[{"data":1,"prerenderedAt":3119},["ShallowReactive",2],{"header-articles":3,"blog-article-leadership-ai-agencies-and-the-future-of-expertise-with-kerry-guard":1470,"updatesSection-all":1833,"updatesSection-all-team":2409},[4,327,591,907,1148],{"id":5,"title":6,"author":7,"authors":8,"body":10,"caption":7,"category":315,"date":316,"description":317,"extension":318,"img":319,"imgAlt":6,"meta":320,"minutes":321,"navigation":322,"path":323,"seo":324,"seodescription":7,"seotitle":7,"stem":325,"updated":7,"__hash__":326},"blog\u002Fblog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results.md","Why You Should Monitor Brand Mentions in AI Search Results",null,[9],"Kerry Guard",{"type":11,"value":12,"toc":290},"minimark",[13,17,20,23,28,31,34,42,45,68,72,80,88,91,95,98,102,105,110,118,124,128,131,156,160,174,178,181,185,188,192,195,199,202,213,217,220,224,227,231,234,238,244,247,250,254],[14,15,16],"p",{},"Right now, AI search engines are talking about your software company. Whether you track it or not, platforms like ChatGPT Search, Perplexity, and Google AI Overviews answer questions every single day about your product capabilities, pricing, and market reputation. B2B software buyers use these tools to build shortlists, compare technical features, and make buying decisions before ever clicking through to a vendor's website.",[14,18,19],{},"If you rely on old brand-monitoring tools, you are running blind. Traditional monitoring platforms track static web pages, social media tags, and news mentions. They cannot show you what a buyer sees inside a conversational AI search box.",[14,21,22],{},"Unlike traditional Google search, where a website's ranking and content stay relatively consistent from day to day, AI-generated responses are dynamic. They synthesize information on the fly from across the web. Without an active monitoring strategy, inaccurate product claims, outdated pricing, or heavy competitor recommendations can quietly slip into AI responses without your knowledge, pulling qualified leads out of your pipeline before you even know they exist.",[24,25,27],"h2",{"id":26},"the-dynamic-reality-of-ai-search-results","The Dynamic Reality of AI Search Results",[14,29,30],{},"To understand why monitoring AI brand mentions requires a new approach, consider how AI search engines differ from traditional search directories.",[14,32,33],{},"In a traditional search model, Google crawls a page, indexes the text, and displays a link. If your page ranks third for a keyword, it generally stays near that spot until an algorithm update or a content change occurs.",[14,35,36,37,41],{},"AI search engines work differently. When a prospective customer prompts an AI tool—asking, for example, ",[38,39,40],"em",{},"\"What are the best enterprise cloud security platforms for healthcare compliance?\"","—the underlying Large Language Model (LLM) retrieves information from dozens of real-time sources, synthesizes the facts, and writes a unique response.",[14,43,44],{},"Because these responses are generated in real time, the way an AI engine describes your brand can shift based on:",[46,47,48,56,62],"ul",{},[49,50,51,55],"li",{},[52,53,54],"strong",{},"New Web Scrapes:"," A fresh review, a Reddit discussion thread, or an updated competitor blog post can instantly alter how the AI summarizes your company.",[49,57,58,61],{},[52,59,60],{},"Prompt Variations:"," Slight changes in how a user words a query can lead the AI to pull from entirely different data sources.",[49,63,64,67],{},[52,65,66],{},"Model Updates:"," As platforms update their underlying LLMs, the sources they trust and cite shift continuously.",[24,69,71],{"id":70},"the-risks-of-unmonitored-ai-brand-mentions","The Risks of Unmonitored AI Brand Mentions",[14,73,74,79],{},[75,76],"img",{"alt":77,"src":78},"","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F378276c5-b933-4eed-8804-a96958aabcdf-why-you-should-monitor-image-1.webp","When you leave your AI presence to chance without monitoring what these engines say, you’re gambling with your brand equity, and small inaccuracies turn into major business risks.",[81,82,84,87],"h3",{"id":83},"_1-hallucinated-features-and-misattributed-limitations",[52,85,86],{},"1. Hallucina","ted Features and Misattributed Limitations",[14,89,90],{},"AI engines occasionally \"hallucinate\": presenting incorrect details with absolute authority. An AI search tool might state that your software lacks a key integration, charges hidden fees, or only supports small businesses when you actually target enterprise accounts. If a buyer reads that hallucinated summary, they may drop your company from their consideration set without ever contacting your sales team.",[81,92,94],{"id":93},"_2-competitor-hijacking","2. Competitor Hijacking",[14,96,97],{},"If your competitors actively optimize their web presence for generative search while your brand stays passive, AI engines will default to recommending your competitors. When buyers ask AI tools to compare your product against a competitor, an unmonitored response might highlight your rival's strengths while summarizing outdated or inaccurate criticisms of your platform.",[81,99,101],{"id":100},"_3-loss-of-narrative-control","3. Loss of Narrative Control",[14,103,104],{},"In B2B tech, your positioning is everything. If an AI search engine pulls its understanding of your brand from outdated PR releases, informal forum threads, or low-authority review sites, your core value proposition gets diluted. You lose control over how your product is framed during the buyer's research phase.",[14,106,107],{},[52,108,109],{},"Expert Insight from MKG Marketing:",[14,111,112,115,116],{},[38,113,114],{},"\"","Designers often say \"This website speaks more to LLMs than human beings.\" To that I say, \"Good. That's step one.\" Step one: be findable by answer engines. Humans will end up there after they search for the problem. Step two: optimize for the human experience once they arrive. Right now most teams are still trying to optimize for both at the same time, which means they optimize for neither.The order matters. Findable first. Usable second.",[38,117,114],{},[14,119,120,121,123],{},"— ",[52,122,9],{},", Founder & CEO at MKG Marketing",[24,125,127],{"id":126},"why-manual-spot-checks-arent-enough","Why Manual Spot-Checks Aren't Enough",[14,129,130],{},"Many marketing teams attempt to solve this problem by occasionally typing their company name into ChatGPT or Perplexity to see what comes up. While spot-checking is a natural first step, it fails as a long-term business strategy for three reasons:",[132,133,134,140,150],"ol",{},[49,135,136,139],{},[52,137,138],{},"Personalized and Location-Based Bias:"," AI search tools tailor responses based on user location, session history, and account settings. What you see on your desktop in an office is rarely identical to what a buyer sees in another region.",[49,141,142,145,146,149],{},[52,143,144],{},"Infinite Query Permutations:"," Buyers don't just type your brand name. They ask complex, long-tail questions like ",[38,147,148],{},"\"How long does it take to implement [Company Name] compared to [Competitor]?\""," Manual checks cannot cover the hundreds of ways prospects ask about your category.",[49,151,152,155],{},[52,153,154],{},"Lack of Historical Tracking:"," Spot-checks give you a single snapshot in time. They don't track trends, measure whether your citation share is growing, or alert you when an inaccurate claim enters the AI's data pool.",[24,157,159],{"id":158},"how-to-build-a-systematic-strategy-the-best-ways-to-monitor-brand-mentions-in-ai-search","How to Build a Systematic Strategy: The Best Ways to Monitor Brand Mentions in AI Search",[14,161,162,165,166,169,170,173],{},[75,163],{"alt":77,"src":164},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F4c47ce7e-784c-46ee-bd33-f4ff8fd72368-why-you-should-monitor-image-2.webp","Protecting your company’s digital footprint requires shifting from manual testing to a structured ",[52,167,168],{},"Search Visibility Optimization (SVO)"," framework. Establishing effective ",[52,171,172],{},"brand monitoring across ai search engines"," involves four operational steps:",[81,175,177],{"id":176},"step-1-identify-high-intent-buyer-prompts","Step 1: Identify High-Intent Buyer Prompts",[14,179,180],{},"Brainstorm the exact questions your ideal prospects ask during their evaluation phase. Move beyond simple brand searches to focus on category comparisons, feature queries, and implementation questions.",[81,182,184],{"id":183},"step-2-map-your-citation-share-across-key-ai-platforms","Step 2: Map Your \"Citation Share\" Across Key AI Platforms",[14,186,187],{},"Track how frequently AI tools cite your site compared to competitors across platforms like ChatGPT Search, Perplexity, and Google AI Overviews. Note which specific URLs the AI uses as references when it mentions your brand.",[81,189,191],{"id":190},"step-3-correct-the-source-data","Step 3: Correct the Source Data",[14,193,194],{},"When you identify inaccurate AI claims, trace where the model pulled the information. AI engines often pull from third-party review sites, developer documentation, or outdated press releases. Updating those primary sources corrects the data that the AI scrapes and cites.",[81,196,198],{"id":197},"step-4-measure-svo-metrics-alongside-traditional-seo","Step 4: Measure SVO Metrics Alongside Traditional SEO",[14,200,201],{},"Expand your reporting dashboard. Along with measuring traditional website traffic and organic keyword rankings, track your brand's citation growth, AI Overview inclusion rate, and direct-traffic conversions.",[14,203,204,205,212],{},"To see how modern search strategies connect directly to pipeline, explore our comprehensive",[206,207,211],"a",{"href":208,"rel":209},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fsearch-visibility-optimization\u002F",[210],"nofollow"," Search Visibility Optimization (SVO) services",".",[24,214,216],{"id":215},"supporting-ai-visibility-with-paid-and-analytics-channels","Supporting AI Visibility with Paid and Analytics Channels",[14,218,219],{},"Brand monitoring in AI search provides the insights you need to protect your reputation, but driving consistent revenue requires integrating those insights across your entire marketing stack.",[81,221,223],{"id":222},"reinforcing-visibility-with-targeted-ads","Reinforcing Visibility with Targeted Ads",[14,225,226],{},"When you notice an AI search engine frequently recommending a competitor for a specific high-value query, you can immediately bridge the gap using targeted paid channels. Pairing your organic optimizations with focused digital advertising ensures your software maintains top-of-page visibility while you update and strengthen your organic source content.",[81,228,230],{"id":229},"measuring-real-world-lead-attribution","Measuring Real-World Lead Attribution",[14,232,233],{},"Because buyers often read an AI response and navigate directly to your site later, traditional click-tracking can misattribute those leads as \"Direct\" or \"Organic Brand\" search. Utilizing modern digital analytics allows you to cross-reference offline CRM data, self-reported attribution, and site activity to confirm how AI search visibility influences actual pipeline velocity.",[24,235,237],{"id":236},"summary-protecting-your-brands-digital-reputation","Summary: Protecting Your Brand's Digital Reputation",[14,239,240,243],{},[75,241],{"alt":77,"src":242},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fbfa7aa92-037c-4f2c-8afb-5045bf32ffbc-why-you-should-monitor-image-3.webp","Monitoring your brand in AI search results is no longer optional—it is a critical requirement to protect your reputation, maintain narrative control, and secure your lead pipeline. As conversational engines continue to replace traditional search lists, tech companies that passively ignore their AI mentions risk losing market share to competitors who actively manage their generative presence.",[14,245,246],{},"Establishing a reliable monitoring framework requires dedicated expertise, systematic tracking tools, and continuous iteration.",[14,248,249],{},"At MKG Marketing, we remove the complexity. We provide an experienced, senior-level team that builds and executes your search visibility strategy directly—with no junior handoffs or black-box reporting. We help B2B software and technology companies monitor their digital presence, correct inaccurate AI citations, and convert organic visibility into predictable revenue.",[81,251,253],{"id":252},"protect-and-scale-your-ai-search-visibility","Protect and Scale Your AI Search Visibility",[46,255,256,267,279],{},[49,257,258,261,262,266],{},[52,259,260],{},"Curious how search engines and AI models actually see your brand?"," Our senior-led team breaks down your real-time visibility across AI platforms—no black-box mysteries, just clear data.",[206,263,265],{"href":208,"rel":264},[210]," Explore our Search Visibility Optimization (SVO) Services"," or book an initial search strategy review.",[49,268,269,272,273,278],{},[52,270,271],{},"Noticing a sudden shift in your traffic or search presence?"," We’re always down to talk strategy and help you make sense of the noise. ",[206,274,277],{"href":275,"rel":276},"https:\u002F\u002Fmkgmarketinginc.com\u002Fcontact\u002F",[210],"Contact the MKG Marketing team directly"," to schedule a consultation.",[49,280,281,284,285,212],{},[52,282,283],{},"Want to peek under the hood of machine learning?"," Dive into our guide:",[206,286,289],{"href":287,"rel":288},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote\u002F",[210]," AI Search Visibility Ranking Factors 2026: How Machines Decide Who to Quote",{"title":77,"searchDepth":291,"depth":291,"links":292},2,[293,294,301,302,308,312],{"id":26,"depth":291,"text":27},{"id":70,"depth":291,"text":71,"children":295},[296,299,300],{"id":83,"depth":297,"text":298},3,"1. Hallucinated Features and Misattributed Limitations",{"id":93,"depth":297,"text":94},{"id":100,"depth":297,"text":101},{"id":126,"depth":291,"text":127},{"id":158,"depth":291,"text":159,"children":303},[304,305,306,307],{"id":176,"depth":297,"text":177},{"id":183,"depth":297,"text":184},{"id":190,"depth":297,"text":191},{"id":197,"depth":297,"text":198},{"id":215,"depth":291,"text":216,"children":309},[310,311],{"id":222,"depth":297,"text":223},{"id":229,"depth":297,"text":230},{"id":236,"depth":291,"text":237,"children":313},[314],{"id":252,"depth":297,"text":253},"seo","2026-08-19T16:01:29.475Z","Why track what ChatGPT and Google say about you? Learn why monitoring brand mentions in AI search results is vital to protect your software company's leads.","md","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F3c12c34c-ad32-459d-b38c-32bc49abb722-why-you-should-monitor-hero-image.webp",{},7,true,"\u002Fblog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results",{"title":6,"description":317},"blog\u002Fseo\u002Fwhy-you-should-monitor-brand-mentions-in-ai-search-results","5RVi7PlUuStBs0ZDnG7rVBbJjOT75Yiu-aBaCK1SW5o",{"id":328,"title":329,"author":7,"authors":330,"body":331,"caption":7,"category":315,"date":581,"description":582,"extension":318,"img":583,"imgAlt":584,"meta":585,"minutes":586,"navigation":322,"path":587,"seo":588,"seodescription":7,"seotitle":7,"stem":589,"updated":7,"__hash__":590},"blog\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote.md","AI Search Visibility Ranking Factors 2026 - How Machines Decide Who to Quote",[9],{"type":11,"value":332,"toc":566},[333,336,339,342,346,353,379,386,389,393,396,399,410,414,417,420,440,444,447,450,454,461,464,468,471,475,478,482,487,492,497,501,504,509,512,517,520,525,529,532,535,539],[14,334,335],{},"In 2026, the old playbook for getting found online just doesn't hit the same. Modern B2B buyers aren't scrolling through pages of blue links anymore. Instead, they’re going straight to tools like ChatGPT Search, Perplexity, and Google AI Overviews to compare software features, stack up vendors, and build their shortlists in seconds.",[14,337,338],{},"Here’s the thing: AI engines don’t read websites the way traditional search crawlers used to. Old-school crawlers were all about keyword density, backlink totals, and meta tags to index pages in a directory. But large language models (LLMs) and retrieval-augmented generation (RAG) systems look at the bigger picture. They care about how your information is structured, verified, and contextualized.",[14,340,341],{},"If your tech brand isn't formatted for machine readability, your website essentially becomes invisible to the very engines your buyers rely on every single day.",[24,343,345],{"id":344},"how-ai-search-engines-select-sources-in-2026","How AI Search Engines Select Sources in 2026",[14,347,348,349,352],{},"To understand how your brand gets quoted or recommended by AI, it helps to look at what happens behind the scenes. When a user enters a complex prompt, such as ",[38,350,351],{},"\"What are the top enterprise cybersecurity platforms for multi-cloud compliance?\",","  an AI search engine processes the request through four specific steps:",[132,354,355,361,367,373],{},[49,356,357,360],{},[52,358,359],{},"Deconstructing the Prompt:"," The system breaks the question down to identify the core subject, key concepts, and what the user is actually trying to accomplish.",[49,362,363,366],{},[52,364,365],{},"Retrieving Relevant Data:"," Rather than pulling up a list of web addresses based on exact keywords, the engine searches its database for content that semantically matches those underlying concepts.",[49,368,369,372],{},[52,370,371],{},"Evaluating Content Structure and Source Authority:"," The system analyzes potential sources. It checks whether the text is clearly formatted, whether the facts match other reliable references, and whether the publishing site demonstrates real-world authority on the subject.",[49,374,375,378],{},[52,376,377],{},"Synthesizing the Answer and Linking Sources:"," The engine extracts direct passages from the top-rated sources, writes a unified response, and attaches clickable links so the user can verify where the information came from.",[24,380,382,385],{"id":381},"the-core-2026-ai-search-visibility-ranking-factors",[75,383],{"alt":77,"src":384},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fee360449-da4d-4dfe-a8b0-4ac440db5ad4-ai-visibility-1.png","The Core 2026 AI Search Visibility Ranking Factors",[14,387,388],{},"Based on industry observations and current AI search visibility benchmarks for 2026, AI search algorithms look at six critical factors when deciding which sources deserve a quote:",[81,390,392],{"id":391},"_1-information-gain-and-uniqueness","1. Information Gain and Uniqueness",[14,394,395],{},"AI engines exist to synthesize what's already out there. If your article just repeats the same generic overview that ten other websites published, an LLM has zero reason to cite your brand. Information Gain measures how much new, non-redundant value a page brings to the table.",[14,397,398],{},"To score high here, your content needs:",[46,400,401,404,407],{},[49,402,403],{},"Proprietary research, benchmark surveys, and original data.",[49,405,406],{},"Direct commentary from verified subject matter experts.",[49,408,409],{},"Real-world implementation metrics and detailed technical breakdowns.",[81,411,413],{"id":412},"_2-machine-readable-content-formatting-semantic-chunking","2. Machine-Readable Content Formatting (Semantic Chunking)",[14,415,416],{},"LLMs process web pages in \"chunks\" rather than reading articles sequentially from start to finish. If your key insights are buried inside massive walls of text with generic subheadings, the retrieval model is going to miss the context entirely.",[14,418,419],{},"Winning sites use explicit, machine-readable formatting:",[46,421,422,428,434],{},[49,423,424,427],{},[52,425,426],{},"Question-and-Answer Headers:"," Use direct H2 and H3 subheadings that mirror natural-language user queries.",[49,429,430,433],{},[52,431,432],{},"Bottom-Line-First Declarations:"," State the direct answer or main takeaway in the very first sentence beneath a heading before diving into the details.",[49,435,436,439],{},[52,437,438],{},"Clean Data Tables and Lists:"," Present technical comparisons, feature breakdowns, and numerical data using structured HTML tables and bulleted lists.",[81,441,443],{"id":442},"_3-entity-consistency-and-schema-markup","3. Entity Consistency and Schema Markup",[14,445,446],{},"AI search engines build vast knowledge graphs of \"entities\" (companies, products, executives, and concepts). For an engine to confidently recommend your SaaS platform, it has to verify that your brand is a recognized, trusted entity in your category.",[14,448,449],{},"Implementing detailed JSON-LD Schema markup, including Organization, SoftwareApplication, Article, and FAQPage schemas, gives search engines clear, explicit data about what you offer. When your on-page Schema matches external mentions across review platforms, news outlets, and industry databases, the LLM’s confidence score goes way up.",[81,451,453],{"id":452},"_4-technical-answer-density","4. Technical Answer Density",[14,455,456,457,460],{},"Answer density is all about the concentration of real, factual value relative to your total word count. Unedited AI fluff—filled with generic intros like ",[38,458,459],{},"\"In today's fast-paced digital world...\"","—completely dilutes your message.",[14,462,463],{},"In 2026, AI retrieval systems favor high-density content that delivers precise technical facts, clear definitions, and actionable steps without any extra noise.",[81,465,467],{"id":466},"_5-multi-source-digital-co-citations","5. Multi-Source Digital Co-Citations",[14,469,470],{},"An LLM rarely relies on a single web page to build an answer, it cross-references multiple sources to verify facts. If your platform is mentioned with positive sentiment across third-party review sites, developer forums, PR releases, and partner docs, generative engines see your site as an authoritative industry reference.",[81,472,474],{"id":473},"_6-demonstrable-e-e-a-t-signals","6. Demonstrable E-E-A-T Signals",[14,476,477],{},"Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are as foundational as ever. AI engines actively look for proof that a real human with hands-on experience created or reviewed the content. Explicit author bios linked to verified LinkedIn profiles, direct quotes from company leaders, and clear links to primary sources all reinforce your site's trust score.",[14,479,480],{},[52,481,109],{},[14,483,484],{},[38,485,486],{},"\"Understanding these technical AI ranking factors is essential for tech brands today. AI engines don't read content for entertainment—they crawl websites looking for structured facts they can instantly trust and quote. Structuring your site for machine readability isn't just an optimization tactic; it is the only way to protect your digital footprint and ensure your software stays on your buyers' shortlists as traditional search continues to evolve.\"",[14,488,120,489,491],{},[52,490,9],{},", Founder & CEO of MKG Marketing",[14,493,494],{},[75,495],{"alt":77,"src":496},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F76a1ca67-794d-4085-afd3-68d0afbbb963-ai-visibility-2.png",[24,498,500],{"id":499},"combining-technical-ai-formatting-with-a-full-funnel-growth-strategy","Combining Technical AI Formatting with a Full-Funnel Growth Strategy",[14,502,503],{},"Appearing in AI search answers is a critical first step, but visibility alone does not close enterprise software deals. To convert that visibility into actual sales pipeline, tech companies need to connect their organic search efforts with paid channels and accurate tracking.",[14,505,506],{},[52,507,508],{},"Combining Organic and Paid Reach",[14,510,511],{},"When an AI engine routinely quotes your brand as an industry authority, buyers build trust before they ever speak with your sales team. Companies can build on that momentum by pairing organic optimizations with targeted digital advertising. Running paid campaigns aimed at accounts searching for your software category ensures your brand stays visible in both sponsored ads and generated AI responses.",[14,513,514],{},[52,515,516],{},"Tracking Real-World Influence",[14,518,519],{},"Because AI Overviews often answer questions directly on the screen, traditional \"last-click\" measurement tools no longer tell the full story. Using modern digital analytics allows marketing teams to track direct site traffic, self-reported source data, and sales cycle speed. This gives leadership a clear view of how search visibility actually drives revenue.",[14,521,522],{},[75,523],{"alt":77,"src":524},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F221ea7d6-aa63-4d37-a9dd-78f35fdc9bf6-ai-visibility-3.png",[24,526,528],{"id":527},"future-proofing-your-brand-for-ai-search","Future-Proofing Your Brand for AI Search",[14,530,531],{},"Winning visibility in modern AI search comes down to three practical elements: clear site structure, verified real-world expertise, and a consistent presence across the web. As AI tools change how people research software, relying solely on old keyword-stuffing tactics will cause your brand to fall behind.",[14,533,534],{},"At MKG Marketing, we specialize in helping B2B software and cybersecurity organizations navigate these complex search shifts. Our flat, senior-led structure means you work directly with experienced digital strategists, never junior handoffs. We deploy our unified Search Visibility Optimization (SVO) framework to ensure your website is structured for machine readability, citable by leading AI tools, and built to drive qualified sales pipeline.",[81,536,538],{"id":537},"take-control-of-your-ai-search-visibility","Take Control of Your AI Search Visibility",[46,540,541,550,558],{},[49,542,543,544,549],{},"Ready to see how AI search engines view your website? Explore our",[206,545,548],{"href":546,"rel":547},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002F",[210]," Search Visibility Optimization (SVO) Services"," or schedule an initial search strategy review with our senior team.",[49,551,552,553,557],{},"Have questions about your site's technical structure or recent traffic changes?",[206,554,556],{"href":275,"rel":555},[210]," Contact MKG Marketing directly"," to speak with a digital search expert.",[49,559,560,561,212],{},"Want to learn more about the shift from traditional SEO to answer engine optimization? Read our guide on",[206,562,565],{"href":563,"rel":564},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo\u002F",[210]," AI Search vs Traditional Search: Navigating the Shift to SVO",{"title":77,"searchDepth":291,"depth":291,"links":567},[568,569,577,578],{"id":344,"depth":291,"text":345},{"id":381,"depth":291,"text":385,"children":570},[571,572,573,574,575,576],{"id":391,"depth":297,"text":392},{"id":412,"depth":297,"text":413},{"id":442,"depth":297,"text":443},{"id":452,"depth":297,"text":453},{"id":466,"depth":297,"text":467},{"id":473,"depth":297,"text":474},{"id":499,"depth":291,"text":500},{"id":527,"depth":291,"text":528,"children":579},[580],{"id":537,"depth":297,"text":538},"2026-08-11T17:38:25.303Z","How do AI engines choose which websites to quote? Discover the core AI search ranking factors for 2026 and how to get your brand cited.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Ff37f521d-b3f6-49bb-8b34-f6ddf2fa1770-mkg-blog-ai-search-visibility-ranking-factors.webp","AI Search Visibility Factors 2026",{},6,"\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote",{"title":329,"description":582},"blog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote","uugtYiGYIyZuZEQYrtHFmRy06Rx8hcoFT6g3C0eLqW4",{"id":592,"title":593,"author":7,"authors":594,"body":595,"caption":7,"category":315,"date":898,"description":899,"extension":318,"img":900,"imgAlt":901,"meta":902,"minutes":321,"navigation":322,"path":903,"seo":904,"seodescription":7,"seotitle":7,"stem":905,"updated":7,"__hash__":906},"blog\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo.md","AI Search vs Traditional Search - Navigating the Shift to Search Visibility Optimization (SVO)",[9],{"type":11,"value":596,"toc":878},[597,600,604,607,617,621,624,635,642,646,649,656,663,666,669,672,683,686,691,694,697,702,707,714,717,784,788,791,794,805,809,812,816,819,823,826,830,833,840,843,846,849,853],[14,598,599],{},"For nearly two decades, the digital playbook for B2B software and tech companies was tried and true: pick your keywords, optimize your site, build backlinks, and win the glory of a top ten spot on a page of blue links. Today… not so much. You might notice your organic website traffic dropping even though your keyword rankings haven't changed. The reason isn't that your competitors suddenly bought more backlinks—it is because the fundamental way people look for information has evolved. Users are moving away from traditional engines and turning to conversational models, leaving marketing leaders to navigate the massive operational shift between ai search vs traditional search engines. Fixing this isn't about buying more links; it’s about changing how your website presents information to be indexed by both humans and algorithms.",[24,601,603],{"id":602},"the-core-differences-ten-blue-links-vs-synthesized-answers","The Core Differences: Ten Blue Links vs. Synthesized Answers",[14,605,606],{},"To understand why traditional search engine optimization (SEO) is no longer enough on its own, we have to look at how user behavior and technology have diverged.",[14,608,609,610,613,614,212],{},"When analyzing ai-driven search engines vs traditional search engines differences, the distinction comes down to ",[38,611,612],{},"retrieval"," versus ",[38,615,616],{},"synthesis",[81,618,620],{"id":619},"traditional-search-the-index-and-click-engine","Traditional Search: The Index and Click Engine",[14,622,623],{},"Traditional search engines operate as massive directory indices. A user types a query like \"best enterprise CRM for SaaS,\" and the engine returns pages of indexed links ranked by relevance, domain authority, and technical optimization. The user must then:",[132,625,626,629,632],{},[49,627,628],{},"Click into three to five separate websites.",[49,630,631],{},"Read through intro fluff and sales copy.",[49,633,634],{},"Manually synthesize the data to make a decision.",[14,636,637,638,641],{},"This model relies on driving traffic ",[38,639,640],{},"to"," your website. Your site is the destination where the user finds the answer.",[81,643,645],{"id":644},"ai-search-the-direct-answer-engine","AI Search: The Direct Answer Engine",[14,647,648],{},"AI tools like ChatGPT, Perplexity, Claude, and Google AI Overviews bypass the directory model entirely. They do not just fetch links; they read, cross-reference, and summarize content from across the web into a single, cohesive answer right inside the search interface.",[14,650,651,652,655],{},"When comparing traditional vs ai search results rankings, the target moves from ranking #1 on a keyword list to becoming the primary ",[38,653,654],{},"cited source"," inside an LLM's generated summary. If an AI overview answers your prospect's question completely on the search page, they won't click through to your blog—even if you rank at the top of the organic list.",[24,657,659,662],{"id":658},"why-software-companies-are-losing-traffic-the-zero-click-reality",[75,660],{"alt":77,"src":661},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa22194a2-19e3-4d2b-a42e-4ad5c6d95b69-click.png","Why Software Companies Are Losing Traffic (The Zero-Click Reality)",[14,664,665],{},"This structural shift explains the mysterious drop in website sessions across B2B software and tech sectors. Buyers are getting their answers without ever visiting your domain.",[14,667,668],{},"When considering ai enterprise search vs traditional enterprise search, enterprise software buyers are no longer hunting through lengthy technical documentation manually. They are asking AI engines to summarize product capabilities, compare pricing structures, and aggregate user reviews into single tables.",[14,670,671],{},"If your marketing strategy relies exclusively on legacy SEO tactics, you face three major risks:",[46,673,674,677,680],{},[49,675,676],{},"Zero-Click Erosion: Higher-funnel informational traffic evaporates as AI Overviews satisfy search intent directly on the results page.",[49,678,679],{},"Loss of Brand Mindshare: If LLMs aren't trained on or citing your content, your product simply doesn't exist during the buyer's initial research phase.",[49,681,682],{},"Vanity Metric Misalignment: Your SEO agency may report stable keyword positions, but your inbound lead forms and phone calls tell a very different story.",[81,684,109],{"id":685},"expert-insight-from-mkg-marketing",[14,687,688,690],{},[38,689,114],{},"AI is making the decision on what it's going to show the user. The system decided your content was the most trustworthy, most citable answer to that exact question for that exact person. Writing something good and checking the ‘helpful content’ boxes doesn't get you there. Those are very different bars.",[14,692,693],{},"‘Helpful’ is table stakes. It's what gets you into the building, not into the room where the AI is assembling its answer.",[14,695,696],{},"What gets you cited is specificity: The right category. Website & Page Structure. Consistent messaging across your entire footprint. A point of view that the model can actually extract and reuse with confidence.",[14,698,699,700],{},"So when Google says ‘just be helpful,’ they're not wrong. They're just leaving out about 80% of what actually matters. And the companies that take that advice at face value are going to watch their visibility collapse while their content quality stays perfectly fine.",[38,701,114],{},[14,703,120,704,706],{},[52,705,9],{},", CEO & Founder of MKG Marketing",[24,708,710,713],{"id":709},"the-evolution-moving-from-seo-to-svo-aeo-and-geo",[75,711],{"alt":77,"src":712},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F4dd65826-2a82-444b-9693-b6845e4438c0-meeting.png","The Evolution: Moving from SEO to SVO, AEO, and GEO",[14,715,716],{},"To stay visible and continue generating qualified pipeline, marketing executives must expand their organic framework beyond traditional boundaries. This requires a modern, multi-layered approach:",[718,719,720,736],"table",{},[721,722,723],"thead",{},[724,725,726,730,733],"tr",{},[727,728,729],"th",{},"Framework",[727,731,732],{},"Full Name",[727,734,735],{},"Primary Objective",[737,738,739,751,762,773],"tbody",{},[724,740,741,745,748],{},[742,743,744],"td",{},"SEO",[742,746,747],{},"Search Engine Optimization",[742,749,750],{},"Ranking pages on traditional search engine results pages (SERPs) for targeted keywords.",[724,752,753,756,759],{},[742,754,755],{},"AEO",[742,757,758],{},"Answer Engine Optimization",[742,760,761],{},"Structuring data so voice assistants and snippet engines can pull direct, succinct answers.",[724,763,764,767,770],{},[742,765,766],{},"GEO",[742,768,769],{},"Generative Engine Optimization",[742,771,772],{},"Formatting brand narrative, statistics, and domain expertise so LLMs ingest and cite your brand.",[724,774,775,778,781],{},[742,776,777],{},"SVO",[742,779,780],{},"Search Visibility Optimization",[742,782,783],{},"The Unified Strategy: Maximizing total brand presence across both traditional links and AI answer engines.",[81,785,787],{"id":786},"how-search-visibility-optimization-svo-solves-the-gap","How Search Visibility Optimization (SVO) Solves the Gap",[14,789,790],{},"SVO doesn't discard traditional SEO; it unifies SEO, AEO, and GEO into a single operational framework.",[14,792,793],{},"Rather than chasing raw session counts, SVO focuses on Information Gain and Citations. To win citations in AI-generated answers, your web content must feature:",[132,795,796,799,802],{},[49,797,798],{},"Clear, Schema-Structured Data: Helping bots identify who you are, what your software does, and who you serve without guessing.",[49,800,801],{},"First-Party Expertise (E-E-A-T): Unique data points, proprietary benchmark reports, and expert commentary that LLMs cannot synthesize from generic web text.",[49,803,804],{},"Direct Answer Formatting: Clear, concise definitions at the top of technical pieces that allow answer engines to extract key takeaways cleanly.",[24,806,808],{"id":807},"practical-steps-to-adapt-your-search-strategy-today","Practical Steps to Adapt Your Search Strategy Today",[14,810,811],{},"Shifting your company's digital presence to capture both traditional and AI-driven search doesn't require scrapping your entire content library. It requires restructuring how your information is delivered.",[81,813,815],{"id":814},"_1-optimize-for-high-information-gain","1. Optimize for High Information Gain",[14,817,818],{},"Eliminate generic, top-of-funnel fluff articles that summarize widely available knowledge. AI engines already summarize that data effortlessly. Focus instead on deep, opinionated, original content: teardowns of real customer implementation challenges, original survey data, and niche technical workflows.",[81,820,822],{"id":821},"_2-standardize-entity-and-brand-citations","2. Standardize Entity and Brand Citations",[14,824,825],{},"Ensure your brand's core value proposition, product categories, and technical terminology are consistent across external review sites, Wikipedia entries, PR releases, and your own domain. LLMs establish trust by cross-referencing brand information across multiple authoritative sources.",[81,827,829],{"id":828},"_3-track-pipeline-impact-over-pure-clicks","3. Track Pipeline Impact over Pure Clicks",[14,831,832],{},"Recognize that a drop in informational blog clicks does not automatically mean a drop in revenue. If an AI search tool cites your software as the top recommendation for an enterprise query, the prospect may navigate directly to your pricing or contact page to initiate a call. Measure branded search volume, direct traffic, and pipeline velocity alongside traditional organic metrics.",[24,834,836,839],{"id":835},"summary-adapting-to-how-buyers-search-today",[75,837],{"alt":77,"src":838},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F1a47aa4c-b986-4fd6-b30d-5ff622a02239-brain.png","Summary: Adapting to How Buyers Search Today",[14,841,842],{},"The debate surrounding ai search vs traditional search engines isn't about choosing one platform over the other. Traditional search engines will continue to process billions of queries, but AI-driven answer engines are rapidly capturing high-intent B2B research behavior. If software and tech companies want to keep filling their sales pipelines with new customers, they must adapt to how people search today.",[14,844,845],{},"Succeeding in this new landscape requires a refined strategy, technical precision, and continuous testing across evolving engine algorithms.",[14,847,848],{},"At MKG Marketing, we eliminate the guesswork. We provide a senior-led team of digital experts who handle your search strategy and technical execution directly—with zero handoffs to junior staff. We help growing tech organizations build future-proof organic engines that drive clear visibility, authoritative citations, and real business revenue.",[81,850,852],{"id":851},"ready-to-modernize-your-search-strategy","Ready to Modernize Your Search Strategy?",[46,854,855,863,870],{},[49,856,857,858,862],{},"Organic search is constantly shifting. Let’s figure it out together. We help tech leaders cut through the noise and build search strategies that actually drive growth. Explore our ",[206,859,861],{"href":208,"rel":860},[210],"Search Visibility Optimization (SVO) Services"," or book your initial search strategy review.",[49,864,865,866,278],{},"Skip the generic SEO agency playbook. Our senior team works alongside you to build a tailored search strategy that gets your brand seen. Ready to fix traffic drops or scale what’s already working? ",[206,867,869],{"href":275,"rel":868},[210],"Contact MKG Marketing today",[49,871,872,873,212],{},"Ready to learn more about content quality in the age of artificial intelligence? We got you covered:",[206,874,877],{"href":875,"rel":876},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings\u002F",[210]," Is AI Content Bad for SEO? How to Scale Traffic Without Sacrificing Rankings",{"title":77,"searchDepth":291,"depth":291,"links":879},[880,884,887,890,895],{"id":602,"depth":291,"text":603,"children":881},[882,883],{"id":619,"depth":297,"text":620},{"id":644,"depth":297,"text":645},{"id":658,"depth":291,"text":662,"children":885},[886],{"id":685,"depth":297,"text":109},{"id":709,"depth":291,"text":713,"children":888},[889],{"id":786,"depth":297,"text":787},{"id":807,"depth":291,"text":808,"children":891},[892,893,894],{"id":814,"depth":297,"text":815},{"id":821,"depth":297,"text":822},{"id":828,"depth":297,"text":829},{"id":835,"depth":291,"text":839,"children":896},[897],{"id":851,"depth":297,"text":852},"2026-08-05T15:31:00.000Z","Traditional SEO is shifting. Learn how AI search engines are disrupting the ten blue links and how to win brand mentions in LLM responses.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Ff8233c21-a553-4cdf-b08e-62ba6de46295-mkg-blog-ai-search-vs-traditional-search-hero-image.webp","Stop Chasing Clicks, Capture Direct-Answer AI",{},"\u002Fblog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo",{"title":593,"description":899},"blog\u002Fseo\u002Fai-search-vs-traditional-search-navigating-the-shift-to-search-visibility-optimization-svo","V9JrsiIyJkiYENE0VMv29Din97ayk4JQ9vcwSe6Flz0",{"id":908,"title":909,"author":7,"authors":7,"body":910,"caption":7,"category":315,"date":1139,"description":1140,"extension":318,"img":1141,"imgAlt":1142,"meta":1143,"minutes":297,"navigation":322,"path":1144,"seo":1145,"seodescription":7,"seotitle":7,"stem":1146,"updated":7,"__hash__":1147},"blog\u002Fblog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026.md","Search Visibility Optimization (SVO) Monthly Overview - July 2026",{"type":11,"value":911,"toc":1131},[912,918,967,973,1009,1015,1050,1056,1083,1089,1092,1097,1100,1103,1123],[24,913,915],{"id":914},"executive-summary-the-tldr",[52,916,917],{},"Executive Summary (The TL;DR)",[46,919,920,932,943,955],{},[49,921,922,925,926,931],{},[52,923,924],{},"Google Refines Helpful Content Systems:"," The",[206,927,930],{"href":928,"rel":929},"https:\u002F\u002Fadelev8.com\u002Fblog\u002Fgoogle-july-2026-helpful-content-update",[210]," July 2026 Helpful Content Update"," shifts evaluation metrics from blunt site-wide penalties to granular, section-level filtering, strictly penalizing synthetic, low-effort material while rewarding verified practitioner expertise.",[49,933,934,937,938,212],{},[52,935,936],{},"AI Overviews Expansion:"," Google integrated live news carousels and direct image generation inside AI Overviews, which now feature in approximately",[206,939,942],{"href":940,"rel":941},"https:\u002F\u002Fwww.artificialintelligence-news.com\u002Fnews\u002Fgoogle-ai-overviews-us-searches\u002F",[210]," 43% of US searches",[49,944,945,948,949,954],{},[52,946,947],{},"Search Console Controls Updates:"," Site owners can now explicitly manage and isolate content inclusion within AI Overviews and AI Mode via",[206,950,953],{"href":951,"rel":952},"https:\u002F\u002Fwww.numinix.com\u002Fblog\u002Fjuly-2026-seo-algorithm-news-update\u002F",[210]," updated Search Console controls"," without sacrificing baseline organic rankings.",[49,956,957,960,961,966],{},[52,958,959],{},"AEO and Third Party Integration:"," ChatGPT’s integration of live third-party platform data (such as",[206,962,965],{"href":963,"rel":964},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-to-update-local-services-ads-policies-in-july-479653",[210]," Yelp reviews, ratings, and photos",") forces B2B and B2C brands to optimize their multi-platform digital footprints beyond owned properties.",[24,968,970],{"id":969},"algorithm-technical-seo-updates",[52,971,972],{},"Algorithm & Technical SEO Updates",[46,974,975,987,998],{},[49,976,977,980,981,986],{},[52,978,979],{},"The July 2026 Helpful Content Update:"," Google deployed a ",[206,982,985],{"href":983,"rel":984},"https:\u002F\u002Fseovendor.co\u002Fgoogle-algorithm-updates-july-2026\u002F",[210],"targeted update"," to its Helpful Content System, tightening synthetic content detection and increasing E-E-A-T weightings. Unlike previous iterations that carried a risk of broad site-wide demotions, this update introduces granular section-level assessments, permitting well-authored pages on otherwise mixed-quality domains to retain visibility.",[49,988,989,992,993,997],{},[52,990,991],{},"Global Spam Countermeasures:"," Running alongside minor core adjustments, ",[206,994,996],{"href":951,"rel":995},[210],"a global spam update"," rolled out to refine SpamBrain heuristics, targeting systemic manipulation patterns rather than isolated link-building tactics.",[49,999,1000,1003,1004,1008],{},[52,1001,1002],{},"Search Console Shifts:"," Platform-wide properties and explicit GEO isolation controls ",[206,1005,1007],{"href":951,"rel":1006},[210],"went live",", enabling technical leaders to partition content accessibility for generative experiences without damaging classic organic indexing.",[24,1010,1012],{"id":1011},"geoaeo-updates",[52,1013,1014],{},"GEO\u002FAEO Updates",[46,1016,1017,1027,1038],{},[49,1018,1019,1022,1023,1026],{},[52,1020,1021],{},"AI Overview Saturation & Features:"," Market intelligence indicates AI Overviews now appear in roughly",[206,1024,942],{"href":940,"rel":1025},[210],", fundamentally altering click-through dynamics. July updates added real-time news carousels and native AI-generated image creation directly into query responses, shifting user engagement loops.",[49,1028,1029,1032,1033,1037],{},[52,1030,1031],{},"Cross-Platform Citation Shifts:"," ChatGPT expanded its retrieval architecture by integrating live third-party review and vector data (including",[206,1034,1036],{"href":963,"rel":1035},[210]," Yelp reviews and ratings","), illustrating that LLM engines rely heavily on aggregated ecosystem trust signals rather than just corporate web properties.",[49,1039,1040,1043,1044,1049],{},[52,1041,1042],{},"The \"Ghost Citation\" Phenomenon:"," ",[206,1045,1048],{"href":1046,"rel":1047},"https:\u002F\u002Fsearchengineland.com\u002Fai-halftime-report-h1-2026-483912",[210],"Emerging tracking data"," highlights that AI engines frequently synthesize information from third-party aggregators and forums, leaving primary creators uncredited unless structured entities are explicitly claimed and verified.",[24,1051,1053],{"id":1052},"strategic-implications-for-leaders",[52,1054,1055],{},"Strategic Implications for Leaders",[46,1057,1058,1064],{},[49,1059,1060,1063],{},[52,1061,1062],{},"What to ignore:"," Short-term ranking fluctuations and mass content deletions. High-volume, automated articles no longer hold value under current search filters, making rapid content generation counterproductive.",[49,1065,1066,1069],{},[52,1067,1068],{},"Where to pivot:",[46,1070,1071,1077],{},[49,1072,1073,1076],{},[52,1074,1075],{},"Clean up low-value content:"," Review site pages for thin or AI-generated text. Replace surface-level summaries with original research, customer case studies, and expert data that language models cannot replicate.",[49,1078,1079,1082],{},[52,1080,1081],{},"Standardize off-page brand data:"," Align Schema markup, corporate records, and third-party profiles across major directories and review platforms. Search engines and AI systems rely heavily on external sources to verify company authority.",[24,1084,1086],{"id":1085},"looking-ahead",[52,1087,1088],{},"Looking Ahead",[14,1090,1091],{},"Google historically issues a major core algorithm update in late Q3. Growth teams should focus on deepening coverage within core subject areas rather than publishing broadly across adjacent topics.",[24,1093,1095],{"id":1094},"search-visibility-optimization-svo",[52,1096,168],{},[14,1098,1099],{},"Maintaining search traffic now requires managing three distinct channels: standard web indexing, answer engine citations (AEO), and generative search layouts (GEO).",[14,1101,1102],{},"MKG assists growth-stage technology companies with:",[46,1104,1105,1111,1117],{},[49,1106,1107,1110],{},[52,1108,1109],{},"GEO and AEO Audits:"," Evaluating brand presence and citation rates across ChatGPT, Perplexity, and Google AI Overviews.",[49,1112,1113,1116],{},[52,1114,1115],{},"Structured Data Infrastructure:"," Aligning Schema markup and technical index controls to safeguard search presence.",[49,1118,1119,1122],{},[52,1120,1121],{},"Pipeline Attribution Modeling:"," Measuring how generative search visibility impacts customer acquisition costs (CAC) and deal velocity.",[14,1124,1125,1126,1130],{},"To review your domain's generative search visibility, ",[206,1127,1129],{"href":275,"rel":1128},[210],"schedule a consultation"," with an MKG search specialist.",{"title":77,"searchDepth":291,"depth":291,"links":1132},[1133,1134,1135,1136,1137,1138],{"id":914,"depth":291,"text":917},{"id":969,"depth":291,"text":972},{"id":1011,"depth":291,"text":1014},{"id":1052,"depth":291,"text":1055},{"id":1085,"depth":291,"text":1088},{"id":1094,"depth":291,"text":168},"2026-08-04T16:16:55.368Z","Stay updated on the July 2026 search landscape: Google’s granular Helpful Content Update, AI Overviews reaching 43% of US searches, new Search Console controls for AI Mode, and ChatGPT's integration of third-party platform data.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F9bacf7c4-18eb-47f1-87fb-986cba555a73-Copy of 11766_(1920x1080) (7).png","close-up image of a blue pushpin marking a location on a detailed paper map",{},"\u002Fblog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026",{"title":909,"description":1140},"blog\u002Fseo\u002Fsearch-visibility-optimization-svo-monthly-overview-july-2026","vjZWWe3kKlLwQrZGoaeSywpxYkFiYyKtWSho-GG-CHw",{"id":1149,"title":1150,"author":7,"authors":7,"body":1151,"caption":7,"category":315,"date":1461,"description":1462,"extension":318,"img":1463,"imgAlt":1464,"meta":1465,"minutes":321,"navigation":322,"path":1466,"seo":1467,"seodescription":7,"seotitle":7,"stem":1468,"updated":7,"__hash__":1469},"blog\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings.md","Is AI Content Bad for SEO? How to Scale Traffic Without Sacrificing Rankings",{"type":11,"value":1152,"toc":1445},[1153,1160,1166,1169,1184,1187,1190,1204,1211,1214,1218,1221,1227,1238,1244,1247,1253,1264,1266,1271,1274,1277,1282,1287,1294,1301,1304,1310,1313,1319,1322,1333,1339,1342,1349,1358,1365,1372,1377,1380,1395,1401,1407,1410,1417,1421],[14,1154,1155,1156,1159],{},"Let’s answer the question on every marketing leader’s mind right away: ",[52,1157,1158],{},"No, AI content is not inherently bad for SEO."," Google does not automatically penalize text simply because an artificial intelligence model generated it. In fact, Google’s official Search guidelines state that the search engine ranks content based on its helpfulness, relevance, and quality—not on who (or what) typed the words.",[14,1161,1162,1163],{},"However, there is a massive caveat that every modern CMO and VP of Marketing must understand: ",[52,1164,1165],{},"publishing unedited, mass-produced AI text is a fast track to losing traffic.",[14,1167,1168],{},"While AI can drastically accelerate your research and drafting phases, relying on raw algorithm outputs to power your organic search strategy will inevitably hurt your brand. The internet is quickly becoming flooded with synthesized, low-effort fluff. Search engines are aggressively updating their algorithms to identify and down-rank generic copy that fails to bring new value to the web.",[14,1170,1171,1172,1175,1176,1179,1180,1183],{},"So, ",[52,1173,1174],{},"does AI-generated content impact SEO?"," Absolutely—for better or for worse depending entirely on ",[38,1177,1178],{},"how"," you use it. To navigate this new era of search, B2B software and tech companies must learn how to safely leverage AI as an efficiency tool while keeping senior human strategy in full control. ",[75,1181],{"alt":77,"src":1182},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fe5fe90d6-da9d-42d8-8ca3-5c601eb33fc8-ai-content-bad-for-seo-1.png","What Google Actually Cites About AI-Generated Content",[14,1185,1186],{},"A widespread myth floating around boardrooms is that Google possesses a universal \"AI detector\" that immediately penalizes any site using machine learning tools. This misconception has led to two extreme behaviors: organizations either banned AI entirely out of fear, or they went all-in, firing editorial teams and pumping out hundreds of unvetted AI articles a month.",[14,1188,1189],{},"Both approaches are flawed. Google’s position on AI content is clear and consistent:",[46,1191,1192,1198],{},[49,1193,1194,1197],{},[52,1195,1196],{},"Intent matters over medium:"," If you use automation, including generative AI, primarily to manipulate search rankings, it is considered a violation of Google's spam policies.",[49,1199,1200,1203],{},[52,1201,1202],{},"Quality is the ultimate benchmark:"," If your content offers original information, insightful analysis, and clear utility to the searcher, Google will reward it—regardless of whether AI helped draft the paragraphs.",[14,1205,1206,1207,1210],{},"This distinction rests on Google’s ",[52,1208,1209],{},"E-E-A-T framework",": Experience, Expertise, Authoritativeness, and Trustworthiness.",[14,1212,1213],{},"Generative AI models are trained on existing web data; by design, they scrape, synthesize, and regurgitate information that has already been published. They cannot draw from personal background, run proprietary benchmark studies, or conduct interviews with industry veterans. Therefore, raw AI content inherently lacks the \"First-Hand Experience\" and deep \"Expertise\" required to satisfy modern search criteria.",[24,1215,1217],{"id":1216},"why-copy-pasting-ai-copy-destroys-your-organic-traffic","Why Copy-Pasting AI Copy Destroys Your Organic Traffic",[14,1219,1220],{},"If Google doesn't penalize AI text on principle, why are so many tech sites seeing their organic impressions plummet after launching automated content initiatives? The answer lies in the subtle traps of machine-generated prose.",[81,1222,1224],{"id":1223},"_1-the-information-gain-problem",[52,1225,1226],{},"1. The Information Gain Problem",[14,1228,1229,1230,1233,1234,1237],{},"Search engine algorithms are increasingly prioritizing ",[52,1231,1232],{},"Information Gain","—a metric that measures whether a piece of content adds ",[38,1235,1236],{},"new"," facts, perspectives, or data points to a topic compared to existing index results. When an AI tool drafts an article, it simply summarizes what the top ten results on Google are already saying. It offers zero information gain. If your page is merely an average of what is already online, Google has no incentive to rank you above established competitors.",[81,1239,1241],{"id":1240},"_2-hallucinations-and-brand-risk",[52,1242,1243],{},"2. Hallucinations and Brand Risk",[14,1245,1246],{},"Large Language Models (LLMs) are predictive engines, not factual databases. They routinely invent statistics, misquote technical documentation, and present incorrect product capabilities with total confidence. Publishing hallucinated facts erodes consumer trust and signals to search crawlers that your site lacks basic editorial integrity.",[81,1248,1250],{"id":1249},"_3-the-homogenization-of-brand-voice",[52,1251,1252],{},"3. The Homogenization of Brand Voice",[14,1254,1255,1256,1259,1260,1263],{},"B2B tech buyers are sophisticated. They can spot low-effort, synthetic writing instantly. Text bloated with hollow transitions (",[38,1257,1258],{},"\"In today's fast-paced digital landscape...\""," or ",[38,1261,1262],{},"\"It is crucial to leverage...\"",") signals to prospects that your company lacks real point-of-view authority. If your content sounds identical to every competitor using the same prompts, you lose your market positioning.",[24,1265,109],{"id":685},[14,1267,1268,1270],{},[38,1269,114],{},"The AI has no reason to pick yours over theirs. It's looking for something it can confidently reuse, and if your version doesn't add anything new, you're background noise.",[14,1272,1273],{},"So instead of writing more, I'm going page by page through what already exists and asking one question: does this page say something that no other page on the internet says?",[14,1275,1276],{},"Original data. A real client pattern you documented. A first-person account of what actually happened when you tried the thing everyone recommends. ",[14,1278,1279,1280],{},"That's what AI pulls in. The generic stuff is what AI already has forty versions of. It doesn't need yours.",[38,1281,114],{},[14,1283,120,1284,1286],{},[52,1285,9],{},", CEO of MKG Marketing",[24,1288,1290,1293],{"id":1289},"how-to-safely-use-ai-as-a-marketing-assistant-not-a-lead-strategist",[75,1291],{"alt":77,"src":1292},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fc8d0926d-82b9-42f9-85f4-3c433da82d78-ai-content-bad-for-seo-2.png","How to Safely Use AI as a Marketing Assistant (Not a Lead Strategist)",[14,1295,1296,1297,1300],{},"To succeed in search today, modern tech companies don't need to abandon AI; they need to integrate it into a ",[52,1298,1299],{},"human-led editorial workflow",". AI should act as the junior analyst that handles heavy administrative lifting, while senior strategists serve as the editorial director.",[14,1302,1303],{},"Here is how high-growth organizations use AI tools safely without putting their search performance at risk:",[81,1305,1307],{"id":1306},"_1-accelerate-research-and-formatting",[52,1308,1309],{},"1. Accelerate Research and Formatting",[14,1311,1312],{},"Use AI to synthesize lengthy transcripts, cluster search intent, organize raw data, and draft initial structural outlines. Asking an AI tool to suggest five logical structural flows for a technical guide saves hours of brainstorming without diluting your editorial voice.",[81,1314,1316],{"id":1315},"_2-inject-proprietary-data-and-human-storytelling",[52,1317,1318],{},"2. Inject Proprietary Data and Human Storytelling",[14,1320,1321],{},"Once a rough outline or foundational draft exists, a subject matter expert (SME) must step in. Inject real-world elements that an algorithm can never produce:",[46,1323,1324,1327,1330],{},[49,1325,1326],{},"Customer case studies and real implementation metrics.",[49,1328,1329],{},"Direct quotes from internal product architects or sales engineers.",[49,1331,1332],{},"Unique takeaways or counter-intuitive opinions that challenge status-quo industry advice.",[81,1334,1336],{"id":1335},"_3-rigorous-fact-checking-and-editorial-oversight",[52,1337,1338],{},"3. Rigorous Fact-Checking and Editorial Oversight",[14,1340,1341],{},"Every claim, statistic, and technical instruction generated during the drafting phase must be verified by a human editor. Ensure the tone matches your brand guidelines and eliminate boilerplate AI phrasing.",[14,1343,1344,1345,1348],{},"Want to see how your current search strategy measures up against the latest engine updates? Explore our comprehensive",[206,1346,211],{"href":208,"rel":1347},[210]," or book an initial search strategy review with our senior team today.",[24,1350,1352,1355],{"id":1351},"beyond-traditional-seo-preparing-for-search-visibility-optimization-svo",[75,1353],{"alt":77,"src":1354},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F2cd275b2-b56c-4864-b728-e18e54f45370-ai-content-bad-for-seo-3.png",[52,1356,1357],{},"Beyond Traditional SEO: Preparing for Search Visibility Optimization (SVO)",[14,1359,1360,1361,1364],{},"The debate over whether AI-generated content ",[52,1362,1363],{},"is good for seo"," is part of a much larger shift in how users find information. Search is no longer confined to a list of ten blue links on a traditional search results page.",[14,1366,1367,1368,1371],{},"With the rapid adoption of AI Overviews, ChatGPT, Claude, and Perplexity, users are increasingly getting direct answers synthesized and generated right inside search interfaces. This shift means that optimizing purely for keyword clicks is no longer enough. You must optimize for ",[52,1369,1370],{},"total brand visibility"," across AI search models and traditional engines alike.",[14,1373,1374,1375,212],{},"This evolution is what we call ",[52,1376,168],{},[14,1378,1379],{},"To win in an SVO-driven ecosystem, your content must be authoritative enough that AI models choose to cite your brand as the primary source of truth. Generic, auto-generated articles will never be cited by AI search tools because those articles lack original authority. The only way to capture mindshare in both AI answers and traditional search lists is by publishing high-gain, expert-driven content that clearly demonstrates E-E-A-T.",[14,1381,1382,1383,1388,1389,1394],{},"If your organic reach is stalling due to changing algorithms, taking a holistic view of your digital presence is essential. Aligning your organic content strategy with high-intent paid acquisition via",[206,1384,1387],{"href":1385,"rel":1386},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fmkgmarketinginc.com\u002Fservices\u002Fdigital-advertising\u002F",[210]," Digital Advertising"," and measuring true user journeys through robust",[206,1390,1393],{"href":1391,"rel":1392},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fmkgmarketinginc.com\u002Fservices\u002Fanalytics\u002F",[210]," Digital Analytics"," ensures your marketing engine generates pipeline—not just empty clicks.",[24,1396,1398],{"id":1397},"summary-adapting-your-search-engine-strategy-for-long-term-growth",[52,1399,1400],{},"Summary: Adapting Your Search Engine Strategy for Long-Term Growth",[14,1402,1403,1404,1406],{},"To recap: ",[52,1405,1174],{}," Yes. If you treat AI as a magic shortcut to generate hundreds of unvetted blog posts, your search visibility will eventually collapse; quickly building a house out of AI sticks won’t protect you when the Big Bad Search Engine Wolf comes calling. But if you treat AI as an efficiency engine that supports a human-led, expert-driven content pipeline, you can scale output without sacrificing rankings.",[14,1408,1409],{},"As search engines adapt to the flood of synthetic content, companies must adapt how they communicate with their buyers. The brands that win over the next decade won't be those that avoid AI, nor will they be those that hand their entire marketing strategy over to algorithms. The winners will be the organizations that pair cutting-edge tools with an authentic, human-driven brand voice.",[14,1411,1412,1413,1416],{},"At ",[52,1414,1415],{},"MKG Marketing",", we don't pass your search strategy off to junior account managers or unmonitored software bots. We provide an experienced, senior-led team that handles both the high-level strategy and technical execution directly. We help B2B tech and software companies navigate complex search updates, build a sustainable organic pipeline, and maintain complete operational control over their brand narrative.",[24,1418,1420],{"id":1419},"ready-to-build-a-future-proof-search-strategy","Ready to Build a Future-Proof Search Strategy?",[46,1422,1423,1430,1437],{},[49,1424,1425,1426,212],{},"Learn how our senior-led team can audit and elevate your organic reach.",[206,1427,1429],{"href":208,"rel":1428},[210]," Explore our Search Visibility Optimization (SVO) Services & Strategy Reviews",[49,1431,1432,1433,278],{},"Have immediate questions about your traffic or upcoming search updates?",[206,1434,1436],{"href":275,"rel":1435},[210]," Contact the MKG Marketing Team directly",[49,1438,1439,1440,212],{},"Want to dive deeper into modern search trends? Read our latest guide:",[206,1441,1444],{"href":1442,"rel":1443},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002F",[210]," Beyond Last-Click: How to Measure Marketing Influence in an AI-First World",{"title":77,"searchDepth":291,"depth":291,"links":1446},[1447,1452,1453,1458,1459,1460],{"id":1216,"depth":291,"text":1217,"children":1448},[1449,1450,1451],{"id":1223,"depth":297,"text":1226},{"id":1240,"depth":297,"text":1243},{"id":1249,"depth":297,"text":1252},{"id":685,"depth":291,"text":109},{"id":1289,"depth":291,"text":1293,"children":1454},[1455,1456,1457],{"id":1306,"depth":297,"text":1309},{"id":1315,"depth":297,"text":1318},{"id":1335,"depth":297,"text":1338},{"id":1351,"depth":291,"text":1357},{"id":1397,"depth":291,"text":1400},{"id":1419,"depth":291,"text":1420},"2026-07-31T16:42:23.391Z","Does AI-generated content impact SEO? Discover how to safely use AI tools to build traffic and why copy-pasting generic text will hurt your rankings.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa2137492-5860-4960-8c3b-cc662b7514b0-mkg-blog-is-ai-content-bad-for-seo.webp","Is AI Content Bad for SEO",{},"\u002Fblog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings",{"title":1150,"description":1462},"blog\u002Fseo\u002Fis-ai-content-bad-for-seo-how-to-scale-traffic-without-sacrificing-rankings","ysFwsXe-UHutD2vqfe9YpM1Dn_CZgi--Ors35vnm0Bc",{"id":1471,"title":1472,"author":7,"authors":1473,"body":1474,"caption":7,"category":1766,"date":1767,"description":1768,"extension":318,"img":1769,"imgAlt":1770,"meta":1771,"minutes":1773,"navigation":322,"path":1774,"seo":1775,"seodescription":7,"seotitle":7,"stem":1776,"updated":7,"__hash__":1777,"people":1778},"blog\u002Fblog\u002Fleadership\u002Fai-agencies-and-the-future-of-expertise-with-kerry-guard.md","AI, Agencies, and the Future of Expertise with Kerry Guard",[9],{"type":11,"value":1475,"toc":1759},[1476,1480,1483,1486,1489,1491,1495,1506,1510,1513,1516,1519,1522,1525,1528,1531,1534,1537,1540,1543,1546,1549,1552,1555,1558,1561,1564,1567,1570,1573,1576,1579,1582,1585,1588,1591,1594,1597,1600,1603,1606,1609,1612,1615,1618,1621,1624,1627,1630,1633,1636,1639,1642,1645,1648,1651,1654,1657,1660,1663,1666,1669,1672,1675,1678,1681,1684,1687,1690,1693,1696,1699,1702,1705,1708,1711,1714,1717,1720,1723,1726,1729,1732,1735,1738,1741,1744,1747,1750,1753,1756],[81,1477,1479],{"id":1478},"overview","Overview",[14,1481,1482],{},"AI is reshaping how agencies operate, but it’s not a simple replacement story. In this conversation, Kerry Guard explores the tension between speed and expertise—where some companies are leaning heavily on AI, while others are realizing that tools alone can’t replace strategic thinking.",[14,1484,1485],{},"Kerry breaks down why low-quality “AI slop” is on the rise, how agencies can evolve instead of becoming obsolete, and why product–market fit still matters more than ever.",[14,1487,1488],{},"The takeaway is clear: AI will change how work gets done, but real value will come from the teams who know how to use it with clarity, depth, and purpose.",[81,1490],{"id":77},[24,1492,1494],{"id":1493},"take-a-listen","Take a listen",[1496,1497],"iframe",{"dataTestid":1498,"style":1499,"src":1500,"width":1501,"height":1502,"frameBorder":1503,"allowFullScreen":322,"allow":1504,"loading":1505},"embed-iframe","border-radius:12px","https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F4wzSHptRmd4o5leirfk10l\u002Fvideo?utm_source=generator",624,351,"0","autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture","lazy",[81,1507,1509],{"id":1508},"transcript","Transcript:",[14,1511,1512],{},"Alex 0:00",[14,1514,1515],{},"It's all right, it's Alex on the highways podcast episode 61, we have with us, Jake, hello as usual. And also joining today is Kerry Guard. Nice to have you, Kerry. So we were just sort of riffing offline about how agencies are being disrupted with AI. So let's get into that, because that's kind of like a really burning topic, and we haven't really talked about that, Jake, have we? We've talked a lot about the technical side of AI and business models and related to, like, a typical kind of company situation, but we haven't talked about the agency side. So that is this",[14,1517,1518],{},"Jake 0:43",[14,1520,1521],{},"So that's the part we should do, though, because it's kind of how we both ended up here.",[14,1523,1524],{},"Alex 0:49",[14,1526,1527],{},"Yes, that is right. We've gone from we've gone from agency to product and more platform stuff. But anyway, you're an agency. You're an agency. So maybe you can sort of just give us your perspective, like where you kind of were, like, in terms of the agency world, and then take us to today, with the current AI situation.",[14,1529,1530],{},"Kerry Guard 1:15",[14,1532,1533],{},"Yeah. I mean, it's interesting and exciting. There are sort of two camps in how AI has impacted the agency world before. We were very much looked towards as the experts that we were bringing on for our expertise, that we were going to help create extra manpower and support in terms of making sure that content production is going to end up in the SERPs, so on and so forth. And now with AI, it's sort of splitting into two camps. One camp is which literally just happened to us, where we got let go because they figured the marketing manager could do everything that we were doing, thanks to the help of AI. On the flip side, we just got hired because the VP of Marketing said that their marketing manager was too dependent on AI, and she was running in circles and didn't know which way was up, and needed help, and brought us and is now bringing us off. So the AI psychosis, literally, yeah, so it's definitely impacting us, but I also feel like it's an opportunity in terms of helping people understand that AI is great for people to use it as something that makes you go faster when already having the information and knowing what it is and being an expert In the space and then having AI at your disposal makes you be able to go so much deeper and faster at the same time, which we never really had before. Either you had people very shallow but going very fast, or you had people very deep, going very slow. And now there's this, like a lovely middle ground, but you still need the expert in the seat to do the thing.",[14,1535,1536],{},"Jake 3:00",[14,1538,1539],{},"I agree. There's, you know, I think, not to, not to sound like I'm whining here, but there's a, there's a lot of people these days like running Claude code boot camps and open claw boot camps that, who knows how they're actually applying both of those technologies in their day to day, but they suddenly have a group of 1000 people that they're training, or they're getting experts in, or they're outsourcing, I'm not entirely sure. So I think that the hot there is a gold rush as well, and in that gold rush, there are still people that are shallow, but running faster than ever.",[14,1541,1542],{},"Kerry Guard 3:43",[14,1544,1545],{},"Yeah, but it's dangerous. Who's it dangerous for? Gosh, everybody, I mean, especially for the end user, right? Like the amount of slop out there that we have to sort through to get to the good information is like compounding very quickly, right? And if you don't have users, then you don't have money and opportunity to, you know, do more, right? So like, I feel like, if we ostracize them, most importantly, we're in deep trouble. But then even for ourselves, you know, doing really good work and feeling good about it and putting good out into the world. Yeah, I think it's something we're losing, and that's just kind of a bummer. In my opinion.",[14,1547,1548],{},"Jake 4:32",[14,1550,1551],{},"I would agree with that. I also think Alex likes to come back to a conversation that we had earlier, because I feel like the chicken and egg situation these days is really egg before chicken, whichever way you want to see that. But you know, growing an audience and then building the product is a new model that I think is more prevalent now because of things like AI and people being able to build MVPs very quickly. Vibe, coded tools, or even just AI content or distribution of content through automated systems that people are building an audience, such as the open core boot camp, and then they're finding a way to, like, crowbar some sort of product into it. Now that might seem a little bit unethical, but the one moat that AI doesn't have is distribution, and that's also, I guess, that's what I think is dangerous, at least, I think that is dangerous, giving people who don't know what they're doing a potential massive audience to do some real harm. I mean, we can just switch this into a different topic now, because it's very relevant. But the Louis Theroux documentary, I've not seen it, but, you know, I think that the outcome of that documentary, I'm not sure if you know what I'm talking about, Kerry about the enter the manosphere, regardless of what you think about the topic, the I think the takeaway for me was the there's a lot of people out there, just generally in the world, regardless of whatever sphere that they exist in, that have insane amounts of power, insane amounts of influence, through building audiences in a certain topic, or just sounding like an authority in something that they might not necessarily be an expert in.",[14,1553,1554],{},"Kerry Guard 6:24",[14,1556,1557],{},"Yeah, super dangerous. I Yeah. That documentary was definitely eye-opening for so many, not for others. It was sort of a no-duh. It's an interesting conversation that's sort of happening on, you know, the social media platforms. But I would agree, I the echo chamber, right? Getting caught up in that echo chamber, and then the algorithms learning what you're interested in, I'm always so afraid to click on certain things, like in LinkedIn, of like, Oh no, I'm going to comment on this, and then it's all I'm going to see for a while, right? Of like, and I don't want to be stuck in that. I want to see other points of view, and yeah, and what other people might think about it, not be just constantly served the same thing over and over again, but that's what happens, right? And now with AI, people will go have these conversations. It's like that, not, I mean, it's kind of on topic, kind of off topic. But like, you know, the school shooting that happened in canada was it a shooting or stabbing that happened in Canada because somebody was on AI and they were constantly being fed validation of their actions, of going and having the shooting, and how to do it right? So like, just that reiteration, whether it's happening through conversation with AI or coming around you from a channel perspective, totally dangerous and somewhere where we're going to be interesting to see who starts to put some guard rails up. I know Anthropic is a great company to be doing that. I hope they do continue to do that and lead the way and show what that needs to be, because, yeah, we're going to end up with some scary things that happen in those echo chambers, for sure.",[14,1559,1560],{},"Jake 8:03",[14,1562,1563],{},"I think it's a human thing, though, as well. I don't know if you're guilty of this, but having conversations with AI, and I mean in voice mode, I've had conversations with AI in voice mode, my biggest criticism, and I guess why I don't do it anymore, is because it's boring. It just goes around in a loop. It will agree with you, and then you agree with it, and then that's it. The End of the conversation. It happens after about three minutes. Really, there's no more depth after it, and you'll have forgotten what else you wanted to say, because it will have given you a 32nd answer reflecting back at you what you wanted to hear.",[14,1565,1566],{},"Kerry Guard 8:41",[14,1568,1569],{},"I push it a lot. I say, you know, stop blowing smoke. Tell me what you really think. Go look at the experts. So, I'm as an agency, one of the things I'm finding specifically in the SEO space, is that there's a lot of fragmentation happening in terms of how people are talking about showing up, whether it's in traditional SEO or the answer engines, or now generative engines, right? And so I'm trying to unify it now to just say, Listen, let's just talk about this as search visibility optimization. It doesn't matter where your audience is in terms of how they're searching for you, but you need to make sure you're showing up across the board. And in doing so, I'm talking to AI through it, and I said, What's the difference between off-page SEO and GEO? Because there's this argument happening on LinkedIn right now about, like, everybody's like, good SEO will be good AEO and good Geo. And I'm like, Ah, not really. Like, geo is a whole different beast, and you really have to think about that differently. And if we don't define it and just depend on what traditional SEO has done for us. We're never going to actually show up in the llms, and that's a problem, because the llms one day is going to take over. And so I actually asked Gemini and said, Are these two separate things? And Gemini was like, Absolutely not. They are the same thing. Saying off-page is the same as on-page. And I poked at it and worked through it, and I said, here's how I'm thinking about it. And then it came around and, like, agreed with me. And I was like, Okay, well, now it's agreeing with me, and we're stuck in a loop. And so I went over to Claude, and I had the same conversation with Claude. Claude was like, No, these are two different things. They have to stay that way. And I was like, well, here's how I'm thinking about it. And Claude was like, actually, that's really valid, and here's why. And it's like, backed up from all these different sources as to why, this makes a ton of sense. And so it's, it's interesting, of like, how these different platforms are even thinking. And then, to your point of like, yeah, the validation immediately happens. And then it's like, Okay, now what? Yeah, I agree. Even in different platforms, it's happening like, Okay, now, what do we do and where do we go from here, in terms of making sure that we're thinking beyond what the AI can give us exactly?",[14,1571,1572],{},"Jake 10:55",[14,1574,1575],{},"Yeah, I think nailed it there, thinking beyond what the AI can give us, perfect, perfect framing. Because really, the AI, we've had this conversation a couple of times. I had it last Friday. It gives an average, it gives you an average answer, literally average. So thinking beyond it is important to differentiate if you gave it to conflict in perspectives, and then you asked it to make an average of those conflicting perspectives, as long as it wasn't the typical average, then it would be slightly different. But generally, if you ask it a broad question, or for guidance, it's going to give you something very average, and it will agree with you. And I think that you know, as a human, you have a confirmation bias. You want somebody, you want something to agree with you. You don't necessarily want it. You don't want to go. Is this a good idea? And you go, No, that's a stupid.",[14,1577,1578],{},"Kerry Guard 11:54",[14,1580,1581],{},"No, but you do want something that will question you. So I do think putting in parameters, like I'll ask it to ask me, like, what gaps am I missing here? What? What are other people talking about? Is this already being talked about? Right? Go out there and tell me, I'll sort of find ways to prompt it to almost have it disagree with me in multiple to see if it can disagree with me in multiple ways. And sometimes it does. I'll write a LinkedIn post, and they'll be like, This is crap, and here's why. Like, thank you for that. That's what I needed. I'm trying to write off more than I could chew. It's way too long. It's trying to create too many points. I'm known for that on LinkedIn. But like, having it actually tell me that is super helpful, but I've had to train it to do that, which you can do. It just takes effort.",[14,1583,1584],{},"Jake 12:42",[14,1586,1587],{},"I think Alex, at this point, I know that. I'm not sure we usually ask, but I think we have to give Kerry a little bit of Kerry. Why don't you tell us what you do and tell the audience?",[14,1589,1590],{},"Kerry Guard 12:55",[14,1592,1593],{},"Sure. So I own a digital marketing agency, and have for the last 15 plus years, we've always been remote, and that's why I get to live in the UK while the rest of my team is in the US, primary, primarily work with B to B Tech, SAS, companies in the US, helping them scale and build up through SEO and digital ads, making sure that they're found and visible, and that when users can see them and understand their brand, and then they Go search for them, that they're the answer.",[14,1595,1596],{},"Jake 13:22",[14,1598,1599],{},"That was lovely. That was the best",[14,1601,1602],{},"Alex 13:25",[14,1604,1605],{},"I want to get into something. I want to get into something. Kerry, you say 15 years, so you've been, you've seen a lot in the agency space. Myself and Jake were in-house, in-house markers. So we worked in the tech industry. We worked for the same company for a while, and we also work together on projects, on agency stuff. And I feel like I would say again around chat, GPT launch, like 2022 - 23, something changed. Something changed. I think that, how can I say, like, the value of what we do change? Because suddenly people had access to all that computing for $20 a month, right? And a lot of the guys we used to work with suddenly started doing stuff themselves, as we talked about before, the pod. Then it feels like value creation. And you've seen this for the stock prices of all the big agencies, the big the blue chip ones, wpps, it's been, it's been flattened, right? You can't charge what you used to charge the business models, the billable hour. Business models are kind of broken now. So I think my question is, how do you, how do you, how do you put a price on value creation now, in this in this time when there's basically free compute and AI.",[14,1607,1608],{},"Kerry Guard 14:38",[14,1610,1611],{},"So it comes down to, I mean, for us, we do still go back into hours just to make sure we understand how much time things are generally taking. But it hasn't necessarily been that we dilute or come down in price over time. It's that now we can just do more. More and be more effective. So when I come, when I talk to clients, I'm like, Well, we have the faster we have the faster plan. So it's two plans. You can either go faster, you can go faster, because that's really what it comes down to these days, you know, we can give you in terms of SVL, we can we can give you all of the content briefs and all of the land. But can you actually implement them? Well, probably not. So let's not, if you're scaling up and you're just starting, doesn't make sense for us to be throwing, you know, 10 to 15 assets at you a month, right? So we're going to go on the fast plan, which makes more sense for the resources you have, or if you're digital ads, depending on your ads budget, right? Like we can't, it doesn't make sense for us to charge an agency fee based off of ad spend in terms of percentage when you're not really spending, you know, 25k plus, and even then, like, the percentage needs to be in relation to really, How many platforms, how many campaigns, what's actually being managed, versus just because you're spending more money? Just because you're spending more money doesn't mean it's necessarily more work for us. So in terms of how we're quantifying it, it's really, really it still comes down to hours and speed and what the client can navigate on their end, in terms of what we're giving them and our expertise, it is a premium because we hire people with 10 plus years of experience, who've done this for a long time, who know what they're doing, who can respond relatively quickly because they aren't learning it as they're doing it. And so I think that also comes down to it, as well as the account direction team that we have, the strategy team that's implemented, right? We don't just give you an SEO expert. We make sure that they're supported in the communication and in the strategic insight that's that's coming out. So it's that holistic team that is also coming to the table with that expertise, versus just that one person constantly pumping out, you know, a thing over and over again. It's based in data, it's based in the expertise. And that's really the value that we're bringing and how we're valuing it, from a from $1 standpoint.",[14,1613,1614],{},"Jake 17:15",[14,1616,1617],{},"I'm gonna push back against Alex in Kerry's team here, but I think, I think it's like this, like the value of what you're describing, in some ways, it almost shouldn't change, because it's human-related. Whereas I feel like, if you take, let's say that you're an automation agency, then the value of that service is still being figured out, you know, because people might not necessarily understand the value of it at that point. On the client side, somebody might say, Well, these guys said that they're gonna automate it, and it will whip up 100 articles every minute. You know, then how you know? You don't know the quality of that, whereas in the Kerry model, at least you have some sort of like, well, for this process, this is the predicted outcome, because we've done this and it's built on X amount of years of experience. So I think on the future side, a lot of value surrounding things using AI is still really being defined. It's still being figured out. Because it's like, imagine, back in the day when websites were new, people go, Oh, you've got to get a website. Well, how much do I pay for a website? Do I pay $100 do I pay $1,000 like, what's the website going to do? How many people are going to find it? Is it going to be SEO ready? Is there somebody that's going to take care of that? So it's like, if you don't know anything about websites, let's just say that you were a business, you know, in the late 90s, and you're not going to understand the value of it, either. And I think we're in a stage right now where everything's crashing because of AI, but we still haven't figured out what's valuable in this new landscape. But what we know is what's valuable in the old landscape, and that's, I guess, in some ways, more predictable, and something that people can trust more easily.",[14,1619,1620],{},"Kerry Guard 19:16",[14,1622,1623],{},"I will say outcomes are really important to you. To what you said, Jake, in regards to, we never want to, you know, if we're working with a company who's making an ARR of 3 million a year, right, we're not going to charge the same as somebody who's making 65 million. Again, that comes down to the resources they have, right? 65 million versus 3 million, they have way more resources. But the same time, the math has to math, right? There has to be a return on what we're producing and how we're bringing in pipeline and and that that there is a return on that investment, and we make sure of that, you know through the reporting that we do, but when we're putting a scope of work together, it's hard to say we know for sure that you're going. Make this kind of revenue in this time without really digging in and wrapping our arms around the company, but we look to get there because we think that's important, to make sure that it's all compounding over time towards that pipeline. Create for sure.",[14,1625,1626],{},"Alex 20:13",[14,1628,1629],{},"Yeah. I also think the thing that people overlook with service businesses is that it's very on trend right now to focus on product, like Claude, ChatGPT, like all these AI products, right? And so we're all, all the next generation in, in, in these companies are like, Oh, I can just use ChatGPT. I guess Claude, it's product, product, product, right? But at the end of the day, like you see these companies themselves, like chat open, AI literally announced yesterday they're going to focus on enterprise. The whole team had a big meeting internally, and they said, We need to focus on enterprise, because that's where the you know that those those customers, those enterprise customers, are way more valuable than a 20 bucks a month, you know, guy so obviously, Anthropic is doing really well with enterprise and customer-focused enterprise. So I think, yeah, I think there's like, I think there's like, right now, there's just this bubble about AI products, and in the long run, it will kind of bend. The arc will bend back towards like, value, actual value creation, and service.",[14,1631,1632],{},"Kerry Guard 21:23",[14,1634,1635],{},"Industries head to this all the time, right? Cybersecurity is a great example of this, if we were to sort of mirror them. One, cyber is a bit ahead of AI. And so right now, there's a lot of consolidation happening in cyber, because people are realizing that certain features that they now need, they could just buy a company that already does that, and now bring it into their company. And so AI is going to eventually, that's just how it goes, right? All these startups pop up for all these specific features, and then they start to consolidate into specific products that do certain thing, you know, multiple features that do certain things. And so we'll see that. But right now, it's definitely that startup of everybody's creating everything. And of course, I'm not surprised, but also like banging my head against the wall a little bit, if you're all going after enterprise, which is a very small subset of how many businesses are really out there, then I think they're all going to crash into each other at some point, and they're going to have to look at where those other businesses that could grow with us, that will eventually be an enterprise or be a bigger business. Man, I hate when companies do that drives me up a wall, like it's so short-sighted to just be like, we're all going to go after enterprise. Well, you and everybody else, and yeah.",[14,1637,1638],{},"Alex 22:39",[14,1640,1641],{},"Yeah, look at the B to B. SaaS stock prices right now. They're all tagging.",[14,1643,1644],{},"Jake 22:44",[14,1646,1647],{},"I also think, though, that, you know, LinkedIn, he's driving that sort of where the traffic is going. Because, you know, one month ago it was lovable. This month, it was like Claude. Next month, I've just seen as well, it's like Claude again. I posted on Twitter, Alex, I don't know whether you saw it, but a lot of this, I just deleted ChatGPT, and now I'm on Claude. It's like, everything's gone crazy this, like last month, but next month it'll be something else, because it was open claw before. It was probably like lovable January, open claw February, and it's been the Claude month this month.",[14,1649,1650],{},"Alex 23:23",[14,1652,1653],{},"But I have another question related to product, actually, do you think so? I saw that WPP, the new lady that took over. WPP, she said, that we're going to be a product-focused agency. We're going to make our own products available to clients. So there's some influencer marketing tool, there's some SEO copywriting tool. Do you think like that is that is kind of really not the direction, like you can't just like you can't convert a service agency into a product company, right? What do you stand with that? Do you think agencies will all need to offer products at some point?",[14,1655,1656],{},"Kerry Guard 23:59",[14,1658,1659],{},"Trying to look like way down the line. My prediction is that it probably will feel and operate a bit like a product, but it's going to be internal of how you sort of set it up, and it operates, and it still needs to have humans and in the loop. But my my, my thinking is that what you'll essentially have is less people doing the work and more overseeing. So like you'll for an SEO team, I'll have one person, but then they'll have like, five agents, and each agent will have a specific job to be done in relation to that SEO person doing their work, so that they're more strategic and thinking about where the business needs to go, versus pulling the keywords down and doing a deep dive into it and seeing what competitors are doing like all this will sort of be served up to them, and then they'll be able to analyze it and then say, Okay, this is where the business needs to go. These are my recommendations. Like. Put together a presentation, and then another agent will go out and actually put together the presentation and bring it back, and then it'll be presented to the client. The client will never see these agents or never interact with them. They'll still be interacting with the humans. But the way that the agency model is going to change is that it's not going to be one person up here managing, you know, four people down here who are then mentioning four people down here. You know, as an org chart normally goes, it's going to be, at some point, an expert of, you know, five to 10 years managing a bunch of agents that are going to help them really think strategically about how to do their job. And I think that. And then the agents will connect across channels as well. So the SEO agents will be talking to digital ad agents. Hey, I'm seeing these keywords work. What are you seeing over there? How do you want to optimize? Here's how I'm thinking about optimizing, right? And they're going to be, we're sort of working together. It's going to feel like a product internally, but I don't know that we can sell it like that, because the client isn't going to be logging into a SaaS product and then telling these agents what to do. You still need a human with the expertise telling the agents and reviewing what the agents are doing and making sure that the work is still getting done to the caliber agency done at so that's and I got I got this because I went to a conference in September, and there was a company there called monks. I don't know if you've heard of them. Oh, yeah, agency, yeah. So they showed off their you know how, and they're doing exactly this. So they have an agent for every job to be done in creating a commercial. So they created a puma commercial. It took them two weeks to do end-to-end. All of the assets were still human. So that created them. The photographs came from humans, of humans, the videos, music, all of it, all the assets, came from creators, real creators of real humans within the photos and the videos. But it was the agents that went out to get those videos, that did the customer research, that stitched things together, that made there was an agent for brand continuity, making sure it was completely on brand end to end. So there, it took them months to build, but now they can pump commercials out in two weeks. That is still the output is still human, and I think that's what's interesting, and I do think that that's probably where agencies need to be thinking about and going. But calling it a product is kind of misleading. In my opinion.",[14,1661,1662],{},"Jake 27:24",[14,1664,1665],{},"I think I'm going to be devils. I'm going to play both sides here. I think it'll be a product, but I also think within that product there will be the sort of customized agentic workflow that does need to be governed by the human, so I don't think that the it's not like the end client is going to be using the product. They may plug their API's of their different stack into wpps new product, but there has to be a manager internally that understands agentic workflows, that can customize those workflows to fit with whatever the needs of that specific client are. Have I played both sides?",[14,1667,1668],{},"Kerry Guard 28:07",[14,1670,1671],{},"Marketers are going to want, I mean, correct me if I'm wrong, marketers, I'd love to hear in the comments, but I feel like you don't want to log into another thing to be dealing with a bunch of robots. Like it's like, when you call the bank with a problem, you just want to talk to a freaking human. Please, flow from God, please, just give me a human. Right. I don't want to go through this whole tree of telling you who my mother's maiden name is, you know, whatever. Like, I want a human. Give me a human. I feel like, as you know, an agency, I don't think that's going to go away. I think marketers are still going to want to be able to call up, talk to a human, and say, \" What's going on. Why is this working? Why isn't it? What are we doing about it? What are we going to be doing next? What's coming on the horizon? What are you thinking about? Not just log into a product and hope for the best.",[14,1673,1674],{},"Alex 29:01",[14,1676,1677],{},"I think also the creative piece is interesting, like we talked earlier about hallucinations and stuff. Like, I've been running this open claw for, I think, two months now, and I asked it to schedule content for my own social media as a test, and it doesn't post it, so it just sets up the drafts in my Telegram, and I trained it on all of my social media posts from LinkedIn, Twitter. I dumped all that content from when I signed up to those services into files. I dumped that into the open claw, and the output has been very disappointing from a creative perspective, bang average. And if that's a representation of the creative for all of this stuff that's coming, then the creativity is still going to be the difference.",[14,1679,1680],{},"Jake 29:49",[14,1682,1683],{},"The difference is, got it workflow design, that's the difference, like the creativity and how you design the workflows, what will effectively all. To adjust the endpoint from the average to something that's unique.",[14,1685,1686],{},"Alex 30:06",[14,1688,1689],{},"But you still need a human in the loop, essentially that, yeah, yeah. And also brainstorming and coming up with ideas and trends, jumping on trends, and humor. I mean, they can't do humor, and humor is a big part of barking like the guys are cutting through the noise online. I've got that, that edge in terms of humor, for sure.",[14,1691,1692],{},"Jake 30:29",[14,1694,1695],{},"You know, I've got Alex, when is it is it time? I'm not sure.",[14,1697,1698],{},"Alex 30:34",[14,1700,1701],{},"It's time. Is it time? You have time for one more question?",[14,1703,1704],{},"Jake 30:37",[14,1706,1707],{},"I think it's another question. Then, then it's time. Yeah, okay, yeah, I was, I was gonna say, Kerry, what do you think in the last, I mean, Alex, you said it was about it was the end of it was 2023. We really started seeing this big impact. I still remember when weird we were working with the Chat GPT and nobody else had figured it out at that point. It was just us. But what do you think's been maybe the biggest disruption that you've personally experienced in the last two, two and a bit years?",[14,1709,1710],{},"Kerry Guard 31:16",[14,1712,1713],{},"So I work on websites, my husband is an engineer, and so he taught me how to do just enough to get by with building websites using NextJS, Tailwind, and In View, and it's night and day in terms of what a the caliber of what I can produce. Like, I had one website where it was for a local moving company out in Ohio, and I was like, this is a moving company. Like, this website needs to move. So I was able to create so much thoughtful animation, right just on word, like, just having, if I'm talking about things rearranging, you know, having the words come in and rearrange to the right point, or the only thing you'll have to lift is your coffee, and having that word lift come in, right? So not having overdone it, being really thoughtful and intentional about it, but things I wouldn't have been able to do before because a I didn't know how, and to figure it out would have taken me ages. So I just didn't think it was worth it, right? But now I can add just that little bit of extra flurry to for that customer engagement, right? And that AHA and that wow moment that I wasn't able to do before. And I think that's really again, coming back to what I said earlier. That's the power of AI when you put the tool in the hands of people who have a really good foundational understanding of how things are supposed to work. The output is just so much more phenomenal than what we could have ever done before. And that's that's been the most disruptive, I think, for me personally, and what I'm looking forward to doing more of in the future.",[14,1715,1716],{},"Jake 32:58",[14,1718,1719],{},"Alex, it's a good setup. Very good step. Okay, Kerry, it's time for the final question of the show. Brace yourself. It gets everybody. It's future predictions. What are your future predictions? It could be about anything. It could be your life, your work, the world. Go. Could be agencies?",[14,1721,1722],{},"Kerry Guard 33:22",[14,1724,1725],{},"Yeah, I think, I think we're on a on a turning point with search engine optimization in particular. I think it's very disjointed right now. I think people don't know what to do about it. If I have clients showing up every day asking me, \" How do I show up in chat? GPT, right? Like, that's my traffic is dropping 40%, what do I do about it? So I think the whole marketing, how we do marketing, is about to sort of turn on its head, in regards to what we could get away with before that we can't get away with now, like we could do marketing without true product market fit, right? We could skirt the edges. We could outspend our competitors. We could just have a bigger sales team. And now, if we don't have real product market fit, meaning a problem we really solve that no one else solves, or in a different way, in a way that nobody else solves it, and talk about it in that way consistently almost everywhere, then we're going, we're never going to be found, because you can spend all the dollars and all the land to get seen, but then if people are trying to search for you, to validate what they're seeing, and they can't find you, then your brand is never going to grow and evolve. And so I think we're, we're at a turning point right now with how we show up, from, you know, in marketing, of really having to slow down for a second and understand our customers and really what they go through on a daily basis. How our products show up and support them. And I think we're going to have less products be successful, but they're going to be the better products in the long run anyway. And the marketing is going to get better in doing so and supporting that. It's going to be the next five to 10 years is gonna be really interesting in how AI search, or calling it search visibility optimization, how that really impacts what products actually make it.",[14,1727,1728],{},"Alex 35:29",[14,1730,1731],{},"So 10 blue links are dead, or, Oh yeah, they're dead.",[14,1733,1734],{},"Kerry Guard 35:35",[14,1736,1737],{},"It's, it's a leading indicator, like being knowing that you're ranking top for that keyword in validation to what people are searching for in llms is a leading indicator to the answer engines and to LLMs to say they are an authoritative voice in this space, but it's only one indicator out of many. So yes, you need that, but it's not the only thing you need.",[14,1739,1740],{},"Jake 35:57",[14,1742,1743],{},"I was actually that brings me back. I was about to say this earlier. I'm glad that you reminded me, but I do feel like when the whole LLM SEO, call it what you will, you're more of an expert in it than me. People like, Oh, you've got to hack Reddit, spam Reddit, and Quora, and you'll rank. I think that those kind of tactics are going to disappear, because I agree, I think it's going to be, is this product, or is this service, a credible product or service, not one that's just game to the system, and because we've got the LLM, you'll be able to figure out which ones are gamers and which ones are the real deal quicker.",[14,1745,1746],{},"Kerry Guard 36:39",[14,1748,1749],{},"Yeah. People are panicking right now because there's misinformation out there about their products, because people are gaming the system, but they just need to get out there and keep doing what they're doing. And white hat, black hat's always been a problem, right? So the white hat tactics are always going to win out. Google and Claude, especially, are going to lean into that user experience and always prioritize the user, and in doing so, they're going to prioritize the brands that are showing up in the most morale, the moral way, for sure, in the long run.",[14,1751,1752],{},"Alex 37:13",[14,1754,1755],{},"Oh, not Nope. Did the good guys win? Yeah, that's nice for a change. Normally, we end on like a doom I do more kind of note, so that's good, okay. All right, let's have you back on Kerry in like, a year and see how things are shaping up. Let's do it awesome. All right, guys, that was good. See you in the next one. Take care. Bye. Bye.",[1757,1758],"br",{},{"title":77,"searchDepth":291,"depth":291,"links":1760},[1761,1762,1763],{"id":1478,"depth":297,"text":1479},{"id":77,"depth":297,"text":77},{"id":1493,"depth":291,"text":1494,"children":1764},[1765],{"id":1508,"depth":297,"text":1509},"leadership","2026-03-20T12:00:00Z","Kerry joins Alex and Jake on the Hypeworks Podcast to break down how AI is reshaping agencies—creating both risk and opportunity.","\u002Fimages\u002Fhypeworks.webp","Hype Works  Podcast",{"_schema":1772},"default",31,"\u002Fblog\u002Fleadership\u002Fai-agencies-and-the-future-of-expertise-with-kerry-guard",{"title":1472,"description":1768},"blog\u002Fleadership\u002Fai-agencies-and-the-future-of-expertise-with-kerry-guard","yBDUVpqNHe1mAqMhTZo4o6upZlFzj9x0Z0rqEqyKhL0",[1779],{"id":1780,"title":9,"body":1781,"date":7,"description":1816,"extension":318,"images":1817,"isLeader":322,"jobTitle":1819,"linkedIn":1820,"meta":1821,"name":9,"navigation":322,"path":1823,"quote":1824,"quoteCite":1825,"ref":1826,"seo":1827,"sequence":1828,"stem":1829,"team":1830,"twitter":1820,"updated":7,"website":1831,"__hash__":1832},"team\u002Fteam\u002Fkerry-guard.md",{"type":11,"value":1782,"toc":1813},[1783,1788,1796,1804,1808],[14,1784,1787],{"className":1785},[1786],"text-lg","Kerry Guard (she\u002Fher) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She’s out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility.",[14,1789,1790,1791,1795],{},"She also hosts our podcast, ",[206,1792,1794],{"href":1793},"\u002Fpodcasts\u002Fmarketing-leaders\u002F","Back on T-R-A-C-K",", which brings eight digital marketing experts to your ears every quarter.",[14,1797,1798,1799,1803],{},"Kerry is responsible for HR. If you’d like to join MKG where people are first and your expertise matter, Kerry will be with you through the entire interview process ensuring each candidate meets the necessary requirements and gets a fair shot. Want to join MKG and Kerry’s mission of bringing People First to as many people as possible? Check out our ",[206,1800,1802],{"href":1801},"\u002Fabout\u002Fjobs\u002F","Jobs page"," and see if we have a position right for you!",[81,1805,1807],{"id":1806},"fun-facts","Fun facts",[46,1809,1810],{},[49,1811,1812],{},"Kerry now lives in Guernsey — a tiny nook in the world between England and France. Come visit for a spot of tea any time!",{"title":77,"searchDepth":291,"depth":291,"links":1814},[1815],{"id":1806,"depth":297,"text":1807},"Meet Kerry Guard, one of MKG Marketing’s founders. 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Moman Rawden",{"type":11,"value":2414,"toc":2441},[2415,2419,2422,2425,2428,2430],[14,2416,2418],{"className":2417},[1786],"Alanna graduated from the University of Alabama in 2004. She started her career at an advertising agency in Birmingham, AL, and has spent most of her career in Account Leadership roles working on consumer brands like Verizon Wireless, Books-A-Million, Toys ‘R’ Us, and Hard Rock Hotel & Casinos. In 2015, she left the agency world with a desire to gain more digital advertising experience, which led to her running a one-person digital department for a regional credit union.",[14,2420,2421],{},"Account Direction has always been a natural fit for Alanna because she enjoys managing projects, big picture strategy, and building relationships. She chose to come back to the agency world when she learned about MKG and our People First values.",[14,2423,2424],{},"She is most proud of the impact she had on her previous company by creating a positive and supportive environment for those she managed. ",[14,2426,2427],{},"Alanna enjoys spending time with her husband and two teenage daughters, has a very eclectic taste in music, and is an obsessive Hamilfan.",[81,2429,1807],{"id":1806},[46,2431,2432,2435,2438],{},[49,2433,2434],{},"In college, she won a radio contest for her youngest brother to have dinner with Nickelback. The band spent the entire evening trying to convince her, then 15-year-old, brother to drop out of school.",[49,2436,2437],{},"She once spent 3 hours convincing a famous country singer to get off his tour bus to shoot a commercial that her client had contracted him to be in.",[49,2439,2440],{},"Her family is a big fan of True Crime, and they binge Crime Junkie on every road trip.",{"title":77,"searchDepth":291,"depth":291,"links":2442},[2443],{"id":1806,"depth":297,"text":1807},"Meet Alanna Moman-Rawden, one of MKG Marketing’s amazing Account Directors, bringing 15+ years of account leadership and direction to the table.",{"landscape":2446},"alanna-moman-rawden.webp","Director, People & Culture","alanna-moman-rawden",{},"Alanna Moman-Rawden","\u002Fteam\u002Falanna-moman-rawden","I am the one thing in life I can control. I am inimitable. I am an original.","Aaron Burr, Hamilton",{"description":2444},"team\u002Falanna-moman-rawden","WPmQvGfbA7GjEpvcVEps9YUFm4Ihb7jAlxEbp7tr3IA",{"id":2458,"title":2459,"body":2460,"date":7,"description":2499,"extension":318,"images":2500,"isLeader":2502,"jobTitle":2503,"linkedIn":2504,"meta":2505,"name":2459,"navigation":322,"path":2506,"quote":7,"quoteCite":2453,"ref":2507,"seo":2508,"sequence":2509,"stem":2510,"team":2503,"twitter":7,"updated":7,"website":7,"__hash__":2511},"team\u002Fteam\u002Falicia-antonow.md","Alicia Antonow",{"type":11,"value":2461,"toc":2497},[2462,2467,2470,2475,2478,2483,2486,2491,2494],[14,2463,2464],{},[52,2465,2466],{},"How I Got Into Digital Advertising",[14,2468,2469],{},"With a background as a nurse, my journey into digital advertising began unexpectedly when I back to Ann Arbor, Michigan. A Google Partner approached me to assist with healthcare content and ads. I quickly discovered a passion for the field, and with Google Ads sales training followed by SEM training, I was hooked.",[14,2471,2472],{},[52,2473,2474],{},"What I Love About Paid Search",[14,2476,2477],{},"Every campaign is like a unique puzzle, even within the same industry. Variations in geography, audiences, and keywords make each project different. I enjoy leveraging the full suite of Google products—Search, Display, Demand Gen, and YouTube—because they work best when integrated. The ever-evolving nature of the work keeps me inspired and challenged.",[14,2479,2480],{},[52,2481,2482],{},"Why I Chose MKG Marketing",[14,2484,2485],{},"I was drawn to MKG Marketing for its people-first culture. The company recognizes that we are all human, with lives outside of work, and fosters a supportive environment that values balance and well-being.",[14,2487,2488],{},[52,2489,2490],{},"Fun Facts About Me",[14,2492,2493],{},"I’m an avid traveler and love immersing myself in different cultures. Before having kids, my husband and I spent at least three months each year exploring the world.",[14,2495,2496],{},"I take cooking classes with locals wherever I go and love scuba diving whenever there’s water nearby.\nMy kids are my world—seeing their faces light up when experiencing something new brings me the greatest joy.",{"title":77,"searchDepth":291,"depth":291,"links":2498},[],"Meet Alicia Antonow, one of MKG Marketing’s saavy digital ads experts, bringing 15+ years of hands on execution and strategy to the table.",{"landscape":2501},"alicia-antonow.webp",false,"Digital Advertising Experts","alicia-a-36459bb5",{},"\u002Fteam\u002Falicia-antonow","alicia-antonow",{"description":2499},54,"team\u002Falicia-antonow","dX6MgSjdInEGV2mLfl0Uv4cjJ2Si5idzNXLe33_xMZY",{"id":2513,"title":2514,"body":2515,"date":7,"description":2546,"extension":318,"images":2547,"isLeader":2502,"jobTitle":2549,"linkedIn":2550,"meta":2551,"name":2514,"navigation":322,"path":2552,"quote":7,"quoteCite":7,"ref":2553,"seo":2554,"sequence":2555,"stem":2556,"team":2557,"twitter":7,"updated":7,"website":7,"__hash__":2558},"team\u002Fteam\u002Favery-davis.md","Avery Davis",{"type":11,"value":2516,"toc":2543},[2517,2521,2524,2527,2530,2532],[14,2518,2520],{"className":2519},[1786],"\nAvery began his digital marketing career at a tech startup focused on ID scanning and facial recognition software. In addition to gaining a deep understanding of paid media and analytics, this peaked his interest in cybersecurity and tech in general. He then transitioned to agency life where he specialized in SaaS marketing.\n",[14,2522,2523],{},"Over the years, Avery has touched a variety of verticals including health and beauty, eCommerce, medical\u002Fpharma, education, and more. He is drawn to agency life because of the variety of clients he is able to work with and, in turn, learn from.",[14,2525,2526],{},"Although he’s touched several areas of digital marketing, Avery feels most at home when doing Account\u002F Project Management as well as Copywriting.",[14,2528,2529],{},"As is the theme with many of our staff, Avery was drawn to MKG because of our culture. In Avery’s words “MKG shares the same values as I do in both my professional and my personal life. When I saw that we meshed so well, this was an opportunity I couldn’t refuse!”",[81,2531,1807],{"id":1806},[46,2533,2534,2537,2540],{},[49,2535,2536],{},"Avery is an avid racquetball player. Having first gotten into the sport in college, he’s had lots of fun playing over the years. He tries to get to the court at least once a week.",[49,2538,2539],{},"Avery is a hobby bartender and enjoys making, tasting, and learning about different drinks. He’s mainly a Kentucky bourbon guy but also loves Japanese whisky!",[49,2541,2542],{},"Avery is a black belt in Pasaryu. This is a Korean mixed martial art which includes karate, kung fu, and Taekwondo. He has also trained and competed with weapons: nunchucks and samurai sword just to name a couple!",{"title":77,"searchDepth":291,"depth":291,"links":2544},[2545],{"id":1806,"depth":297,"text":1807},"Avery Davis is an Account Superivor here at MKG Marketing.",{"landscape":2548},"avery-davis.webp","Account Supervisor","avery-davis-114055191",{},"\u002Fteam\u002Favery-davis","avery-davis",{"description":2546},59,"team\u002Favery-davis","Account Services","ysXkJK5t3F27trCgdjC7IRHXNs-Qxp9YxjH9QT3gDqQ",{"id":2560,"title":2561,"body":2562,"date":7,"description":2592,"extension":318,"images":2593,"isLeader":2502,"jobTitle":2595,"linkedIn":2596,"meta":2597,"name":2561,"navigation":322,"path":2598,"quote":2599,"quoteCite":2600,"ref":2601,"seo":2602,"sequence":2603,"stem":2604,"team":2605,"twitter":7,"updated":7,"website":7,"__hash__":2606},"team\u002Fteam\u002Fjared-gerling.md","Jared Gerling",{"type":11,"value":2563,"toc":2590},[2564,2567,2570,2573,2576,2579],[14,2565,2566],{},"Jared's journey into digital marketing started with answering a classified ad for a company looking for people with writing backgrounds for a position in SEO. As a graduate of Michigan State University with a degree in Creative Writing, this sounded like the perfect opportunity.",[14,2568,2569],{},"This small agency taught him SEO from the ground up, and, after taking a break from digital marketing to receive his MA from DePaul University, Jared jumped back into the field at a medium-sized agency out of Chicago as an SEO analyst.",[14,2571,2572],{},"Since then, Jared has worked for large and small marketing agencies for over a decade, providing expert SEO services in almost every industry that has a website on the internet. And with his background in writing, Jared feels most at home in the content and customer facing side of SEO and digital marketing.",[14,2574,2575],{},"It was first and foremost the people that drew Jared to MKG. Everyone at MKG has been so in tune with his values and his personality, and they've made his time at MKG easily the best experience of his career.",[14,2577,2578],{},"Fun Facts:",[46,2580,2581,2584,2587],{},[49,2582,2583],{},"I love to travel with my wife. We've been to many incredible places over the years, and are always on the lookout for our next destination.",[49,2585,2586],{},"I was a college rower in my younger days. I rowed mostly eights as a port, and competed against some of the best schools in the nation...and lost to most of them.",[49,2588,2589],{},"I love a really good French Martini.",{"title":77,"searchDepth":291,"depth":291,"links":2591},[],"Meet Jared Gerling, one of MKG Marketing’s thoughtful SEO Experts, bringing 10+ years of experience, intentionality, and creativity to the team.",{"landscape":2594},"jared-gerling.webp","SEO Expert","jaredgerling",{},"\u002Fteam\u002Fjared-gerling","The truth is, most of us discover where we are heading when we arrive.","Calvin (Calvin and Hobbes)","jared-gerling",{"description":2592},55,"team\u002Fjared-gerling","SEO Experts","1TbRdjbaY8GvD4YbpM3Pm85IGECKXrMtdVY8OquXFkg",{"id":2608,"title":2609,"body":2610,"date":7,"description":2644,"extension":318,"images":2645,"isLeader":2502,"jobTitle":2647,"linkedIn":7,"meta":2648,"name":2650,"navigation":322,"path":2651,"quote":7,"quoteCite":7,"ref":2652,"seo":2653,"sequence":2654,"stem":2655,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":2656},"team\u002Fteam\u002Fkathy-obrien.md","Kathy Obrien",{"type":11,"value":2611,"toc":2641},[2612,2616,2619,2625,2628,2630],[14,2613,2615],{"className":2614},[1786],"\nKathy loves details and has managed the finer details of business her entire career.  She started her career in Center City, Philadelphia working for several law firms.  After she was married and had her first son, she left the bustling city to work closer to home at an international publishing company.  In 1994, Kathy and her husband Bill moved with their two sons to Charlotte, North Carolina.  They eventually completed their family with two more boys born in Charlotte.\n",[14,2617,2618],{},"In 2000 they relocated to Chester County, a suburb of Philadelphia. After a hiatus and four sons, Kathy returned to work in Chester County. This time, she gave retail a whirl so that she could be home when her school age boys were home. She quickly found out Ann Taylor was employing one of their best customers. Kathy then spent the following 10+ years in the Non-Profit arena where she did whatever needed to be done to further the mission. No job was too big, small, or unimportant to tackle.",[2620,2621,2622],"blockquote",{},[14,2623,2624],{},"Be faithful in small things because it is in them that your strength lies.\nMother Teresa",[14,2626,2627],{},"By February 2020, Kathy was eager to build something for herself and her family. She set off on a new adventure of starting her own business when she was connected with Kerry, Mike, and MKG. Having commuted and worked outside of the home for 10+ years, she was ready to work from home and have a better life balance. She followed the rainbow and found MKG in her pot of gold. MKG is like no other firm or organization for which Kathy has worked. Their standard of people first is evident in every team member, every decision, every meeting, every interaction. They live their standard.",[81,2629,1807],{"id":1806},[46,2631,2632,2635,2638],{},[49,2633,2634],{},"Kathy’s dislikes: fruit & chocolate together and Tuesday.",[49,2636,2637],{},"Family: Kathy met her husband Bill in Wildwood, New Jersey after their high school graduations during “Senior Week”. They have 4 sons and 2 grandsons. There hasn’t been a girl born in the O’Brien family in 32 years! You will often hear Kathy saying her boys are the best 4 gifts she’s ever been given.",[49,2639,2640],{},"Special talent: Baking. Her boys’ (Bill included) favorites are Spritz Cookies and Chocolate Chip Cookies. There is a running family debate as to whether Ricotta Cookies are cookies or biscuits. At Christmas time, Kathy has been known to hide cookies to save some for guests.",{"title":77,"searchDepth":291,"depth":291,"links":2642},[2643],{"id":1806,"depth":297,"text":1807},"Meet Kathy O’Brien, MKG Marketing’s amazing executive assistant who consistently supports all of MKG across the many needs of the company.",{"landscape":2646},"kathy-obrien.webp","Executive Assistant",{"imageDescription":2649},"Kathy O’Brien, MKG Marketing’s Executive Assistant, in front of a gray background | MKG Marketing","Kathy O'Brien","\u002Fteam\u002Fkathy-obrien","kathy-obrien",{"description":2644},80,"team\u002Fkathy-obrien","lRwZA7wCSBsHC6ufODo6kKfYgfp9Nf-RTYoTK1zEMo0",{"id":1780,"title":9,"body":2658,"date":7,"description":1816,"extension":318,"images":2680,"isLeader":322,"jobTitle":1819,"linkedIn":1820,"meta":2681,"name":9,"navigation":322,"path":1823,"quote":1824,"quoteCite":1825,"ref":1826,"seo":2682,"sequence":1828,"stem":1829,"team":1830,"twitter":1820,"updated":7,"website":1831,"__hash__":1832},{"type":11,"value":2659,"toc":2677},[2660,2663,2667,2671,2673],[14,2661,1787],{"className":2662},[1786],[14,2664,1790,2665,1795],{},[206,2666,1794],{"href":1793},[14,2668,1798,2669,1803],{},[206,2670,1802],{"href":1801},[81,2672,1807],{"id":1806},[46,2674,2675],{},[49,2676,1812],{},{"title":77,"searchDepth":291,"depth":291,"links":2678},[2679],{"id":1806,"depth":297,"text":1807},{"landscape":1818},{"imageDescription":1822},{"description":1816},{"id":2684,"title":2685,"body":2686,"date":7,"description":2719,"extension":318,"images":2720,"isLeader":2502,"jobTitle":2722,"linkedIn":2723,"meta":2724,"name":2685,"navigation":322,"path":2725,"quote":7,"quoteCite":7,"ref":2726,"seo":2727,"sequence":2728,"stem":2729,"team":2503,"twitter":7,"updated":7,"website":7,"__hash__":2730},"team\u002Fteam\u002Fleigh-snyder.md","Leigh Snyder",{"type":11,"value":2687,"toc":2716},[2688,2692,2695,2698,2701,2704,2707,2710,2713],[14,2689,2691],{"className":2690},[1786],"\nLeigh has over 15 years of experience of managing Paid Search campaigns. She started her career at Solid Cactus, a full service eCommerce agency in Wilkes Barre Pennsylvania. Having no experience in Paid Search, she learned as she went, starting out in the earlier days of Google Adwords, when Adwords Editor wasn't even being used yet.\n",[14,2693,2694],{},"Leigh loves to create accounts and watch them grow, even more she loves to take a poorly performing account and turn it around. Watching the KPIs increase from changes she has made or new ideas she implements, keeps her career exciting.",[14,2696,2697],{},"Managing a wide variety of accounts that include local car dealerships, worldwide clothing stores, online supplement shops to plastic surgeons and much much more, Leigh brings a vast knowledge of creative ways in managing accounts.",[14,2699,2700],{},"While working the majority of her career in local offices, the options for expanding her career were becoming less and less. She decided to apply for a remote job (before it was the norm) and was able to get experience that wasn't as prevalent in the smaller area in which she resides.",[14,2702,2703],{},"After working from home for the past 6 years the opportunities kept coming and when MKG reached out to her, she knew that there was something special about them and decided to take the leap. The people first environment is not just talked about here, but it is practiced everyday. MKG Marketing is unlike anywhere she has ever worked.",[14,2705,2706],{},"Outside of work, Leigh enjoys spending time with her husband Dustin, their blended family (Emma, Casey, Jake & Brayden) and their dog Millie.",[14,2708,2709],{},"The kitchen is where you will always find her, she loves to cook and bake all things Gluten Free and no one ever knows. When they are not at a swim meet or a baseball game they love swimming in their pool, long walks on the local trails, renovating their house and binging shows.",[81,2711,2712],{"id":1806},"Fun Facts",[14,2714,2715],{},"Although it was just was a short time, at age 19 Leigh drove cross country from a small town in PA and moved to Hollywood Hills, CA. Her view from her kitchen window was the Hollywood sign. Not a bad first apartment.",{"title":77,"searchDepth":291,"depth":291,"links":2717},[2718],{"id":1806,"depth":297,"text":2712},"Meet Leigh Snyder, one of MKG Marketing’s amazing digital advertising experts, bringing 15 plus years of experience to the team",{"landscape":2721},"leigh-snyder.webp","Digital Advertising Expert","leighasnyder",{},"\u002Fteam\u002Fleigh-snyder","leigh-snyder",{"description":2719},50,"team\u002Fleigh-snyder","tY2JnqulQK9AU4TGRfATRnob3Thk9e9yAPu6iKBPA_s",{"id":2732,"title":2733,"body":2734,"date":7,"description":2781,"extension":318,"images":2782,"isLeader":2502,"jobTitle":2784,"linkedIn":2785,"meta":2786,"name":2733,"navigation":322,"path":2788,"quote":2789,"quoteCite":2733,"ref":2785,"seo":2790,"sequence":321,"stem":2791,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":2792},"team\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux.md","Celeste Jacroux",{"type":11,"value":2735,"toc":2778},[2736,2744,2747,2754,2758],[14,2737,2739,2740,2743],{"className":2738},[1786],"\nCeleste Jacroux is a Go-to-Market architect for companies ready to graduate from \"random acts of marketing\" to a predictable revenue engine. As the Founder of ",[52,2741,2742],{},"Swell Marketing Advisors"," and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.",[14,2745,2746],{},"Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.",[14,2748,2749,2750,2753],{},"At MKG, Celeste steps in as a Marketing Leader for our ",[52,2751,2752],{},"Marketing Leadership + Activation"," clients. She provides the senior-level direction and GTM rigor, working hand-in-hand with MKG’s activation teams to ensure that strategy doesn't just sit in a deck—it gets executed, measured, and optimized for growth.",[81,2755,2757],{"id":2756},"expertise","Expertise",[46,2759,2760,2766,2772],{},[49,2761,2762,2765],{},[52,2763,2764],{},"Go-to-Market Strategy:"," Launching new products and entering new markets with precision.",[49,2767,2768,2771],{},[52,2769,2770],{},"Positioning & Messaging:"," Translating complex tech into clear customer value.",[49,2773,2774,2777],{},[52,2775,2776],{},"Sales & Marketing Alignment:"," Ensuring the revenue team is fighting the same battle.",{"title":77,"searchDepth":291,"depth":291,"links":2779},[2780],{"id":2756,"depth":297,"text":2757},"Meet Celeste Jacroux, a strategic GTM partner to MKG and Founder of Sweel Marketing Advisors. She leads Go-to-Market strategy for high-growth companies.",{"landscape":2783},"celeste-jacroux.webp","Fractional GTM Leader | Founder, Swell Marketing Advisors","celeste-jacroux",{"imageDescription":2787},"Celeste Jacroux, Founder of Swell Marketing Advisors and MKG Partner","\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux","A great product doesn't win on its own. It wins when the story, the strategy, and the sales motion all pull in the exact same direction.",{"description":2781},"team\u002Fmarketing-leadership\u002Fceleste-jacroux","xCdtcFdNV4sp78oidUDMCvxluqrG5iEdRJkxxEAOYq0",{"id":2794,"title":9,"body":2795,"date":7,"description":2842,"extension":318,"images":2843,"isLeader":2502,"jobTitle":2844,"linkedIn":1820,"meta":2845,"name":9,"navigation":322,"path":2846,"quote":1824,"quoteCite":1825,"ref":1826,"seo":2847,"sequence":2848,"stem":2849,"team":7,"twitter":1820,"updated":7,"website":7,"__hash__":2850},"team\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard.md",{"type":11,"value":2796,"toc":2839},[2797,2801,2824,2830,2833,2835],[14,2798,2800],{"className":2799},[1786],"\nKerry Guard (she\u002Fher) is the strategist founders call when they are tired of guessing. As the CEO of MKG Marketing, she doesn’t just run the agency; she steps into the trenches with clients as a Fractional Marketing Leader. She specializes in helping founders navigate the \"Growth Valley\"—building the systems, strategy, and teams required to scale from traction to expansion.",[14,2802,2803,2804,2807,2808,2811,2812,2815,2816,2819,2820,2823],{},"Her recent work focuses on bringing enterprise-level rigor to growing businesses. She serves as the strategic marketing engine for a diverse portfolio, including ",[52,2805,2806],{},"Rutkowski Law Firm",", ",[52,2809,2810],{},"Fulcrum Enterprise Group",", and ",[52,2813,2814],{},"Premier Office Movers",", where she aligns revenue goals with marketing execution. Whether she is translating complex tech into a go-to-market narrative for ",[52,2817,2818],{},"Avalanche Fusion",", or helping ",[52,2821,2822],{},"Extraordinary Advisors"," amplify their message, Kerry brings clarity and momentum to every leadership team she joins.",[14,2825,2826,2827,2829],{},"She is also the host of ",[206,2828,1794],{"href":1793},", where she interviews CMOs and Founders to uncover the human stories behind high-growth companies.",[14,2831,2832],{},"Kerry proves that high performance doesn't require burnout. As a mom of twins, she built MKG on a \"People First\" methodology—championing policies like 20 vacation days and zero after-hours emails—because she knows that rested, respected experts drive the best ROI.",[81,2834,1807],{"id":1806},[46,2836,2837],{},[49,2838,1812],{},{"title":77,"searchDepth":291,"depth":291,"links":2840},[2841],{"id":1806,"depth":297,"text":1807},"Meet Kerry Guard, MKG Marketing’s CEO and Principal Strategist. She works directly with founders to build scalable marketing engines while hosting the podcast, Back on T-R-A-C-K.",{"landscape":1818},"Fractional Marketing Leaders",{"imageDescription":1822},"\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard",{"description":2842},5,"team\u002Fmarketing-leadership\u002Fkerry-guard","oOXvRk_JAfbvrAQoDmPize2X6zquuQG1YD5msODvKcE",{"id":2852,"title":2853,"body":2854,"date":7,"description":2905,"extension":318,"images":2906,"isLeader":2502,"jobTitle":2908,"linkedIn":2909,"meta":2910,"name":2912,"navigation":322,"path":2913,"quote":2914,"quoteCite":2912,"ref":2909,"seo":2915,"sequence":586,"stem":2916,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":2917},"team\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley.md","Laura Mcaliley",{"type":11,"value":2855,"toc":2902},[2856,2860,2871,2874,2880,2882],[14,2857,2859],{"className":2858},[1786],"\nLaura McAliley is the growth strategist founders call when they are ready to turn early traction into sustainable momentum. As the Founder of Pebble Marketing and a key Marketing Leadership partner for MKG, Laura bridges the gap between high-level vision and the gritty execution required to scale.",[14,2861,2862,2863,2866,2867,2870],{},"Her track record speaks the language of investors and boards. She has successfully scaled SaaS startups from seed stage through to exit, most notably orchestrating a ",[52,2864,2865],{},"3x revenue lift"," at ",[52,2868,2869],{},"Security Journey"," that led to a successful acquisition.",[14,2872,2873],{},"Laura thrives in the \"messy middle\" of growth. Whether she is navigating the complexities of a Fortune 100 account or launching a scrappy go-to-market strategy for a new startup, her approach is the same: build the brand, unlock the revenue, and get the business investor-ready.",[14,2875,2876,2877,2879],{},"At MKG, Laura acts as a Fractional CMO for our ",[52,2878,2752],{}," clients, bringing the senior firepower needed to professionalize your marketing function without the full-time executive headcount.",[81,2881,2757],{"id":2756},[46,2883,2884,2890,2896],{},[49,2885,2886,2889],{},[52,2887,2888],{},"SaaS Scaling:"," From Seed to Exit",[49,2891,2892,2895],{},[52,2893,2894],{},"Revenue Operations:"," Aligning marketing spend with sales outcomes",[49,2897,2898,2901],{},[52,2899,2900],{},"Brand Strategy:"," Positioning startups for acquisition and investment",{"title":77,"searchDepth":291,"depth":291,"links":2903},[2904],{"id":2756,"depth":297,"text":2757},"Meet Laura McAliley, a strategic partner to MKG and Founder of Pebble Marketing. She serves as a Fractional CMO, helping founders scale from seed to exit.",{"landscape":2907},"laura-mcaliley.webp","Fractional CMO | Founder, Pebble Marketing","laura-mcaliley",{"imageDescription":2911},"Laura McAliley, Fractional CMO and Founder of Pebble Marketing","Laura McAliley","\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley","Founders don't need another slide deck. They need a roadmap to revenue and a partner willing to get their hands dirty to build it.",{"description":2905},"team\u002Fmarketing-leadership\u002Flaura-mcaliley","ke5GsAQwur6LBbt6guZUCgKQT6MJJm8UL5XCaXjVnZM",{"id":2919,"title":2920,"body":2921,"date":7,"description":2949,"extension":318,"images":2950,"isLeader":2502,"jobTitle":2952,"linkedIn":2953,"meta":2954,"name":2920,"navigation":322,"path":2956,"quote":2957,"quoteCite":2958,"ref":2959,"seo":2960,"sequence":2961,"stem":2962,"team":7,"twitter":2953,"updated":7,"website":7,"__hash__":2963},"team\u002Fteam\u002Fmike-krass.md","Mike Krass",{"type":11,"value":2922,"toc":2947},[2923,2927,2930,2933],[14,2924,2926],{"className":2925},[1786],"A proud Washington State University alum — Go Cougs! — who grew up on the west coast of the United States, Mike has lived on three continents during his lifetime.",[14,2928,2929],{},"Over the past decade Mike has led MKG Marketing in becoming a 7-figure business, joined the global Entrepreneurs Organization (EO) as a member as well as holds a seat on their Board of Directors and mentored other business owners through organizations like Idea Village, EO and General Assembly.",[14,2931,2932],{},"When he’s not at work, Mike enjoys:",[46,2934,2935,2938,2941,2944],{},[49,2936,2937],{},"Riding his beach cruiser bike in the park.",[49,2939,2940],{},"Reading business and spy novels (often at the same time — ask him how many half finished books he’s currently reading on his Kindle!)",[49,2942,2943],{},"Traveling the world.",[49,2945,2946],{},"Flying N5478N — his trusty 1981 Cessna 182.",{"title":77,"searchDepth":291,"depth":291,"links":2948},[],"Meet Mike Krass, one of MKG Marketing’s founders. He currently drives the big picture vision for the agency and supports biz dev and sales efforts.",{"landscape":2951},"mike-krass.webp","Owner\u002FVisionary","mikekrass",{"imageDescription":2955},"Mike Krass, MKG Marketing’s Owner\u002FVisionary, standing in front of St. Louis Cathedral in the French Quarter of New Orleans | MKG Marketing","\u002Fteam\u002Fmike-krass","Focus on the road, not the wall.","Alvin Alexander","mike-krass",{"description":2949},10,"team\u002Fmike-krass","WCJwOrpm4HOYHMODFwHdEILqPkcZwTSZUakkr3-n3rs",{"id":2965,"title":2966,"body":2967,"date":7,"description":2987,"extension":318,"images":2988,"isLeader":322,"jobTitle":2990,"linkedIn":2991,"meta":2992,"name":2966,"navigation":322,"path":2993,"quote":2994,"quoteCite":2995,"ref":2991,"seo":2996,"sequence":2997,"stem":2998,"team":2999,"twitter":3000,"updated":7,"website":7,"__hash__":3001},"team\u002Fteam\u002Fnathan-stenberg.md","Nathan Stenberg",{"type":11,"value":2968,"toc":2985},[2969,2973,2976,2979,2982],[14,2970,2972],{"className":2971},[1786],"Our SEO Expert, Nathan, comes to MKG with an extensive background in digital marketing from front-end development to omni-channel marketing strategy.",[14,2974,2975],{},"He discovered SEO as part of a tech support job with a template website company where he was supporting clients with their websites. There he defined and developed the standards and processes that the SEO team would use for keyword research as well as the writing and implementation of the optimization. He then leveraged these standards to create an add-on subscription-based SEO product called “SEO Boost” which provided clients with a more proactive SEO service for their websites. This resulted in him providing keyword research and optimization recommendations for close to 1,500 websites during his tenure.",[14,2977,2978],{},"From there Nathan moved into the agency world, staring with a small boutique firm in Portland, OR, providing SEO audits and recommendations for clients ranging from small businesses to enterprise e-commerce companies.",[14,2980,2981],{},"He then moved to a larger agency and, once again, developed the SEO Team processes as the agency transitioned from an email-focused agency to a full-service digital marketing agency. During this time, Nathan was able to explore different areas of digital marketing strategy and really developed an understanding and passion for omni-channel marketing.",[14,2983,2984],{},"When Nathan is not working, he enjoys spending time with his partner and two children. You can find him playing casual sports, music, and Overwatch as well as snowboarding and cooking.",{"title":77,"searchDepth":291,"depth":291,"links":2986},[],"Meet Nathan Stenberg, one of MKG Marketing’s Digital Marketing Strategist, with an extensive background in digital marketing from front-end development to omni-channel strategy. ",{"landscape":2989},"nathan-stenberg.webp","Director, Strategy","nathan-stenberg",{},"\u002Fteam\u002Fnathan-stenberg","Repetition is the path to mastery.","Zenyatta",{"description":2987},4,"team\u002Fnathan-stenberg","Marketing Strategists","natestenberg23","1moy0e42nEoQgH0weNaASdQ6FTDWXwC5TDftv5YS3tU",{"id":3003,"title":3004,"body":3005,"date":7,"description":3033,"extension":318,"images":3034,"isLeader":2502,"jobTitle":2722,"linkedIn":3036,"meta":3037,"name":3004,"navigation":322,"path":3038,"quote":3039,"quoteCite":1825,"ref":3040,"seo":3041,"sequence":3042,"stem":3043,"team":2503,"twitter":7,"updated":7,"website":7,"__hash__":3044},"team\u002Fteam\u002Fnick-bare.md","Nick Bare",{"type":11,"value":3006,"toc":3031},[3007,3011,3014,3017,3020],[14,3008,3010],{"className":3009},[1786],"Nick Bare's college offered a digital technology and culture degree and heI ended up taking some communications and marketing classes as well and liked the thought of them all lining up with each other. Once he graduated, he landed a role in paid search and has been doing it for nine+ years now.",[14,3012,3013],{},"He loves that there's always a challenge to tackle. He enjoys taking on new accounts and getting into the weeds to see what can help them turn around and start driving more efficient leads.",[14,3015,3016],{},"He's most proud of being a dad.",[14,3018,3019],{},"Interesting facts:",[46,3021,3022,3025,3028],{},[49,3023,3024],{},"Born with a cleft lip and palate and has had seven surgeries in his life",[49,3026,3027],{},"Watched the Seahawks win Super Bowl 48 with his dad in New York",[49,3029,3030],{},"Travels around the country to visit all the MLB stadiums with his son",{"title":77,"searchDepth":291,"depth":291,"links":3032},[],"Meet Nick Bare, one of MKG Marketing’s Digital Advertising Expert, bringing 15 plus years of experience to the team. ",{"landscape":3035},"nick-bare.webp","nickbare",{},"\u002Fteam\u002Fnick-bare","We can choose courage or we can choose comfort, but we can't have both.","nick-bare",{"description":3033},52,"team\u002Fnick-bare","yVusNcEIbiAvdPE02qyDKE_aINcQ0QMXSeyOKv9x5PE",{"id":3046,"title":3047,"body":3048,"date":7,"description":3033,"extension":318,"images":3075,"isLeader":2502,"jobTitle":3077,"linkedIn":3078,"meta":3079,"name":3047,"navigation":322,"path":3080,"quote":3081,"quoteCite":3082,"ref":3083,"seo":3084,"sequence":3085,"stem":3086,"team":3087,"twitter":7,"updated":7,"website":7,"__hash__":3088},"team\u002Fteam\u002Fprachi-sarin.md","Prachi Sarin",{"type":11,"value":3049,"toc":3073},[3050,3053,3056,3059],[14,3051,3052],{},"Prachi has worked in marketing for over 10 years across various industries, but digital marketing has always been her true interest. She finally got the opportunity to pursue it when she moved to the United States and joined MKG as an apprentice, embarking on her digital marketing journey.​",[14,3054,3055],{},"Why I Joined MKG Marketing:\nI joined MKG Marketing because of its people-first culture, transparency, and commitment to growth. It’s a place where I can learn, contribute, and work with a team that genuinely cares.",[14,3057,3058],{},"Fun Facts About Me:",[46,3060,3061,3064,3067,3070],{},[49,3062,3063],{},"I love to read detective, thriller, and mystery books and watch shows in the same genre.",[49,3065,3066],{},"I’m a mom to twin girls—they are my world! Watching them grow, learn, and explore life brings me joy.",[49,3068,3069],{},"I love cooking for my family. It started with my husband, who’s a foodie, and now we cook together for our daughters.",[49,3071,3072],{},"Our family also enjoys playing video games—it’s our way to unwind and have fun together.",{"title":77,"searchDepth":291,"depth":291,"links":3074},[],{"landscape":3076},"prachi-sarin.webp","Digital Marketing Coordinator","prachisarin",{},"\u002Fteam\u002Fprachi-sarin","We keep moving forward, opening new doors, and doing new things because we're curious, and curiosity keeps leading us down new paths.","Walt Disney","prachi-sarin",{"description":3033},75,"team\u002Fprachi-sarin","Digital Marketing","LjXpVTmZn-XwzExAyq2igbw_fHhrVcf4nOLoEmURbEQ",{"id":3090,"title":3091,"body":3092,"date":7,"description":3106,"extension":318,"images":3107,"isLeader":322,"jobTitle":3109,"linkedIn":3110,"meta":3111,"name":3091,"navigation":322,"path":3112,"quote":3113,"quoteCite":3114,"ref":3115,"seo":3116,"sequence":291,"stem":3117,"team":1830,"twitter":7,"updated":7,"website":7,"__hash__":3118},"team\u002Fteam\u002Fsam-ellsworth.md","Sam Ellsworth",{"type":11,"value":3093,"toc":3104},[3094,3098,3101],[14,3095,3097],{"className":3096},[1786],"Sam has over 15 years of experience managing the development of marketing campaigns for national and global brands. She started her career in San Francisco, working in account management at ad agencies, where she managed a range of successful marketing campaigns from Super Bowl TV spots and fully-integrated product launches to social media campaigns and events.",[14,3099,3100],{},"After 12 years in San Francisco, Sam and her husband decided it was time to leave the big city and find a slower pace of life, settling down outside of Burlington, Vermont. Sam spent her first couple years in Vermont working remotely for a San Francisco agency and then as the Marketing Director at a local craft brewery before joining the MKG team. She was drawn to MKG due to our people first value and the opportunity to get to focus on a few specific, results driven marketing tactics.",[14,3102,3103],{},"Outside of work, Sam spends her time with her husband, 4-year-old daughter and chocolate lab exploring Vermont and all it has to offer — from hiking, skiing and enjoying all the local food to growing their backyard garden and working on a never-ending list of house renovations.",{"title":77,"searchDepth":291,"depth":291,"links":3105},[],"Meet Sam Ellsworth, one of MKG Marketing’s amazing Account Directors, who brings over 15 years experience managing marketing campaign development. ",{"landscape":3108},"sam-ellsworth.webp","Director, Client Services","samantha-ellsworth-40875866",{},"\u002Fteam\u002Fsam-ellsworth","Sometimes the questions are complicated and the answers are simple.","Dr. Seuss","sam-ellsworth",{"description":3106},"team\u002Fsam-ellsworth","Xb0ljkUHaVzTObdBxfiOxIpE5jcK9HSfgiMlBhd8fuc",1787835216593]