd275b2-b56c-4864-b728-e18e54f45370-ai-content-bad-for-seo-3.png",[52,1356,1357],{},"Beyond Traditional SEO: Preparing for Search Visibility Optimization (SVO)",[14,1359,1360,1361,1364],{},"The debate over whether AI-generated content ",[52,1362,1363],{},"is good for seo"," is part of a much larger shift in how users find information. Search is no longer confined to a list of ten blue links on a traditional search results page.",[14,1366,1367,1368,1371],{},"With the rapid adoption of AI Overviews, ChatGPT, Claude, and Perplexity, users are increasingly getting direct answers synthesized and generated right inside search interfaces. This shift means that optimizing purely for keyword clicks is no longer enough. You must optimize for ",[52,1369,1370],{},"total brand visibility"," across AI search models and traditional engines alike.",[14,1373,1374,1375,212],{},"This evolution is what we call ",[52,1376,168],{},[14,1378,1379],{},"To win in an SVO-driven ecosystem, your content must be authoritative enough that AI models choose to cite your brand as the primary source of truth. Generic, auto-generated articles will never be cited by AI search tools because those articles lack original authority. The only way to capture mindshare in both AI answers and traditional search lists is by publishing high-gain, expert-driven content that clearly demonstrates E-E-A-T.",[14,1381,1382,1383,1388,1389,1394],{},"If your organic reach is stalling due to changing algorithms, taking a holistic view of your digital presence is essential. Aligning your organic content strategy with high-intent paid acquisition via",[206,1384,1387],{"href":1385,"rel":1386},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fmkgmarketinginc.com\u002Fservices\u002Fdigital-advertising\u002F",[210]," Digital Advertising"," and measuring true user journeys through robust",[206,1390,1393],{"href":1391,"rel":1392},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fmkgmarketinginc.com\u002Fservices\u002Fanalytics\u002F",[210]," Digital Analytics"," ensures your marketing engine generates pipeline—not just empty clicks.",[24,1396,1398],{"id":1397},"summary-adapting-your-search-engine-strategy-for-long-term-growth",[52,1399,1400],{},"Summary: Adapting Your Search Engine Strategy for Long-Term Growth",[14,1402,1403,1404,1406],{},"To recap: ",[52,1405,1174],{}," Yes. If you treat AI as a magic shortcut to generate hundreds of unvetted blog posts, your search visibility will eventually collapse; quickly building a house out of AI sticks won’t protect you when the Big Bad Search Engine Wolf comes calling. But if you treat AI as an efficiency engine that supports a human-led, expert-driven content pipeline, you can scale output without sacrificing rankings.",[14,1408,1409],{},"As search engines adapt to the flood of synthetic content, companies must adapt how they communicate with their buyers. The brands that win over the next decade won't be those that avoid AI, nor will they be those that hand their entire marketing strategy over to algorithms. The winners will be the organizations that pair cutting-edge tools with an authentic, human-driven brand voice.",[14,1411,1412,1413,1416],{},"At ",[52,1414,1415],{},"MKG Marketing",", we don't pass your search strategy off to junior account managers or unmonitored software bots. We provide an experienced, senior-led team that handles both the high-level strategy and technical execution directly. We help B2B tech and software companies navigate complex search updates, build a sustainable organic pipeline, and maintain complete operational control over their brand narrative.",[24,1418,1420],{"id":1419},"ready-to-build-a-future-proof-search-strategy","Ready to Build a Future-Proof Search Strategy?",[46,1422,1423,1430,1437],{},[49,1424,1425,1426,212],{},"Learn how our senior-led team can audit and elevate your organic reach.",[206,1427,1429],{"href":208,"rel":1428},[210]," Explore our Search Visibility Optimization (SVO) Services & Strategy Reviews",[49,1431,1432,1433,278],{},"Have immediate questions about your traffic or upcoming search updates?",[206,1434,1436],{"href":275,"rel":1435},[210]," Contact the MKG Marketing Team directly",[49,1438,1439,1440,212],{},"Want to dive deeper into modern search trends? Read our latest guide:",[206,1441,1444],{"href":1442,"rel":1443},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002F",[210]," Beyond Last-Click: How to Measure Marketing Influence in an AI-First World",{"title":77,"searchDepth":291,"depth":291,"links":1446},[1447,1452,1453,1458,1459,1460],{"id":1216,"depth":291,"text":1217,"children":1448},[1449,1450,1451],{"id":1223,"depth":297,"text":1226},{"id":1240,"depth":297,"text":1243},{"id":1249,"depth":297,"text":1252},{"id":685,"depth":291,"text":109},{"id":1289,"depth":291,"text":1293,"children":1454},[1455,1456,1457],{"id":1306,"depth":297,"text":1309},{"id":1315,"depth":297,"text":1318},{"id":1335,"depth":297,"text":1338},{"id":1351,"depth":291,"text":1357},{"id":1397,"depth":291,"text":1400},{"id":1419,"depth":291,"text":1420},"2026-07-31T16:42:23.391Z","Does AI-generated content impact SEO? Discover how to safely use AI tools to build traffic and why copy-pasting generic text will hurt your rankings.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa2137492-5860-4960-8c3b-cc662b7514b0-mkg-blog-is-ai-content-bad-for-seo.webp","Is AI Content Bad for SEO",{},"\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings",{"title":1150,"description":1462},"blog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings","ysFwsXe-UHutD2vqfe9YpM1Dn_CZgi--Ors35vnm0Bc",{"id":1471,"title":1472,"author":7,"authors":1473,"body":1474,"caption":7,"category":2252,"date":2253,"description":2254,"extension":318,"img":2255,"imgAlt":2256,"meta":2257,"minutes":2259,"navigation":322,"path":2260,"seo":2261,"seodescription":7,"seotitle":7,"stem":2262,"updated":7,"__hash__":2263,"people":2264},"blog\u002Fblog\u002Fleadership\u002Fprioritizing-people-in-a-b2b-world-with-kerry-guard.md","Prioritizing People in a B2B World with Kerry Guard",[9],{"type":11,"value":1475,"toc":2245},[1476,1482,1485,1491,1494,1497,1501,1511,1517,1529,1535,1538,1541,1544,1547,1550,1553,1556,1559,1562,1565,1568,1571,1574,1577,1580,1583,1586,1589,1592,1595,1598,1601,1604,1607,1610,1613,1616,1619,1622,1625,1628,1631,1634,1637,1640,1643,1646,1649,1652,1655,1658,1661,1664,1667,1670,1673,1676,1679,1682,1685,1688,1691,1694,1697,1700,1703,1706,1709,1712,1715,1718,1721,1724,1727,1730,1733,1736,1739,1742,1745,1748,1751,1754,1757,1760,1763,1766,1769,1772,1775,1778,1781,1784,1787,1790,1793,1796,1799,1802,1805,1808,1811,1814,1817,1820,1823,1826,1829,1832,1835,1838,1841,1844,1847,1850,1853,1856,1859,1862,1865,1868,1871,1874,1877,1880,1883,1886,1889,1892,1895,1898,1901,1904,1907,1910,1913,1916,1919,1922,1925,1928,1931,1934,1937,1940,1943,1946,1949,1952,1955,1958,1961,1964,1967,1970,1973,1976,1979,1982,1985,1988,1991,1994,1997,2000,2003,2006,2009,2012,2015,2018,2021,2024,2027,2030,2033,2036,2039,2042,2045,2048,2051,2054,2057,2060,2063,2066,2069,2072,2075,2078,2081,2084,2087,2090,2093,2096,2099,2102,2105,2107,2110,2113,2116,2119,2122,2125,2128,2131,2134,2137,2140,2143,2146,2149,2152,2155,2158,2161,2164,2167,2170,2173,2176,2179,2182,2185,2188,2191,2194,2197,2200,2203,2206,2209,2212,2215,2218,2221,2224,2227,2230,2233,2236,2243],[24,1477,1479],{"id":1478},"overview",[52,1480,1481],{},"Overview",[14,1483,1484],{},"Kerry Guard, our CEO, joined Lee Moskowitz on the podcast to share her innovative approach to work-life balance in the digital marketing world. Kerry, a proponent of flexible working environments, discusses how MKG thrives by blending success with employee well-being. The episode delves into MKG's specialization in SEO and digital advertising for B2B sectors, emphasizing authentic content and strategic SEO to engage technical audiences. Kerry's insights into evolving client-agency dynamics and the critique of traditional marketing tactics highlight her forward-thinking leadership at MKG Marketing.",[24,1486,1488],{"id":1487},"key-moments",[52,1489,1490],{},"Key Moments",[14,1492,1493],{},"Cyber Marketing Maneuvers – Challenging the norms of marketing to the tech-genius skeptics – we crack the code on making authentic connections in an armory of software and systems.",[14,1495,1496],{},"SEO Frontiers – Unearthing the treasure of long-tail keywords and pillar pages to elevate our stance in the digital realm, it's not just about being seen, it's about being sought after.",[24,1498,1500],{"id":1499},"take-a-listen","Take a listen:",[1502,1503],"iframe",{"style":1504,"src":1505,"width":1506,"height":1507,"frameBorder":1508,"allowFullScreen":322,"allow":1509,"loading":1510},"border-radius:12px","https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F2JXXOJzBMg6WeTdJIrnufZ?utm_source=generator","100%",352,"0","autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture","lazy",[24,1512,1514],{"id":1513},"learn-more",[52,1515,1516],{},"Learn More",[14,1518,1519,1520,1528],{},"Discover more about MKG's ",[206,1521,1527],{"href":1522,"title":1523,"target":1524,"rel":1525},"\u002Fexpert-digital-marketing-services\u002Fsearch-engine-optimization\u002F","MKG B2B Search Engine Optimization","_blank",[1526],"noopener","B2B SEO Services"," and how our expert deliver strategic recommendations to solve complex challenges in cybersecurity.",[24,1530,1532],{"id":1531},"transcript",[52,1533,1534],{},"Transcript:",[14,1536,1537],{},"Lee Moskowitz [00:00:00]:",[14,1539,1540],{},"Welcome back to Lee two B, the sassiest podcast for B two B and beyond, and your goto place for fun and actionable conversations with industry leaders. I'm your growth marketing host, Lee Moskowitz. Today I'm speaking with Kerry Guard, CEO of MKG Marketing. With a fierce dedication to reshaping work life balance, Kerry's driving philosophy is turning heads in digital marketing sphere. As a mother of twins and a true believer in the art of balance, Kerry is on a mission to redefine company culture by proving that flexibility and success go hand in hand. She is also the host of tea time with tech marketing leaders where she interviews digital experts such as yours truly. I had a great time talking with Carrie on her show, and I can't wait to spill some more tea on this episode of Lee to be.Kerry Guard [00:00:53]:",[14,1542,1543],{},"I'm excited to be here. Thanks for the invite. It was wonderful having you on my show. So I'm excited to turn the tables here.",[14,1545,1546],{},"Lee Moskowitz [00:01:01]:",[14,1548,1549],{},"Yes. Well, as soon as I saw it was tea time, I'm like, I can't wait to talk with you. So we had a lot to say last time because I'm all over the place, but we're going to spill even more tea here, if that's possible.",[14,1551,1552],{},"Kerry Guard [00:01:13]:",[14,1554,1555],{},"Let's do it.",[14,1557,1558],{},"Lee Moskowitz [00:01:15]:",[14,1560,1561],{},"So first question for you is you live in Guernsey. Is that how you say it?",[14,1563,1564],{},"Kerry Guard [00:01:20]:",[14,1566,1567],{},"That's right. Yes.",[14,1569,1570],{},"Lee Moskowitz [00:01:21]:",[14,1572,1573],{},"Okay, so what is Guernsey? Is this an island? A town? Is it in France? Is it in England? Tell us about this.",[14,1575,1576],{},"Kerry Guard [00:01:31]:",[14,1578,1579],{},"You're going to go to Google Maps and you're going to type in Guernsey, and then you're going to scroll for a really long time because it's basically a teeny tiny sec of an island in the Channel between England and France. It's interesting because it acknowledges the monarchy. The english monarchy. All hail king Charles. King Charles. Yes. Although I missed the queen, she was wonderful. But because we're so close to France, all of the road names are in French.",[14,1581,1582],{},"Kerry Guard [00:02:01]:",[14,1584,1585],{},"So typical american British, as we do, everybody pronounces the french names with a very thick british accent. It's really glorious. Yeah.",[14,1587,1588],{},"Lee Moskowitz [00:02:13]:",[14,1590,1591],{},"So do you speak French?",[14,1593,1594],{},"Kerry Guard [00:02:15]:",[14,1596,1597],{},"I took French in middle school, high school, and then I've been hanging out on Duolingo pretty hard, so I'm trying to freshen up. But you don't really speak French unless you grow up speaking French.",[14,1599,1600],{},"Lee Moskowitz [00:02:29]:",[14,1602,1603],{},"But can you read it or do you still have trouble with the street signs?",[14,1605,1606],{},"Kerry Guard [00:02:34]:",[14,1608,1609],{},"The funny thing is that I pronounce it in French, and so everybody sort of looks at me and then doesn't know what I'm saying. And then they pronounce. Sure, yeah, that place. The funny thing about it is that to get around the island, people don't give directions by names of roads because nobody can pronounce it the same way. Instead, it's all by landmarks. So you have to know where the red lion is and where Jeffrey's is.",[14,1611,1612],{},"Lee Moskowitz [00:02:59]:",[14,1614,1615],{},"The hospital, honestly, that's better for me because I use my GPS. If somebody asks me for directions and I can actually tell them, I'm so proud of myself. So that's better for people like me who rely on GPS to live.",[14,1617,1618],{},"Kerry Guard [00:03:15]:",[14,1620,1621],{},"Sure.",[14,1623,1624],{},"Lee Moskowitz [00:03:16]:",[14,1626,1627],{},"Other questions. Are you around french toddlers ever? Because I've been around just in a store and I'll hear a toddler talking sheer nonsense, and then their mother will respond to them in French. And I'm like, oh, that child was not speaking nonsense. That child was speaking French. So it's a very fun thing for an idiot like.",[14,1629,1630],{},"Kerry Guard [00:03:41]:",[14,1632,1633],{},"Have. It's interesting because even though we live so close to France, we don't really hear a lot of French until tourist season when the giant, gross big boats show up, the cruise ships. But yeah, I don't actually hear a lot of French here until sometimes we're working on trying to go to France. I'm looking forward to that this summer. But no, would run across the street.",[14,1635,1636],{},"Lee Moskowitz [00:04:04]:",[14,1638,1639],{},"Or what does that look like?",[14,1641,1642],{},"Kerry Guard [00:04:06]:",[14,1644,1645],{},"It's just a boat for like 2 hours. So, yeah, you just take a boat and you're there in 2 hours. So it's close. It's weird. Yeah. I don't know why we haven't done it yet, but we're going to do it this summer. It's going to be great. But my kids did pick up british accents pretty quickly, so that was kind of like hilarious.",[14,1647,1648],{},"Kerry Guard [00:04:22]:",[14,1650,1651],{},"After being here for two weeks, they were full on Brits. I was.",[14,1653,1654],{},"Lee Moskowitz [00:04:27]:",[14,1656,1657],{},"Did you. I don't detect a.",[14,1659,1660],{},"Kerry Guard [00:04:32]:",[14,1662,1663],{},"Was it.",[14,1665,1666],{},"Lee Moskowitz [00:04:33]:",[14,1668,1669],{},"Did you marry into this? Because this is a new place for me that I learned. How did you get there?",[14,1671,1672],{},"Kerry Guard [00:04:38]:",[14,1674,1675],{},"Yeah. So my husband, he grew up here. His mom is from Guernsey. She was born and raised here. She actually remembers. I love hearing her stories. So Guernsey was part of the german occupation in the 40s, so when the Germans showed up and most of the children were actually shipped off to England, but some family stayed behind and her family was one of them. So I get to hear these really lovely stories.",[14,1677,1678],{},"Kerry Guard [00:05:06]:",[14,1680,1681],{},"It's not lovely. It was a really hard time, but it's just to hear a real know. Growing up in America, we were so disconnected from it. Right. Unless you had a war veteran in your family. We didn't really have firsthand stories of this huge event that happened in the world. So to be in a place that has so much of that history and then to know people who lived through it just brings it to so much life. She grew up here.",[14,1683,1684],{},"Kerry Guard [00:05:37]:",[14,1686,1687],{},"And my husband left Guernsey when he was in his twenty s and headed to America, where he worked for Microsoft. And we met on vacation in Hawaii, as you do. And I then moved from New York to Seattle to be with him. And after we had kids during the pandemic, we realized that Guernsey had been COVID free for 30 days, because being an island, they were just like, do not enter. And if you do, you have to quarantine for two weeks. Congratulations. And so we could send our kids to school as normal and live normal lives. And we're like, we should really just go do that",[14,1689,1690],{},"Kerry Guard [00:06:11]:",[14,1692,1693],{},"So we sold everything, and within six weeks, we relocated halfway around the world.",[14,1695,1696],{},"Lee Moskowitz [00:06:17]:",[14,1698,1699],{},"Did you have to? Was it like big tents and everyone was wearing quarantine outfits? What was that period like?",[14,1701,1702],{},"Kerry Guard [00:06:25]:",[14,1704,1705],{},"It was wild. We had to take a flight. There was barely any flights flying to anywhere, right? So we had to take a flight from Seattle to Chicago. And that flight was fully booked. It was actually terrifying. This was July of 2020, so early days of COVID we were all masked. You had to mask up. We had masks, hats, glasses on, even for our kids.",[14,1707,1708],{},"Kerry Guard [00:06:48]:",[14,1710,1711],{},"We got them hats and everything. Sanitizer sanitized everything every step of the way. And then the flight from Chicago to Heathrow was empty. So we had plenty of space on that flight, which was great. The airports were empty, and so we went through customs with a breeze. So that was nice. And then we got to Guernsey and we had a quarantine for they were doing this. The reason why we moved in such a short amount of time in six weeks was because Guernsey decided to do a test run with only making you quarantine for one week.",[14,1713,1714],{},"Kerry Guard [00:07:27]:",[14,1716,1717],{},"And then you could at least. They recommended and advised and request that you didn't go to really busy places, but that you could at least go outside and have some fresh air. And so we only had a quarantine for a week, thank goodness, because we were in this small apartment with no garden or anything. So we were literally inside for a whole week with no fresh. We were, like, trying to open. Every once in a while, we would just open the door just to get a breeze, something to feel like we had some fresh air. And then after that, we went outside. And then after the full two weeks.",[14,1719,1720],{},"Kerry Guard [00:08:04]:",[14,1722,1723],{},"It was normal. Nobody was masking, nobody was social distancing. It was bizarre because my whole family back in the US was still not really going out anywhere yet.",[14,1725,1726],{},"Lee Moskowitz [00:08:18]:",[14,1728,1729],{},"Yeah. Wow. I just have a knack to getting into interesting things like that. This is a B, two B podcast mostly, I promise. Or just marketing. But that's so interesting also. So glad we're done with that part of our lives for now, until the next pandemic. But let's get into MKG marketing.",[14,1731,1732],{},"Lee Moskowitz [00:08:40]:",[14,1734,1735],{},"And I'm pretty sure I know what the KNG stand for. I'm not quite sure what the M stands for, though. But tell us about MkG marketing.",[14,1737,1738],{},"Kerry Guard [00:08:49]:",[14,1740,1741],{},"So when MKG started, it was just me and my business partner, and we pitched a piece of business before we were even a company to see if we could do a thing. And so we needed a logo, we needed a name. And so we were originally MKKG, which is Mike Krass, my business partner, and Kerry Guard. And then we realized that the double K is stupid because we're marketers and we like to optimize. So we merged the KS, which is why it has a double line in the logo, and we became MKG. And little did we know, people actually thought the MKG stood for marketing. So that was a happy accident.",[14,1743,1744],{},"Lee Moskowitz [00:09:26]:",[14,1746,1747],{},"It kind of sounds like the short, like marketing marketing. Almost.",[14,1749,1750],{},"Kerry Guard [00:09:32]:",[14,1752,1753],{},"Lovely little accident there. We are a digital marketing agency specialing in SEO and digital ads for B. Two B companies, primarily in SaaS and cybersecurity, really measuring business outcomes. At the end of the day, we want to make sure that we're helping those businesses grow. That's what we're supposed to be doing, right? That's what we're all here for.",[14,1755,1756],{},"Lee Moskowitz [00:09:55]:",[14,1758,1759],{},"Yes. Cybersecurity, it's a very competitive space. Just in general, it too. There's a lot of saturation. Of course, there's the same thing with SaaS tools, but that's a bit broader. How do you go about differentiating and really owning that organic presence? And we can just talk about SEO for a while, but you'll see everyone in the same space in cybersecurity will have a similar tagline, or the page title is the same, or their blog posts are just the same. How do you really go about differentiating and standing out",[14,1761,1762],{},"Kerry Guard [00:10:36]:",[14,1764,1765],{},"Yeah, it really comes down to the core audience of who's buying and what pain. I always like to ask the question of the founder, right? Like, why did you start this thing? What was the pain you were feeling that you felt like you needed a product to solve that issue, right? Because at the end of the day, features get added and the product gets kind of watered down. But there was a core why. And so it's got to, in my mind, come back to that. And then from an SEO standpoint, it's really what is the audience searching for? What questions do they have? What do you need to answer? And how can you show up in a really valuable way to help them get the answer as quickly as possible, really authentically to what your product really does right and why you're different than other people. And a lot of times the differentiation comes down to the way the product operates and what other products it syncs with and the terms in terms of month to month, subscription based, or is it more of an enterprise annual? Do you need a tech team to come in and set something up? Those sort of things are those different types of differentiators. At the end of the day, they're all trying to do the same thing of stopping cybercrime. How they go about it is slightly different product to product, and it's just helping an audience decide what product is right for them and showing up in a really valuable way to make that decision really easy for them.",[14,1767,1768],{},"Kerry Guard [00:12:03]:",[14,1770,1771],{},"And accepting that you're not always going to be the answer and know a no is just as good as yes.",[14,1773,1774],{},"Lee Moskowitz [00:12:11]:",[14,1776,1777],{},"So in addition to being the most super competitive, super saturated, I've marketed to cybersecurity people before and companies I know. So I know this cybersecurity people are some of the most skeptical people out there, and they're just really hard to market to. They don't trust anything. They're not going to click a link. They have ad blocker on. Let's just talk about that.",[14,1779,1780],{},"Kerry Guard [00:12:39]:",[14,1782,1783],{},"Yes to all of those things.",[14,1785,1786],{},"Lee Moskowitz [00:12:40]:",[14,1788,1789],{},"That's why organic, that's, to me, part of why organic is so important for this audience. But it's also like, it's super technical a lot of the time. So you can't just go and write a blog post and be like, all right, SEO is done, guys, because again, they are skeptical. They don't like a lot of the standard marketing stuff.",[14,1791,1792],{},"Kerry Guard [00:13:02]:",[14,1794,1795],{},"Marketing is a necessary evil. That's how we're.",[14,1797,1798],{},"Lee Moskowitz [00:13:06]:",[14,1800,1801],{},"Because you also do SaaS and SaaS, again, it depends on the industry, but it's a bit more like people are a bit more open to the marketing stuff and it's a bit more depends too, right?",[14,1803,1804],{},"Kerry Guard [00:13:19]:",[14,1806,1807],{},"Because if you're talking to a CEO versus a practitioner, it's always going to be easier to talk to a CEO than anybody who's actually doing the work, whether that's in finance or in cyber or even us marketers are some of the biggest skeptics when it comes to our own.",[14,1809,1810],{},"Lee Moskowitz [00:13:36]:",[14,1812,1813],{},"Us too. I don't pick up a phone.",[14,1815,1816],{},"Kerry Guard [00:13:39]:",[14,1818,1819],{},"Me neither. So I think it really comes down to, again, that technical content is absolutely key. It's actually one of the things I really advise companies to do in house. I'm a big proponent of owning your website, owning your content, owning your CRM and newsletter stuff in house, because you got to know what you're talking about. And while you could outsource that to a vendor, you still need people internally to triple check that it's technically correct and you're not saying anything wrong because it is very easy to lose this audience and to lose their trust by being just simply incorrect on anything at all. So I'm a big proponent of that. How we show up for our clients who have that capability in house is really about the strategy of it. Making sure their website is technically sound, that they have all of your page load speed, their images are webp, those normal things, doing a big audit that way, and then really comes down to the keywords and about the signals to Google at this point, right, of making sure that Google knows where your expertise stands so that you could help the whole website rise up for those very particular keywords.",[14,1821,1822],{},"Kerry Guard [00:15:04]:",[14,1824,1825],{},"And I mean particular. Like, if you're in cybersecurity and you're going after cloud security, you got to have more attached to it than cloud security, otherwise, good luck. So what is it inside cloud that you do in particular? And go after those long tail keywords, go after the questions, what are people asking? What do they want to know? Start high level, right? Glossaries are wonderful for that to tell Google, like what glossaries aren't for the end user. It's very rare that you're going to get the right end user in a glossary and they're going to come through your website with swimming colors and sign up for your product. Probably not going to happen, but it's a really great indicator to Google to say, these are the keywords I care about. Here's what I know them to mean, here's the pages I want to link off to. And let's help raise that website for us. It's less about, we don't want to do any of the writing, we want to provide those teletags and those meta descriptions and some page recommendations based off of what competitors are doing, making sure that they are differentiated in their core offering.",[14,1827,1828],{},"Kerry Guard [00:16:11]:",[14,1830,1831],{},"Going after those long tail keywords, of course. And like I said, building those pillar pages to really help the whole page, the whole website rise to the top in terms of how you help your audience. SEO is definitely a cornerstone to a marketing go to market strategy in the cyber world because there are researchers at the core of what this audience does is they research. So you got to be there first and then they're going to go to their network and they're going to ask their network what's going on and who they're using and why, and that referral piece. So those are the two big opportunities in terms of making sure you have good customer success and you got a good SEO strategy.",[14,1833,1834],{},"Lee Moskowitz [00:16:53]:",[14,1836,1837],{},"Two very important things. So one, I want to just talk about how big of a deal it is. So you heard this here, people, we have an agency owner saying you should do that stuff in house. So I just wanted to hit on that. Love hearing that. So you talk a lot about how the content should be in house. What is that proper workflow for you? Are you giving them SEO briefs? Are they giving you content? What is this successful relationship that people could either come to you for or maybe try to do themselves? How are you getting the best of both worlds?",[14,1839,1840],{},"Kerry Guard [00:17:26]:",[14,1842,1843],{},"It's collaborative, right? It's got to be collaborative. You can't just chuck stuff over the fence. If you go to our website and you look on the homepage, our tagline is meaningful relationships, measurable results. Because at the end of the day, when it comes down to these technical clients and these technical products and these complex audiences, you have to be in step with one another from a vendor and client perspective. And so it's really important to us that you have content in house and that we can work together. We love to give briefs out of the gate so that you're not spinning your wheel. So we know that these are the keywords you want to rank for. Here are some topic ideas based off of what people are searching for.",[14,1845,1846],{},"Kerry Guard [00:18:06]:",[14,1848,1849],{},"But you're the technical expert. So you tell us, what do you think makes the most sense in terms of approaching this piece of content? They'll go off and write it, they'll throw it back to us. We'll say, okay, here's what we recommend in terms of title tags, meta descriptions. Here's where we think some keywords could be really handy and then they will publish it and we'll get into a really good workflow that way of these things being passed and forth, back and forth to each other and not just chucking it over and saying, see you later.",[14,1851,1852],{},"Lee Moskowitz [00:18:35]:",[14,1854,1855],{},"Collaborative yeah. So let's give our listeners here like a mini playbook of either a good template for a brief or what absolutely should go into a brief. I'm a big fan of SEO briefs. I mean, I have my own template and stuff. What's your playbook or advice for people on a good SEO brief?",[14,1857,1858],{},"Kerry Guard [00:18:58]:",[14,1860,1861],{},"Yeah, so it's got to be, again, based in research. Really digging into now that we have this beautiful thing called chat GBT. From a research standpoint, do not let chat GBT write your content. I want to be very clear on that. Chat GBT is great for an initial. Sometimes we'll do that for an initial draft for clients because it's hard for them to start from a blank page. But we'll never publish the straight up Chachi BT. But it's really helpful in getting content ideas and understanding what users are searching for, the questions that they have.",[14,1863,1864],{},"Kerry Guard [00:19:30]:",[14,1866,1867],{},"And so a brief for us will really be baked in that research of like, here's some questions we're seeing pop around this topic. We'll write an initial title tag and meta description just to give them some ideas. We keep it pretty high level because we want, again, it's that collaborative piece of sitting down with a technician who can say, okay, here's how I would approach this. To really give value back to the audience, to be able to go really do a thing right. At the end of the day, when you're writing a piece of content, it can be all leadership and high level. Sure. But really, when you're talking about the cybersecurity audience, you got to give them something they can go do. It's got to be actionable.",[14,1869,1870],{},"Kerry Guard [00:20:09]:",[14,1872,1873],{},"And that's why it's so important to be working with somebody in house who can write from that POV. So for us, our briefs are pretty high level, pretty just directional in terms of what's happening in the space from a competitive standpoint, from what people are searching for standpoint, getting that first draft done and then really coming in over top and working it from an SEO perspective.",[14,1875,1876],{},"Lee Moskowitz [00:20:32]:",[14,1878,1879],{},"Yeah. So shifting gears to maybe a less technical topic, but something that you're very passionate about, and I mentioned it in your bio, and that is work life balance. So before I go any further, what's your definition of work life balance? What does that mean to you?",[14,1881,1882],{},"Kerry Guard [00:20:51]:",[14,1884,1885],{},"Well, I'm still working on it. When you're a business owner, when you're an entrepreneur, it definitely has its own definition. And so I just want to be really clear.",[14,1887,1888],{},"Lee Moskowitz [00:21:04]:",[14,1890,1891],{},"That's a great point. Let's go on. You're the owner here. And then let's give what that means for your employees.",[14,1893,1894],{},"Kerry Guard [00:21:11]:",[14,1896,1897],{},"Yeah, because it's different.",[14,1899,1900],{},"Lee Moskowitz [00:21:12]:",[14,1902,1903],{},"It's different.",[14,1905,1906],{},"Kerry Guard [00:21:13]:",[14,1908,1909],{},"And I have to be so careful about how I show up for my employees because I don't want them to show up the way that I do. Please don't. Don't do what I do because I work pretty much all the time. Why? Because it's my life. I've built this thing. It's a joy, it's my career, what I have to show for the last twelve years. Right? So I try and be very thoughtful when it comes to my family and making sure that when I'm with them, I'm with them. So between I try and work from twelve to five, take a good break with my family from five to eight, and then I'll come back online from eight to ten, and then the weekends, I try very hard not to work.",[14,1911,1912],{},"Kerry Guard [00:22:03]:",[14,1914,1915],{},"And then I'm with my kids. And now if my kids go off and go do their own thing and I have a minute, then I'll go knock something. I definitely fill the space with work, but I do try and carve out for me as an entrepreneur, I do try and say these times are sacred, and if my kids want to spend time with me, I will drop everything to make that happen. I do. I'm a workaholic, but I love it. My husband says that he's like, I feel like you're always working. I should start working at twelve. I start working at nine because I'm trying to solve problems.",[14,1917,1918],{},"Kerry Guard [00:22:33]:",[14,1920,1921],{},"I'm trying to keep a company going.",[14,1923,1924],{},"Lee Moskowitz [00:22:34]:",[14,1926,1927],{},"You're an agency owner?",[14,1929,1930],{},"Kerry Guard [00:22:35]:",[14,1932,1933],{},"Yeah, I'm an agency owner. Welcome to the show. Right. I want to be really clear. That's how I show up. I do not expect my employees to show up that way. I do not want them to show up that way. I am very clear from the onset with my team of the way that we do this is we have something called velocity.",[14,1935,1936],{},"Kerry Guard [00:22:50]:",[14,1938,1939],{},"So we know that you have 7 hours a day, five days a week, and we plan accordingly in that and only about, for most of our folks, 80% of their time. Of those 7 hours is billable. So the other 20% is admin time, internal meetings, coffee chats, growth time. So if they want to dig in and learn something new, so I want to make sure that we give them that space and then, so we plan accordingly. And then the other thing we do is their hours are their hours. So you're not tied to a standard nine to five if you're not a morning person. I'm not a morning person. Then you showing up at ten and working till six is your prerogative.",[14,1941,1942],{},"Kerry Guard [00:23:32]:",[14,1944,1945],{},"It just has to be consistent because we have to be able to have meetings on a regular basis. We have standing client meetings every week, two weeks, a month, each month. So we have to know when you're going to be consistently available to be able to make those planning decisions. Right. But in the day, whatever you want your hours to be is what your hours are. And people sign off like at their 05:00 or whatever, their day ends, they're out and we don't hear from them again until they sign on in the morning. It's actually quite glorious. I am very proud of my team for really holding true to what their hours are and sticking to it and not.",[14,1947,1948],{},"Kerry Guard [00:24:12]:",[14,1950,1951],{},"Sometimes they'll pop online in the evenings, but they'll piece out early. They're like, you know what, I'm going to go. It's a beautiful, sunshiny day. I don't have any meetings today. I'm going to head on out and enjoy it and then I'll be back on in the evening. And we use Zoom chat and we have a general channel and we just keep each other up to date on where we are throughout the day. So it's all about accountability, right? Your time is your time. You're consistent with your hours.",[14,1953,1954],{},"Kerry Guard [00:24:37]:",[14,1956,1957],{},"You make sure you show up for meetings, you make sure your work gets done and just let us know where you are. Because if somebody's trying to get something done and they're blocked and they need it and they have a question and they think you're there when you're not, then they're waiting around. Right. But if you've said you've headed out for lunch or whatever, then they know you're going to come back and they can move on to the next thing. So it's that accountability piece that's really important when it comes to that flexibility. But, yeah, I'm a true believer in work life balance, and if one more person tries to tell me that remote work can't work, I'm like, no, you're just trying to operate in a remote environment as if you're in an office and you can't do that either. So stop that. But yeah, I'm a true believer in treating your people like humans and adults and holding them accountable, but also giving them the work life balance we all deserve.",[14,1959,1960],{},"Lee Moskowitz [00:25:25]:",[14,1962,1963],{},"Yeah. So one thing you said was about, like, they sign off at 05:00 I had ptsd flashbacks to one of my early jobs where the agency owner would call that banking hours. It was like a joke. Not joke. He'd be like, oh, guess this person is on banking hours if they leave at 05:00. Toxic to me. I have a simple definition of work life balance. It's like I need to feel like I have energy to do something else after the workday or during the day, thinking about it, just that work isn't the sole thing, the sole thing for that day.",[14,1965,1966],{},"Lee Moskowitz [00:26:13]:",[14,1968,1969],{},"And I think that looks like a lot of different to a lot of people. To me, I have a hard time seeing how commuting into the city and taking an hour, hour and a half train ride and waking up early and then taking a train ride, but I can't see how commuting when I don't have to, to be something that really is work life balance. Obviously it can be, but to me, that's something in my boundary where I'm like, my entire day is going to be around work if I'm literally going there every day. The other thing is, but literally, I need to be able to. I am done with work. I can go and do something else, and I'm not thinking about in my mind how much work I have to do when I come back or something like that. So that's what that is to me.",[14,1971,1972],{},"Kerry Guard [00:27:06]:",[14,1974,1975],{},"Yes, I think that's exactly what I'm striving for. And I'm a system, process oriented person, so I got right into the weeds of how I make that happen. But yes, I think that's a beautiful way of thinking about it, of being able to have the energy to go, you should work to live, not live to work. So that's exactly energy to do other things.",[14,1977,1978],{},"Lee Moskowitz [00:27:33]:",[14,1980,1981],{},"So these would be two questions. And again, I really like how you made the distinction of, there's the owner and then maybe the average employee question. For other bosses or owners out there, how can they help roll out either work life balance initiatives or just make sure that their team feels that they have proper work life balance?",[14,1983,1984],{},"Kerry Guard [00:27:55]:",[14,1986,1987],{},"I think it comes back to the policies and the systems and processes that you put in place. Right. So if you're at your core, a people first organization where you believe in work life balance, then all the decisions you make and the policies you put in place need to ladder up to that. So it makes your decision making our value one of our values. We have four. One of our values is people first. Right. Point of values is so that it makes decision making really easy.",[14,1989,1990],{},"Kerry Guard [00:28:20]:",[14,1992,1993],{},"So just think about if you're asking somebody to stay late, well, how does that fit into your values? And do they absolutely need to stay late, or can you assign it to them in Asana and ask them to get it done tomorrow and move something else off their plate? Because you can't push them over their capacity either. Right. So it's just having some of those clear. We live in Asana. Everything happens and dies in that place for that reason, so that we can make sure we are measuring people's capacity, not because we want to make sure that they're getting their work done, although that's helpful. The accountability piece is for sure, key when you're in a remote environment. But it's more to make sure on our side, the leadership side, accountability side for us is that we're not putting too much work on people, that they can't actually get it done. So, yeah, I think it comes down to defining your values, baking work life balance into them, and then holding yourself accountable to all the decisions you make.",[14,1995,1996],{},"Lee Moskowitz [00:29:25]:",[14,1998,1999],{},"To actually live up to that one. That's great advice for the owners, the bosses. On the flip side, what would you say to just an employee who might be struggling with their work life balance and they don't know what to do?",[14,2001,2002],{},"Kerry Guard [00:29:41]:",[14,2004,2005],{},"Own your calendar. Own your calendar. Block off when you are not available or don't want to be available, or need to be heads down on something. Block off your calendar. That is where you have the most control of your day. Yeah, own it.",[14,2007,2008],{},"Lee Moskowitz [00:30:01]:",[14,2010,2011],{},"Yeah, just own your calendar. Manage it. Obviously, be flexible. Don't be like, no, I can't every single time. But you need to carve out the non meeting time for yourself. You also don't need to respond to every slack message right away or zoom message, especially if it's after. So one more advice question for you is there's so many people looking for jobs these days. What is something that as an agency owner, you'd give advice for people who are trying to get jobs at agencies?",[14,2013,2014],{},"Kerry Guard [00:30:38]:",[14,2016,2017],{},"That's a tricky one. It really comes down for us. I'll speak from experience. Right. So for us, it really comes down to two things, and it depends on the role. Right. So if we're hiring somebody who's only got a few years of experience or straight out of college, it's generally about the culture fit and the hunger. Do you want to learn? Are you ready to learn? And can you learn? Can you soak it in? Can you take it on quickly? And can you pivot with it? When you're in an agency, you got to be able to learn on your feet.",[14,2019,2020],{},"Kerry Guard [00:31:14]:",[14,2022,2023],{},"And that's not for everybody, and that's okay. And that doesn't make you a failure. That just means you got to look elsewhere, probably within a bigger company that has more structure that can really allow you to take the time that you need to learn. Agencies don't have that luxury. So I would say if you're a fast learner and you're hungry for it, show up and show that. And then on the expertise side, if you're somebody who's got ten years or more of experience, for us, it's really the technical piece. Right. So we want somebody who can come into the culture, who's going to be.",[14,2025,2026],{},"Kerry Guard [00:31:47]:",[14,2028,2029],{},"One of the big things with us is to over communicate. Right. When you're a remote company, you got to be able to say and not be worried. There's a little, like, we sort of joke about it, that there's a ptsd period where you got to shake off your previous agency life and realize that we're not asking you questions because we're trying to micromanage you. It's just a remote life of needing to know what's going on and where you are and make sure you're okay. If you're not saying hi on Zoom, our first instinct is, has anybody heard from this person? Are they okay? It's weird that they're not here, and that's hard for people. Normally, they're in trouble, right? So they have to sort of go through that ptsd period. But at the end of the day, you're an over communicator again.",[14,2031,2032],{},"Kerry Guard [00:32:35]:",[14,2034,2035],{},"Learning is still really important. You want to work with people who are experts and you're willing to take feedback. Right. Feedback is also really hard. We're a feedback oriented organization. We want to make sure people can come in and learn and learn from others and learn from each other. You got to be able to take feedback and that you have the technical chops. Right.",[14,2037,2038],{},"Kerry Guard [00:32:54]:",[14,2040,2041],{},"So, so many times I found people to fake it till they make it, and you can't do that in any agency. I'm really sorry. If you don't have the chops, it's going to show up real quick, and then we're going to realize we hired the wrong person and you're going to be out of a job again. So be honest with what you can do with what you want to do and what you love to do. Right. And lean into that.",[14,2043,2044],{},"Lee Moskowitz [00:33:21]:",[14,2046,2047],{},"Yeah. Fake it till you make it is just like, bad advice. Literally. If you don't know something, ask, and then you'll learn it. And if you're too afraid to ask in that environment. Get out of that.",[14,2049,2050],{},"Kerry Guard [00:33:37]:",[14,2052,2053],{},"Agree.",[14,2055,2056],{},"Lee Moskowitz [00:33:38]:",[14,2058,2059],{},"It's time for our next segment, which is fill the tea with Lee. That's right. This is the sassiest podcast for B to B and beyond, and we are going to get juicy. All right, Carrie, so I wanted to have some time for this because I know it's a very passionate topic of yours. What is your hot take on cold outreach?",[14,2061,2062],{},"Kerry Guard [00:33:59]:",[14,2064,2065],{},"Oh, man, I am getting this everywhere now. I'm sorry.",[14,2067,2068],{},"Lee Moskowitz [00:34:03]:",[14,2070,2071],{},"You've made it your thing. We talked it about on our episode, so we had to continue it here.",[14,2073,2074],{},"Kerry Guard [00:34:08]:",[14,2076,2077],{},"And I totally just was on another show, so I'm sorry. If you've already listened to some of my other podcasts, you're tired of me talking about it. Feel free to skip ahead. No, I believe that for our industry, for cyber, in particular, for SaaS, that our audience, as we've already mentioned, a very technical audience who really hates sales and marketing begin with, do not want cold outreach. They don't. And especially. Oh, my gosh, between phone and email, they're such skeptics. As you mentioned, Lee, they're not going to click on links.",[14,2079,2080],{},"Kerry Guard [00:34:37]:",[14,2082,2083],{},"They're not going to open emails from people they don't know. It's just they've been burned way too many times from both scams as well as pitch slaps. They're over it. So we need to get with the times. We need to listen to our audience, and we need to move with it. And, yeah, I think marketing needs to pull their weight in getting the right information to the right people to help them make a decision, and then they'll raise their hand when they're ready to talk to sales.",[14,2085,2086],{},"Lee Moskowitz [00:35:04]:",[14,2088,2089],{},"That's my hot take. And we'll go into kind of a meaning session of what we did on your show. But the demand gen growth marketing part of that is all about making sure that when you are selling and reaching out to the person that it's not the first time they've heard of the brand. Exactly where all that comes in and plays. But, yeah, let's get into a really quick one here. Arfs or semrush?",[14,2091,2092],{},"Kerry Guard [00:35:33]:",[14,2094,2095],{},"Semrush.",[14,2097,2098],{},"Lee Moskowitz [00:35:34]:",[14,2100,2101],{},"Or a different one? Okay.",[14,2103,2104],{},"Kerry Guard [00:35:36]:",[14,2106,2095],{},[14,2108,2109],{},"Lee Moskowitz [00:35:37]:",[14,2111,2112],{},"Do you say semrush like they want you to, or Semrush?",[14,2114,2115],{},"Kerry Guard [00:35:40]:",[14,2117,2118],{},"I say semrush.",[14,2120,2121],{},"Lee Moskowitz [00:35:41]:",[14,2123,2124],{},"It's just faster. I refuse to. I refuse to. I refuse to call it SEM.",[14,2126,2127],{},"Kerry Guard [00:35:48]:",[14,2129,2130],{},"You. Do you?",[14,2132,2133],{},"Lee Moskowitz [00:35:49]:",[14,2135,2136],{},"It just doesn't make sense to me. It's search engine.",[14,2138,2139],{},"Kerry Guard [00:35:51]:",[14,2141,2142],{},"Whatever it is, it's SEM.",[14,2144,2145],{},"Lee Moskowitz [00:35:54]:",[14,2147,2148],{},"We don't say co, we say SEO.",[14,2150,2151],{},"Kerry Guard [00:35:56]:",[14,2153,2154],{},"It's true. It's true. But that's good branding on their end that we're calling it the thing they want us to call it. So there's that.",[14,2156,2157],{},"Lee Moskowitz [00:36:04]:",[14,2159,2160],{},"Well, I am not. I'm still a detractor.",[14,2162,2163],{},"Kerry Guard [00:36:08]:",[14,2165,2166],{},"You do. You. You got your thing going on. I love it. Own it. All right.",[14,2168,2169],{},"Lee Moskowitz [00:36:12]:",[14,2171,2172],{},"Yeah. So not asking to violate any NDAs or name anybody, obviously, but we are spilling tea here. So you are an agency owner. Have you ever fired a client? When I say this, what's a spill? The tea story that comes to mind, what happened and why?",[14,2174,2175],{},"Kerry Guard [00:36:30]:",[14,2177,2178],{},"Yeah, so we did fire a client. I'm not going to say who. Big brand, big tech brand. They had a lot of turnover and the new VP that came in wasn't a values fit for us. The expectations were out of alignment. Right. And no matter how hard we pushed for our boundaries and what our expectations were in terms of the initial agreement, he wanted things when he wanted them. And that's just not who we are.",[14,2180,2181],{},"Kerry Guard [00:36:54]:",[14,2183,2184],{},"We have SLAs and we sprint plan and we have systems and processes to, again, protect our team and our people. First culture. And so when clients push on that and as thoughtful as we push back to say we want to work with you, we understand things are really tough. Where's the give and take? Like, okay, this is really important to you right now. What can we move then and deprioritize to get this thing to you? They want it all and they want it all now. Okay, well, we're willing to do that every once in a while, but we haven't even built a rapport here and you're just stomping all over the relationship we have and you're not using us. Like, if you're coming in as a new person, whether you're VP down to practitioner, your agency is like a gold mine of information. If they've been there a while, which we had, we'd been there for over three years.",[14,2186,2187],{},"Kerry Guard [00:37:46]:",[14,2189,2190],{},"We've worked with the company for over three years. So in terms of helping them get up to speed, we could have absolutely been a 100% wonderful ally. And they didn't see us that way. They saw us as the vendor and they treated us like one, and that doesn't fit for us. So we parted ways.",[14,2192,2193],{},"Lee Moskowitz [00:38:06]:",[14,2195,2196],{},"That is. Again, I don't want to say it's good to hear, because it's not. But it's like we're talking about work life balance before that's part of it. That is identifying that these people are not the right fit and or they're making your team's life miserable, and it's not worth that retainer cost or whatever it is, it's more worth it to keep your employees happy. And, yes, that's just part of it.",[14,2198,2199],{},"Kerry Guard [00:38:33]:",[14,2201,2202],{},"I will say when you're a small agency, you sometimes run into the fact that you don't have the luxury of always letting clients go right away. And so if you're on the employee side, you're working with a really tough client and you've let leadership know, and they have these values like we do. Like for us, we run into this and we can't let a client go right away. We work our butts off to figure out how we can offset those costs or get right on the right side or figure out the client relationship and get it right. So just know that if you're in that situation and you've talked to leadership and they're telling you they're working on it, believe them, they probably are.Lee Moskowitz [00:39:09]:",[14,2204,2205],{},"It's tough. Well, I don't mean to end on a sour note, but I'm sorry. No. Here, let me ask you another spill of tea question. This one will be more fun. So we mentioned how you're a mother of twins. I am curious, what is similar between being an agency owner and being a mother of twins?",[14,2207,2208],{},"Kerry Guard [00:39:32]:",[14,2210,2211],{},"I don't want to say master, but I've become a pretty good negotiator. Yeah. When you have twins and you have children in general, you are constantly negotiating. So try to hold firm boundaries, but trying to find the balance of that give and take, and that's what you're doing with clients all day long, is trying to make sure that you're meeting their needs while also holding your boundaries. No different being a mother.",[14,2213,2214],{},"Lee Moskowitz [00:39:58]:",[14,2216,2217],{},"I love it. Well, this was such a good episode. I always like to give our guests a chance to shout things out. Let's shout out tea time again. Let's shout out your website. Anything else you want to say?",[14,2219,2220],{},"Kerry Guard [00:40:08]:",[14,2222,2223],{},"Thanks. All the things. So, yes, tea time with tech marketing leaders is live on LinkedIn, Instagram, and YouTube on Thursdays at. Well, it's normally 03:00 p.m., Eastern, but we got daylight savings happening right now. So I believe it's 02:00 p.m. Or maybe it's four. I don't know which way it goes. Anyway.",[14,2225,2226],{},"Kerry Guard [00:40:26]:",[14,2228,2229],{},"Yeah, Thursday. Thursday evenings, you can check me out on LinkedIn to find out what time it is for you in particular. It also comes out across Spotify and all of the channels if you want to listen on the go and you can't make it live. That's cool too. Our website is mkgmarketinginc.com and you can find me on LinkedIn. I live, live and breathe it.",[14,2231,2232],{},"Lee Moskowitz [00:40:46]:",[14,2234,2235],{},"Yes, everybody go connect and follow. Go listen to my episode of Tea time if you haven't already. And yes, thank you so much again, and I will see everybody for another episode of Lead to B next time. Enjoying lead to B. Please rate and review us wherever you get your podcast. Your reviews go a long way in supporting me. Thank you so much.",[14,2237,2238,2241],{},[2239,2240],"br",{},[2239,2242],{},[2239,2244],{},{"title":77,"searchDepth":291,"depth":291,"links":2246},[2247,2248,2249,2250,2251],{"id":1478,"depth":291,"text":1481},{"id":1487,"depth":291,"text":1490},{"id":1499,"depth":291,"text":1500},{"id":1513,"depth":291,"text":1516},{"id":1531,"depth":291,"text":1534},"leadership","2024-03-19T20:01:00Z","During a discussion on the \"Lee2B\" podcast, Kerry Guard emphasizes work-life balance in remote digital marketing organizations & creating authentic content.","\u002Fimages\u002Flee2b-podcast.webp","The Lee2B Podcast",{"_schema":2258},"default",35,"\u002Fblog\u002Fleadership\u002Fprioritizing-people-in-a-b2b-world-with-kerry-guard",{"title":1472,"description":2254},"blog\u002Fleadership\u002Fprioritizing-people-in-a-b2b-world-with-kerry-guard","7ASahEHdMx2X7mEcslkZOx23W1gbi7pZqJ99nfgYaik",[2265],{"id":2266,"title":9,"body":2267,"date":7,"description":2302,"extension":318,"images":2303,"isLeader":322,"jobTitle":2305,"linkedIn":2306,"meta":2307,"name":9,"navigation":322,"path":2309,"quote":2310,"quoteCite":2311,"ref":2312,"seo":2313,"sequence":2314,"stem":2315,"team":2316,"twitter":2306,"updated":7,"website":2317,"__hash__":2318},"team\u002Fteam\u002Fkerry-guard.md",{"type":11,"value":2268,"toc":2299},[2269,2274,2282,2290,2294],[14,2270,2273],{"className":2271},[2272],"text-lg","Kerry Guard (she\u002Fher) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She’s out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility.",[14,2275,2276,2277,2281],{},"She also hosts our podcast, ",[206,2278,2280],{"href":2279},"\u002Fpodcasts\u002Fmarketing-leaders\u002F","Back on T-R-A-C-K",", which brings eight digital marketing experts to your ears every quarter.",[14,2283,2284,2285,2289],{},"Kerry is responsible for HR. If you’d like to join MKG where people are first and your expertise matter, Kerry will be with you through the entire interview process ensuring each candidate meets the necessary requirements and gets a fair shot. Want to join MKG and Kerry’s mission of bringing People First to as many people as possible? Check out our ",[206,2286,2288],{"href":2287},"\u002Fabout\u002Fjobs\u002F","Jobs page"," and see if we have a position right for you!",[81,2291,2293],{"id":2292},"fun-facts","Fun facts",[46,2295,2296],{},[49,2297,2298],{},"Kerry now lives in Guernsey — a tiny nook in the world between England and France. Come visit for a spot of tea any time!",{"title":77,"searchDepth":291,"depth":291,"links":2300},[2301],{"id":2292,"depth":297,"text":2293},"Meet Kerry Guard, one of MKG Marketing’s founders. 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Moman Rawden",{"type":11,"value":2900,"toc":2927},[2901,2905,2908,2911,2914,2916],[14,2902,2904],{"className":2903},[2272],"Alanna graduated from the University of Alabama in 2004. She started her career at an advertising agency in Birmingham, AL, and has spent most of her career in Account Leadership roles working on consumer brands like Verizon Wireless, Books-A-Million, Toys ‘R’ Us, and Hard Rock Hotel & Casinos. In 2015, she left the agency world with a desire to gain more digital advertising experience, which led to her running a one-person digital department for a regional credit union.",[14,2906,2907],{},"Account Direction has always been a natural fit for Alanna because she enjoys managing projects, big picture strategy, and building relationships. She chose to come back to the agency world when she learned about MKG and our People First values.",[14,2909,2910],{},"She is most proud of the impact she had on her previous company by creating a positive and supportive environment for those she managed. ",[14,2912,2913],{},"Alanna enjoys spending time with her husband and two teenage daughters, has a very eclectic taste in music, and is an obsessive Hamilfan.",[81,2915,2293],{"id":2292},[46,2917,2918,2921,2924],{},[49,2919,2920],{},"In college, she won a radio contest for her youngest brother to have dinner with Nickelback. The band spent the entire evening trying to convince her, then 15-year-old, brother to drop out of school.",[49,2922,2923],{},"She once spent 3 hours convincing a famous country singer to get off his tour bus to shoot a commercial that her client had contracted him to be in.",[49,2925,2926],{},"Her family is a big fan of True Crime, and they binge Crime Junkie on every road trip.",{"title":77,"searchDepth":291,"depth":291,"links":2928},[2929],{"id":2292,"depth":297,"text":2293},"Meet Alanna Moman-Rawden, one of MKG Marketing’s amazing Account Directors, bringing 15+ years of account leadership and direction to the table.",{"landscape":2932},"alanna-moman-rawden.webp","Director, People & Culture","alanna-moman-rawden",{},"Alanna Moman-Rawden","\u002Fteam\u002Falanna-moman-rawden","I am the one thing in life I can control. I am inimitable. I am an original.","Aaron Burr, Hamilton",{"description":2930},"team\u002Falanna-moman-rawden","WPmQvGfbA7GjEpvcVEps9YUFm4Ihb7jAlxEbp7tr3IA",{"id":2944,"title":2945,"body":2946,"date":7,"description":2985,"extension":318,"images":2986,"isLeader":2988,"jobTitle":2989,"linkedIn":2990,"meta":2991,"name":2945,"navigation":322,"path":2992,"quote":7,"quoteCite":2939,"ref":2993,"seo":2994,"sequence":2995,"stem":2996,"team":2989,"twitter":7,"updated":7,"website":7,"__hash__":2997},"team\u002Fteam\u002Falicia-antonow.md","Alicia Antonow",{"type":11,"value":2947,"toc":2983},[2948,2953,2956,2961,2964,2969,2972,2977,2980],[14,2949,2950],{},[52,2951,2952],{},"How I Got Into Digital Advertising",[14,2954,2955],{},"With a background as a nurse, my journey into digital advertising began unexpectedly when I back to Ann Arbor, Michigan. A Google Partner approached me to assist with healthcare content and ads. I quickly discovered a passion for the field, and with Google Ads sales training followed by SEM training, I was hooked.",[14,2957,2958],{},[52,2959,2960],{},"What I Love About Paid Search",[14,2962,2963],{},"Every campaign is like a unique puzzle, even within the same industry. Variations in geography, audiences, and keywords make each project different. I enjoy leveraging the full suite of Google products—Search, Display, Demand Gen, and YouTube—because they work best when integrated. The ever-evolving nature of the work keeps me inspired and challenged.",[14,2965,2966],{},[52,2967,2968],{},"Why I Chose MKG Marketing",[14,2970,2971],{},"I was drawn to MKG Marketing for its people-first culture. The company recognizes that we are all human, with lives outside of work, and fosters a supportive environment that values balance and well-being.",[14,2973,2974],{},[52,2975,2976],{},"Fun Facts About Me",[14,2978,2979],{},"I’m an avid traveler and love immersing myself in different cultures. Before having kids, my husband and I spent at least three months each year exploring the world.",[14,2981,2982],{},"I take cooking classes with locals wherever I go and love scuba diving whenever there’s water nearby.\nMy kids are my world—seeing their faces light up when experiencing something new brings me the greatest joy.",{"title":77,"searchDepth":291,"depth":291,"links":2984},[],"Meet Alicia Antonow, one of MKG Marketing’s saavy digital ads experts, bringing 15+ years of hands on execution and strategy to the table.",{"landscape":2987},"alicia-antonow.webp",false,"Digital Advertising Experts","alicia-a-36459bb5",{},"\u002Fteam\u002Falicia-antonow","alicia-antonow",{"description":2985},54,"team\u002Falicia-antonow","dX6MgSjdInEGV2mLfl0Uv4cjJ2Si5idzNXLe33_xMZY",{"id":2999,"title":3000,"body":3001,"date":7,"description":3032,"extension":318,"images":3033,"isLeader":2988,"jobTitle":3035,"linkedIn":3036,"meta":3037,"name":3000,"navigation":322,"path":3038,"quote":7,"quoteCite":7,"ref":3039,"seo":3040,"sequence":3041,"stem":3042,"team":3043,"twitter":7,"updated":7,"website":7,"__hash__":3044},"team\u002Fteam\u002Favery-davis.md","Avery Davis",{"type":11,"value":3002,"toc":3029},[3003,3007,3010,3013,3016,3018],[14,3004,3006],{"className":3005},[2272],"\nAvery began his digital marketing career at a tech startup focused on ID scanning and facial recognition software. In addition to gaining a deep understanding of paid media and analytics, this peaked his interest in cybersecurity and tech in general. He then transitioned to agency life where he specialized in SaaS marketing.\n",[14,3008,3009],{},"Over the years, Avery has touched a variety of verticals including health and beauty, eCommerce, medical\u002Fpharma, education, and more. He is drawn to agency life because of the variety of clients he is able to work with and, in turn, learn from.",[14,3011,3012],{},"Although he’s touched several areas of digital marketing, Avery feels most at home when doing Account\u002F Project Management as well as Copywriting.",[14,3014,3015],{},"As is the theme with many of our staff, Avery was drawn to MKG because of our culture. In Avery’s words “MKG shares the same values as I do in both my professional and my personal life. When I saw that we meshed so well, this was an opportunity I couldn’t refuse!”",[81,3017,2293],{"id":2292},[46,3019,3020,3023,3026],{},[49,3021,3022],{},"Avery is an avid racquetball player. Having first gotten into the sport in college, he’s had lots of fun playing over the years. He tries to get to the court at least once a week.",[49,3024,3025],{},"Avery is a hobby bartender and enjoys making, tasting, and learning about different drinks. He’s mainly a Kentucky bourbon guy but also loves Japanese whisky!",[49,3027,3028],{},"Avery is a black belt in Pasaryu. This is a Korean mixed martial art which includes karate, kung fu, and Taekwondo. He has also trained and competed with weapons: nunchucks and samurai sword just to name a couple!",{"title":77,"searchDepth":291,"depth":291,"links":3030},[3031],{"id":2292,"depth":297,"text":2293},"Avery Davis is an Account Superivor here at MKG Marketing.",{"landscape":3034},"avery-davis.webp","Account Supervisor","avery-davis-114055191",{},"\u002Fteam\u002Favery-davis","avery-davis",{"description":3032},59,"team\u002Favery-davis","Account Services","ysXkJK5t3F27trCgdjC7IRHXNs-Qxp9YxjH9QT3gDqQ",{"id":3046,"title":3047,"body":3048,"date":7,"description":3078,"extension":318,"images":3079,"isLeader":2988,"jobTitle":3081,"linkedIn":3082,"meta":3083,"name":3047,"navigation":322,"path":3084,"quote":3085,"quoteCite":3086,"ref":3087,"seo":3088,"sequence":3089,"stem":3090,"team":3091,"twitter":7,"updated":7,"website":7,"__hash__":3092},"team\u002Fteam\u002Fjared-gerling.md","Jared Gerling",{"type":11,"value":3049,"toc":3076},[3050,3053,3056,3059,3062,3065],[14,3051,3052],{},"Jared's journey into digital marketing started with answering a classified ad for a company looking for people with writing backgrounds for a position in SEO. As a graduate of Michigan State University with a degree in Creative Writing, this sounded like the perfect opportunity.",[14,3054,3055],{},"This small agency taught him SEO from the ground up, and, after taking a break from digital marketing to receive his MA from DePaul University, Jared jumped back into the field at a medium-sized agency out of Chicago as an SEO analyst.",[14,3057,3058],{},"Since then, Jared has worked for large and small marketing agencies for over a decade, providing expert SEO services in almost every industry that has a website on the internet. And with his background in writing, Jared feels most at home in the content and customer facing side of SEO and digital marketing.",[14,3060,3061],{},"It was first and foremost the people that drew Jared to MKG. Everyone at MKG has been so in tune with his values and his personality, and they've made his time at MKG easily the best experience of his career.",[14,3063,3064],{},"Fun Facts:",[46,3066,3067,3070,3073],{},[49,3068,3069],{},"I love to travel with my wife. We've been to many incredible places over the years, and are always on the lookout for our next destination.",[49,3071,3072],{},"I was a college rower in my younger days. I rowed mostly eights as a port, and competed against some of the best schools in the nation...and lost to most of them.",[49,3074,3075],{},"I love a really good French Martini.",{"title":77,"searchDepth":291,"depth":291,"links":3077},[],"Meet Jared Gerling, one of MKG Marketing’s thoughtful SEO Experts, bringing 10+ years of experience, intentionality, and creativity to the team.",{"landscape":3080},"jared-gerling.webp","SEO Expert","jaredgerling",{},"\u002Fteam\u002Fjared-gerling","The truth is, most of us discover where we are heading when we arrive.","Calvin (Calvin and Hobbes)","jared-gerling",{"description":3078},55,"team\u002Fjared-gerling","SEO Experts","1TbRdjbaY8GvD4YbpM3Pm85IGECKXrMtdVY8OquXFkg",{"id":3094,"title":3095,"body":3096,"date":7,"description":3130,"extension":318,"images":3131,"isLeader":2988,"jobTitle":3133,"linkedIn":7,"meta":3134,"name":3136,"navigation":322,"path":3137,"quote":7,"quoteCite":7,"ref":3138,"seo":3139,"sequence":3140,"stem":3141,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":3142},"team\u002Fteam\u002Fkathy-obrien.md","Kathy Obrien",{"type":11,"value":3097,"toc":3127},[3098,3102,3105,3111,3114,3116],[14,3099,3101],{"className":3100},[2272],"\nKathy loves details and has managed the finer details of business her entire career.  She started her career in Center City, Philadelphia working for several law firms.  After she was married and had her first son, she left the bustling city to work closer to home at an international publishing company.  In 1994, Kathy and her husband Bill moved with their two sons to Charlotte, North Carolina.  They eventually completed their family with two more boys born in Charlotte.\n",[14,3103,3104],{},"In 2000 they relocated to Chester County, a suburb of Philadelphia. After a hiatus and four sons, Kathy returned to work in Chester County. This time, she gave retail a whirl so that she could be home when her school age boys were home. She quickly found out Ann Taylor was employing one of their best customers. Kathy then spent the following 10+ years in the Non-Profit arena where she did whatever needed to be done to further the mission. No job was too big, small, or unimportant to tackle.",[3106,3107,3108],"blockquote",{},[14,3109,3110],{},"Be faithful in small things because it is in them that your strength lies.\nMother Teresa",[14,3112,3113],{},"By February 2020, Kathy was eager to build something for herself and her family. She set off on a new adventure of starting her own business when she was connected with Kerry, Mike, and MKG. Having commuted and worked outside of the home for 10+ years, she was ready to work from home and have a better life balance. She followed the rainbow and found MKG in her pot of gold. MKG is like no other firm or organization for which Kathy has worked. Their standard of people first is evident in every team member, every decision, every meeting, every interaction. They live their standard.",[81,3115,2293],{"id":2292},[46,3117,3118,3121,3124],{},[49,3119,3120],{},"Kathy’s dislikes: fruit & chocolate together and Tuesday.",[49,3122,3123],{},"Family: Kathy met her husband Bill in Wildwood, New Jersey after their high school graduations during “Senior Week”. They have 4 sons and 2 grandsons. There hasn’t been a girl born in the O’Brien family in 32 years! You will often hear Kathy saying her boys are the best 4 gifts she’s ever been given.",[49,3125,3126],{},"Special talent: Baking. Her boys’ (Bill included) favorites are Spritz Cookies and Chocolate Chip Cookies. There is a running family debate as to whether Ricotta Cookies are cookies or biscuits. At Christmas time, Kathy has been known to hide cookies to save some for guests.",{"title":77,"searchDepth":291,"depth":291,"links":3128},[3129],{"id":2292,"depth":297,"text":2293},"Meet Kathy O’Brien, MKG Marketing’s amazing executive assistant who consistently supports all of MKG across the many needs of the company.",{"landscape":3132},"kathy-obrien.webp","Executive Assistant",{"imageDescription":3135},"Kathy O’Brien, MKG Marketing’s Executive Assistant, in front of a gray background | MKG Marketing","Kathy O'Brien","\u002Fteam\u002Fkathy-obrien","kathy-obrien",{"description":3130},80,"team\u002Fkathy-obrien","lRwZA7wCSBsHC6ufODo6kKfYgfp9Nf-RTYoTK1zEMo0",{"id":2266,"title":9,"body":3144,"date":7,"description":2302,"extension":318,"images":3166,"isLeader":322,"jobTitle":2305,"linkedIn":2306,"meta":3167,"name":9,"navigation":322,"path":2309,"quote":2310,"quoteCite":2311,"ref":2312,"seo":3168,"sequence":2314,"stem":2315,"team":2316,"twitter":2306,"updated":7,"website":2317,"__hash__":2318},{"type":11,"value":3145,"toc":3163},[3146,3149,3153,3157,3159],[14,3147,2273],{"className":3148},[2272],[14,3150,2276,3151,2281],{},[206,3152,2280],{"href":2279},[14,3154,2284,3155,2289],{},[206,3156,2288],{"href":2287},[81,3158,2293],{"id":2292},[46,3160,3161],{},[49,3162,2298],{},{"title":77,"searchDepth":291,"depth":291,"links":3164},[3165],{"id":2292,"depth":297,"text":2293},{"landscape":2304},{"imageDescription":2308},{"description":2302},{"id":3170,"title":3171,"body":3172,"date":7,"description":3205,"extension":318,"images":3206,"isLeader":2988,"jobTitle":3208,"linkedIn":3209,"meta":3210,"name":3171,"navigation":322,"path":3211,"quote":7,"quoteCite":7,"ref":3212,"seo":3213,"sequence":3214,"stem":3215,"team":2989,"twitter":7,"updated":7,"website":7,"__hash__":3216},"team\u002Fteam\u002Fleigh-snyder.md","Leigh Snyder",{"type":11,"value":3173,"toc":3202},[3174,3178,3181,3184,3187,3190,3193,3196,3199],[14,3175,3177],{"className":3176},[2272],"\nLeigh has over 15 years of experience of managing Paid Search campaigns. She started her career at Solid Cactus, a full service eCommerce agency in Wilkes Barre Pennsylvania. Having no experience in Paid Search, she learned as she went, starting out in the earlier days of Google Adwords, when Adwords Editor wasn't even being used yet.\n",[14,3179,3180],{},"Leigh loves to create accounts and watch them grow, even more she loves to take a poorly performing account and turn it around. Watching the KPIs increase from changes she has made or new ideas she implements, keeps her career exciting.",[14,3182,3183],{},"Managing a wide variety of accounts that include local car dealerships, worldwide clothing stores, online supplement shops to plastic surgeons and much much more, Leigh brings a vast knowledge of creative ways in managing accounts.",[14,3185,3186],{},"While working the majority of her career in local offices, the options for expanding her career were becoming less and less. She decided to apply for a remote job (before it was the norm) and was able to get experience that wasn't as prevalent in the smaller area in which she resides.",[14,3188,3189],{},"After working from home for the past 6 years the opportunities kept coming and when MKG reached out to her, she knew that there was something special about them and decided to take the leap. The people first environment is not just talked about here, but it is practiced everyday. MKG Marketing is unlike anywhere she has ever worked.",[14,3191,3192],{},"Outside of work, Leigh enjoys spending time with her husband Dustin, their blended family (Emma, Casey, Jake & Brayden) and their dog Millie.",[14,3194,3195],{},"The kitchen is where you will always find her, she loves to cook and bake all things Gluten Free and no one ever knows. When they are not at a swim meet or a baseball game they love swimming in their pool, long walks on the local trails, renovating their house and binging shows.",[81,3197,3198],{"id":2292},"Fun Facts",[14,3200,3201],{},"Although it was just was a short time, at age 19 Leigh drove cross country from a small town in PA and moved to Hollywood Hills, CA. Her view from her kitchen window was the Hollywood sign. Not a bad first apartment.",{"title":77,"searchDepth":291,"depth":291,"links":3203},[3204],{"id":2292,"depth":297,"text":3198},"Meet Leigh Snyder, one of MKG Marketing’s amazing digital advertising experts, bringing 15 plus years of experience to the team",{"landscape":3207},"leigh-snyder.webp","Digital Advertising Expert","leighasnyder",{},"\u002Fteam\u002Fleigh-snyder","leigh-snyder",{"description":3205},50,"team\u002Fleigh-snyder","tY2JnqulQK9AU4TGRfATRnob3Thk9e9yAPu6iKBPA_s",{"id":3218,"title":3219,"body":3220,"date":7,"description":3267,"extension":318,"images":3268,"isLeader":2988,"jobTitle":3270,"linkedIn":3271,"meta":3272,"name":3219,"navigation":322,"path":3274,"quote":3275,"quoteCite":3219,"ref":3271,"seo":3276,"sequence":321,"stem":3277,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":3278},"team\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux.md","Celeste Jacroux",{"type":11,"value":3221,"toc":3264},[3222,3230,3233,3240,3244],[14,3223,3225,3226,3229],{"className":3224},[2272],"\nCeleste Jacroux is a Go-to-Market architect for companies ready to graduate from \"random acts of marketing\" to a predictable revenue engine. As the Founder of ",[52,3227,3228],{},"Swell Marketing Advisors"," and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.",[14,3231,3232],{},"Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.",[14,3234,3235,3236,3239],{},"At MKG, Celeste steps in as a Marketing Leader for our ",[52,3237,3238],{},"Marketing Leadership + Activation"," clients. She provides the senior-level direction and GTM rigor, working hand-in-hand with MKG’s activation teams to ensure that strategy doesn't just sit in a deck—it gets executed, measured, and optimized for growth.",[81,3241,3243],{"id":3242},"expertise","Expertise",[46,3245,3246,3252,3258],{},[49,3247,3248,3251],{},[52,3249,3250],{},"Go-to-Market Strategy:"," Launching new products and entering new markets with precision.",[49,3253,3254,3257],{},[52,3255,3256],{},"Positioning & Messaging:"," Translating complex tech into clear customer value.",[49,3259,3260,3263],{},[52,3261,3262],{},"Sales & Marketing Alignment:"," Ensuring the revenue team is fighting the same battle.",{"title":77,"searchDepth":291,"depth":291,"links":3265},[3266],{"id":3242,"depth":297,"text":3243},"Meet Celeste Jacroux, a strategic GTM partner to MKG and Founder of Sweel Marketing Advisors. She leads Go-to-Market strategy for high-growth companies.",{"landscape":3269},"celeste-jacroux.webp","Fractional GTM Leader | Founder, Swell Marketing Advisors","celeste-jacroux",{"imageDescription":3273},"Celeste Jacroux, Founder of Swell Marketing Advisors and MKG Partner","\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux","A great product doesn't win on its own. It wins when the story, the strategy, and the sales motion all pull in the exact same direction.",{"description":3267},"team\u002Fmarketing-leadership\u002Fceleste-jacroux","xCdtcFdNV4sp78oidUDMCvxluqrG5iEdRJkxxEAOYq0",{"id":3280,"title":9,"body":3281,"date":7,"description":3328,"extension":318,"images":3329,"isLeader":2988,"jobTitle":3330,"linkedIn":2306,"meta":3331,"name":9,"navigation":322,"path":3332,"quote":2310,"quoteCite":2311,"ref":2312,"seo":3333,"sequence":3334,"stem":3335,"team":7,"twitter":2306,"updated":7,"website":7,"__hash__":3336},"team\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard.md",{"type":11,"value":3282,"toc":3325},[3283,3287,3310,3316,3319,3321],[14,3284,3286],{"className":3285},[2272],"\nKerry Guard (she\u002Fher) is the strategist founders call when they are tired of guessing. As the CEO of MKG Marketing, she doesn’t just run the agency; she steps into the trenches with clients as a Fractional Marketing Leader. She specializes in helping founders navigate the \"Growth Valley\"—building the systems, strategy, and teams required to scale from traction to expansion.",[14,3288,3289,3290,3293,3294,3297,3298,3301,3302,3305,3306,3309],{},"Her recent work focuses on bringing enterprise-level rigor to growing businesses. She serves as the strategic marketing engine for a diverse portfolio, including ",[52,3291,3292],{},"Rutkowski Law Firm",", ",[52,3295,3296],{},"Fulcrum Enterprise Group",", and ",[52,3299,3300],{},"Premier Office Movers",", where she aligns revenue goals with marketing execution. Whether she is translating complex tech into a go-to-market narrative for ",[52,3303,3304],{},"Avalanche Fusion",", or helping ",[52,3307,3308],{},"Extraordinary Advisors"," amplify their message, Kerry brings clarity and momentum to every leadership team she joins.",[14,3311,3312,3313,3315],{},"She is also the host of ",[206,3314,2280],{"href":2279},", where she interviews CMOs and Founders to uncover the human stories behind high-growth companies.",[14,3317,3318],{},"Kerry proves that high performance doesn't require burnout. As a mom of twins, she built MKG on a \"People First\" methodology—championing policies like 20 vacation days and zero after-hours emails—because she knows that rested, respected experts drive the best ROI.",[81,3320,2293],{"id":2292},[46,3322,3323],{},[49,3324,2298],{},{"title":77,"searchDepth":291,"depth":291,"links":3326},[3327],{"id":2292,"depth":297,"text":2293},"Meet Kerry Guard, MKG Marketing’s CEO and Principal Strategist. She works directly with founders to build scalable marketing engines while hosting the podcast, Back on T-R-A-C-K.",{"landscape":2304},"Fractional Marketing Leaders",{"imageDescription":2308},"\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard",{"description":3328},5,"team\u002Fmarketing-leadership\u002Fkerry-guard","oOXvRk_JAfbvrAQoDmPize2X6zquuQG1YD5msODvKcE",{"id":3338,"title":3339,"body":3340,"date":7,"description":3391,"extension":318,"images":3392,"isLeader":2988,"jobTitle":3394,"linkedIn":3395,"meta":3396,"name":3398,"navigation":322,"path":3399,"quote":3400,"quoteCite":3398,"ref":3395,"seo":3401,"sequence":586,"stem":3402,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":3403},"team\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley.md","Laura Mcaliley",{"type":11,"value":3341,"toc":3388},[3342,3346,3357,3360,3366,3368],[14,3343,3345],{"className":3344},[2272],"\nLaura McAliley is the growth strategist founders call when they are ready to turn early traction into sustainable momentum. As the Founder of Pebble Marketing and a key Marketing Leadership partner for MKG, Laura bridges the gap between high-level vision and the gritty execution required to scale.",[14,3347,3348,3349,3352,3353,3356],{},"Her track record speaks the language of investors and boards. She has successfully scaled SaaS startups from seed stage through to exit, most notably orchestrating a ",[52,3350,3351],{},"3x revenue lift"," at ",[52,3354,3355],{},"Security Journey"," that led to a successful acquisition.",[14,3358,3359],{},"Laura thrives in the \"messy middle\" of growth. Whether she is navigating the complexities of a Fortune 100 account or launching a scrappy go-to-market strategy for a new startup, her approach is the same: build the brand, unlock the revenue, and get the business investor-ready.",[14,3361,3362,3363,3365],{},"At MKG, Laura acts as a Fractional CMO for our ",[52,3364,3238],{}," clients, bringing the senior firepower needed to professionalize your marketing function without the full-time executive headcount.",[81,3367,3243],{"id":3242},[46,3369,3370,3376,3382],{},[49,3371,3372,3375],{},[52,3373,3374],{},"SaaS Scaling:"," From Seed to Exit",[49,3377,3378,3381],{},[52,3379,3380],{},"Revenue Operations:"," Aligning marketing spend with sales outcomes",[49,3383,3384,3387],{},[52,3385,3386],{},"Brand Strategy:"," Positioning startups for acquisition and investment",{"title":77,"searchDepth":291,"depth":291,"links":3389},[3390],{"id":3242,"depth":297,"text":3243},"Meet Laura McAliley, a strategic partner to MKG and Founder of Pebble Marketing. She serves as a Fractional CMO, helping founders scale from seed to exit.",{"landscape":3393},"laura-mcaliley.webp","Fractional CMO | Founder, Pebble Marketing","laura-mcaliley",{"imageDescription":3397},"Laura McAliley, Fractional CMO and Founder of Pebble Marketing","Laura McAliley","\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley","Founders don't need another slide deck. They need a roadmap to revenue and a partner willing to get their hands dirty to build it.",{"description":3391},"team\u002Fmarketing-leadership\u002Flaura-mcaliley","ke5GsAQwur6LBbt6guZUCgKQT6MJJm8UL5XCaXjVnZM",{"id":3405,"title":3406,"body":3407,"date":7,"description":3435,"extension":318,"images":3436,"isLeader":2988,"jobTitle":3438,"linkedIn":3439,"meta":3440,"name":3406,"navigation":322,"path":3442,"quote":3443,"quoteCite":3444,"ref":3445,"seo":3446,"sequence":3447,"stem":3448,"team":7,"twitter":3439,"updated":7,"website":7,"__hash__":3449},"team\u002Fteam\u002Fmike-krass.md","Mike Krass",{"type":11,"value":3408,"toc":3433},[3409,3413,3416,3419],[14,3410,3412],{"className":3411},[2272],"A proud Washington State University alum — Go Cougs! — who grew up on the west coast of the United States, Mike has lived on three continents during his lifetime.",[14,3414,3415],{},"Over the past decade Mike has led MKG Marketing in becoming a 7-figure business, joined the global Entrepreneurs Organization (EO) as a member as well as holds a seat on their Board of Directors and mentored other business owners through organizations like Idea Village, EO and General Assembly.",[14,3417,3418],{},"When he’s not at work, Mike enjoys:",[46,3420,3421,3424,3427,3430],{},[49,3422,3423],{},"Riding his beach cruiser bike in the park.",[49,3425,3426],{},"Reading business and spy novels (often at the same time — ask him how many half finished books he’s currently reading on his Kindle!)",[49,3428,3429],{},"Traveling the world.",[49,3431,3432],{},"Flying N5478N — his trusty 1981 Cessna 182.",{"title":77,"searchDepth":291,"depth":291,"links":3434},[],"Meet Mike Krass, one of MKG Marketing’s founders. He currently drives the big picture vision for the agency and supports biz dev and sales efforts.",{"landscape":3437},"mike-krass.webp","Owner\u002FVisionary","mikekrass",{"imageDescription":3441},"Mike Krass, MKG Marketing’s Owner\u002FVisionary, standing in front of St. Louis Cathedral in the French Quarter of New Orleans | MKG Marketing","\u002Fteam\u002Fmike-krass","Focus on the road, not the wall.","Alvin Alexander","mike-krass",{"description":3435},10,"team\u002Fmike-krass","WCJwOrpm4HOYHMODFwHdEILqPkcZwTSZUakkr3-n3rs",{"id":3451,"title":3452,"body":3453,"date":7,"description":3473,"extension":318,"images":3474,"isLeader":322,"jobTitle":3476,"linkedIn":3477,"meta":3478,"name":3452,"navigation":322,"path":3479,"quote":3480,"quoteCite":3481,"ref":3477,"seo":3482,"sequence":3483,"stem":3484,"team":3485,"twitter":3486,"updated":7,"website":7,"__hash__":3487},"team\u002Fteam\u002Fnathan-stenberg.md","Nathan Stenberg",{"type":11,"value":3454,"toc":3471},[3455,3459,3462,3465,3468],[14,3456,3458],{"className":3457},[2272],"Our SEO Expert, Nathan, comes to MKG with an extensive background in digital marketing from front-end development to omni-channel marketing strategy.",[14,3460,3461],{},"He discovered SEO as part of a tech support job with a template website company where he was supporting clients with their websites. There he defined and developed the standards and processes that the SEO team would use for keyword research as well as the writing and implementation of the optimization. He then leveraged these standards to create an add-on subscription-based SEO product called “SEO Boost” which provided clients with a more proactive SEO service for their websites. This resulted in him providing keyword research and optimization recommendations for close to 1,500 websites during his tenure.",[14,3463,3464],{},"From there Nathan moved into the agency world, staring with a small boutique firm in Portland, OR, providing SEO audits and recommendations for clients ranging from small businesses to enterprise e-commerce companies.",[14,3466,3467],{},"He then moved to a larger agency and, once again, developed the SEO Team processes as the agency transitioned from an email-focused agency to a full-service digital marketing agency. During this time, Nathan was able to explore different areas of digital marketing strategy and really developed an understanding and passion for omni-channel marketing.",[14,3469,3470],{},"When Nathan is not working, he enjoys spending time with his partner and two children. You can find him playing casual sports, music, and Overwatch as well as snowboarding and cooking.",{"title":77,"searchDepth":291,"depth":291,"links":3472},[],"Meet Nathan Stenberg, one of MKG Marketing’s Digital Marketing Strategist, with an extensive background in digital marketing from front-end development to omni-channel strategy. ",{"landscape":3475},"nathan-stenberg.webp","Director, Strategy","nathan-stenberg",{},"\u002Fteam\u002Fnathan-stenberg","Repetition is the path to mastery.","Zenyatta",{"description":3473},4,"team\u002Fnathan-stenberg","Marketing Strategists","natestenberg23","1moy0e42nEoQgH0weNaASdQ6FTDWXwC5TDftv5YS3tU",{"id":3489,"title":3490,"body":3491,"date":7,"description":3519,"extension":318,"images":3520,"isLeader":2988,"jobTitle":3208,"linkedIn":3522,"meta":3523,"name":3490,"navigation":322,"path":3524,"quote":3525,"quoteCite":2311,"ref":3526,"seo":3527,"sequence":3528,"stem":3529,"team":2989,"twitter":7,"updated":7,"website":7,"__hash__":3530},"team\u002Fteam\u002Fnick-bare.md","Nick Bare",{"type":11,"value":3492,"toc":3517},[3493,3497,3500,3503,3506],[14,3494,3496],{"className":3495},[2272],"Nick Bare's college offered a digital technology and culture degree and heI ended up taking some communications and marketing classes as well and liked the thought of them all lining up with each other. Once he graduated, he landed a role in paid search and has been doing it for nine+ years now.",[14,3498,3499],{},"He loves that there's always a challenge to tackle. He enjoys taking on new accounts and getting into the weeds to see what can help them turn around and start driving more efficient leads.",[14,3501,3502],{},"He's most proud of being a dad.",[14,3504,3505],{},"Interesting facts:",[46,3507,3508,3511,3514],{},[49,3509,3510],{},"Born with a cleft lip and palate and has had seven surgeries in his life",[49,3512,3513],{},"Watched the Seahawks win Super Bowl 48 with his dad in New York",[49,3515,3516],{},"Travels around the country to visit all the MLB stadiums with his son",{"title":77,"searchDepth":291,"depth":291,"links":3518},[],"Meet Nick Bare, one of MKG Marketing’s Digital Advertising Expert, bringing 15 plus years of experience to the team. ",{"landscape":3521},"nick-bare.webp","nickbare",{},"\u002Fteam\u002Fnick-bare","We can choose courage or we can choose comfort, but we can't have both.","nick-bare",{"description":3519},52,"team\u002Fnick-bare","yVusNcEIbiAvdPE02qyDKE_aINcQ0QMXSeyOKv9x5PE",{"id":3532,"title":3533,"body":3534,"date":7,"description":3519,"extension":318,"images":3561,"isLeader":2988,"jobTitle":3563,"linkedIn":3564,"meta":3565,"name":3533,"navigation":322,"path":3566,"quote":3567,"quoteCite":3568,"ref":3569,"seo":3570,"sequence":3571,"stem":3572,"team":3573,"twitter":7,"updated":7,"website":7,"__hash__":3574},"team\u002Fteam\u002Fprachi-sarin.md","Prachi Sarin",{"type":11,"value":3535,"toc":3559},[3536,3539,3542,3545],[14,3537,3538],{},"Prachi has worked in marketing for over 10 years across various industries, but digital marketing has always been her true interest. She finally got the opportunity to pursue it when she moved to the United States and joined MKG as an apprentice, embarking on her digital marketing journey.​",[14,3540,3541],{},"Why I Joined MKG Marketing:\nI joined MKG Marketing because of its people-first culture, transparency, and commitment to growth. It’s a place where I can learn, contribute, and work with a team that genuinely cares.",[14,3543,3544],{},"Fun Facts About Me:",[46,3546,3547,3550,3553,3556],{},[49,3548,3549],{},"I love to read detective, thriller, and mystery books and watch shows in the same genre.",[49,3551,3552],{},"I’m a mom to twin girls—they are my world! Watching them grow, learn, and explore life brings me joy.",[49,3554,3555],{},"I love cooking for my family. It started with my husband, who’s a foodie, and now we cook together for our daughters.",[49,3557,3558],{},"Our family also enjoys playing video games—it’s our way to unwind and have fun together.",{"title":77,"searchDepth":291,"depth":291,"links":3560},[],{"landscape":3562},"prachi-sarin.webp","Digital Marketing Coordinator","prachisarin",{},"\u002Fteam\u002Fprachi-sarin","We keep moving forward, opening new doors, and doing new things because we're curious, and curiosity keeps leading us down new paths.","Walt Disney","prachi-sarin",{"description":3519},75,"team\u002Fprachi-sarin","Digital Marketing","LjXpVTmZn-XwzExAyq2igbw_fHhrVcf4nOLoEmURbEQ",{"id":3576,"title":3577,"body":3578,"date":7,"description":3592,"extension":318,"images":3593,"isLeader":322,"jobTitle":3595,"linkedIn":3596,"meta":3597,"name":3577,"navigation":322,"path":3598,"quote":3599,"quoteCite":3600,"ref":3601,"seo":3602,"sequence":291,"stem":3603,"team":2316,"twitter":7,"updated":7,"website":7,"__hash__":3604},"team\u002Fteam\u002Fsam-ellsworth.md","Sam Ellsworth",{"type":11,"value":3579,"toc":3590},[3580,3584,3587],[14,3581,3583],{"className":3582},[2272],"Sam has over 15 years of experience managing the development of marketing campaigns for national and global brands. She started her career in San Francisco, working in account management at ad agencies, where she managed a range of successful marketing campaigns from Super Bowl TV spots and fully-integrated product launches to social media campaigns and events.",[14,3585,3586],{},"After 12 years in San Francisco, Sam and her husband decided it was time to leave the big city and find a slower pace of life, settling down outside of Burlington, Vermont. Sam spent her first couple years in Vermont working remotely for a San Francisco agency and then as the Marketing Director at a local craft brewery before joining the MKG team. She was drawn to MKG due to our people first value and the opportunity to get to focus on a few specific, results driven marketing tactics.",[14,3588,3589],{},"Outside of work, Sam spends her time with her husband, 4-year-old daughter and chocolate lab exploring Vermont and all it has to offer — from hiking, skiing and enjoying all the local food to growing their backyard garden and working on a never-ending list of house renovations.",{"title":77,"searchDepth":291,"depth":291,"links":3591},[],"Meet Sam Ellsworth, one of MKG Marketing’s amazing Account Directors, who brings over 15 years experience managing marketing campaign development. ",{"landscape":3594},"sam-ellsworth.webp","Director, Client Services","samantha-ellsworth-40875866",{},"\u002Fteam\u002Fsam-ellsworth","Sometimes the questions are complicated and the answers are simple.","Dr. Seuss","sam-ellsworth",{"description":3592},"team\u002Fsam-ellsworth","Xb0ljkUHaVzTObdBxfiOxIpE5jcK9HSfgiMlBhd8fuc",1787835221837]